Massive Profits from Reselling Tickets: Starting a Ticket Brokerage Business

Massive Profits from Reselling Tickets: Starting a Ticket Brokerage Business




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I want to share with you something better that I am trying on a very small scale, and something I know that has a lot of potential for making money- the ticket brokering business.

No you don’t have to become a big ticket exchange mansion , nor do you need to invest all the money you’ve get. This industry is highly fragmented and there is room for all kinds of participants, big or small.

I will explain the reasons I am trying this out, but by no means do I intend to develop this into a large business- although it could become one alternative down the road for someone interested in this type of business.

I feel this experiment is relevant to share here because it is one that you can participate in during your pockets of accessibility, and one that takes a relatively small amount of period and investment to get started with.

Similar to what I’ve frequently am talking about a web based business, or any other for that matter, the same principles apply to this in that you can reinvest your earnings back into your business and stretch it over duration if you choose to turn it into a long term business rather than a one time opportunistic transaction.

So this is how it all started that got me “ve been thinking about” this initiative…

I am a big college basketball fan and have attended the last two Final Four tournaments. The last tournament was particularly special because my Alma Matter- The University of Michigan Wolverines spawned it this far.

Having suffered two Final Four weekends now purely as a love and from a consumer’s perspective, I wanted to capitalize on this year’s event and profit from it as the event will be hosted in Dallas at the Cowboys( now called AT& T) stadium.

What I is ready to do was invest some of my own fund acquiring incident tickets long before the occasion. I thought to myself, as the happen comes closer and ask builds up, I can sell my tickets in the secondary market for a handsome profit.

While the potential returns are north of 100%, I am not doing this just for the profits. I thoroughly experience this particular annual incident and all the revelries that come with it during the weekend it’s accommodated. For me, “its more” about being part of the event as well with my friends who enjoy college basketball, and fortunately, I will be in a situation where I can do that.

Previous Know-hows with Big Events and Overpaying for Tickets

I don’t remember the last time I attended a big entertainment event where I had proposed it well ahead of time. My trip-ups have always been last minute, literally just days prior to the event. A spate of this has to do with not knowing which crews will be participating or the unpredictability at times of my own schedule.

The fact is that most people are likely not in a situation to pre plan well ahead of time as far as events proceed. Schedules change, commitments originate, and there is just too much unpredictability for countless to risk committing to an episode that far out.

Having said that, as you can guess I “ve never” paid face value for tickets to such large happens that I have attended in the past. There is almost no way you could if you decide to attend the last minute. This experience has proven genuine again and again. Now are some of the other larger happenings I have attended for which I have grossly overpaid šŸ˜› TAGEND

Popular Broadway pictures with no accessibility like the Lion King NBA playoffs and finals tickets and same tickets to other sport affairs Concerts like Sting and Dave Matthews Pre-sold-out movie premieres Super container

I am sure I am missing some from this list, but the point is that there is always some type of event that interests someone. You may not be interested in athletics, but you may jokingly be a die-hard Justin Bieber fan. You were not able to enjoy Sting, but you’d pay any price to see David Copperfield do magic tricks that you are aware are fake.

If you don’t plan well ahead of time to attend whichever events you’re interested in, if the happen is a popular one that is likely to sell out, lucks are that you will end up overpaying for tickets through a secondary market. This has been genuine for me for any favourite contest I remember attending.

The Sell Opportunity and Value Proposition

Some enterprising people recognize the opportunities that people( fans) will be scrambling for tickets at the last minute to attend sought after events. In anticipation of this, they purchase various tickets to the event in advance at face value directly from the original dealer. In many cases the original deployment is done through a ticket exchange partner such as Ticket Master.

The opportunity for the industrialist is of course the likelihood that people will want to attend the event and thus willing to pay a higher price as the incident get closer and they become more desperate to procure tickets. The evaluate proposition to the consumer is the flexibility to not commit to and plan ahead of time and still be able to attend the event at the last minute if they require and are able to.

