Ad blocking or ad filtering is a type of software (or less commonly, a computer hardware device), that can remove or alter advertising content from a webpage, website, or a mobile app. Ad blockers are available for a range of computer platforms, including desktop and laptop computers, tablet computers and smartphones. A variety of methods have been used for blocking advertisements. The benefits of this software are wide-ranging and the use of ad blocking software is increasing. However, many media owners (publishers) rely on advertising to fund the free content that they provide to users. Some have taken counter-measures against users who block ads on the sites they visit, for example Forbes.

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