Transcript Of Managing Your Modern Marketing Efforts with the Right Software

Transcript Of Managing Your Modern Marketing Efforts with the Right Software

Transcript Of Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing

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John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my patron today is Josh Slone. He is the product marketer for do Gist, which is an all in one software platform for material like live chit-chat and email market automation, ways, knowledge-based, all the tools that we need to use today. So Josh, thanks for joining me. Welcome.

Josh Slone: Thanks for having me.

John Jantsch: So as I started talking about all the tools that are involved, I can already hear listeners recalling,” Gosh, do “weve been” need all of these ways to communicate today ?”

Josh Slone: Yeah, it’s very important to both be where your patrons are, but then too have all those things in the easiest to understand format for business owners and marketers.

John Jantsch: I approximate the place of my question is, I ponder a lot of small business owners, marketers, are overwhelmed by the fact that,” Okay, I’m monitoring social media, I’ve got email , now I’ve got chitchat and now I’m frame all these assembles and things that I have to react to on my website .” I signify, how do you wrangle all of this into a feasible … It’s like you’ve got patrons everywhere, how do you save ensure of things?

Josh Slone: Well, there’s a couple of different ways. One of the ways is to integrate all your implements together. So say if you had a meeting scheduler app to book appointments, or “if youre having” live schmooze software that was bringing in communication from your website, and then of course you got Facebook messenger and Twitter and all of these social platforms. So you can either integrate them all together, or what’s become more popular is there’s several implements out there that present the all in one approach and just really tries to harness that and they … For the above reasons, we’ve created a exchanges implement that not just does live chat from your website, but we also integrate instantly with Twitter messaging and Facebook Messenger to impart all of those under one dashboard that you can answer from one arrange instead of having to log into different accounts all day long.

John Jantsch: So the really common practice for countless, many years was drive people to your website to offer them something of value in exchange for an email address, and then time settled them into a campaign that follows up and hopefully gets them more and more interested in your products and services. But purchasers, first off, we’ve become, I make a little fatigued with such an approach but likewise have just gotten a lot more sophisticated, have a lot, I reflect a great deal higher hopes because people are certainly personalizing their experience based on behavior. The classic one is always Amazon, knows what we buy and how we fantasize and is offering those things to us. So how does the small business owner take that grade of sophistication truly sounding into behavior? Because apparently that sounds like a lot more work, doesn’t it?

Josh Slone: Yeah, it certainly does. And if you’re talking about the complexities involved that Amazon and their algorithm gives you, it can seem overwhelming. But I suppose just about every business proprietor be able to identify two to three works or actions or occurrences that they demand leads to do. And then, basically if you can identify those two or three things and then react to those behaviors when they happen, it’s a more personalized ordeal for the user and it’s more effective to move parties down that marketing funnel.

John Jantsch: Okay. So let’s say that one of my things is I sell selling assistances. A spate of parties are looking for SEO assistances. So for example, perhaps I’ve written a blog positions and it offers a free SEO checklist and that’s what I want people to do is download that bit of content. Now, how could I actually manufacture that a better know-how based on behavior?

Josh Slone: Okay. Yeah, surely. So if they downloaded your checklist, that they are able to plainly be one behavior, and then following up with those special services. So if it is SEO, if you send them emails solely more towards the SEO, instead of say repay per clink publicizing or web layout, it’d be more accommodated personal experience. That’d be a simple way of doing it. But you could also see if that template or that checklist sends them to your SEO services page. Like most bureaux would have a page that outlines their SEO business, lays out apprehensions and things like that. So if they download your SEO checklist, and then they see your SEO service page that illustrates your services, that’s going to highlight to you that they’re more interested than say someone who time downloaded the guide and forgot about it.

John Jantsch: Right? So you’re suggesting I can now segment that person maybe for a whole nother kind of campaign?

Josh Slone: Right. And then, yeah, you can actually put them in a Facebook custom audience. So that road they’re seeing, use us for SEO ads instead of time general ads, things like that.

John Jantsch: So let me give you another example that I run into a lot of seasons. A spate of firms sell a variety of services or concoctions and they don’t undoubtedly … There’s totally different segment of the market that craves those different services. So commonly we will build pages for those services. Or if you’re this kind of business fall now. How could somebody implement behavioral undertaking like that to really then tailor-make a better suffer for that person because they visited specific pages I guess on a website? Is there something we can start doing that to say, Oh, you must be interested in these things. Let’s send you that kind of content?

