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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


Why Every Company Needs a Deep Virtual Bench of Talent

Winning teams – in sports, business and in all areas of life – have deep benches.

Even if your company is fully staffed, taking your eye off the ball when it comes to recruiting is a sign of complacency, which is the kryptonite of success.

What if one of your stars takes another job? What if one of your top executives experiences an unexpected health crisis or family tragedy and leaves the company? Did you know that two-thirds of those reported to be misusing painkillers in the U.S. are currently employed and are thus susceptible to declining performance or medical leave?

More than ever before, companies must be ready to replace employees at a moment’s notice. The time it takes for you to fill a vacant position has increased. Glassdoor reports that since 2009, interview processes have grown from 3.3 to 3.7 days, and data from DHI Hiring Indicators shows that the average job opening remained unfilled for 28.1 days on average in 2016, which is an increase from 19.3 days in 2001 to 2003.

That is why it is critical for companies to build what is called a deep virtual bench. The world’s most innovative human resource leaders are vigilantly focused on recruiting 365 days a year.

Having helped world class companies recruit B2B sales executives for decades, here are have four ways to build a strong virtual bench.

  1. Aggressively target passive job seekers. LinkedIn reports that 70 percent of the worldwide workforce is comprised of passive candidates who aren’t pursuing new employment opportunities but may be open to listening. Passive recruiting is important, because most high performers are already gainfully employed. To effectively recruit passive B2B sales job seekers, you must have a great reputation within the industry as well as a seamless and optimized application process. (Companies such as Netflix and Facebook allow you to apply with one click of the mouse.) In addition, consider using an outside recruiting company to maintain a safe distance and avoid being accused of poaching.
  2. Leverage cutting-edge technology. Since implementing artificial intelligence (AI) into their recruiting process, Unilever saw the average time to hire an entry-level candidate dramatically reduced from four months to four weeks. Instead of visiting colleges, collecting resumes, and arranging interviews, the consumer good giant made the jobs known via social media and then partnered with an AI company to screen applicants. This took place in 68 counties in 15 languages with 250,000 applicants from July 2016 to June 2017. The time recruiters spent reviewing applications decreased 75 percent. LinkedIn recently announced Talent Insights, a new big data analytics product that enables HR leaders to delve more deeply into data for hiring. This helps employers identify which schools are graduating the most data scientists, engineers, etc. and analyze your recruitment patterns versus those of your competition. It further provides information about the growth of skills in certain areas of the country.
  3. Become an employer of choice. Glassdoor reported that 84 percent of employees would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. Great candidates, millennials especially, value a commitment to employee wellness, sustainability as well as initiative that cater to gender and diversity equality. Having a strong culture, values and clear company mission are critical to building a strong talent pipeline. Top companies such as Bain & Company, Google and Facebook offer perks, such as free meals, onsite gyms, massages, free laundry services and generous parental leave.

    Given that Americans currently carry a record $1.4 trillion in student loan debt, student loan repayment assistance has become one of the hottest benefits being offered by companies such as Fidelity and Aetna. The size of your company will dictate how many perks you can offer, but adoption of policies that are thoughtful of its employees will turn them into your biggest brand ambassadors. In addition to that organic positive publicity, submit applications for the “Best Places to Work” lists offered by most publications. These are now offered by most national publications as well as local business journals.

  4. Appeal to diverse candidates. To build a strong virtual bench, you must widen your search and appeal to candidates from different backgrounds. A PwC study found that 71 percent of survey respondents who implemented diversity practices reported a positive impact on the company’s recruiting efforts. The previously mentioned Unilever case study resulted in their most diverse entry-level class to date, including more nonwhite applicants, and the number of universities represented increased to 2,600 up from 840. To build your virtual bench, consider implementing diversity-friendly policies such as floating holidays. These allow people to take off on Good Friday, Yom Kippur, Ramadan or a yoga retreat if that is some employees’ preference.

Building your virtual bench 24 hours a day, 7 days a week, 365 days a year will help position your company for success, including, but not limited to, increased profitability and improved company reputation.


(POLL) What’s Your Favorite Website Builder Tool?

Even if you’re not selling anything there, your business website is probably the most effective marketing tool you own right now.

