8 Marketing Success Strategies For Startups

8 Marketing Success Strategies For Startups




Marketing is usually at the forefront of any entrepreneur’s mind when they are first starting out. They have worked hard to get their amazing new product or service to market, and now it’s time to tell the world about it.

With many entrepreneurs handling marketing themselves at first (often with reasonably limited experience), it can be confusing deciding what strategies you should implement.

With that in mind, here are eight marketing strategies that any startup can use to succeed and survive.

Let’s get started.

Outsource content creation.

While anyone can pound away at a keyboard, it’s not always a good idea that they do. Writing quality, engaging content that entices people to your brand and converts leads into clients is not as easy as it seems.

In fact, it’s hard. Very hard.

Sometimes executives will have a go at content creation, other times they’ll pass it off to their staff. But unless you happen to be a talented writer, your time could be better spent on other tasks. You’ll get much better content by outsourcing to dedicated freelancers or content panels – and it’s reasonably inexpensive.

Produce massive amounts of content.

It’s no secret that Google loves content; they’re almost addicted to the stuff. By churning out regular blog posts, you’re vastly increasing your chances of getting some of that all-important Google love.

However, remember that quality is always better than quantity when it comes to content. As we mentioned in the point above, if you can’t create massive amounts of engaging content that converts either by yourself or in-house, then outsource it.

Prioritize the power of video.

Video marketing used to be a little addition to a sales page that could separate you from your competitors. These days it’s an essential marketing tool that will send your conversion rates through the roof. Research suggests that consumers are 1.81 times more likely to make a purchase if they’ve seen a video demonstration.

Micro job sites like Fiverr and People Per Hour are exceptional resources for getting quality content without breaking the bank. You’ll have to spend an hour or so weeding out the low-quality gigs, but there’s gold to be found there.

Delay SEO.

Many entrepreneurs know of SEO and its importance, but very few understand the length of time it can take to see results. SEO is a long-term marketing strategy, and unless you get lucky (or garner a huge amount of media attention), you’re not going to see returns on your investment for a while.

When you’re in a bootstrapped startup, you need to make every cent count. You need leads and clients today, not next year.

While there’s no doubt about the long-term effectiveness of a well-run SEO campaign, it’s going to be of no use if your startup fails before the returns start to materialize. Spend your money on more direct marketing channels until you’re confident you’ve got enough runway to see the returns of an SEO campaign.




This being said, you shouldn’t ignore SEO completely. Do whatever you can in-house at first and pay for professionals when you’re more stable.

Invest in PPC marketing.

So what should you do to get traffic from search engines if you’re delaying hard-core SEO until you’re more established? The answer is simple – you pay for it.

PPC campaigns provide you with instant access to highly targeted traffic. It can seem expensive at first (especially in financial industries), but it’s proven its worth time and time again. Google states that, on average, for every $1 you spend on an AdWords campaign, you’ll get $2 in return.

With a well-run campaign, you’re only getting clicks from people who are actively searching for your product or service. Fresh leads don’t get much warmer than this.

Give away stuff to influencers.

If possible, consider reaching out to social media influencers in your niche and send them a free sample of whatever your product or service is.

In return, they’ll hopefully share their experience on social media and give your brand potentially huge amounts of highly targeted exposure. Don’t skimp on the product you send them, give them the “premium package” of whatever it is you’re selling. The cost value of your product or service will often be minuscule compared to the value of the exposure you’ll receive.

Host a competition.

It’s not just influencers that love free stuff, everyone loves free stuff. By running a competition, you’re going to be able to engage with your customer base, and ideally, have them share your content, too. Providing the strategy is executed properly, it’s rocket fuel for exposure and brand awareness.

This has been done by many brands with great success, and you don’t need to spend huge amounts on the prize either. Dove ran a campaign based on pure emotion that resonated with their audience and the prize was to be featured on their website.

Build a list.

Email marketing was one of the first ways brands connected with new and existing clients on the internet, and it’s still going strong. It’s astonishing how many startups overlook email marketing as part of their overall strategy and stick with Twitter and Facebook. Email is 40 times more effective at acquiring new customers compared to social media. You’re six times more likely to get a click to your site from an email compared to a tweet.

By building a list, you’re getting express permission to market to people who are interested in your brand (or who have already made a purchase). Sign up for a service like MailChimp or Aweber and the entire list process is taken care of for you.

Conclusion

By using one or more of the eight tips above, you’re giving your startup the best possible chance to not only survive the early years but to thrive.

Good luck. You’ll need it.






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