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The 4 Most Popular Tony Robbins Books Of All Time (According To Reviews)

Since 1977, Tony Robbins has helped millions of people experience peak performance. Without a doubt, Tony Robbins books are the absolute gold standard when it comes to improving every area of your life.

Most people first get familiar with Tony’s teachings via one of his books, which retail for about $15 on Amazon.

After his books, they tend to invest in his multi-day workshops, which cost anywhere from $1,5000 to $20,000. Tony is known to outwork his participants at these workshops, standing on stage for up to 16 hours at a time!

If you’ve never read any of Tony Robbins books then we’ve got some good news: we’ve spent the last few days reading HUNDREDS of reviews on Amazon to bring you our list of the best Tony Robbins books that can help you improve your life.

So without further ado, let’s get into it…

“Success is made up of 80% mindset and 20% mechanics” — Tony Robbins

How Many Books Has Tony Robbins Sold?

Tony has sold more than 50,000,000 copies of his best-selling books.

Awaken The Giant Within
Unlimited Power
Tony Robbins’ Money: Master The Game
Unshakable: Your Financial Freedom Playbook

Tony Robbins Books #1: Awaken The Giant Within

Awaken The Giant Within Book

Amazon rating: 4.5 from 1,366 reviews

Here’s the blurb of Awaken The Giant Within from Amazon:

Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation’s leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.

The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.

Here’s the top positive review of Awaken The Giant Within from Amazon:

Tony Robbins exemplifies his life coach teaching styles in a way that empowers the reader to self fulfilment. This book forces you to conduct a reality check and take a hard look in the mirror.

It helps you to realize your flaws and “TAKE ACTION” and do something about it. After reading this book I was able to get out of my depression and stop blaming others for my pitfalls. I went from a 6 figure job to unemployed and almost losing my home. I moved in with my parents and that is when I bought this book.

Since then (2008) I have used the information towards my own benefit and accomplished things I never thought I could, money, happiness, health and the most important lesson was to slow down and enjoy everything I do. I hope you are able to grab the flame from this book and empower yourself with the use of wisdom Tony has put together.

Basic lesson is this: You are a reflection of all of your past thoughts and actions…but you are not your past…it’s all in your mind stuck leaving you in a rut and this book is the tow truck to help “you” get yourself out.

Here’s the top critical review of Awaken The Giant Within from Amazon:

I’m sure Tony would probably call me lazy but I found it to be a hard read. The content is great and works…but everything is broken down into several steps with several parts and kind of lost me.

He means well, and is very inspiring. The lives he’s helped change and empower is a blessing. I found that the law of attraction books were easier to grasp and yielded fast results. Try Abraham Hicks or The Secret.

You have more control over your life than you realize…you just need to step back and connect the dots. If you can hold it in your mind, you can hold it in your hand!

Tony Robbins Books #2: Unlimited Power

Unlimited Power Book

Amazon rating: 4.4 from 568 reviews
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Here’s the blurb of Unlimited Power from Amazon:

If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life.

Anthony Robbins has proven to millions through his books, tapes, and seminars that by harnessing the power of the mind you can do, have, achieve, and create anything you want for your life.

He has shown heads of state, royalty, Olympic and professional athletes, movie stars, and children how to achieve.

With Unlimited Power, he passionately and eloquently reveals the science of personal achievement and teaches you:

How to find out what you really want
The Seven Lies of Success
How to reprogram your mind in minutes to eliminate fears and phobias
The secret of creating instant rapport with anyone you meet
How to duplicate the success of others
The Five Keys to Wealth and Happiness

Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence, and winning the cooperation of others.

It will give you the knowledge and the courage to remake yourself and your world. Unlimited Power is a guidebook to superior performance in an age of success.

Here’s the top positive review of Unlimited Power from Amazon:

Learned so many useful skills.