But unless you’re adept at building websites on a professional level or that’s your business, it is probably one area where you need help the most.

That’s why, this week, we asking you what website builder platform or app you prefer to create and update your site.

Many of the options in this week’s poll are of the popular DIY variety. These sites are geared to small businesses who have the least amount of time to focus on their site build and updates. And there are lots of the, too, as you can tell by the poll. But that’s only a portion of what’s available to small businesses today that are looking to build or improve their sites.

Checkout the answer below to choose your favorite website builder tool and then check back to see if other small business owners agree.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Hard Hat Photo via Shutterstock

This article, “(POLL) What’s Your Favorite Website Builder Tool?” was first published on Small Business Trends

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


Beyond listing your qualifications, LinkedIn is a place to network, share ideas …

Beyond listing your qualifications, LinkedIn is a place to network, share ideas and make connections that will help you find your next project. Source by webqode Like this: Like Loading… …

The post Beyond listing your qualifications, LinkedIn is a place to network, share ideas … appeared first on Newline Marketing.

Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


Aluminum Foil Can Actually Improve Your Wireless Signal

Bust out the tinfoil, everyone.

12 Things Every Quality Podcast Intro Should Include

12 Things Every Quality Podcast Intro Should Include

With the growing demand for content onlinepodcasts are becoming more popular with audiences looking to gain information about topics that interest them. As a podcast host, you need to garner their attention early and hook them into your program to ensure a loyal following that grows with each recording. That’s why we asked 12 members of Young Entrepreneur Council (YEC) the following question:

“What should every podcast include in the intro to hook your listener’s attention?”

Podcast Intro Tips

Here’s what YEC community members had to say:

Pain Points

“Right at the start, they should mention a pain point or issue that their audience is experiencing. That will catch their attention because they will want to see if the people on the podcast have any insights on what they can do to solve that issue. After all, people are out there looking for answers.” ~ John RamptonCalendar

A Teaser from the Presentation

“If I start listening to a podcast, I’m often hooked by a teaser that works in a way similar to a movie trailer. You want to give listeners a small taste of what the presentation or interview contains. It’s also good to start with something unexpected. For example, if you’re interviewing someone well-known, start with a fact that people don’t know about this person.” ~ Kalin KassabovProTexting

A Few Key Takeaways

“One of the podcast I love, Manager Tools, starts every podcast with “we are going to be answering these questions during this podcast.” This helps me understand what they are going be discussing and tells me they put the listener first. They are not chasing clicks with catchy subject titles.” ~ Alex ChamberlainEasyLiving Home Care

The Value Add

“In the first 10 seconds you should be answering the question of the value of the podcast and in the next 10 seconds, communicate why you are qualified to deliver the solution the podcast is addressing. You will lose people by launching into a long story, or beginning with a non-sequitur. Keep it to the point and answer a question to a problem commonly asked in your business arena. High value is key.” ~ Matthew CapalaSearch Decoder

A Good Question

“When was the last time someone asked a question that really grabbed your attention? See, that’s me getting you to focus on what I’m writing through the magical art of asking a good question. Asking the right question can be incredibly engaging and be the difference between a short-lived interaction or a fan for life. It’s a technique we often use on our podcast.” ~ Mark KrassnerExpectful

A Quote from the Interview

“If it’s an interview-based podcast I’ve found that the best hook for me, when listening to the start of an episode, is when it features an inspirational or thought-provoking quote from the interview. I find that when podcasters use a quote in the header of the show notes, it also grabs my attention further. With podcasts that aren’t interview-based, a quick jingle is all that’s needed.” ~ Brian David CraneCaller Smart Inc.


