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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


‘QVC on steroids’: #China sees the rise of #Web #Video commerce

Armed with an iPhone X, a Wi-Fi connection and a tripod, the Chinese livestreaming marketplace ShopShops coordinated the sale of a $14,500 Birkin bag. The bag was owned by the owner of Biggercode, a luxury boutique in Soho, who shared his personal …

Don’t Waste Time! 37 Windows Keyboard Shortcuts for Business Productivity (INFOGRAPHIC)

Windows keyboard shortcuts

If you are on your computer keyboard all day long for your business, and a couple of more hours when you get home, you should look into using keyboard shortcuts. A new infographic by Parken lists 37 Windows keyboard shortcuts to improve your productivity and save you more time than you might’ve thought of.

Although the computer mouse is a very useful and practical tool, the seconds it tags on to each task can quickly add up. If, on the other hand, you use keyboard shortcuts, you can devote this time to more productive undertakings.

For small businesses with a limited workforce, each new process implemented to make the organization more efficient and productive delivers overall improvements. Using Windows keyboard shortcuts will add to the improvement.

So by now, you are probably asking yourself how much time can I really save?

Brainscape has created a formula to figure out just how much time people lose while working on the computer without shortcuts. And it comes out to a shocking 64 hours or 8 days per year. This works out to 3.3 percent of your total productivity. Even if you learn just a single shortcut, you can save several cumulative hours each year.

Here’s the example Brainscape provides. When you use a mouse to open a new tab in a browser, you move your hand from the keyboard to the mouse, move the cursor to the + button on the open tabs, click the button, and switch your hand back to the keyboard. With the keyboard shortcut, you just press the CTRL and t keys on your Windows PC and CMD and t keys for a Mac, and you are done.

Brainscape came up with the total using this equation — 2 wasted seconds / min multiplied by 480 min / workday multiplied by 240 workdays / year equals the 8 lost days. View the video below for a quick explanation:


What are the Windows Keyboard Shortcuts?

Parken has broken down the 37 Windows keyboard shortcuts in the infographic into five keys. The Function, CTRL, ALT, Shift and Windows Logo keys.

If you need help, the F1 key will display help. And if you are searching for a file or folder in File Explorer, you can press F3.

The CTRL key is used along with other letter keys to perform different functions. The CTRL + c will copy a selected item, and you can close the active Window when you add the W key.

The ALT key also works in combination with other keys. Add the Tab key and you can quickly switch between open apps. If you want to cycle through items in the order they were opened, just add the ESC key with ALT.

You can take a look at the rest of the Windows keyboard shortcuts in the infographic below.

Windows keyboard shortcuts

Image: Parken

This article, “Don’t Waste Time! 37 Windows Keyboard Shortcuts for Business Productivity (INFOGRAPHIC)” was first published on Small Business Trends

Eminem – The Real Slim Shady (Edited)


Lucille Ball's Old Company, Desilu Studios, Sues CBS

CBS received some ‘splainin’ to do … so far as the legendary studio made well-known by Lucille Ball is worried.&#one hundred sixty; Charles Hensley says he utilized for the “Desilu” …

The post Lucille Ball's Old Company, Desilu Studios, Sues CBS appeared first on Newline Marketing.

Eminem – Mockingbird


4 Simple Digital #Marketing Tips That Work

To stay on top of the digital marketing game, utilize blogging to your advantage. Posting content that’s valuable and relevant to your market helps drive traffic to your business’s website and social media pages. Ninety-one percent of consumers are more …

Eminem – Mockingbird


5 Ways Health IT Startups Can Stay Ahead of the Competition

Entrepreneurs and founders who have chosen to launch businesses with roots in the health IT industry know fully well that they have committed to a professional life full of breakneck changes and warp-speed innovation. For many heads of health IT startups, that’s part of the appeal – but it calls for an extra level of due diligence among leaders in the field, who need to take extra care to not only keep up, but keep their businesses a few steps ahead of competitors.

