My Podcast Production Process, Start to Finish

My Podcast Production Process, Start to Finish

In this post, I’ll walk through my terminated podcast make process for The Side Hustle Show.

If you’re not familiar with the picture, it’s a top-rated and gifted triumphing business podcast with more than 8 million life-time downloads.

I’ve been develop the podcast weekly since 2013, and though I know this process will continue to evolve, here’s what it looks like today.

podcast production process step by step

The Hook

Every episode starts with what I announce” the rob .” That is, what’s the tilt or fib we’re trying to tell?

Why is it interesting or compelling?

Since podcast growth mostly happens via word of mouth, the hook is critical. Why should someone invest their time in this, and once they do, is it good enough they can’t help but tell their friends about it?

For me, the best-performing episodes are side gyps or marketing tricks who the hell is πŸ˜› TAGEND

Relatable Repeatable Don’t require a huge upfront investment

What are some examples of ” robs” that have doing well?

Financial Independence Fast-Track: How to Replace Your Salary by Buying Mini Businesses 10 Creative Side Hustles that Make Real Money How to Start a Business You Care About — With No Business Ideas and No Money

These episodes have all out-performed their peers( escapades released around the same time ). I accept one reason why is I got the rob right. The material was relevant to the audience and the deed was pressuring enough to download.

The hook is step one. Then I go out and is an attempt to perceive the best person to tell that story.

Guest Selection

The Side Hustle Show is primarily interview-based. That takes a lot of the pressure off me to monologue for half an hour, and instead lets me showcase other qualified and insightful entrepreneurs.

I source patrons in several different ways.

Personal Network

When I firstly started the reveal, naturally my first guests came from my own-small, at that time-personal network. I spidered out from there by asking,” who else do you think would be a good fit ?”

Interesting parties tend to know other interesting parties. Let them fill your guest pipeline.

Even years into doing the demonstrate, this still works. For example, Jacques Hopkins targeted me to the stunning success floor of Nate Dodson, who’s selling $40 k+ per month of an online trend on growing and exchanging microgreens.

Society/ Referrals

Today, many of my best guests come from inside The Side Hustle Nation community. These are parties responding to my emails, attending meetups, or affixing in the Facebook group.

For example, I detected Jodi Carlson, creator of a $ 5k a month part-time girl scout blog, when she are responding to one of my newsletters. I filled Nikko Mendoza, developer of 3D-printed clothing armor at a Side Hustle Nation meetup.

Inbound Slopes

The final source of guests-and perhaps least reliable-is inbound tars. At this phase, I receive various tars a week from people who want to be on the show.

Some of those are great, like Austin Miller’s empire of free homes. But most are pretty lame. They come from PR companies or podcast booking agencies and don’t fully understand the nature of the show.

I set up a standard” pitch form” to pour these through, which has helped.

If you’re struggling to find quality guests, you might check out a free asset like

Vetting Guests

These daytimes, I rarely go into an interview completely cold. In most cases, I’ll do a pre-interview call.

Those 15 -3 0 instant announces aid me estimates πŸ˜› TAGEND

Does this person speak clearly Are they energized about specific topics A general, subjective feel if they’re right for the appearance and public

These pre-interview calls also help me interpret my preserve process and objectives for the show.

If for whatever reason we don’t do a pre-interview call, I generally just listened to one or two interrogations the guest has done on other shows.

Creating an Outline

After the pre-interview, I’ll create an outline based on our conversation and the person’s expertise.

This is more for the sake of my own party, but I’ve found it helps structure the bouts in a way that helps deliver the promised hook.

For example, many Side Hustle Show episode outlines follow this basic structure πŸ˜› TAGEND

Where’d you come up with that theme?( Creation) How’d you get your firstly clients/ patrons/ traffic?( Traction) What happened next?( Swelling) How does the business make money?( Monetization) What’s working today in terms of marketing?( Marketing) What’s next for you/ what are you working on now?( Future) #1 gratuity for Side Hustle Nation.

During the recording, of course we make the conversation flow, but this general summarize improves me steer the bout where I want it to go.


I normally schedule sound recordings while on the pre-interview calls. Otherwise, I use the calendar booking tool ScheduleOnce.

I try to batch all my assembles and recordings on Tuesdays, because that free-spokens up the rest of the week for other projects.

We block off an hour to record, but don’t commonly use the full time.

Established Beliefs and Getting Good Audio

In the docket invite, I send the guests the proposed outline for the episode, along with some greenbacks on what makes a great Side Hustle Show episode.

Among those are the two large-hearted the specific objectives of the present πŸ˜› TAGEND

Put the public first. Help listeners learn about a new business or marketing strategy. This is the ONLY reason they tune in. Showcase your distinct expertise and make you definitely sounds like a genius.

( I created a TextExpander snippet to quickly sort these specifications .)

Lately, I’ve been offering to send clients my favorite fund external mic. This removes the din character variable from the equation so I know they’ll chime great.