The first part of the book about NLP I found really easy to understand but really complicated to apply successfully, but once I managed to make it work it has been amazing: it condition myself successfully out of stress, and also out of eating some unhealthy foods

The second part about life planning was insane: Made me sit down and get a really solid life plan. In 2 months I lost over 15 pounds, have been consistent in the gym, eating healthy, made new social circles and meaningful relationships, and a lot of things to come in the next 10 years.

Here’s the top critical review of Unlimited Power from Amazon:

I am a huge fan but this book just drags and seems to just keep promising of things to come… so you keep reading about what you are GOING to learn later — but my patience ran out. Felt like a long infomercial and I got tired of the lead up with nothing to actually sink my teeth in.

Tony Robbins Books #3: Tony Robbins’ Money: Master The Game

Tony Robbins’ Money: Master The Game Book

Amazon rating: 4.4 from 3,086 reviews
financial advisor

Here’s the blurb of Tony Robbins’ Money: Master The Game from Amazon:

Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives.

From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” (The New York Times).

Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom.

With advice about taking control of your financial decisions, to setting up a savings and investing plan, to destroying myths about what it takes to save and invest, to setting up a “lifetime income plan,” the book brims with advice and practices for making the financial game not only winnable—but providing financial freedom for the rest of your life. “Put MONEY on your short list of new books to read…It’s that good” (Marketwatch).

Here’s the top positive review of Tony Robbins’ Money: Master The Game from Amazon:

It’s over 600 pages so brace yourself. But this is probably one of the most important books I’ve ever purchased.

To really take on this material is to empower yourself. I highly recommend this, I’m so glad I bought it. This one is a keeper. I’ve read a lot of books on finances in my effort to become free, this is fast becoming my favorite.

I’ve been much more interested in spiritual development during my life and now have to catch up and work on the material foundation. This book is really well put together and exactly the kind of guidance anyone could use, no matter your level of financial literacy.

Highly recommend this: two thumbs up and five stars.

Here’s the top critical review of Tony Robbins’ Money: Master The Game from Amazon:

This guy likes to ramble on just to hear himself talk. He writes the same way he talks – says a bunch of things that sound good but most of it is impractical, incomplete, misleading, and at times, manipulative. The interviews included in the book were useless – nothing material or insightful.

One reviewer on here claimed Ch.2 and Ch.5 are worth both “their weight in gold” and the price of the whole book. Either this reviewer fails to understand what he reads or likes to dramatize insignificant chapters.

First, the interviews are cookie cutter questions and answers such as diversify, do not try to time the market, buy when the market is cheap, and hold for the long term. All of this is general advice that is mostly unhelpful when you sit down and try to apply the advice in real life.

Further, this same reviewer claims “he cannot believe” the chapter that discloses Ray Dalio’s All Weather allocation. First, just like he generally discloses in this book, Ray Dalio has publicly disclosed his All Weather’s general asset allocation (just search the web): about 40% long-term bonds, 15% intermediate bonds, 7.5% gold, 7.5% commodities, 30% stocks.

Moreover, generally disclosing the asset classes fails to disclose the most important part: what specific assets to purchase? Which bonds? 10 year? 30 year? Which commodities? Corn? Wheat? Copper? Crush? Lumber? Even if you decide which commodities, then how do you invest – futures? ETFs? mutual funds?

Even if you decide how to invest, which specific future period, or which specific ETF? So you see Ray Dalio does not give away the secret sauce to his $180B+ All Weather Fund.

If you want advice on how to manage your money then go directly to the source – listen to Warren Buffet, Charlie Munger, Paul Tudor Jones (& yes, I know this guy gives therapeutic counseling to Paul), Stanley Druckenmiller, Joel Greenblatt, George Soros (minus his insider trading), Jim Rogers (more of a 10+ year, long term, investor), Peter Lynch, and Ray Dalio – just to name a few.

