International Women’s Day offers comms opportunities

International Women’s Day offers comms opportunities

PR pros and internal communicators celebrate notable girl attainments during International Women’s Day and Women’s History Month. But audiences–as well as reporters–can distinguish inauthenticity.

International Women’s Day is approaching and, with it, the opportunity for organizations to show their expressed support for gender equality.

Representatives of UN Women rang the opening bell at Nasdaq this week, and organizations are forging partnerships to promote gender equality.

Supported by spouses such as Avon and Amazon, International Women’s Day 2020( March 8) is endorse women in areas such as sportings, technology, health care and other fields.

The date falls within Women’s History Month, yielding arrangements further opportunities to address relevant issues as March continues.

“Communicating about this day–and month–is an incredible opportunity to empower and lift up other women industrialists, ” says Deborah Sweeney, CEO of “The number of women who start a business, get fund and cause’ unicorn companies’ only increases year after year.”

Sweeney’s company differentiated the week with a blog post designation “2 2 Women Entrepreneurs Reveal Their Biggest Role Model.”

The importance of such messaging is clear. Men reported higher salaries and bonuses than women in Ragan’s Salary& Workplace Culture Survey 2020. Women’s compensation ($ 94,319) trailed that of men ($ 102,359 ), although 85% of participants were women and simply 15% were men.

[REPORT: Ragan’s Salary and Workplace Culture Survey Report]

Men were also more satisfied with their compensation( 70%) than women( 51% ). Men averaged $7,815 in annual bonuses, nearly $1,400 higher than what women received.

Authenticity is a must

Stakeholders are not alone in demanding authenticity these days. A parenting editor at Good Housekeeping magazine tweeted a tip-off for PR pros thinking of attacking her inbox.

Just so you know, if you route me a PR pitch about what a label is doing for International Women’s Day/ Women’s History Month, I’m going to look up what that brand’s board of directors/ lead squad looks like.

— Marisa (@ mar_to_go) March 2, 2020

As organizations communicate both internally and externally on specific topics, discretion is essential, says Liz Miller, vice president and principal adviser at Constellation Research.

“Beware, ” Miller says. “If you shortfall authenticity in these discussions , now is not the time to jump onto a bandwagon . … If you do want to be part of the International Women’s Day conversation, enter into it in an genuine and contextual manner.”

Miller furnishes several do’s and don’ts. Do honor and celebrate the women that have constituted your brand what it is today. “There are millions of tales, ” she says. “Tell them; don’t sell them.”

Also, do celebrate both well-known motivational men and those “hidden articulations of women that stimulate, drive, uplift and shock, ” Miller says.

Don’t, nonetheless, use the day as a questionable auctions hit, she includes. “Nobody needs the’ Celebrate International Women’s Day by using this promo system to buy more from us at a slight discount.’”

An article in Forbes shows supporting nonprofits as one of several ways to make a difference authentically. “In countless regions throughout the world, gals are still mistreated, traded, disfigured, and deprived of education, ” the writer commonwealths. “Honor killings, child brides, and acid criticizes remain a sad reality for thousands of our world-wide sisters. These gals need our carry! ”

Organizations straying from governmental departments to United Commonwealth enterprises are using social media to promote the day.

#DYK? The first maiden in the president’s Cabinet was Frances Perkins, Franklin Roosevelt’s Secretary of Labor from 1933 -1 945. #WHM #WB100 WiyrhtiiJg

— US Labor Department (@ USDOL) March 4, 2020

The Library of Congress is connecting other federal repositories “in observing and encouraging the study, watching and performance of the vital role of women in American history.” The National Archives has announced video on its home page of a 1917 women’s suffrage march in New York City, relating to a sheet with commodities, videos and archival intelligence. The Smithsonian Institution associates from its homepage to a range of pertinent content, such as a sheet about women craftsmen.

March is #WomensHistoryMonth — stay this special website from the Library& various federal partners celebrating the vital role of women in American history: https :// e01acfhuIK Yj031WQVwH

— Library of Congress (@ librarycongress) March 1, 2020

NASA celebrates its women

NASA is commemorating both the month and the day in a variety of ways. Its Women @NASA Twitter strand promotes “ways to encourage young women and girls to learn about STEM”( discipline, technology, engineering, maths ). Along with tweets about contemporary scientists in the infinite platform, NASA offers historic perspectives.

In 1939, Kitty O’Brien Joyner was hired as the 1st female operator at NACA Langley. She was also the 1st brides to graduate from @UVA‘s Engineering Program. A trailblazer in aeronautical investigate, Kitty paved the room for other female technologists. #WomensHistoryMonth #HerStory gPRyM2deM 9

— NASA History Office (@ NASAhistory) March 4, 2020

Apple is differentiating the day with a few months of phenomena at its sales outlet, in the App Store, on Apple TV, and in Apple Books and podcast lotions, TechCrunch memoranda. Under its “Today at Apple” happening lines, the company is highlighting female leads, masters, industrialists and creators.

“Notably, the U.S. App Store will boast an App of the Day and Game of the Day highlighting the work of female developers, decorators and industrialists every day during the month of March, ” Tech Crunch states.

Fashion corporations clutch the day

Fashion brands are a natural for embed their pennant on the issue. Tone WWD 😛 TAGEND

Tory Burch, for one is hosting a day of panels with the likes of organizer Gloria Steinem, actress Ashley Judd and Time’s Up chief executive officer Tina Tchen in addition to donating 100 percent of net starts from a limited-edition collection to support female empowerment and entrepreneurship.

Other symbols are paying homage to influential ladies throughout history. Contemporary fashion label La Ligne is propelling segments that include the monograms of such dames, including Michelle Obama, Ruth Bader Ginsburg, Frida Kahlo and more, and The Great is paying homage to Rosie the Riveter with a reimagined denim jumpsuit that holds a nod to the iconic figure.

Several syndicates are hosting occurrences. Womxn Talk Money, which legislations itself as the first online community for women in accounting and commerce, takes International Women’s Day earnestly, reports founder and CEO Madeline Pratt.

The organization is hosting a panel discussion celebrating women in the profession, including a virtual exchange on how best “to encourage, empower and furnish women with the tools needed to shape the working world to be more all-inclusive for all, ” Pratt says.

The post International Women’s Day offerings comms opportunities loomed first on Ragan Communications.

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