“Starting with some dramatic numbers about a certain issue certainly gets people’s attention and gives them pause to listen and see what your thoughts are about how to address that startling statistic.” ~ Drew HendricksButtercup

A Theme Song

“Having a familiar and appealing musical intro can instantly increase your production value and hook more first-time listeners. Some of my favorite podcasts have a catchy opening song that helps ease listeners into the rest of the show. An excellent example that comes to mind is the intro Dave Rubin uses before all of his episodes of the Rubin Report.” ~ Bryce WelkerBeat The CPA

A Tagline Summarizing the Channel

“I think it’s important to have a tagline that summarizes what the mission is for the podcast. It can be as simple as a few words describing the goal. The consistent summary of your show’s mission statement will make listeners more connected to the show when they know the bigger purpose behind it.” ~ Jared AtchisonWPForms

Great Content

“I learned the importance of hooking your audience while attending Jewish schools. If the rabbi speaking to us did not capture my attention within the first minute, I zoned out for the rest of the speech. The underlying principle is universal: All public speakers, including podcasters, need to provide compelling content immediately to persuade those listening to them to stay engaged.” ~ Adam MendlerBeverly Hills Chairs

A Problem or Disagreement

“Every good conversation begins with a problem or disagreement for which two people are trying to find a solution. If I believe I can learn something, and that I’ll hear a little bit of disagreement and variety of perspective, I’m hooked right away.” ~ Zev HermanSuperior Lighting

An Advertisement Teaser

“If they’re doing their podcast right, then they’ll have a few sponsors and advertisers who are relevant to the subject manner. These advertisements should entice listeners to stay tuned for more information about the teaser.” ~Patrick BarnhillSpecialist ID, Inc.

Podcast Recording Photo via Shutterstock

This article, “12 Things Every Quality Podcast Intro Should Include” was first published on Small Business Trends

The New Salesperson Had Some Big Shoes to Fill

Clown Business Cartoon

I’ll admit it. Clowns freak me out a little.

And I’m hardly the only one. I swear I heard a statistic a few years ago that, when surveyed, 100 percent of people said they were scared of clowns. (Seriously, someone look that up for me.)

So imagine how I felt when this cartoon came back from my assistant who shaded the office that the clown is in all dark and spooky-like. I nearly fell off my stool.

Anyway, he was nice enough to lighten things up a bit, and all in all I’m pretty pleased with the end result.

But I’m telling you, that clown is up to no good.

This article, “The New Salesperson Had Some Big Shoes to Fill” was first published on Small Business Trends

3 Tips to Crush Your Next Job Interview

What you can do before, during and after an interview to make sure you land the job you want.

How to Start a 3D Printing Business

3D printing is a technology and industry that’s still finding its footing within the fields of tech, design, manufacturing and countless others. Plenty of entrepreneurs who see the potential of 3D printing are already building business ideas around the technology. There’s already demand in several industries for employees with knowledge of 3D printing, but if you’re one of the forward-thinking individuals who want to build their own business around the tech, there are a few avenues both big and small to pursue. In most cases of starting a 3D printing business, it should go without saying that you should not only be an enthusiast but an expert in the technology.

Many businesses have established themselves as 3D printing service bureaus. Plenty of people are excited by the prospect of printing 3D objects they designed themselves or found blueprints for on the internet. However, 3D printers are expensive and require intricate training to use. It’s never as simple as clicking the print button on your computer. 3D printers require calibration and fine-tuning, with certain designs in need of multiple prints for trial-and-error refinement. Low-end printers, while relatively affordable, may not produce the quality you were expecting.

Service bureaus are like print/copy shops for 3D printing. Email or bring along your 3D design on an external drive to their location, and they do the printing for you. If you’re interested in running a 3D printing service bureau, you’ll need plenty of expertise and capital to get started.

Editor’s note: Considering a 3D printer? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:



As a service bureau, you can gear yourself for consumer printing, B2B or both. You also don’t necessarily need a physical storefront and can be an online-only service that remotely receives designs and ships the finished product to the client.

Imagine That 3D is a 3D printing business in Salt Lake City, Utah, that is both a service bureau and a desktop printer retailer. Owner Zach Hagen said the business started in 2010 when he and his partners were fresh out of college. They developed their own machines for 3D printing and put them to work for the business. Since starting out with a big push for services, both for consumer and business, the company has expanded to selling home printers and performing repairs and maintenance. It also pushes education initiatives for local schools and college curriculums. Education on 3D printing will hopefully spur more interest and business.

The company offers unique services such as prototyping for startup companies. It even helps startups craft a Kickstarter campaign, complete with 3D-printed prototypes of their proposed product. You can also hire Imagine That 3D to make your 3D designs based on your concepts.  

