Driving targeted traffic to your website is not easy. One percent of the people who market anything online will generate enough traffic to pay for their lifestyle. How many interested prospects would you need to have on your list to meet this goal in a campaign? If you consider a 3% conversion (to very conservative) you’ll need to establish a list of 20,000 names. Now would be a good time to go back to Google to check the search stats on your product to see if you’ve got enough willing prospects.

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