The Investment Perspective

There are countless ways to make money, and one of my goals on this blog is to introduce alternatives that can produce extra income for you in your free time( those that do not involve full time involvement ). Ticket brokering is one such alternative, on a small or big-hearted flake, and whether as a one-time transaction or an on-going business initiative.

While I often write on several low-pitched start-up cost and passive business simulates principally based online, I don’t want to ignore practicable customs simulations that require up-front investment. In fact, if you’ve heard the term “money realise money”, it is true and perhaps the fastest way to induce more of it.

It is no accident that the rich get richer. A plenty of this has to do with the fact that the rich have uppercase set aside ready to be deployed at fruitful openings. Capital leverage is the best and quickest way to magnify fiscal returns, including a tried and experimented business pattern that we know has worked repeatedly in the past.

Here are some examples. Opening up a McDonal’s franchise in an surfacing sell( new country ), investing in a dying brick and mortar business you know inside out which you know you can turn around and sell for a profit, or investing in the stock market in significantly undervalued equities, taking advantage of depressed real estate valuations like we considered in 2008 or currencies when they are at their rock bottom. The instances can go on forever. The point is- it is most always easier and quicker to take coin and multiply it rather than to create it from scratch.

When I first started this blog, my goal was to discuss various alternative methods to generate some extra money, which are mostly and traditionally procedures that require start-up capital. But fortunately because of the time we live in today, the internet has made it possible to create income creeks from a relatively low capital investment perspective.

This caused a shift in my focus. While the objectives set out in numerous articles on this blog weigh more on the online stage and passive income rivers based online, I certainly don’t want to ignore the traditionally bred, tried and tested methods of making money. These procedures directed back then, still work today and will likely work forever in the future. There is a reason why there is a Starbucks on every corner.

Learning to mobilize your excess monies so that you can earn a handsome return on investment( higher than the rate of inflation and other alternatives you are comfortable with) is just as important in my opinion, if not more important, than teach how to create new passive income torrents online. Why? Because starting a profitable online business may be a far-fetched reality for many for various reasons, but saving part of an active income and investing it is rather the common criterion given that most people in this world work for a wage.

An Important Lesson to Realize is that Sometimes it Has to Take Cash to Make Cash

One of my asset administrators formerly “ve been told”: “Sunil, stop worrying about every darn small-time little thing. It takes money to make money. I’d gladly pass your belonging back to you to manage”.

The message chafed me the wrong way when I was scrutinizing the rehab invoices he was routing me. He had invested over $5,000 turning over a owned and get it ready for the next tenant. He changed the carpet, repainted the whole place, fixtures, caulking, etc. I wasn’t very happy about this- at least initially.

But when I made a step back to think about it, I realized that the previous tenant was there for six years. The next one will likely be there for another three or more, and the rehab errand we did is going to last-place at least six years.

When the cost is spread out over day, the return on investment enormously outweighs the money I had to shell out. I can loan the unit quicker, allure better holders, a longer lease and request more money.

The whole thing altogether meets feel. Just like we are putting in the hard work now to build a better, strong future, the same can be said about investing. You sow the seed today with your investment dollars to see the growth of your investment down the road.

This was of course years back, however still terribly vivid in my recall. These daylights, $5,000 turn-around occupations are routine and I am rarely riled by them because I know they are a necessity and that the asset will raise much greater returns down the road.

Another VERY Important Lesson is that Cash will Rot if Not Utilized

Another reason to consider initiatives that require financing of cash is that your fund will lose value if it sits around doing good-for-nothing. It’s one thing to have it working for you in high interest rates vehicles, but cash most probably loses its importance over hour as we know inflation. The cost of milk today is much higher than what it was 10 years ago.

While it is important to balance the return capability to the risk and your solace level with a particular investment, it is also very important to diversify and have fun when probable. If you experience picking inventories, then pick them. If you enjoy working with real estate property, buy them. I find sporting occasions and the activities around the events fun as well- and if I can find a way to profit from it, then I will certainly be prosecute the initiative.