As the director of client engagement of Blue Health Intelligence, an independent licensee of the Blue Cross Blue Shield Association, and a former business intelligence leader of Rush University Medical Center, I have seen health IT startups repeatedly make mistakes that tend to keep fledgling companies in this industry from jumping to the front of the pack. Along the way, I’ve also seen patterns that have, over time, revealed themselves as best practices. I’d like to share a few of the latter with you. 

1. Pop the data silo bubble you’re living in.

For a long time now, it’s been a good idea to work to pull down the walls that separate the distinct parts of your organization from one another and make sure they’re talking across those lines, especially when it comes to sharing data and analysis across the company. 

It’s no longer just a good idea to break down these silos – it’s now absolutely necessary. There’s value to be unlocked when leaders of an organization work to build bridges between different departments and pull together a full picture of what the data relevant to your company is showing you. This means engaging and deploying cross-functional teams.  

2. Diversify your data portfolio.

I’m seeing far too many health IT organizations, even new startups, rest on their haunches and fail to look beyond traditional sources of healthcare data, namely medical claims and electronic medical records. While those are still useful sources and will no doubt continue to be so, health IT startup founders can’t rest in their search for new sources of health-related data.

One example of the data sources that can’t be ignored is wearable technology and at-home connected medical devices, like smartwatches, fitness trackers, glucose and weight monitors, and other mobile health (mHealth) technologies. Such technology collects health data outside of the confines of a hospital or doctor’s office, which allows for a fuller picture of a population’s health. Consider that if you are poor and uninsured, you are unlikely to visit a doctor or have much claims history unless you visit the ER. Wearables and other mHealth technologies such as personal health records may round out a data picture. Organizations should look to collaborate with companies that specialize with these types of consumer-driven healthcare data, or look for opportunities to purchase data to supplement and enhance their own data sources.  

There are also organizations that offer population health data that startups can utilize for free, such as the Robert Wood Johnson Foundation, which publishes dynamic health data, and the Johns Hopkins Center for Population Health Information Technology, which provides access to public health data and content. 

Another example is the large potential use for blockchain technology in health IT, as it is increasingly helpful in allowing organizations to access, verify and trust huge amounts of data in one place, helping them gain a fuller awareness of what’s going on. Health IT startups should take it upon themselves to leverage this architecture and catalyze greater integration of data across organizations and industries.  

3. Hone your company’s identity, and resist temptation to water it down.

I see it again and again: So many startups feel the need to bite off more than a brand-new company can chew and bog themselves down in the process. If you focus on too many products and capabilities, you compromise your ability to sharpen an efficient, effective and unique offering. For example, Groupon became successful on a very specific business premise: offering discounts. Now it offers a wide variety of services and products, and its identity has become muddled in the process. The mistake? It lost sight of its core competency.

I get that sometimes you need to evolve to stay relevant, but be calculated and strategic. Play to your strengths, not the strengths of others. If you’re a startup founder, especially in health IT, when someone asks, “What are you (or your company) good at?” do not be afraid to offer a specific and finite answer rather than suggest you’re good at everything.

4. Just ask!

Funding and networking will never stop being important parts of your business’s success. Make sure that you and your company’s other leaders regularly attend conferences, trade shows, and other events where you can get your company’s name out there to attract funding and customers.

Once you show up at all the right events, your job isn’t over – you need to speak up, again and again. Be proactive and even aggressive rather than passive in setting up meetings with funders, reaching out to form exciting collaborations, piloting initiatives with a nonprofit.

Take advantage of the startup community you are part of. Healthcare incubators and accelerators are building tremendous companies throughout the nation. Get involved in this community and create partnerships. Taking the initiative and getting involved will open up many opportunities.

5. Stay tuned.

Of course, what is great advice today will be missing some crucial elements by next year. This industry is changing rapidly, and brand-new areas are emerging that we couldn’t have imagined a decade ago. While you can’t master or immediately integrate each new thing into your business model, you should work to maintain a passing awareness of what’s happening.

