A Japanese Company Is Giving Extra Vacation Days to Employees Who Don't Smoke

A Japanese Company Is Giving Extra Vacation Days to Employees Who Don't Smoke

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The CEO hopes it will inspire more people to quit.

The No. 1 Thing Your Business Needs to Succeed

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In this day and age of technology, customers assume every business has a website.

Yet surprisingly, according to a 2017 CNBC survey, as many as 45 percent of small businesses still do not have a company website. For these businesses, several opportunities to provide excellent customer service are lost.  

If your business doesn’t have a website, here are some major things to consider. A website can enhance the performance of your customer service department, giving your customers the ability to place orders online, make payments, find information about a product or service, check your hours of operation, and get directions.

If your business has a website, take a fresh look to make sure it’s as customer-service-friendly as possible. 

Editor’s Note: Looking for help designing or redesigning your website? We can help you choose a solution that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

It is one of the easiest things a business can do to enhance and better serve their customers. A good customer-service-based website can provide your clients with the following opportunities.

Company history and bios

To attract new customers, add a personal touch to the website. By telling your company’s history and introducing staff members, a level of trust is established. Customers are no longer dealing with a generic website; there are real people behind the company. It’s in this area where you should share customer service rep names, phone numbers, emails and other methods of communication.

Information central

If customers have an inquiry about business hours, pricing or general questions, a website is an efficient way for them to get that information on the fly.

Updated business information

By listing new product releases or updates to existing products, customers can simply check your website for the latest and greatest product releases. This saves time and money for mailings or marketing campaigns. Keeping customers in the loop about new products can result in extra sales without more effort than updating the website.  

It is also in this section where customers can read your blog to find out what’s going on with the company. If your business is in the news or proudly sponsoring a community event, it’s a great opportunity to get the word out.

Complaints

Instead of keeping customers on hold for long periods of time waiting for a customer service rep, direct them to complete an online service ticket. A ticket not only captures relevant information customer service reps need before returning a call, it keeps electronic documentation for reporting purposes.

Feedback

A website is a very helpful tool to gather valuable customer feedback, encourage customer reviews and leave comments about their experience. Keep in mind that customer feedback is like little nuggets of gold. This information helps you gauge if changes need to be made either in business policy or procedure. Customer feedback is imperative for you to really understand what is working and what is not.

Positive customer feedback lends itself to the opportunity of shoring up great customer testimonials, which builds trust and confidence in your company. Adding space for customers to complete mini surveys also conveys that spirit of continuing improvement in the goal of ultimate customer satisfaction.

A website is one of those tools that most customers simply expect businesses to have. The benefits of streamlining efficiency and reducing the amount of time customer service reps will spend on the phone increases productivity. In many instances, it will reduce the number of calls altogether since customers can go to the website and answer their own questions.

When designing the website, keep the design simple and clean. Make instructions easy to follow and easy to find. Keep the experience of all customers, especially those who may not have a lot of experience online, in mind when setting things up.

Once your website is up and running, you’ll wonder how your customer service department managed without this valuable asset for so long.

Latest Small Business Trends Magazine Gives You the Facts on Cyber Security

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By now, you know that your small business faces a real threat of being hacked. Hackers are targeting small businesses more and more because they believe they may be more vulnerable — generally.

But even if hackers were able to penetrate your cyber defenses, what damage could they really do to your company?

In some cases, the results could be disastrous. For others, the threat is real but consequences may not be as dire.

That’s why we’re releasing the Cyber Security edition of Small Business Trends magazine.

You can get a FREE download here right now!

We’ve attempted to cut through a lot of the confusion — and frankly, some potential misinformation — to help you determine the risk YOUR business faces from cyber criminals. And then, teach you how to react to the risk.

In this edition, we cover the risk analysis your company should conduct. Just how secure is your business from a cyber attack and what’s at stake if you are hacked? The answers to these questions will help you determine the level of cyber security protection your small business should deploy. How much should your company invest in cyber security technology?