Josh Slone: Actually, Gist does something very similar to this. We question beings for what industry they’re in. So we’ve lean beings into seven different industries, whether it be business services and marketing organizations, software business, more residence services like plumbers and electricians. We have seven different industries. And then, when they indicate which manufacture they’re in, we actually have specific content that we can send to them that helps them use automation better. Because a lot of beings, they consider Gist, we volunteer nine different implements, they get overwhelmed. And is not simply that, some people aren’t going to use all of them. So we focus on the the three best to five tools that say an electrician would use. And not only that we clarified solely why an electrician would want to start using them. And so, it really helps us to understand their industry and it helps us to tailor-make the content experience from there.

John Jantsch: So let’s say somebody does download a piece of content and you start sending them some emails based on that. We all known better … I don’t know what the percentage is, perhaps let’s be republican. 60, 70% of them never open it, never do anything with it. So that other 30% that open it, and then maybe click on something or then go visit something else. Are there ways in which we can actually make that group and say, okay, these are our most engaged kinfolks, let’s do something special for them?

Josh Slone: Absolutely. I won’t get too deep into it, but one of the essential points for Gist is to install exactly onto your website so that action you can use it. And we actually use both the positive and negative behavior to accommodate that experience. So if someone has installed our WordPress plugin or our dialogue on their website, then they move into a different sort of automation. And if they haven’t, then of course we want them to install that write. So that’s going to be our primary focus there. So separating both the people who do perform that act and the people who don’t is very important, in terms of like getting more parties engaged.

John Jantsch: So the dialogue you’re talking about is actually–that only allows you to say ” This person is on your email list and they did X on your website ?”

Josh Slone: Yes. And it is able to, like if you’re a marketing agency and you have a webinar, a prerecorded webinar, when a person is watched that webinar, well then that could be the people who perform that activity. The people who didn’t watch the webinar, perhaps you to be implemented with a piece of written material or maybe a podcast to get their wished species of the information contained and catch as countless beings as you can.

John Jantsch: So undoubtedly a lot of this makes doing, it makes learning. It takes constructing the assets that you are able to need. What are some kinfolks that are coming to this, like all they’ve been doing is, sign up for our newsletter, kind of lead capture. What are some of the first things that they should start doing that are not going to necessarily overwhelm them?

Josh Slone: Yeah, it could be as easy as tracking those who open your emails. That’s probably one of the ones. And if you want to take it a little step further you are able to, you probably know that every email should have a link in it, a call to action. So I’m sure you’ve obviously said that. So that call to action, that button sounded or that relation sounded can be a behavior and that would be the easiest way to get started.

auto credit v1John Jantsch: And now a little word from our patronize. Intercom once more of the neat beings visiting your website to give you money. So they took a bit chat bubble in the angle of a website and compressed it with conversational bots, concoction expeditions, NPS examinations, all sorts of things that amplify your crew and help you reach more nice people. Intercom Customer Unity got 45% more loyal consumers with Intercom in just 12 months. Go to podcast to start making money from realtime chat. Then realise everything else Intercom can do. That’s podcast.

John Jantsch: So let’s talk about that group. So what would be a simple thing that or only maybe an obvious thing to do? Let’s say I send out, I don’t know, a number, hundreds of thousands of emails and 300 beings open them. Is there something I should do immediately to those 300 that open it to try to get them even more engaged? Are there precisely various kinds of obvious gradations?

Josh Slone: So for the people who have opened your email, it depends on what the content of the email would be, but you certainly want to continue that conversation with them. And the next thing would be, what did they open? What was the email that they opened? So they open an email like we were talking about, about your SEO business. The next email, maybe not necessarily a sales pitch or a or a call to action as far as like in terms of like going them to buy, but it could certainly be something that helps their SEO a little bit further. So if they open an email that precisely was talking about an SEO blog post that you time wrote, let’s talk about SEO, excuse me, and they opened it. The next email wouldn’t precisely has become a generic email. It could be like, Hey, here’s our SEO checklist that you haven’t downloaded hitherto. Here’s another article of content that’s particular to SEO. You’d want it to be more personalized to what they actually opened in most cases.

John Jantsch: How easy is it to use a implement like Gist, apparently there are other ones out there as well, to automate some of these things? Because you want to send out an email, you don’t definitely want to have to then croak, okay, let’s see who opened it. Now, let’s do this far. How easy is it to create these workflows and automations?