The Competitive Landscape in the Ticket Brokering Industry

It is very important to thoroughly research and understand your competition whenever engaging in a profit generating initiative. I am aware that the ticket brokering business is governed by few online monsters such as Stub Hub and Fan Snap, but there are countless other specialty online brokerages and smaller participates as well. This is a highly fragmented and extremely local market.

In addition to online avenues, there are also several beings like myself who are doing this both at local and national levels. Professional ticket intermediaries walk metropolitan to city and State to State depending on the contest they are working on.

With that said, my goal is not to become one of either. My goal is to carve out my own little niche around specific events I know and am comfortable with, in markets I am very familiar with or want to get familiar with. In fact, depending on how this particular experiment exits, I might just call it a one-time transaction and never do it again. Time will tell how much I enjoy this process and how financially viable it turns out.

I obviously want to start with the upcoming NCAA Men’s Basketball Tournament, and if that is all very well I want to extend this activity to the Super Bowl as well and other handful of high profile College Football Bowl tournaments. If things croak especially well and I find myself experiencing the process, I may follow other one off episodes like a big boxing match or a highly sought after concert.

The Ticket Brokering Business Model

As I started experimenting and learning more about ticket brokering, I recognized this “business” is one of the simplest forms of businesses. It is certainly not much different from a retail busines. If you think of how a retailer like Home Depot directs, it’s pretty simple.

The business first deploys uppercase to buy makes at majority/ lower prices and then resells them to its patrons for a profit. It makes its gains and reinvests them back into the business. It does this over time until it snowballs into various places across numerous markets.

Ticket brokering is no different. I reached out to several family members and friends and solicited them to enter the raffle through which each can secure up to 4 tickets to the games at face value. This is roughly $195 per ticket for the all time pass which includes two Final Four competitions on Saturday and then the final activity on Monday.

I had various tribes enter and I culminated up with 22 who were granted tickets. I now have 88 tickets in my wealth for a total investment of $17,160. Think about this as Home Depot spending $17,160 to purchase inventory.

If you are wondering, most happens generally have an early bird window within which you can pre order tickets to an happening. “Thats how you” secure tickets at face value.

Business Risks and Considerations in Ticket Brokering

As with any for profit initiative or speculation, this has its own set of likelihoods to consider. We all hear about the majestic tales, but we don’t always hear about dealers losing money on contests. If agents are not able to sell all their tickets, they may lose money on the episode. Many times they recover their speculation and simply break even, but it is not uncommon to lose a lot of money.

Full time middlemen deal with a lot of unpredictability, uncertainty and occasion all the time. For example, brave can affect an event’s turn out. Local, political and financial episodes can also interfere with various events. Similarly, many such erratic ingredients are involved that can impact an leisure event’s turn out.

I wouldn’t say this is a ended gamble because middlemen don’t go into this totally blind. This is a calculated initiative that carries its own set of threats similar to any other. And like any other initiative, it is important to study and understand everything related to the business.

For example, by to begin with the Final Four, I known better the affair will be held in Dallas at the Cowboy stadium, also known as Jerry’s world. I known better the stadium itself is an attraction and a target countless sports fans want to visit. I also experimented that prior major sport phenomena in Dallas have always been profitable and turned out record gathers and fan participation.

At the same time, I are also aware that targets and activities are more spread out in Dallas unlike Atlanta where the last event was. There are going to be commuter challenges involved, and it’ll be interesting how pilgrims from out of town deal with this. It is always more attractive to have all activities taking place centrally whenever attending a big event- whether that’s a sport occasion or a business conference. Unfortunately, the Dallas metro plex is not quite consolidated. It’s a very wide spread out region.

Learning From Experience and Doing Your Homework

I cannot highlight fairly the importance of doing your homework, extremely when high stakes are involved. The more success private individuals know-hows, the easier it feels like to impulsively get involved with something because the individual costs he or she can’t do anything wrong.

