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After Helping Treat 1 Lakh Tribals; Doctor Couple Now Empowers Them Through Craft

When Dr M Regi and Dr Lalitha Reji, a doctor couple hailing from Kerala, decided to backpack across the country for a year to substantiate the most sensitive areas urgently in need of medical help, they encountered the unique Lambadi community, a nomadic tribe living in Sittilingi in Dharmapuri district, Tamil Nadu.

Residing near the foothills of the Kalrayan and Sitteri hill scopes, this remote tribal community was cut off from the rest of the modern world. They are called the’ Malavasis’ or’ Hill People’ who found their living through rain-fed agriculture.

The doctor couple was appalled and disturbed at the sheer lack of healthcare facilities in the area. During meters of any medical disaster, these beings would travel to Salem or to Dharmapurimore than 50 KM away.

That’s when they decided to stay and make affordable healthcare available to Sittilingi’s two lakh beings and give them a source of livelihood to live a life of dignity and deserve acknowledgment for their traditional craft.

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After completing their medical practise, Dr M Regi and Dr Lalitha Reji territory working in a hospice in Gandhigram where they encountered people who had hurtled miles for the medicine of preventable disabilities like diarrhoea and infancy pneumonia.

Rattled by the lack of healthcare access, the couple decided to delve into the country’s primary healthcare setup by inspect numerous villages and taluks. This is when they came across the community of Lambadi tribals.

What propagandized the couple further to help bring relief to these people was the fact that this hamlet recorded an Infant Mortality Rate( IMR) of 150 per 1,000 babies, the highest in all of India!

auto traffic exchangeProviding treatment to the Lambadi tribals

It has been 25 “years time” and the couple is still moving forward with their job, Tribal Health Initiative( THI ).

“We had no money to buy land, so we set up a small clinic on government land , good-for-nothing more than a small hut built by the tribals. We worked out of this shanty for three years, attending bringings and minor surgeries on the floor, ” informs Dr Regi

Today, the duo has come a long way from the thatched hut to a 35 -bed full-fledged hospital, gave with an ICU and ventilator, a dental clinic, a labour room, a neonatal room, an emergency room, a fully functional laboratory, a modern busines theatre and other facilities like X-Ray, Ultrasound, endoscopy, and echocardiography, like any other modern hospital.

BengaluruThe hospital set up by the couple for the Lambadi tribals

Due to their incessant struggles, the IMR in Sittilingi has now reduced to 20 per 1,000, one of the lowest in India.

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But the doctor duo didn’t stop at that.

The couple decided to venture into preserving the history and cultural heritage of the tribe by reviving the dying art of Lambadi embroidery.

“With healthcare off to a good start, our next purpose was to help the women revive their traditional skill of Lambadi embroidery. That was the beginning of the Porgai Artisans Association.

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This unique embroidery art form is an amalgamation of blueprint darning, reflect cultivate, cross-stitch, overlaid and quilting sews with frontiers of’ Kangura’ patchwork done on loosely-woven dark blue or red handloom basi fabric.

Often mistaken as Kutchi( Kachhi) sewing because of the mirror make, the shells and silvers are unique to this type of embroidery, with the hems being different.

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‘Porgai’, which stands for’ pride’ in the Lambadi dialect represents self-sufficiency and independence for the farmers, artisans and the community as a whole.

“We had a rich tradition of paw sewing which our ancestors did on the clothing and other day to epoch essays. In route of epoch, when we stopped wearing the traditional dress, the spacecraft was lost for more than two generations, ” says Neela, a part of the community.

“A majority of Porgai’s commodities are made from organic cotton been an increase in our own villages. This cotton, untrammelled by pesticides and unpolluted by chemical fertilisers is then hand-spun, hand-woven and dyed with natural stains by cooperatives, ” shows Dr Reji.

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“Whether it is subtly embellished Kurti or a cushion sheathe brightly emblazoned with traditional Lambadi designs when you buy a Porgai product, you are bringing home a world-wide that appreciates human indignation and individual science, ” interprets Reji.

Porgai products have also drawn students from fashion designing institutions as well. At least half-a-dozen apprentices from Bengaluru, Delhi and Mumbai have worked with the tribal girls, helping them retain the ethnic sewing effort while trying to improvise on the design aspect and become them trendy.

Dr Regi observes, “Just building and operating a hospital isn’t fairly. Whether it is eating healthy chemical-free food by adopting organic farming or promoting entrepreneurship among women, the key to a healthy society is dependent on upliftment in different fields.”

Also Read: After Depression& Cancer, 37 -YO Woman Shares Diet That Brought Joy Back to Her !

( Edited by Saiqua Sultan)

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[Product roadmap] Ezetap began with a single payments offering and decided to pivot to a SaaS model

Abhijit Bose

India has over the years transitioned from a cash-based, opaque economy to a digital and translucent one, leading to a surge in the growth of the fintech sector. And startups like Bengaluru-based smart fees provider Ezetap are preceding the way to make India the hotbed of monetary transformation.