Since it’s a podcast-audio is all we’ve got-it’s got to reverberate good. The mic is actually on credit, and I just ask the guest to hang onto it until I have the next client lined up, at which point they drop it in the mail and pass it along.

Day of Recording

When recording day is here, I fire up Zencastr and get to work. Zencastr is a freemium browser-based register implement, that gets better audio than Zoom and theoretically escapes VOIP slows you sometimes get on Skype.

The downside is it’s not perfect; it can still be glitchy, announces can put, and tapes might not finalize.( In such cases, there’s a way for the participants to recover a backup of their audio-thankfully it’s only happened formerly for me so far !)

Local Backup

In addition to having Zencastr movement, I take a neighbourhood backup of my audio line directly into Audacity. I’ll give my writer the choice of tracks to use.


Before we start recording, I expend a few minutes chatting with the guest. The theory here is to make sure we have a strong connection, that they reverberate OK, and to double-check any specific websites or URLs they have to plug, together with how to declare their name.


After the recording, a duet circumstances happen right away.

First, I try and fill in any observes I was taking during the call, and come up with 2-3 large-scale takeaways from the conversation. This helps me in order to establish the intro/ outro later.

The second event is to generate a rough transcription of the interrogation. I use an AI transcription service announced Sonix to get this done.

( Actually I upload the registers to a specific folder in Dropbox, which triggers an email to my VA via IFTTT, who organizes a stereo move from the registers and uploads it to Sonix .)

Sonix isn’t perfect, but it doesn’t need to be. For me, it’s basically an instrument to spawn revising the establish easier. I use it to πŸ˜› TAGEND

figure out where to start the interview highlight parts of the conversation to trim

I then legislates the transcription file along to my editor, with my records and highlights.

You can get 100 minutes of audio rewritten free when join through my referral link.

Intro/ Outro/ Ad Scripting and Recording

My next time in the podcast production process is to write the intro, outro, and ad scripts for the register. This can be a little time-consuming, but I believe it’s important.

In the intro to my demoes, I want to accomplish a few cases circumstances πŸ˜› TAGEND

Explain what’s in it for the listener to stick around, and why the person presenting is qualified to teach that. Tell where they can find the substantiate greenbacks or produce magnet for the episode Push my pre-roll sponsors

I try and get this done in the first 2-3 minutes.

After the interview, I πŸ˜› TAGEND

Do another ad blot Present my exceed takeaways from the appearance Offering a call to action for the indicate documents or precede magnet again Thank you for listening, and taunt the next chapter( if I know what’s going to be)

There’s a certain consistency to these elements, that I’ve takens clues from traditional radio on. It lets regular listeners know what to expect when you obstruct a same design and language.

After this is written out, I record my intro and outro in a single track.

I create a show structure outline to let the journalist know which constituents should go where.

Editing the Episode

The next stair is to edit the raw audio and bit all the components of the display together.

For help with that, I use a service announced Podcast Fast Track.( After years of doing it all myself !)

How this works in practice is I upload all the audio registers to Dropbox, along with the Sonix transcription and my establish organize records. Then I just let my editor know the episode is ready for him to work his magic.

After the Edits

Once the writer is done, he uploads the accomplished bout back into a separate Dropbox folder. This triggers an email( IFTTT ftw !) to my columnist, so he can download the audio and drawing the summary and depict indicates for the episode.

Final Listen

I listen to the whole episode start to finish for caliber check. I don’t frequently have much to change in this final check, but will occasionally decorate added slice of audio I don’t think are necessary.

I’ve considered ceasing this step, but every marry weeks I catch something and I’m glad I listened.( I discover material on other shows too, that readily would have been caught if the legion or someone else on the team had given a final listen .)

I likewise check the show memoes and summary to make sure they’re ready to publish.

Upload to Libsyn and Schedule for Release

Once I’m happy with the final audio, I’ll upload it to my media host, Libsyn, and schedule it for release.

That likewise necessitates adding the Smart Podcast Player shortcode to the present records page for the episode.

For episodes that have a specific lead magnet, I overstep that file along to my virtual helper, which is able to then install it via LeadPages to the site.

Release Day

Every Thursday is podcast era! It’s the most exciting day of the week because I know all this work is about to pay off and thousands of people are going to hear the most recent developments episode.

I don’t request or await my client to share their interview, but I do cause them know their episode is live and thank them for joining me.

And most Thursdays, I’ll send a broadcast newsletter email to my register to promote the latest episode and any blog content for that week.

I do this because I’ve seen it work on me; there are a handful of podcasts I just listened to but am not subscribed to. If I get an email from the host exchanging me on their latest occurrence, I’m far more likely to download it and listen, becoming a bigger fan of theirs in the process.

Your Turn

What do “youre thinking about” this podcast creation process? Anything you’d conversion or do differently?

What have you discovered most effective in streamlining the production of your own show?

Pin it for later πŸ˜› TAGEND

podcast production process

********* Stock photo By Branislav Nenin via Shutterstock

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