This is a big trap that even very best can be classified into, which make them back to actuality and remind members that each business initiative stands on its own and should be approached accordingly with adequate due diligence. This is referred to as business hubris.




After going through two Final Four experiences, I realized that I wanted to become financially involved in this event. My friends and I obtained tickets for well over 100% of their face value. I nearly fell into this trap after my first Final Four. But thanks to short term memory and some other things that agitated me away from the past experience, I didn’t get involved right away. The know after the second Final Four trip nonetheless tip-off me over the hump.

Few weeks after the contest, I set aside several hours each week to study the previous Final Four happenings. I researched the venues, participating teams, appearance, local vs. out of State attendance, impact on the local economy and various other peculiarities which I logged into a spreadsheet. This helped me understand the marketability of the contest, or the potential demand that may exist for tickets.

I reached out to my network to get connected with several ticket middlemen, area go and full time. I depleted hours talking to each about the business, how it directs, how they get started, the dangers they fell into, the “secrets” to big successes they’ve had and really the business overall.

This was time extremely well consume. It was not only versed but also fascinating. Even if I were not to move forward with this initiative, the conversations informed me so much more about the business than I learned on my own. Good-for-nothing outdoes personal experience, thus the evaluate in personal one on one coaching. Many of my remembers in this article come from my discussions with brokers.

Where to Buy and Sell Ticket for a Profit?

A full term ticket brokering business is a much broader discussion, but the points below are some important considerations to take into account if this is a business model you are interested in.

Many of these points can be applied to one time initiatives, as well as a part time ticket brokering business. Many brokers focus on exactly one squad near where they live and do this on the side.

Here are some things to consider šŸ˜› TAGEND

One of the keys to a full experience ticket brokering business is build relations( isn’t this true for every business ?). You build a network over time of suppliers, customers and allies who can connect you to the customer. For example, if you have a good relationship with a concierge accompanied at a hotel, they may refer hotel patrons looking for event tickets to you. It’s smart to build numerous such strategic relationships and even incentivize your contacts to send you business.

Similarly, connecting with human resource personnel, corporate marketing districts, secretaries who work for high profile heads, professionals like advocates and CPAs who is working with clients all the time assistances tremendously. Focus on construct a rolodex of connections which is able to either buy directly or connect you to the buyer. Treat them well, especially those who are sending you business consistently.

Build a rolodex of generators to get tickets from at face value. Many times, the box office will disclose them out to their personal contacts. This is how many brokering sites have tickets to incidents before the tickets go on public sale. Yes, I don’t consequently agree with this practice but the reality is that it happens all the time.

In addition to larger institutional supplier contacts, also maintain a inventory of individuals( like I did) that you can reach out to who will buy tickets on your behalf. A single buyer is typically allowed to buy a certain number of tickets during a pre-sale, a lottery system or the day air tickets go on sale at face value. Incentivize them for their duration so they are more inclined to get it on the next time around.

You can’t sell something you don’t have. Identify and record beginnings from where you can buy. This can be organizations and individuals. Maintain a rolodex of contacts and consider an email newsletter system to manage communications.

Identify key happenings that you know are going to be a reached, particularly in your immediate region. It helps to be a local now, particularly if you happen to live in a locate like Los Angeles or Atlanta where various “big events” happen year in year out. Ever investigate the event’s past history, performers and venues. The more information you assemble, the more successful you are likely to be as you can more accurately estimate demand and potential for profitability. Over time, the better you is known to a repeat occurrence, or a repeat musician/ operation in a recurring venue, the better your chances of success will be.

Now that we have the acquiring side covered, let’s talk selling.

When you have a sizzling commodity in possession that everyone wants, selling becomes that much easier. All you need to do is find a scaffold that prepares your stock perceptible. For example, if you have an inventory of branded makes, you may post them on Amazon or Ebay. Similarly, avenues exist specific for recreation even ticket sales. Stub Hub and Prime Sports are two examples of these.

In addition, there are always auction locates like Ebay where you can auction off your tickets. You also have local grouped sites like Craigslist where you don’t have to pay to list or sell your tickets.