Founded in 2011 by Abhijit Bose and Bhaktha Keshavachar, Ezetap offices in the mobile Point-of-Sale( mPoS) grocery, and has since then diversified into integrating that pay event with other software applications and arrangements used by merchants.

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It continues to work towards its seeing:” to be the single solution through which organizations end any fiscal deal with their clients, corroborating every instrument and method that their patrons want to use .”

At a epoch when PoS business earn money through event fees, Ezetap has moved pays to a Software-as-a-Service business model, allowing merchants to accept digital transactions from physical posters, online payments, and portable wallets through a single click via UPI.

The omnichannel fees stage has end-to-end capabilities to handle digital payment processing through integrated software solutions. Through a SaaS fees organisation, the startup has changed the fee processes of brick-and-mortar retailers, e-commerce actors, organizations, government bodies and fiscal inclusion organisations. Built-in services include reconciliation, EMI, loyalty, firebrand furnishes, cashbacks, and dynamic currency conversion.

” It has a routing stratum, powered with some intellect, which helps users work with the bank of their choice. The real differentiator is that Ezetap is agnostic of machine, locale, remittance kinds and payment marriages so we can work with any design across expend cases and form influences ,” said Bhaskar Chatterjee, Head of Commodity at Ezetap.The first prototype

At the beginning of the decade, access to the internet and smartphones was becoming ubiquitous across India. The fintech startup encountered an opportunity to enable adoption of pays in India.

Ecommerce was growing by leaps and bounds, and Ezetap was one of the first companies in India that tried to convert COD shipments into digital remittances- this was one of the first abuse cases where Ezetap was is used in 2013.


Bhaskar Chatterjee, Head of Produce at Ezetap.

In a exchange with YourStory, Bhaskar Chatterjee said,

” We built an EMV-compliant payment device that have been able to take payments in conjunction with a commercially available smartphone and a card book designed and assembled in India. We also originated support payments SDK that would work behind a company app, hiding the intricacy and compliance spiel of remittances behind the’ pay’ button .”

The co-founders of Ezetap, Abhijit and Bhaktha, who had experience in pays and equipment fellowships, mixed their skills and knowledge to create this product.

The startup iterated on the first motifs of the MPoS card reader, “whos working” via a smartphone’s audio jack. Last-minute editions involved working with Bluetooth; the last version, v3, was then successfully deployed across India. V3 had a Bluetooth and a Wi-Fi capability because of which browse owners were able to accept fees by linking the V3 device with the accessible Wi-Fi connection.

Bhaskar said,

” Hardware changes were done in parallel, and Ezetap built a robust payments programme to complement hardware abilities. This pulpit was scalable, services-based, and designed to be integrated into diverse IT ecosystems .”

All the components in Ezetap& apos; s stack were built on a services-based architecture that allowed for factors to be added on top, and cloud-based architecture to ensure scalability.

BengaluruAlso ReadWhat& apos; s next in commodities, tech, designing? Decode at Future of WorkBest-in-class payment experience

The mPoS copies acted successfully in world markets for about five years old. The first make was workable and met an important demand in the market. Later forms further improved the first make, in terms of usability and performance.

In 2018, the startup decided to stop assembling and creating their own inventions in India and moved to sourcing them from merchants abroad. By then, the economics provided by third-party sourcing had become more favourable.

The product head said the requirement to build more structure arising as a result of” an ever-evolving demand to deliver the best-in-class payment experience to patrons “.

As Ezetap started diversifying into different industry segments, the team noticed the need to be able to support enterprise-class integrations- extremely when is collaborating with one of the most important one deployments of Airtel.

And as it entered the world of retail deployments, Ezetap had to support affordability, allegiance, and consumer incentive solutions.

” The Indian fintech ecosystem was exploding at the same time and invention was happening with pouches, UPI, and others. The need to create a platform was felt so we could address diverse needs across industries with common structures of integration and solutions ,” Bhaskar said.Growth learnings

All the core technology was built in-house for both the hardware and software aspects of the business. Over time, the startup put together an engineering team to work on the part fees stack. The crew directed everything – from the firmware on the maneuver to the backend server architecture and the bank integration.

The Ezetap staff toured with ecommerce give workers on motorcycles to the residences of end consumers to get real, “follow-me-home” feedback. Similar feedback loops were was participating in other manufacture segments like telecom, assurance, accumulations , among others.

All acquired feedback was incorporated into training programmes for consumers, usability enhancements, logistics feedback for delivery centres, and advice on incentive programmes for app users.

Bhaskar said,

“Fundamentally, we were always looking for structures that would repeat across industry segments or desegregations. When we attended a call example motif, we tried to productise that decoration and make it repeatable very quickly .”

( Edited by Teja Lele Desai)

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