#Marketing’s Changemakers: why Lay’s is on a mission to make more people smile

#Marketing’s Changemakers: why Lay’s is on a mission to make more people smile

Welcome to Marketing’s Changemakers … which the brand is encouraging consumers to post along with the hashtag #SmileWithLays. On Lay’s website, consumers can create a personalized bag complete with their own smile and purchase it for $10.99.

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