Creating a Culture of Customer-Centricity: SAP's Chief Digital #Marketing Officer Mika Yamamoto on #Marketing Smarts [Podcast]

Creating a Culture of Customer-Centricity: SAP's Chief Digital #Marketing Officer Mika Yamamoto on #Marketing Smarts [Podcast]

I invited Mika to Marketing Smarts to discuss her new role as SAP’s first … if I’m looking for something, I might be going to a website multiple times a day and downloading whitepapers and attending webinars. I’m putting out some pretty good signals …

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