Tony Robbins Books #4: Unshakable: Your Financial Freedom Playbook

Unshakable: Your Financial Freedom Playbook Book

Amazon rating: 4.5 from 1,021 reviews
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Here’s the blurb of Unshakable: Your Financial Freedom Playbook from Amazon:

After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.

Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron’s.

Together they reveal how to become unshakeable—someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many.

In these pages, through plain English and inspiring stories, you’ll discover…

How to put together a simple, actionable plan that will deliver true financial freedom.

Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come.

How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know.

The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside.

The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street—how the biggest firms keep you overpaying for underperformance.

Master the mindset of true wealth and experience the fulfillment you deserve today.

Here’s the top positive review of Unshakable: Your Financial Freedom Playbook from Amazon:

There are a few books that I have read, and even before I finished them, realized that they changed something significant about my life. Unshakeable: Your FInancial Freedom Playbook by Tony Robbins is one of those.

It wasn’t that the principles here are new to me. The concepts are actually pretty simple to grasp.

Don’t operate out of fear, or invest according to emotion. Make your decisions based on logic.
Invest for the long term. Compounding interest always wins.
Minimize tax liability and fees.
Diversify to protect yourself when down times come.
Invest more when everything is on sale.
Rebalance your investments, preferably annually.

Just because I shared these basic highlights does not mean you do not need to read the book. Far from it. They absolutely mean you need to read it, because all of the principles in the list make sense, and you can know you should do them, but unless you know how, that knowledge is useless.

You could flounder about on your own: I have done so most of my life. You can remake the mistakes others have made, and learn on your own. But that will be (and has been) an expensive choice.

You can sit on the sidelines, living in fear and keeping your assets and investments in cash rather than getting into investing at all. This is the surest way to lose, especially with today’s low interest rates.

Or you can instead learn from the masters. Read Tony’s book and not only will you learn from him, but you will learn from those he has known and worked with, some of the wealthiest and most successful investors on the planet. You will also learn how to choose a financial advisor of your own, where to set up your retirement funds and how, and even more.

I can’t say enough about this book, but I can’t leave the review without talking about the final chapter, something I have been talking about and trying to master the last few years. Tony tells you of his journey and gives you his advice about how to be personally wealthy–in a beautiful state rather than a suffering state no matter what your circumstances.

This takes a disciplined mind, and it is only a disciplined mind that will follow the advice outlined in this book. The biggest obstacle to your success in any area is you, and this book will teach you how to overcome that in more than just your finances.

Five stars. Well done. Well edited and written. If you don’t read another book about building wealth and finances this year, make reading this one a top priority. You won’t regret it.

Here’s the top critical review of Unshakable: Your Financial Freedom Playbook from Amazon:

This book has some good advice for novice investors – mainly that they should be investing. And it goes on to say that index funds are a good investment vehicle for most people. Agreed. And I’ve liked Tony Robbins’ materials in the past; Power Talk II specifically.

But I think Mr. Robbins has changed since those early, eager, idealistic, hopeful days. Now he seems more like an infomercial salesman to me. He’s pitching the Creative Planning company and strongly suggesting his readers use that company for their financial planning.

I signed up for their services, and they lost $25,000 of my money in two weeks. Granted, there was a market downturn, but their investment choices have not bounced back as quickly as the market itself. I fired Creative and am now investing in index funds at Vanguard.

I wish I’d saved the money I spent on the book, and especially on hiring this firm – who by the way, still gets paid even when they fail miserably. Invest on your own and don’t listen to Tony Robbins anymore – unless you go for the old Tony Robbins stuff when he was still for real.

What Is The Best Tony Robbins Book To Start With?

That really depends on which part of your life you’re trying to improve. As a general rule of thumb though, we recommend starting with Unlimited Power.

Why Unlimited Power? Well, it’s focused largely on mindset, while the other books are more focused on tactics and strategies (to make money, improve relationships, etc).

Once you have the right mindset, as Tony says, everything else is just mechanics.

What Books Does Tony Robbins Recommend?