Make sure your customers see you at the front of this industry race. Show your value, especially in areas where you can solve problems that are difficult for traditional brick-and-mortar medical institutions to touch.

A fast-moving industry forces its leaders to work harder, but it also presents them with unique opportunities. If you’re confident in your startup’s identity, it’s easier to find places to take advantage of these opportunities and ask for help as soon as necessary. Don’t wait: Situate yourself to do what your company needs you to do in this warp-speed industry that is health IT.

How to protect intellectual property of your business or startup


Sponsored Post – Staples Consulting Sweepstakes Winner

holyoke hummus cafe The following post is sponsored by Staples. The words are all mine. They paid for me to give away an hour of consulting to a small business owner looking to grow their business.

John Grossman runs the Holyoke Hummus Company out in western Massachusetts. He started out with a food truck promoting fresh tasty falafel sandwiches that were healthy but felt decadent. John’s had a lot of success in other businesses, but food can be tricky. When timing struck that he could acquire restaurant space and open a brick and mortar business to complement the truck, he had to take the opportunity.

Continue Reading

The post Sponsored Post – Staples Consulting Sweepstakes Winner appeared first on

Michael Cohen Says Truth is a Defense in Stormy Daniel's Defamation Lawsuit

Michael Cohen is firing again at Stormy Daniels with authorized docs asking a decide to 86 her defamation lawsuit towards him, citing the time-worn adage, “Truth is a protection.” Stormy …

The post Michael Cohen Says Truth is a Defense in Stormy Daniel's Defamation Lawsuit appeared first on Newline Marketing.

3 Secrets Behind Maximizing Advertising Spend

advertising spend

As a small business owner with big goals, you’re willing to spend money to make money. But you still make it a priority to spend smartly, so investing in something like advertising takes consideration. Once you make the decision to advertise, you’ll want to make sure you’re getting the best results for your money from your advertising spend.

When your marketing and sales pipelines are running smoothly and you know your customers, online ads are a great way to accelerate customer acquisition and revenue. Research from Wordstream indicates that Google search ads drive average conversion rates of around 3.75%, so the opportunity is indeed real.

But if you don’t know what you’re doing and aren’t willing to learn, these campaigns can be a quick drain on your marketing department’s resources, from ad spend to work hours wasted tweaking campaigns with no hope.

Success in online advertising involves multiple factors. You need to optimize how much your advertising brings in, how much it costs and what other resources it consumes. And you need to juggle this all consistently, all at the same time.

How do you balance and improve all these factors in tandem? The following advertising spend tactics will help you in multiple areas. Consider prioritizing them in your ad strategy.

Retarget Warm Leads

One of the best ways to make the most of your advertising spend is to retarget people who’ve already interacted with your brand. This could be audience members who have interacted with but not converted from other ads, website visitors referred by your social posts, or anyone else who’s visited your pages or clicked on your links, depending on the ad platform.

This gives you a second opportunity to win over leads who are warm but haven’t converted. It often takes more than one try to bring someone into your sales funnel, and retargeting provides your second chance, third chance and so on.

advertising spend

[Image source]

Depending on how you accomplish your retargeting, you can use ads for a variety of different goals. For example, it’s an effective way to get a paid campaign back in front of someone who didn’t convert the first time and maximize its ROI. But it can also be used with platforms such as Facebook ads and custom audiences to show your existing website or social media audience a paid campaign.

Retargeting is an especially great use of your ad spend because it helps you focus on your best prospects, those who’ve already shown some interest in you. Think of it like Pareto’s Principle for advertising.

By focusing more of your advertising spend on higher potential prospects, you can get a higher return. This is how Lumension was able to increase lead volume by 81%, even while cutting their PPC budget by 30%.

