Tag Archive online entrepreneur

Amazon Accelerate: Free Virtual Seller Summit Sept. 1-3

Before paying a fast-talking “online entrepreneur” who promises to show you how to make six figures on Amazon in weeks (if you just buy his course!), consider the free advice straight from the horse’s mouth.

Amazon is hosting a free, three-day virtual summit for new and current sellers. The event — called Amazon Accelerate — runs Sept. 1-3, from 9 a.m. to 2:30 p.m. Pacific time.

“This is an important time for us to come together and learn from each other as we navigate new economic realities,” Jeff Wilke, Amazon’s head of retail and e-commerce, said in an announcement.

The pandemic has upended how most businesses operate and how consumers shop. E-commerce is one industry that has not only weathered the crisis well — but soared. According to Amazon’s recent business impact report, third-party Amazon sellers have seen record sales and now account for 50% of all products sold on Amazon.com.

Here’s how to grab your piece of the pie with Amazon Accelerate.

More on Amazon Accelerate

More than 70 sessions pack the agenda for all three days. Wilke is among several Amazon executives slated to speak. Other speakers include Amazon staff, business owners and e-commerce experts.

The sessions are split into two main categories: events for new sellers and events for current sellers. Each day starts with a shared keynote speech from an Amazon executive, and then the two groups break into concurrent sessions.

For new sellers, topics include:

  • The basics of online sales and where Amazon fits into the equation.
  • Crafting high-quality product listings that reflect your brand story.
  • Pricing and promotions.
  • Setting up Fulfillment by Amazon.

Current sellers will learn more about:

  • Using sponsored ads to reach more customers.
  • Joining Amazon’s Brand Registry program.
  • Expanding into other countries.
  • Incorporating brand analytics into your sales strategy.

Many more topics and sessions are scheduled. To ensure you’re attending exactly what you want, you can build your own itinerary on the agenda page. Be sure to bring your burning questions for the pros. Many sessions have time earmarked for a live Q&A with the speakers.

Pro Tip

The deadline to register and reserve a spot is Aug. 31 at 11:59 Pacific.

According to an event FAQ, recorded versions of each session will be available 24 hours after the session ends and viewable to attendees until Sept. 30. After that, they will be taken down and moved to Amazon’s Seller University. If you can, make it to the live session to take advantage of the Q&A. The recordings will not include that portion.

FROM THE MAKE MONEY FORUM

Keep Up With All of Amazon’s Free Resources

Amazon Accelerate comes as the latest installment in a slew of resources for sellers and small business owners. The company recently launched Amazon Small Business Academy, a hub of free webinars, tools and resources — including the Seller University — for authors, businesses dabbling in e-commerce and small-scale individual sellers.

The company has stated a preference toward in-person and tangible workshops, but the pandemic has put a damper on those plans. In the early months of the pandemic, Amazon’s new college classes were forced online after they were planned to launch in-person at several partnering community colleges.

Accelerate, too, is an example of an inaugural program that’s gone virtual. While it adds to the many things we’re now conducting through video conferencing, there are definite benefits of being able to log in to an event — from wherever you are — and get free advice directly from Amazon execs.

Adam Hardy is a staff writer at The Penny Hoarder. He covers the gig economy, entrepreneurship and unique ways to make money. Read his ​latest articles here, or say hi on Twitter @hardyjournalism.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

2 Books I Read Last Week, 1 Book I Didn’t Finish (+ the classic movie we watched)

This post may contain affiliate links. Read my disclosure policy here.

Welcome to my weekly book update post where I share what books I read this past week + my honest thoughts and star ratings of them.

A Word on My Star Ratings

The star ratings I give the books I read are based on a 5-star rating system. I rarely will ever give a book a 1-star rating (maybe never?), because my philosophy is that if a book is only worthy of one star, I’m more than likely going to quit reading it. 🙂 In the same vein, you’ll also notice that I’ll rarely give a 5-star rating as I reserve those for only my very, very favorite books.

Want to see all of the books I’ve read so far this year? Check out my Good Reads page.

Here are the two books I finished last week…

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The Path Between Us: An Enneagram Journey to Healthy Relationships

If you enjoy all things Enneagram, I definitely recommend this book. It’s an in-depth at each number on the Enneagram and how that number relates and differs with other numbers.

I found it insightful, enlightening, and just downright interesting. And while I’d studied a lot about the Enneagram, I learned quite a few new things — especially when it comes to how to better relate with other numbers, communicate with them, and help them to feel seen and valued.

It also definitely, definitely confirmed what I already knew to be true: I’m an Enneagram 8 through and through! Also, it sparked some great conversations between Jesse and me about how we interact, how certain things I do can make him want to shut down (he’s a 5), and how we’ve both grown so much healthier as people in the last 10 years.

The only thing I will mention is that if you’re new to the Enneagram, I wouldn’t recommend starting with this book. Instead, I’d start with a book like, The Road Back to You.

Verdict: 4 stars

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Building a Story Brand: Clarify Your Message

I’ve been to one of Donald Miller’s Story Brand workshops before and it made an indelible mark on how I approach marketing and communication with customers in our business. This book was a good refresher to listen to.

If you are a blogger, a business owner, an online entrepreneur, or have any say in the marketing or oversight of the company you work for, I would highly recommend this book. It will likely challenge the way you think when it comes to marketing and change the way you approach doing business.

The best part is that this book gives you a really clear-cut action plan and walks you step-by-step through out to implement it. So you don’t just read about the great ideas; you actually know how to put them into practice in your business!

Two things I did want to mention: 1) I think this book would be better to read a physical copy of than to listen to as it’s more hands-on and has projects for each chapter. 2) I was a little turned off by the multiple promotions for Story Brand products and services. I understand that the goal was likely to get people to want to invest into some of the higher priced products that Story Brand offers, but I found it to be a turn-off — and it almost merited me bumping the rating of the book down to 3 stars.

Verdict: 4 stars

Book I Didn’t Finish

The Atomic City Girls — Unfortunately, this book was a big disappointment to me. I had high hopes for it, but within an hour or so of listening, I quickly discovered it seemed more focused on the romantic story and details of that than the actual historical details of Oak Ridge. Yes, there were some historical details, but the book continued to sound more and more like a soap opera or tabloid and started going into details about the character’s loves lives that felt too edgy/raunchy for me… so I ended up quitting it. Does anyone have a book to recommend about Oak Ridge that is interesting but also much more historically rich?

Classic Movie We Watched Last Week

The kids decided — all on their own — that they want to start watching one old classic movie per week together as a family in 2020. They are helping me choose the list of movies and I’ll be reporting here what we watch each week and their thoughts on it.

I plan to do a big classic movie round-up post at the end of the year with their verdict on the best and favorites of the ones we watched. (Thank you for all the great suggestions for must-watch classic movies!)

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Last week, we watched the 1950’s Disney version of Treasure Island. Both girls had read this book in school, so they found that made the movie more interesting.

It was a little slow and long (even though it was only 1 hour and 35 minutes, it felt long), but overall we mostly enjoyed it. I will say it’s probably been one of our least favorite classic movies so far.

What did you read this past week? Any books you think I really need to add to my long to-read list??

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