Tony Robbins says he’s read more than 10,000 books in his life, so it’s fair to say he’s well read. Here are the top 6 books Tony Robbins recommends everyone reads:

Principles by Ray Dalio
Tribe of Mentors by Tim Ferriss
A Mind at Home With Itself by Byron Katie
As a Man Thinketh by James Allen
The TB12 Method by To Brady
Man’s Search for Meaning by Viktor Frankl


Tony Robbins books have the ability to transform your life. Plain and simple. More than 50,000,000 people have read one of Tony’s books and everyone from celebrities to sports stars to actors to everyday people swear by his unique methods and approach to success.

The post The 4 Most Popular Tony Robbins Books Of All Time (According To Reviews) appeared first on Insane Growth.

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An Inside Look At The Business Empire Tai Lopez Started From His Garage

Net Worth:

April 11, 1977

Fullerton, California

Source of Wealth:
Entrepreneur & Investing

Last Updated:


Tai Lopez is a social media influencer, entrepreneur and investor.

He built his net worth on the back of his now infamous “Here In My Garage” YouTube ad, which at the time of writing, has racked up an impressive 69,718,634 views:

Tai Lopez has a net worth estimated to be around $80,000,000.

Here’s the inside story of how he built his fortune, including his latest acquisition of distressed retailer Dressbarn for a rumored $50,000,000.

Tai Lopez’s Social Media Marketing Strategy

It’s important to understand that Tai Lopez relies heavily on social media to drive traffic and revenue through his businesses.

Before he started selling courses, running workshops and investing in businesses, he first focused on building a huge social media following.

Tai then used his social media channels (specifically Facebook live and YouTube in the early days) to drive people to his web site, where he would sell his courses, workshops, etc.

Tai Lopez used a mix of organic (free) and paid strategies to build his social media followings.

Tai Lopez’s 67 Steps Membership

As mentioned earlier, Tai started running paid ads (via YouTube) for his “Here In My Garage” video.

As unscripted as it seems, the entire video was created for one reason and one reason only: to make Tai money. Lots and lots of it.

How does a 3 minute 54 second video of a man standing in a garage drive tens of millions of dollars in sales?

Well, during the video Tai implies that knowledge is what most people need more of if they want to get rich.

He then proceeds to mention his “67 Steps” program and encourages you to visit a link in the description of the video, which takes you to the sales page where you can join.

The sales page for Tai Lopez’s “67 Steps” membershipThe sales page for Tai Lopez’s “67 Steps” membership

The program costs $67 USD and there’s an aggressive one-time offer (OTO) to join Tai’s “VIP Program” for $69.99 per month on the checkout page:

The OTO (one-time offer) presented on the 67 Steps checkout pageThe OTO (one-time offer) presented on the 67 Steps checkout page
Tai Lopez’s SMMA

Tai’s most successful online course is his Social Media Marketing Agency, or SMMA for short. Rumors are that SMMA has generated more than $70,000,000 in total sales.

How has SMMA been so effective? Well, we believe it’s for 3 main reasons:

Tai Lopez “lives what he teaches”. He’s built a huge following on social media and leverages that following to build his businesses.
Tai understands human psychology and does an excellent job using it in his sales videos, which he cleverly disguises as edu-tainment (educational entertainment).
He does an excellent job positioning SMMA as “an easy way to make an extra $10,000 per month”. In short, he sells the dream of easy work and lots of money.

Like he does with 67 Steps, Tai uses a combination of organic posts and paid ads across his social media profiles to sell SMMA.

Here’s one of his long-form direct to camera videos that ends with a call to action to enroll in SMMA:

The video is titled “🔥🚀Fastest Way From $0 – $100,000” and at the time of writing has 2,307,738 views. It was streamed live on March 7, 2019.