Track Your Entire Funnel

If you’re testing multiple points in your marketing funnel and retargeting people to bring them back into it at multiple touchpoints, you’ll need to be able to accurately track that impact on your business.

Yes, you have your ad campaign data, but that’s not enough to understand how the conversions play out long-term. For example, if a lead generation campaign involves a follow-up sequence once an email lead is generated, you’ll need to tie the results from those email marketing efforts to the PPC campaign that originally acquired the lead.

Once a customer is in that state between having clicked on an ad and fully becoming a customer, you need to look to other tools to get a better view of your audience in the whole process of becoming a customer.

With Google Analytics, you can easily set up goal tracking and a conversion funnel to watch the bigger picture performance from your ads. Because they’re both Google products, it’s easy to aggregate your AdWords performance data to Analytics. But what about Facebook, Bing and other platforms?

By using a data consolidation tool (like SuperMetrics), you can save time managing the metrics of it all by automatically updating all PPC data in your Google Analytics reports. Supermetrics offers several data consolidation solutions, including integrations with Tableau, Excel and Google Data Visualizer, but if you’re already used to comparing your referrer data in Analytics, this is the way to go.

Look at how all your marketing channels work together here to get the best understanding of how different channels like advertising contribute to the whole. Double down on what’s working well, and kill what isn’t.

Test Your Campaigns

One of the easiest ways to start improving your ad campaigns and capitalize on your advertising spend consistently is by testing new changes, methods and strategies often.

Always having a test going means always seeking ways to improve your campaign, getting better results. That might mean a lower ad spend, it might mean higher click-through rates or conversions, and it often means both. That’s why testing is so important to prioritize.

Running A/B and multivariate tests in your marketing allows you to try out new tactics in a controlled manner. Basic A/B testing focuses on testing two versions against each other, while multivariate testing looks deeper at different combinations and variations of campaign elements.

They’re an opportunity to continuously fix underperforming campaigns and turn them around, or even find new opportunities for improvement inside already successful funnels.

You can test virtually any element of your campaign, from audience targeting and ad copy through to your landing page or an offer’s post-conversion page. The closer a test is to the conversion, the quicker you may be able to see results. For example, ComScore was able to increase conversions by almost 70% by testing product pages directly.

With so many ways to test, you can start with the areas of your campaign most in need of improvement to make the biggest impact. Once improved, move on to plug another leak.

Get the Most From Your Advertising Spend

When you get serious with your advertising spend, you won’t want to set campaigns live and just let them be. Instead, to get maximum results, you’ll want to improve your chances of converting any way you can, from testing for improvements to retargeting warm leads.

Photo via Shutterstock

This article, “3 Secrets Behind Maximizing Advertising Spend” was first published on Small Business Trends

Ellen Plays ‘What’s in the Box?’ with Guest Model Demi Lovato


A guide to Westworld’s viral #Marketing, for fans who don’t want to translate binary code

This style of marketing can turn a show into a hyperintensive scavenger … Around the same time, the show’s primary website — Discover Westworld, which had previously served as a faux introduction to the park for would-be visitors — was radically …

Get Web Traffic Without Relying on Google – or Spending a Dime

As of this month, Google had almost 75% of the search engine market share, which means that far more people are looking for information on Google than on any other search engine.

desktop search engine market share

So, if you have a new website, you should be putting most of your energy into ranking on Google, right?

Well, let’s look at it this way:

If you were traveling from the East Coast to the West Coast, would you only take a single road?

What would you do if there was construction? Or, what if someone built a newer, better, and more direct highway?

Would you insist on staying on the same route?

I bet you wouldn’t.

You’d be willing to switch to a different route, and then maybe you would switch to another one later. You’d keep taking different routes until you finally arrived at your destination.

There’s no question that Google is a great road to take. It’s wide, it’s clear, and it’s direct.

And if you use AdWords, it’s a little like taking a superhighway to your destination – a superhighway with a lot of tolls.

The problem is that Google makes changes to that highway all the time by changing its algorithms (an estimated 500-600 times a year).