Services such as these fill a gap in other businesses that don’t have high-quality 3D printers and the personnel to make designs and work the machines. Whether it’s for a prototype product, replacement parts for other machines or simple office supplies, businesses are starting to see the usefulness of 3D printing, but don’t necessarily want to invest the funds for an in-house solution when outsourcing is readily available. If you have the equipment and the knowledge, then you don’t have to open a whole business – you do this on a freelance basis.

On websites like Freelancer or PeoplePerHour, you can post your credentials and specialties with 3D design and printing to find temporary work. Jobs can lead to long-lasting relationships and repeated work. Promote your work online and field the needs of your local area.

As 3D printing grows, these service-based fields also grow more competitive. Hagen said if you’re planning on going into the 3D printing business, whether as a service bureau or on a freelance basis, you need to be sure it’s something you really want to do, because it won’t be easy. To stand out among your peers, you should fill a certain niche that others don’t. 3D printing allows for so many diverse designs, sizes, complexities, materials, etc. that you can specialize in certain types of prints and tout to potential clients that you do those specific prints better than anyone else. For example, market your expertise in printing with metal or your ability to design high-quality machinery pieces with CAD.

3D printing is an outlet for creativity, so you can profit from your skills and creativity by selling your homemade, 3D-printed crafts online. Like any small online business, you can set up your website with an ecommerce platform such as Squarespace or Shopify. You can even sell your products on Etsy. Make things that only you can make, such as jewelry, figurines and other crafts. Since you can make them to order, you can customize and personalize them for your customers.

A successful 3D printing business will take tenacity, creativity and solid knowledge to get off the ground. The key is finding that niche in the industry, whether it’s a demand in your local area, a type of printing or a business model. Start small and don’t be afraid to experiment, since the industry is still in its infancy. Finding your unique place in it as a business may pay off big.


10 Ways I Actually Make Money (Multiple Streams of Income & PASSIVE Income) // Gillian Perkins

Instead of just talking about “27 Ways You COULD Make Money” I’m sharing 10 ways I ACTUALLY make money. Hope you enjoy! Having multiple streams of income makes my life …

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How I Recruited 19 People In 30 Days Into My Business 🔥


The #1 Best Way to Overcome the Fear of Rejection


Women in Business: How to Approach Fundraising With Investors

Venture capitalists must focus on ROI, or they don’t have a business model. Despite this, women founders still get fewer investments and less money even though they are proven to have a better ROI. According to First Round Capital’s review of their holdings, companies with female founders outperformed their male peers’ companies by 63 percent in terms of creating value for investors.

Despite the numbers and anecdotes, women continue to receive less funding. According to PitchBook Data, companies with only female founders accounted for only 3 percent of the total dollars raised by startups in 2016.

Fortunately, many venture firms are striving to repair this disconnect in their own way. Women-led investment firms like Golden Seeds and The Helm are a few examples of leaders aiming to bridge the divide while other organizations like ShEO and XFactor Ventures specifically seek out women-led firms. As this needed change unfolds, women founders can adopt a few strategies themselves.

In my time as CEO of Palo Alto Software, I’ve had the opportunity to mentor countless entrepreneurs as they plan for the future. From these interactions, I can speak to a clear distinction between the way that women and men founders approach fundraising in particular. The differences do not come down to aptitude, but a significant contrast in terms of confidence levels on the subject of financial forecasting for their respective companies.  

Too many times, I have heard women founders echo the sentiment, “I’m just not a finance expert – I’m not an accountant!” However, as I try to point out to every entrepreneur I work with, there is truly no one who knows their business better than they do, and that includes the finances. You don’t have to be an accountant to be the financial expert for your business.

Financials and financial forecasting is hands down what every founder avoids and dislikes the most, regardless of whether they are male or female. Despite this discomfort, every founder has the information they need to understand financial forecasting for their business. Possessing and displaying a strong grasp of your company’s financials is a shortcut to building the sense of trust and confidence that investors want to feel in their interactions with founders.

By understanding your financial drivers, and educating yourself about your forecast, you will be prepared to answer any financial question an investor throws at you. Even if it is something you have not modeled – if you know your drivers, and you know your business model, then you will be able to give an intelligent answer.  