Josh Slone: Obviously there is going to be a learning curve with any of these implements, extremely if like you said, the only thing that you’ve done is you’ve had a newsletter and you’ve hooked it up to, say like a AWeber or something like that. But with our visual workflow builder, you can see how your contacts are going to move through, and we have dozens of pre-created dimensions like last email, our marketing email opened, last-place sell email sounded that are already preset, so you don’t actually have to create those events. You don’t have to set those up. You don’t have to know how to code.

Josh Slone: It’s if you send an email and you can say, if someone clicks in this email, I want them to move over here based on … And you can actually mounted decisions like, yes, they did or no they didn’t. It might make you an afternoon, but within an afternoon you could have a fairly complex marketing automation system. And we are only actually last week rolled out a few dozen done-for-you templates that include the email draft in there that you can edit as well. So we actually have some prebuilt for you, solely for those business owners who are trying to either bootstrap or their[ solar preneur 00:12: 18] kind of situations.

John Jantsch: One of the things that comes with a implement like this, certainly, in terms of power and intricacy, too comes cost. Let’s say somebody has been compiling email addresses for a while and they’ve been using MailChimp or something, it’s pretty low cost. If they wanted to bring a pretty good size list over, how would they justify … They might be talking about $500 a month now of a cost to use a implement like this at that kind of volume. Is there a highway for somebody to sort of selectively producing people over that …? Because I think everybody’s got … Anybody who’s rallied generic mailing address for years probably has a lot of mailing address on there that really aren’t worth spending money on certainly. They probably should virtually be weeded out but, but if somebody was trying to perform the move to a tool like yours and they did have say a 10 or 20 or 30,000 being roster, what would be the best way to bring something like that over in a cost effective manner?

Josh Slone: You could utterly exam it. We have a 21 -day trial that’s the full edition of Gist. You receive everything that has to offer. You could segment a part of your index and you could send emails to them. You could test out the marketing flow for a full three weeks to see if your changeovers increase and things like that. And then, if you decided that you wanted to move that full register over, we actually migrate for our consumers. So you would contact our squad and we would get , is not simply your contacts over, but we would recreate your emails and even your automations that has already been through any other provider. And then, before we turn it on, we indicate it to you, we move you through it and then you can terminated the move.

John Jantsch: So I want to circle back to something we were talking about early on and that’s idea of having the ability for somebody to sort of ego adopt their segments, so to speak and that you had like your seven different regions. Do you think that’s something that if somebody comes to your website or perhaps they found you by way of a particular blog post that graded quite most, is that something that should in your opinion, should be offered to them right away or is that something that as they get into your pour or one of your workflows, that should just be something that comes as a natural pace of nurturing to get to know them better?

Josh Slone: For us when we really start our marketing, when a person signalings up either for a free version of Gist or the free experiment, so we ask it from the get go to use that as a qualifier for leadings. How serious are they, how much they fill out of our onboarding process? But for someone like a marketing agency where someone’s going to find you either through word of mouth or, like you said, through a blog announce, it can definitely happen naturally. And they don’t even have to self identify. If they’re only researching SEO, if they’re only checking out your SEO blog posts and predict your SEO content, you can apply a label to them and you identify them instead of them self-identifying. So it can happen way more naturally over time.

John Jantsch: I see. Or although they are saw a certain page, a certain service page or a certain segment of the audience, you could actually then say, well they must be interested in .. Or at least perform that assumption.

Josh Slone: Perfectly. And the number of day extremely, if someone visits the SEO service page four or five times in the last 30 eras, that’s definitely a indicator.

John Jantsch: So tell us a little more about where people can find out about Gist and, as “youve said”, potentially sign up for a free trial.

Josh Slone: I would definitely indicate the homepage, Right there it just says get started for free and you can either sign up for a free copy of Gist or “youre seeing” the full account by signing up for a free 21 -day trial.

John Jantsch: So keep telling me, are there any … I know that you have a number of implements, the knowledge base, the forms of email marketing, live schmooze, rallies, planning. Are there any type of big-hearted things that you feel like you’re missing but they’re on the roadmap?

Josh Slone: Yes. The one thing that we get asked about the most and people integrate with the most, is a CRM. And that is, that is something that’s on the roadmap. It’s been in development for fairly some time. And we’ve been exhaust like visual workflows is our biggest secrete that we’ve had this year and that wheeled out a couple of months ago. So we’re emphatically working on it and that’s the one thing that we sounds most often is missing from Gist.

John Jantsch: Well, Josh, thanks so much for stopping by, and hopefully we’ll run into you out there on the road. We’ll have all these associates, the link and the things we talked about today in our substantiate notes.

Josh Slone: Thanks again for having me.

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