Sometimes, those changes can leave you stranded on the side of the road (think Panda 4.1 in 2014).

You may have spent a lot of money on that trip.

If you put all your eggs in the Google basket, you could easily end up with no eggs and an empty wallet.

So, you shouldn’t put all or most of your energy into chasing Google and AdWords when you have a new website.

But how do you get website traffic without relying on Google? Believe it or not, it’s possible.

And you can even do it for free.

I’m going to tell you how.

You can’t ignore Facebook

You might have heard that Facebook organic reach is dead or users are fleeing from Facebook.

But don’t worry. Even if new Facebook sign-ups have leveled off or user numbers are going down, Facebook still has 1.8 billion monthly users worldwide.

That’s a lot of people.

Even if Facebook loses a couple of million users, it still has a lot of people.

So, if it makes sense for your business to be on Facebook, be there. But be there for more than just the socializing.

Use Facebook and other social media networks as hubs that you can link to your website from.

From Facebook, you can link to a blog, e-book, consultation offer, or somewhere else on your site.

Facebook lists your website right there for everyone to see. And when someone clicks on a post, it takes them directly there.

neil patel shared a link on facebook

It’s true: Facebook’s organic reach is down. But it certainly isn’t gone.

Look at it this way: If you have 1,000 followers and a mere 2% of them see your posts, that’s still 20 people. 20 people may not sound like a lot, but any one of them could still buy from you.

The important thing is to remember the social part of social media.

Treat your page followers like you would treat people if you were networking IRL: Respond to concerns, answer questions, and engage on a regular basis.

For example, look at this example from MailChimp:

mailchimp comments on facebook

People like working with people they like.

A good place to start that relationship is on social media.

SlideShare is a hidden gem

SlideShare is an information-sharing site that LinkedIn owns. Think of it as PowerPoint with a purpose.

The content on the site comprises some 18 million uploads of slide presentations and infographics in 40 content categories.

linkedin slideshare

You can find information about anything that anyone could ever want to know on SlideShare in the format of a PowerPoint, PDF, Keynote, or OpenDocument presentations. And when you make a presentation, you can make it public or private.

Some 80% of SlideShare’s 80 million visitors come through organic search. That’s proof that it can be a useful tool for driving traffic to your website.

The great thing about SlideShare is that you can use your existing content to create killer presentations.

You can take an old blog, update it, and format it for a slideshow. Or, you can break down an e-book you’ve published and create a new presentation.

Search Engine Journal uploads their webinar presentations to SlideShare.

search engine journal slideshare

If you’ve recently given a presentation at a conference, upload it to SlideShare and give the content a second life.

Matthew Darby from HubSpot does this, too.

grow with hubspot slideshare

The results might surprise you.

Traffic Generation Café’s Ana Hoffman chronicled how she got 200,000 views, 400 new Facebook fans, and 1,400 clicks to her website by publishing nine presentations over 30 days.

SlideShare, she says, is now her second-largest referral traffic source.

congratulations ana slideshare

Only 19% of B2B marketers use SlideShare, which presents a big opportunity for you to make use of the network before everyone else is using it.

knowledge well presented linkedin slideshare

You must be a LinkedIn member to use SlideShare. If you’re not a member now, you definitely should be. Start by signing up for a free account.

Once you’re a LinkedIn member, you can use SlideShare.

login with slideshare

Now, you can upload your own presentations.

select files to upload to slideshare

Once you’ve uploaded a presentation, be sure to share it on Facebook, LinkedIn, your blog, and everywhere else.

SlideShare includes analytics, so you can look at your stats and see which decks get the best results.

LinkedIn publishing will get you noticed

You know LinkedIn as a valuable business network. But did you know that, by using the publishing tool on LinkedIn, you can drive more traffic to your website?

