An Inside Look At The Business Empire Tai Lopez Started From His Garage

An Inside Look At The Business Empire Tai Lopez Started From His Garage

Net Worth:

April 11, 1977

Fullerton, California

Source of Wealth:
Entrepreneur & Investing

Last Updated:


Tai Lopez is a social media influencer, entrepreneur and investor.

He built his net worth on the back of his now infamous “Here In My Garage” YouTube ad, which at the time of writing, has racked up an impressive 69,718,634 views:

Tai Lopez has a net worth estimated to be around $80,000,000.

Here’s the inside story of how he built his fortune, including his latest acquisition of distressed retailer Dressbarn for a rumored $50,000,000.

Tai Lopez’s Social Media Marketing Strategy

It’s important to understand that Tai Lopez relies heavily on social media to drive traffic and revenue through his businesses.

Before he started selling courses, running workshops and investing in businesses, he first focused on building a huge social media following.

Tai then used his social media channels (specifically Facebook live and YouTube in the early days) to drive people to his web site, where he would sell his courses, workshops, etc.

Tai Lopez used a mix of organic (free) and paid strategies to build his social media followings.

Tai Lopez’s 67 Steps Membership

As mentioned earlier, Tai started running paid ads (via YouTube) for his “Here In My Garage” video.

As unscripted as it seems, the entire video was created for one reason and one reason only: to make Tai money. Lots and lots of it.

How does a 3 minute 54 second video of a man standing in a garage drive tens of millions of dollars in sales?

Well, during the video Tai implies that knowledge is what most people need more of if they want to get rich.

He then proceeds to mention his “67 Steps” program and encourages you to visit a link in the description of the video, which takes you to the sales page where you can join.

The sales page for Tai Lopez’s “67 Steps” membershipThe sales page for Tai Lopez’s “67 Steps” membership

The program costs $67 USD and there’s an aggressive one-time offer (OTO) to join Tai’s “VIP Program” for $69.99 per month on the checkout page:

The OTO (one-time offer) presented on the 67 Steps checkout pageThe OTO (one-time offer) presented on the 67 Steps checkout page
Tai Lopez’s SMMA

Tai’s most successful online course is his Social Media Marketing Agency, or SMMA for short. Rumors are that SMMA has generated more than $70,000,000 in total sales.

How has SMMA been so effective? Well, we believe it’s for 3 main reasons:

Tai Lopez “lives what he teaches”. He’s built a huge following on social media and leverages that following to build his businesses.
Tai understands human psychology and does an excellent job using it in his sales videos, which he cleverly disguises as edu-tainment (educational entertainment).
He does an excellent job positioning SMMA as “an easy way to make an extra $10,000 per month”. In short, he sells the dream of easy work and lots of money.

Like he does with 67 Steps, Tai uses a combination of organic posts and paid ads across his social media profiles to sell SMMA.

Here’s one of his long-form direct to camera videos that ends with a call to action to enroll in SMMA:

The video is titled “🔥🚀Fastest Way From $0 – $100,000” and at the time of writing has 2,307,738 views. It was streamed live on March 7, 2019.

Countless times during the 1 hour 16 minute broadcast, Tai encourages viewers to visit a link on his site to enroll in SMMA, which looks like this:

The sales page for Tai Lopez’s SMMA courseThe sales page for Tai Lopez’s SMMA course

The sales video on this page runs for exactly 1 hour and I’ve included it below for you:

The actual sales page is light on copy, but does include some social proof aimed at driving people to sign up for the program:

Introducing the Social Media Marketing Agency 2.0

Since the first release of my Social Media Marketing Agency program, that’s already helped over 35,000 people learn how to start an agency, it’s been refined and updated for 2018. This new version, SMMA® 2.0, now comes with exact email and phone scripts for getting clients.

Also included: the latest social media marketing tactics for Facebook, Youtube, and Instagram and exclusive content from top SMMA® students, who’re earning 6- and 7-figures a year from the original program.

Tested, Proven, & Improved*

The techniques in the Social Media Marketing Agency 2.0 are proven to work.* Since the first release of this program it’s been refined and updated with new content. As of today, over 35,000 students around the world have used this program and extraordinary results have been achieved by many.*

Some of the top students in the Social Media Marketing Agency are earning 7-figures a year. Hundreds are earning 6-figures annually and thousands have given praise about the program.

Tai Lopez & Alex Mehr’s Mentorbox

A few years ago Tai partnered up with Alex Mehr to launch Mentorbox:

The Mentorbox home pageThe Mentorbox home page
Who Is Alex Mehr?

Alex Mehr is a serial entrepreneur, the co-founder of Mentorbox and the founder of dating app Zoosk, which he sold to Spark Networks for $258,000,000 in July 2019.

The press release announcing Zoosk has been acquired by Spark Networks for $258MThe press release announcing Zoosk has been acquired by Spark Networks for $258M

Tai and Alex launched Mentorbox in 2016, which they describe as “top quality curated educational content to help you reach your goals”:

Interestingly, you can’t see pricing for Mentorbox on their web site. You need to enter your name and email address to “see your special offer”:

The Mentorbox sign up pageThe Mentorbox sign up page
How Much Does Mentorbox Cost?

At the time of writing, pricing was offered in two ways: $497 per year OR $69 per month.

Both options appear to come with a 30-day refund guarantee as you can see in the screenshot above.

You may also notice a countdown timer on the sign up page. Countdown timers have been proven to increase conversion rates by 10-30%, so this is just smart marketing.

How Much Revenue Does Mentorbox Generate?

Tai Lopez recently posted a video on YouTube showing how Mentorbox brought in $37,100 in a single day. If you multiply that number by 365, Mentorbox generates $13,541500 per year.

Tai Lopez Acquires Dressbarn In 2019

After generating tens of millions of dollars in sales from their courses, workshops and of course Mentorbox, Tai Lopez and Alex Mehr acquired distressed retailer Dressbarn from Ascena Retail Group for a rumored $50,000,000 in 2019.

The press release announcing Tai and Alex’s acquisition of DressbarnThe press release announcing Tai and Alex’s acquisition of Dressbarn

Their plan with Dressbarn is simple – to re-launch the brand as an e-commerce store, capitalizing on their digital marketing skills, Dressbarn’s brand and also Dressbarn’s huge base of existing customers.

Alex announced this acquisition on his Facebook page via a short video:

internet marketing ads

Alex Mehr announced the Dressbarn acquisition on his Facebook page

“Last week Tai and I bought a major American clothing brand, $740M in annual sales, an iconic brand that started in 1962. We feel the weight of the responsibility that was just handed to us. This will be a great story. So proud of our team for making this happen.”

How will the re-launch do? Well if Mentorbox is anything to go by, it will be a massive success. Both Tai and Alex are incredible marketers and have deep pockets — two things every e-commerce brand needs to succeed in 2020.


Like him or not, you can’t argue that Tai Lopez is one hell of a marketer. Teaming up with Alex Mehr makes sense and we wish them nothing but success with Dressbarn!

The post An Inside Look At The Business Empire Tai Lopez Started From His Garage appeared first on Insane Growth.

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