Countless times during the 1 hour 16 minute broadcast, Tai encourages viewers to visit a link on his site to enroll in SMMA, which looks like this:

The sales page for Tai Lopez’s SMMA courseThe sales page for Tai Lopez’s SMMA course

The sales video on this page runs for exactly 1 hour and I’ve included it below for you:

The actual sales page is light on copy, but does include some social proof aimed at driving people to sign up for the program:

Introducing the Social Media Marketing Agency 2.0

Since the first release of my Social Media Marketing Agency program, that’s already helped over 35,000 people learn how to start an agency, it’s been refined and updated for 2018. This new version, SMMA® 2.0, now comes with exact email and phone scripts for getting clients.

Also included: the latest social media marketing tactics for Facebook, Youtube, and Instagram and exclusive content from top SMMA® students, who’re earning 6- and 7-figures a year from the original program.

Tested, Proven, & Improved*

The techniques in the Social Media Marketing Agency 2.0 are proven to work.* Since the first release of this program it’s been refined and updated with new content. As of today, over 35,000 students around the world have used this program and extraordinary results have been achieved by many.*

Some of the top students in the Social Media Marketing Agency are earning 7-figures a year. Hundreds are earning 6-figures annually and thousands have given praise about the program.

Tai Lopez & Alex Mehr’s Mentorbox

A few years ago Tai partnered up with Alex Mehr to launch Mentorbox:

The Mentorbox home pageThe Mentorbox home page
Who Is Alex Mehr?

Alex Mehr is a serial entrepreneur, the co-founder of Mentorbox and the founder of dating app Zoosk, which he sold to Spark Networks for $258,000,000 in July 2019.

The press release announcing Zoosk has been acquired by Spark Networks for $258MThe press release announcing Zoosk has been acquired by Spark Networks for $258M

Tai and Alex launched Mentorbox in 2016, which they describe as “top quality curated educational content to help you reach your goals”:

Interestingly, you can’t see pricing for Mentorbox on their web site. You need to enter your name and email address to “see your special offer”:

The Mentorbox sign up pageThe Mentorbox sign up page
How Much Does Mentorbox Cost?

At the time of writing, pricing was offered in two ways: $497 per year OR $69 per month.

Both options appear to come with a 30-day refund guarantee as you can see in the screenshot above.

You may also notice a countdown timer on the sign up page. Countdown timers have been proven to increase conversion rates by 10-30%, so this is just smart marketing.

How Much Revenue Does Mentorbox Generate?

Tai Lopez recently posted a video on YouTube showing how Mentorbox brought in $37,100 in a single day. If you multiply that number by 365, Mentorbox generates $13,541500 per year.

Tai Lopez Acquires Dressbarn In 2019

After generating tens of millions of dollars in sales from their courses, workshops and of course Mentorbox, Tai Lopez and Alex Mehr acquired distressed retailer Dressbarn from Ascena Retail Group for a rumored $50,000,000 in 2019.

The press release announcing Tai and Alex’s acquisition of DressbarnThe press release announcing Tai and Alex’s acquisition of Dressbarn

Their plan with Dressbarn is simple – to re-launch the brand as an e-commerce store, capitalizing on their digital marketing skills, Dressbarn’s brand and also Dressbarn’s huge base of existing customers.

Alex announced this acquisition on his Facebook page via a short video:

internet marketing ads

Alex Mehr announced the Dressbarn acquisition on his Facebook page

“Last week Tai and I bought a major American clothing brand, dressbarn.com. $740M in annual sales, an iconic brand that started in 1962. We feel the weight of the responsibility that was just handed to us. This will be a great story. So proud of our team for making this happen.”

How will the re-launch do? Well if Mentorbox is anything to go by, it will be a massive success. Both Tai and Alex are incredible marketers and have deep pockets — two things every e-commerce brand needs to succeed in 2020.


Like him or not, you can’t argue that Tai Lopez is one hell of a marketer. Teaming up with Alex Mehr makes sense and we wish them nothing but success with Dressbarn!

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