You’ve probably seen the influencer posts on your LinkedIn feed, but the people like Richard Branson aren’t the only ones who can publish on LinkedIn to get noticed. You can, too.

richard branson bill gates climate change article on linkedin

A lot of people publish on LinkedIn, so it can be hard to get noticed. The key is to post valuable, relevant content.

If people like what you have to say, they’ll want more. That will drive traffic to your website.

Remember: You’re not trying to sell something or promote yourself. You’re trying to provide useful information that will help someone solve a problem.

If you’ve ever posted on a blog, publishing to LinkedIn is pretty intuitive.

Even if you’re publishing for the first time, the process is straightforward.

There’s a space right at the top of your feed where you can post something to your newsfeed.

Or you can choose to write an article.

write an article linkedin

The interface is simple. There’s a space for a header image and an area where you can start writing.

article editing linkedin UI

There are a few important things you’ll want to remember. Write an attractive and enticing headline, include images, and use h1 and h2 heads like you would on a blog.

Just take a look at some of LinkedIn’s key influencers like Bill Gates.

bill gates linkedin

Larry Kim is also a great example.

larry kim linkedin

Follow in the footsteps of influencers like these to gain a following with LinkedIn.

Join the conversation in Facebook groups

Relevant groups on Facebook give you a chance to contribute to conversations in your area of expertise.

Think of it as networking online.

Do it naturally like you would at a dinner party: politely join in when you have something relevant to add.

Don’t talk only about yourself and don’t try to sell.

Groups are for people with similar interests who want to share ideas and information.

Genuinely engaging in this way will give you more visibility. You’ll build relationships and drive traffic to your website.

If you’re going to engage with groups, follow the rules of polite discussion: Be kind, don’t be disagreeable, and use common sense before hitting “send.”

You can find Facebook groups on your Facebook page by clicking on the down arrow in the upper right-hand corner.

facebook right hand corner dropdown

You’ll find several categories where you can start your search:

facebook discover

Browse the categories, and then click on a category you like to get some suggestions.

Choose a group and click “+ Join.”

join business groups on facebook

Some groups will allow you to simply click to join. Others may ask you some questions before allowing you to join.

There are public and closed groups.

Snapchat News and Education is a public group for people to learn and share tips about Snapchat. Vincent Orleck, the social media director at AtticSalt, created it and runs it.

snapchat facebook page

But people share more than just Snapchat tips. They also discuss Snapchat-related issues and marketing.

This is an example of a place where you could lend your expertise.

vincent orleck facebook comments

Be sure the groups you choose are the ones that are relevant to you before you ask to join. And be sure to read the group’s rules.

facebook about this group

LinkedIn groups attract industry professionals

With more than 500 million users and 9 billion content impressions on LinkedIn feeds every week, LinkedIn packs a lot of power.

And LinkedIn users are there for one reason: business.

LinkedIn groups are an ideal place for you to keep up with relevant information in your industry, share information, network, and build brand awareness.

To find LinkedIn groups, go to your homepage, click on the grid in the upper right-hand corner, and then select “Groups.”

linkedin work grid

You can either search for a specific group in the search bar or click on “Discover” for recommendations from LinkedIn.

linkedin discover groups

Social Media Marketing is one of the largest social media marketing groups on LinkedIn with over 1,800,000 members.

It’s a forum for advertising and marketing professionals who are actively engaged in social media.

By posting to a group or adding to the conversation, you can build brand awareness and increase traffic to your website.

social media marketing linkedin group

Again, engage in relevant conversation and don’t spam with promotion.

And, once again, be sure to read the rules.

Twitter chats drive traffic

Go to Google and search for “Twitter chats [the category you are interested in]” and find lists of relevant chats.

You can find chats for marketers that meet almost every day of the week, so there’s bound to be one that fits your schedule.

The chat #sproutchat meets on Wednesdays at 2 p.m. CST.

Generally, users ask questions one at a time (Q1, Q2, Q3, and so forth). After each question, visitors respond.