Leverage financial forecasting skills when approaching investors

Rather than letting financials intimidate, founders should embrace them as a way to speak more directly and confidently to investors. When founders dig into their numbers more, building a financial model that directly reflects strategy is important (and makes life easier). It may sound obvious, but I’ve found that many entrepreneurs approach their financial forecasting as though it’s a separate entity, and something they are not qualified to do, when in reality, it’s simply a more objective representation of their business strategy. Ultimately, investors take financial forecasting seriously, so founders can leverage the objective nature of this category to ground and drive a positive investor meeting.

Too often, founders seem to get hung up on the technical jargon that comes with financial forecasting. Learn the terminology that you need, and trust that you already know the meaning behind the numbers. By taking a closer look at the numbers and how they relate to strategy, you’ll begin to dissipate the intimidation factor, and that sense of confidence will emanate in every investor interaction you have.

And remember this: Financially savvy people know that there are often various different accounting terms that mean the same thing. If you don’t know the term, ask for it to be explained. More often than not you will be able to respond, “Oh, you mean _____. Yes, I can walk you through my model and show you where _____ is.”

Find the tools that work for you

Our team built LivePlan to help entrepreneurs with all aspects of business forecasting, and to help them focus on their financial drivers and how they impact their business strategy. You can even use Excel to run and track your numbers, but make sure you are using a well-vetted worksheet with formulas that are tested and accurate. There are too many free Excel templates online that are not well vetted and oftentimes are not correct. Once you find the tool that works best for you, you’ll find yourself using it constantly and ultimately maintaining a constant pulse on your numbers as a result.

The VC world must continue to strive towards greater balance when it comes to investing in women founders, and truly learn to focus on ROI and the best possible business led by the best possible leader (regardless of sex). But while the VC world gets better at equity and diversity, I find it encouraging that the founders themselves are already equipped with the power to adjust their approach and take matters into their own hands.

How to Write Catchy Headlines That Convert | Copywriting Secrets For Digital Marketers


Twitter Promote Mode Automatically Boosts Small Business Tweets for $99 a Month

Twitter Promote Mode Automatically Promotes Tweets for $99 a Month

If you’re struggling with setting up a social media ad campaign, Twitter (NYSE:TWTR) has just introduced a solution right up your alley.

The new Twitter Promote Mode is an “always-on, amplification engine” which automatically boosts tweets and profiles.

By repeatedly promoting tweets, Promote Mode consistently attracts more followers and creates additional reach. The Promote Mode feature costs a flat fee of $99 a month.

Twitter Promote Mode for Small Businesses

Small businesses recognize the importance of using Twitter to grow their online presence, reach out and engage with customers and ultimately help sell more products or services.

However, devoting sufficient time and knowing how to adequately market on Twitter can be difficult for many small businesses. Promote Mode allows small businesses to carry out effective ad campaigns on Twitter — with barely any effort.

In an official post about the launch of Promote Mode, Wook Chung, Director of Product Management at Twitter, explained how the social media channel’s first subscription ad product is designed to benefit small businesses.

“Small businesses and individuals using Promote Mode can expect their followers and influence to steadily grow every month, as long as they are actively tweeting. The most successful people will keep Promote Mode toggled on while they focus on creating their best tweets. But if they need to take a break, they can toggle Promote Mode off and pause all promotions. This doesn’t pause their subscription or billing.”

The Promote Mode feature is designed to be accessed on mobile devices using the Twitter app. Small businesses can conveniently access the Promote Mode dashboard by tapping the Promote Mode icon from within the app.

On the dashboard, businesses will be able to gain insight into how much the feature is enriching their Twitter profile, including how many more followers they have gained, and how many people have visited their profile that month.

How well businesses perform using Promote Mode will be influenced on various factors, such as their target market selection and the frequency and content of their tweets.

Image: Twitter

This article, “Twitter Promote Mode Automatically Boosts Small Business Tweets for $99 a Month” was first published on Small Business Trends

How I Recruited 19 People In 30 Days Into My Business 🔥


Nicki Minaj's Brother Found Guilty in Child Rape Trial

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