The Top 4 Marketing Trends to Watch in 2018

The Top 4 Marketing Trends to Watch in 2018

With 2018 just a few months old, there are already a number of marketing trends that have emerged for businesses to take advantage of. Staying ahead of the curve with some of the top trends in 2018 will make sure that your business can properly keep up with your competition and experience a healthy growth within the coming year. Here are the top four marketing trends to watch in 2018.

1. Micro-moments

Brands are often generating success in reaching their audience with short smartphone experiences like photo sharing and messaging applications. Whenever a customer reaches for their phone, it is likely that they could discover something new or enjoy an experience that is easily digestible and simple to access anywhere. Focusing in on a platform where you could show a quick 10 to 20-second video, offering interactive experiences while using an application or even sending out geographically relevant content when a customer is near your storefront, you can work at building these experiences. These “micro-moments” can work to draw in not just one customer, but many, especially when reviews and user-generated content is involved with a brand.

2. AI/chatbot technology

Chatbots have become a staple of the marketing and customer service world in 2018. With improvements to AI and a range of responses, a company can use a chatbot tool to deliver quality customer service experiences or engage with any prospects just as effectively as email. Using chatbots to reach your audience could mean messaging 1,000 people over a social network. By creating the right preprogrammed responses, the user may feel as though they are getting customized service from a real human agent.

3. Live experiences

There’s a great demand for streaming content today, and 2018 will be the year of live video. More people are regularly checking in on websites where live streaming is offered. Many brands today are also hosting live streaming events like product launches, compelling stories about their employees and more. People feel as though they are getting a much more authentic experience when it is live streaming. Having the ability to interact with officials from the company over chat during the live experience only adds to the fun.

4. Rapid SEO changes

Even if a website just finished optimizing its content or performing technical SEO, the core approach for major search engines is set to change. The search engine of rhythms have improved as a direct result of AI, and they’re now able to categorize millions of different sites with more advanced search queries. New technologies, such as a greater use of voice searches and the popularization of VR devices could continue to change the optimization standards on the most popular search engines.

If you are interested in creating some impactful new strategies for your marketing campaigns in the year 2018, these are the four trends that your company can start looking at today to see improvements.


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