Finally, “youve had” the social programmes involving human interaction. For example, you can strike up a deal with a local inn who can buy your tickets from you and offer them in a wrap pack when they sell their rooms.

You can offset linked with a hotel concierge and tell them that you have tickets in case their guests are looking to buy them. Of route you want to offer some incentive like a small finders fee in return.

Professionals like advocates, controllers and fiscal advisors are always looking to entertain their clients. Build a network of these folks and keep them informed of your armory. There are countless other examples of parties, neighbourhoods and platforms that you can tap into to expand your reach and sell as much of your record as possible.

Ideally, you want to unload everything prior to the event so that you can also enjoy the happening without the stress of unsold inventory in the back of your subconsciou. Unlike concoctions which can be sold at another year, tickets to affairs have a quite limited rack life.

Other Tax Advantages and Upsides of Ticket Brokering

All brokerage rewards and costs are tax deductible. If you pass for this business, you can deduct travel costs, part of your banquets and amusement, mileage, etc. By doing this, you are able to lower your effective tax rate and thus increase your overall take home returns. Read such articles for more clarity on this topic. You can also incorporate your business if you plan on doing it long term, absolutely maximizing your charge and legal protection benefits.

The more I experimented and the more thought I gave it, the more ticket brokering appeared as a really interesting trade to get involved in. You is absolutely make various thousand and the thousands of dollars doing this in your spare time alone, even if you were to focus time on regional affairs. The key is to establish the necessary ties-in over hour. Your network will grow over time and word of mouth alone can bring you consistent business. This statement can be true for any business.

The other delightful thing about this initiative is that numerous sought after happenings are held on weekends. If you are a working professional who has weekends off from occupation, you can use some weekends and celebrations to travel to local contests which you plan to profit from. You don’t have to, but you have the option to.

Before I conclude with the tax benefits and upsides, I do want to state that it is important to start on a small scale when you are first trying this out. In fact, I’ll go as far as stating that you should only use capital you can afford to lose in a worst case statu. In addition, it is also important to recognize that you will have your capital tied up until you are able to sell your inventory of tickets. It is only then that you will realize benefits that you can reinvest back into your business.

Considerations Around Ticket Reselling Laws and Regulations

This business is interesting from a law and regulatory position as well. Scalping has a very negative connotation, but the reality is that it happens every day everywhere.

If you are going to participate in scalping, referred to flawlessly as “ticket brokering”, you must be aware of the regional rules where you are doing business. Scalping regulations alternate broadly from one jurisdiction to another.

Some Regime may have their own statutes, whereas metropolitans within those Position may have their own. Furthermore, contest places have their own laws. For example, some happening sites( i.e football stadiums) will allow you to resell tickets at the entrances, while others don’t allow it within 500 feet.

What impels things even messier is the determination of the start of the vendor. Where were you when you bought the ticket initially, where were you when you sold it, where and how did you physically sell it and perform the deal, etc. The capability to trade over the internet realise this a very confusing topic from a legal and regulatory perspective. You also brokers who set themselves at the border of certain provinces so the more favourable laws apply to them.

That said, you will learn the ropes of the busines formerly you submerge yourself in it. The internet makes all this information very much accessible. When in doubt, call the local police station and ask them about what the laws and regulations are in their place. You will learn a lot of this from practical experience as you gain suffer and spread your geographical participation over go. I am astonished at how much I have already learned about the ticket reselling laws and regulations of Dallas and Arlington, TX( where the stadium is) in really a short period of time.

What you are able to promptly recognise is that the laws and regulations are not very clear or granular. They motley broadly, and are applied and enforced differently everywhere. Solicitors are good at convoluting this matter even more, and this is why we participate the gorillas like Stub Hub who have their own corporate lawyers who have managed to get away with all sorts of things in the ticket reselling business. An soul on the other hand has to be more cognizant of the law and its applicability.

