Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned.
We also talk about MacGyvering, crazy startup ideas, and a ton of resources you can use for your own product marketing efforts.
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Here are all the resources we talked about:
Cheers
Oli Gardner
Get back here on Monday where I’ll be showing you how to use Sticky Bars to craft really cool mobile user experiences.