#Sales And #Marketing Alignment Often Fails For B2B Companies -- Here's How To Fix That

#Sales And #Marketing Alignment Often Fails For B2B Companies — Here's How To Fix That







If you want to, for example, offer a white paper in exchange for an email address, make sure you’ve identified where that lead goes once it’s entered on your website. Start by defining what a “lead” is to marketing and what it is to sales.






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