internet marketing for dummies pdf

internet marketing for dummies pdf

A target market is a group of customers within a business’s serviceable available market that the business has decided to aim its marketing efforts towards. Target markets consist of consumers who exhibit similar characteristics (such as age, location, income, and lifestyle) and are considered most likely to buy a business’s product or service.
Target markets can be broken down into two categories: primary and secondary target markets. Primary target markets are those market segments to which marketing efforts are primarily directed, while secondary markets are smaller or less vital to a product’s success.

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