Demandbase Launches ABM Analytics to Provide Comprehensive Performance Metrics for #Marketing Programs

Demandbase Launches ABM Analytics to Provide Comprehensive Performance Metrics for #Marketing Programs







“For years, B2B marketers have struggled to connect disparate data sitting at agencies, in their web log files and CRM to measure the true impact of their marketing programs,” said Chris Golec, CEO of Demandbase. “Our new analytics functionality …






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