Social Doubt: Beware the downside of social proof in social media #Marketing

Social Doubt: Beware the downside of social proof in social media #Marketing

OK, in this case, the website owner likes his own page. But doesn’t he have a marketing team? A staff? A family? Lonely. Not a good chance that there is helpful customer service. The irony is, on the website I was evaluating, these social media buttons …

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