For some companies, perhaps only a small investment in defense technology and planning is needed in the event  of an attack. But there are things every company can and SHOULD do right now that don’t cost anything more than a little time and know-how. Check out the article on password policy best practices — a great place to start your cyber defense strategy!

We’ve also got information on the types of attacks currently posing a the greatest threat to your small business and others you may want to keep an eye out for. And there’s so much more.

Be sure to download your FREE copy of the Small Business Trends magazine Cyber Security edition today. And get future issues of the magazine sent directly to you when they publish, including our upcoming business planning edition.

Get your FREE download here today!

This article, “Latest Small Business Trends Magazine Gives You the Facts on Cyber Security” was first published on Small Business Trends

Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=fHOQ6mho2io&w=640&h=360]

Don’t Waste Time! These 16 Gmail Hacks Will Make Your Small Business Hum (INFOGRAPHIC)

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These 16 Gmail Hacks Will Make Your Small Business Hum (INFOGRAPHIC)

Take your use of Gmail for business beyond sending, receiving and attaching a document. The below infographic by GetVoip has some tips and tricks to use Gmail more efficiently with tools you might not know about.

For small business owners without the staff to check and respond to all of the emails they receive, each optimization can add valuable time to your day. This is because the average person spends 28 percent of the work week reading and responding to emails, which comes out to 650 hours a year.

Why should you know more about these tools? Reuben Yonatan, Founder and CEO of GetVoIP, says on his company blog, “By optimizing your email account to work for you instead of against you, you can boost your productivity levels, get more work done, and reduce the risk of allowing an important email to slip through the cracks.”

10 Gmail Hacks

Here are 10 tips from the infographic to help you use Gmail like a pro for your small business.

Turn on Priority Inbox

You might receive 30, 50, 100 or more emails per day.  By turning on your priority inbox to see important messages first, you won’t have to scroll through less significant emails.

Use Labels

Using color-coded labels allows you to tag and assign emails that need your attention. This easy to use feature will ensure you don’t forget about that very important email you need to reply to.

Use Tasks List

If you don’t have time to deal with an email you just opened, you can move it to the Tasks list. When you are ready, you don’t have to search through all of your emails. Just go to Tasks and you will find it there. 

Protect Your Email

You should always secure your email. You can encrypt the email you send and, using Snapmail, you can set it to self-destruct in 60 seconds.

Create a Filter

You can create filters to identify emails from a particular sender with word count, date, keywords and more. When you get a message that fits the criteria, you can choose to have it deleted or skip the inbox.

Learn Keyboard Shortcuts

Using a mouse might seem efficient, but it really isn’t compared to keyboard shortcuts. For example, when you have your Gmail open by simply hitting C you can compose an email. If you hit R you can reply and hit K to jump to a new email. You can see more shortcuts in the infographic below.

Use Plug-ins

Gmail has many plug-ins. Everything from timers to management tools, security, and more can be added to make your Gmail experience better.

Set Undo Send

At some point, you have probably screamed some expletives after clicking the send button on an email. With Undo Send, you can set a grace period of 5, 10, 20, or 30 seconds to recall the email so you can edit it.

Use Canned Response Feature

If you are in the middle of a particular marketing campaign, you might be writing the same emails multiple times with very few changes. By turning on the Canned Response feature, you can save a considerable amount of time.

Use Stars

Stars is another feature to help you remember emails that are important to you. You can assign different stars to signify what the emails mean to you.

And There’s More

The GetVOIP infographic has 16 tips and tricks. You can take a look at the rest of them below.

These 16 Gmail Hacks Will Make Your Small Business Hum (INFOGRAPHIC)Images: GetVOIP

This article, “Don’t Waste Time! These 16 Gmail Hacks Will Make Your Small Business Hum (INFOGRAPHIC)” was first published on Small Business Trends

Latest Small Business Trends Magazine Gives You the Facts on Cyber Security

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By now, you know that your small business faces a real threat of being hacked. Hackers are targeting small businesses more and more because they believe they may be more vulnerable — generally.