My Game Plan Going Forward- Here is What I Plan to Do

I’ve had everyone mail me the tickets and I’ve recouped everyone through online banking, plus an additional $ 50 for the 15 instants of endeavour they’ve put in on my behalf ordering the tickets. The tickets are listed on two major ticket exchange websites. These areas naturally take a 5% fuzz chipped on the selling price.

I have reminders set up on Google Calendar to monitor rates weekly and make adjustments as needed if they have not sold. We are still a bit early so I will leave them untouched for now. I likewise have a hotel room booked close to event and plan on staying there for accessibility reasonableness over the weekend revelries. Being there in person assistances extremely if you plan on selling hard-handed tickets on the day off the happen. It too cures if you are selling through stages like Craigslist. Many utilize these sites because they are free and involve no cost to sell.

While one may hope to sell as many tickets through Craigslist( in person deal) to avoid costs, large ticket brokering locates have a much broader reach and are likely quicker to sell the tickets. Purchasers is also of the view more pleasant buying through reputable sites as Craigslist is well known for victimizes( and killings) of all sorts.

If I sell every ticket through a brokering service and pay the brokerage rewards, I am anticipating at least a 180% advantage based on my experience at the last couple happenings. I exhaustively studied ticket pricing and monitored the free movement of persons in tolls from 2 week out all the way to the hour prior to the games. Located on these figures I am reckoning roughly $30,888 in gains if I can sell all the tickets.

I’ve calculated the total time investment at roughly 15 hours( super aggressive) between emailing/ announcing people, saying, planning, posting, etc. On the surface, this is a pretty good return on investment. Of course, I anticipate this list increasing as the happening nears and I continue to monitor and revise my itemizes. This digit will also increase if I decide to sell in person during the incident itself.

Even at 30 hours, I am looking at a profit of $1,029.60 PER HOUR. Of route the authorities have various presumptions I am coming with now, but even if I were to discount that by a whopping 50%, I am still looking at a $500+ per hour net return on investment.

This is exactly what I meant when I stated that money stimulates money. When you have capital saved up ready to be deployed, all you are then doing is waiting for the next opening where you feel comfortable enough to take the plunge and where the returns are enough to satisfy your requirements and gamble appetite.

It is essential to have we realize that such opportunities exist everywhere and all around us.

Reason Estimates

So there you have it, my plan to profit from ticket brokering from the next Final Four weekend. I’m uneasy to be informed about how this turns out.

If you are interested in ticket brokering as a business, are all aware that like any other, this business necessary just as much learning. I guessed I could just jump in and make money, but not to my surprise, there is a lot more to learn once you roll up your sleeves and get unclean. Financially speaking, the brokerage business is a longevity sport. The longer you do it the bigger your snowball( benefits and investment capital) will grow. The more fund you expend the more potential return( and likewise gamble ).

If you’d like to give something like this a shot, pick an occasion “youre gonna” pleasant with and learn everything you can about it before getting into the ticket brokering business. Like anything else, TAKING ACTION after collecting the insight you need is what will drive results.

This last moment is important. If I didn’t do my research and talk to enough ticket agents, I probably wouldn’t have been pleasant set $17,000 at risk on a brand new investment.

And even if none of the best interest you at all, if you have cash sitting around, make an effort to learn about other wealth building alternatives and diversify into methods and vehicles you are comfy with and those you understand. Utilizing cash to construct more cash is the quickest way to make money. This is why the rich get richer. They are able to timely capitalize on opportunities.

If you need tickets to the 2014 NCAA Men’s Final Four, you know where to come J I will write a follow up post to report the results of this experimentation after April. For now, let’s hear your thoughts…

Would you ever considering doing something like this? Why or why not? Are you interested in reading about same ways and means to offset extra money where an investment is necessary, or would you very speak more about strictly internet based, free or at best low cost methods to generate extra income such as publishing ebooks, forming iPhone apps, websites and blogs?

The post Massive Profits from Reselling Tickets: Starting a Ticket Brokerage Business loomed first on The Extra Money Blog.

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