But even if hackers were able to penetrate your cyber defenses, what damage could they really do to your company?

In some cases, the results could be disastrous. For others, the threat is real but consequences may not be as dire.

That’s why we’re releasing the Cyber Security edition of Small Business Trends magazine.

You can get a FREE download here right now!

We’ve attempted to cut through a lot of the confusion — and frankly, some potential misinformation — to help you determine the risk YOUR business faces from cyber criminals. And then, teach you how to react to the risk.

In this edition, we cover the risk analysis your company should conduct. Just how secure is your business from a cyber attack and what’s at stake if you are hacked? The answers to these questions will help you determine the level of cyber security protection your small business should deploy. How much should your company invest in cyber security technology?

For some companies, perhaps only a small investment in defense technology and planning is needed in the event  of an attack. But there are things every company can and SHOULD do right now that don’t cost anything more than a little time and know-how. Check out the article on password policy best practices — a great place to start your cyber defense strategy!

We’ve also got information on the types of attacks currently posing a the greatest threat to your small business and others you may want to keep an eye out for. And there’s so much more.

Be sure to download your FREE copy of the Small Business Trends magazine Cyber Security edition today. And get future issues of the magazine sent directly to you when they publish, including our upcoming business planning edition.

Get your FREE download here today!

This article, “Latest Small Business Trends Magazine Gives You the Facts on Cyber Security” was first published on Small Business Trends

Build an Affiliate Campaign (The 60 Day Affiliate Marketing Challenge)

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[youtube https://www.youtube.com/watch?v=FM-ss2Rez64&w=640&h=360]

How to Find Which Sites are Driving Retention

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up. We then segmented that traffic by the first ever link that sent them to our site.

It’s a nice, handy way to use Kissmetrics to help provide some insights and potentially future campaigns.

But what about the step after the first visit or a signup? What about retention? How do you find which sites are sending you the visitors that keep coming back?

The idea for this post came to me from my own experience. I’ve been using DuckDuckGo (DDG) lately, and one day I simply entered weather just to see what would return. I saw that DDG uses a site called DarkSky, which is one that I’ve never heard of, even though they have the #1 paid weather app in the App Store.

darksky on duckduckgo

I liked the layout of the site, it’s ad-free content, and the forecasts have been pretty accurate. Now I use it as my primary weather site.

So this had me wondering – if I was working at DarkSky, how would I know where people are coming from? And of all the traffic channels (direct, organic search, DDG, etc.) that are sending us traffic, how could I track that to see which sources brought the highest retention? In this case, we’ll refer to retention as simply coming back to the site after their first visit.

So, here’s how to find that out using Kissmetrics.

The Cohort Report

Kissmetrics is full of reports that each serves a different purpose. Some can be used for analyzing customer acquisition campaigns; others can be used for retention analysis. And some can be used for both.

The Cohort Report is primarily used to track retention (some even use it for conversion rates). It groups people together based on similar attributes and tracks their behavior overtime. In our case, we’ll be grouping the people that have visited our site, and we’ll group them by the domains they were first referred by.

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The set up is pretty easy. We’ll set our conditions for those that have Visited Site and Visited Site. We’ll then segment by the first referrer:

KM Referrer is simply the referring URL that brought traffic to your site. If a visitor came to your site via a Google search, the KM Referrer would be www.google.com. If they came from the Kissmetrics Blog homepage, the KM Referrer would record as blog.kissmetrics.com.

It’s also important to note that we’re tracking people on a week-to-week basis. This means that each week is a “bucket”. All visitors that came from Google in the last 6 months are put in the www.google.com bucket, then tracked each week. If they visit in the second week after their first week, they’ll be placed in that bucket. If they don’t return in the third week but do in the fourth week, they’ll appear in the bucket for the fourth week as well.

Now that we got that cleared up, let’s run the report and get our data:

The key thing to look for when viewing our Cohort Report is that the darker the shade of blue, the greater the retention.

So it looks like organic search from Google is sending us the most traffic.

However, we see our highest retention is the 52 people that came from nytimes.com. To me, this data signals that we should spend more time trying to press coverage. SEO is always great, and it has good retention, but nothing beats the traffic coming from nytimes.com.

So What Does All This Mean?

Traffic is the first step. The second step is retaining that traffic by getting those people to come back. Find what percentage of new users come back (using the cohort report) and then see where you’re getting your above-average retention (with a significant amount of traffic). That’s where the Cohort Report shines – showing you where you’re underperforming and outperforming against your baseline retention.

Conclusion

Traffic is great. Signups are even better. But the most important part is retaining those new users. That’s the only way to build quality traffic and an audience.

So how do you measure your progress on retaining users?

This is where cohort reports come in. Specifically, the Kissmetrics Cohort Report (which was the example we used here). It’s segmentation flexibility (you can group people by whatever you track), along with our person-tracking analytics means that you get not just numbers, but also who you are retaining and where they came from.

This post really started out to answer a question – how would DarkSky (or any other site) know if the traffic they get from DuckDuckGo (or any referrer) is being retained? And, perhaps at a higher level, how would they know if they’re even getting traffic from DuckDuckGo? I wrote that post to answer this question. To recap, in two steps:

  1. Run a Cohort Report, segmenting your group by their original referrer domain.
  2. See how many of the people that come from that original referrer by viewing each bucket across the row in the report’s data.

Any questions? Let me know in the comments.

About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.

Harvey Weinstein, Arrest Looms for Paz de la Huerta Alleged Rape

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Harvey Weinstein NYPD says There’s Enough to Arrest Him for Paz de la Huerta Alleged Rapes 11/3/2017 12:15 PM PDT There’s enough evidence to arrest Harvey Weinstein for allegedly raping “Boardwalk Empire” …

The post Harvey Weinstein, Arrest Looms for Paz de la Huerta Alleged Rape appeared first on Newline Marketing.

3 Ways Businesses and Entrepreneurs Leave Money on the Table

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When running your own business, whether it be online or offline, it’s always important to try and squeeze out as much money as possible. Every dollar not spent on wasted advertising or resources is potentially another dollar to count toward profit.

We all know the value of hitting profitability these days and keeping costs as minimal as possible. With all of this in mind, here are three different ways entrepreneurs and business owners can start saving more while profiting in the process.

1. Get money back on your taxes

Nobody likes to talk about taxes, let alone pay them; however, it’s something all of us need to do. The good thing about having your own business is that there are several ways you can write off your expenses and advertising. 

Entrepreneurs and business owners often pay more in taxes than they probably need to. If you’re currently doing your business’s taxes, and/or your personal taxes, talk with a certified public accountant. Ask them to review your returns before you file them. He or she can tell you if you’re overpaying and they can provide some recommendations. Should you be overpaying your taxes, you can get money back from the government even years after your taxes have been filed. 

2. Eliminate excess costs

It’s also important to not frivolously spend just because you are a business. With so many online marketing and finance management tools that are readily accessible on the internet today, you may find yourself with multiple subscriptions and monthly recurring costs.

Take the time to review your monthly expenses – not just how much you are spending but also where you are spending those dollars. More often than not, businesses spend thousands of dollars every month on excess tools, advertising and subscription-based services they simply forgot about and no longer use. 

3. Focus on existing customers and traffic sources

If you want to grow a successful business online, you need to focus on each of your customers and their value to your company. We all know it’s more costly to try and acquire a new customer than it is to generate new sales from an existing customer.

With this in mind, more companies and brands should focus on increasing lifetime value from their existing customers while also using advertising methods like remarketing to bring existing users back to your site time and time again.

At the same time though, it’s also about building trust and loyalty. Some of the best brands in the world today have loyalty programs in place that entice customers to spend and come back to their website or business. The more a customer spends, the more rewards they receive, much like we see with many credit cards.

These are just a few ways entrepreneurs and business owners can eliminate costs and increase profits. Be sure to evaluate your business and see where you might be able to squeeze some extra money out of your business while leaving less on the table.