You can join in and answer, too. You may also be able to pick up some useful tips or just have a little fun.

sproutchat twitter questions

You can also use free tools like TweetChat and Twubs. They’ll help organize your chats, slow down the feed, and automatically add the hashtag to your reply.

Believe me: that last one is really helpful. Twitter chats can move fast, and it’s easy to forget to include the hashtag when you respond.

By automatically including the hashtag, you ensure that your responses stay and that other users can see it in the chat stream.

That way, if people like what you have to say or want to learn more, they’ll look at your profile and go to your website. Of course, you want to make sure that you have your website URL in your profile so that users can easily navigate to your site.

Get traffic with knowledge through Quora

Quora is a social Q&A website with more than 190 million monthly users. On Alexa, it ranks 128th in the world and 67th in the U.S.

People ask questions, and other people provide answers. That’s it!

There are hundreds of thousands of topics on Quora, so you’re sure to find something in your wheelhouse.

quora sitemap

To join, you can use your Google account or your Facebook account. Or, you can create a login using your email and a password.

signup or login to quora

Quora will ask you for topics you want to follow and areas in which you have expertise, but you can fill that out later if you want. Pick at least ten topics.

choose interests in quora

By participating on Quora and providing useful answers to users’ questions, you can drive referral traffic – traffic that comes to your website from another site.

social media marketing on quora

The more referral sources you have, the more you’ll drive a steady stream of traffic to your website.

These are visitors who specifically go to your site because they want to learn what you have to say.

That’s the best kind of traffic there is.

Give help, get traffic on HARO

HARO is shorthand for Help a Reporter Out. It’s a service that journalists use to crowdsource information for news articles.

im a source HARO

According to the HARO site, there are 50,000 journalist queries each year. The service reaches some 800,000 sources and 55,00 journalists and bloggers.

The premise is simple: a journalist needs information for an article and reaches out to find experts in the field who can provide information (and get free media coverage).

These journalists work for some major news outlets like Time, the New York Times, Mashable, and Reuters. It’s pretty sweet to get coverage from those outlets.

The service is free for sources. You simply register, monitor, and pitch.

how haro works

There’s an option to sign up for free, but you can also pay for subscriptions that have more bells and whistles.

haro subscriptions

Make the most of your email

Most of us use email as our main mode of business communication. If you’re like me, you’re receiving, sending, deleting, and responding to email all day long.

Think of all the emails you send. Are you wasting the valuable real estate at the bottom of the screen?

All you have to do is add the URL to your website (with a link) below your name, and voila! You’re promoting your website and driving traffic there.

Or, you can promote a blog post that will drive traffic to your site.

neil patel email signature

It couldn’t be any easier for people to find your site. All they have to do is click.

The average number of emails one person sends for business each day is 40.

If you have ten people in your office, and they all include the company website in their signatures, you’ll be promoting your website 400 times each day.

And you’re doing it for free!

But that’s not the only way to put your email signature to good use. I offer some other suggestions:


If you use Outlook and need help adding a link to your website in your email signature, check out this guide. For Gmail, go here.

Blog longer and less frequently

To blog or not to blog? That’s the question in 2018 as content reaches a saturation point and it’s harder to set yourself apart from the pack when it comes to content.

“Harder” doesn’t mean “impossible,” however. You can still effectively use a blog to drive traffic to your website.

I know what you’re thinking:

“Isn’t blogging all about SEO and driving traffic from organic searches?”

It’s true: A huge benefit of blogging is that you’ll drive more traffic from the SERPs. But that’s not the only way that blogging can bring visitors to your site.

In addition to improving SEO, long-form blog content also results in more social media shares and greater visibility for your company.

If you want to thrive on social media, you need to give users something worth sharing.

You can’t expect users to keep sharing your short tweets, status updates, and pictures of your company and employees.

That’s all great as supplemental content. But what users really want to share is high-quality content that’s genuinely useful.

So here’s the takeaway: write and post quality blogs that provide value. You have to help readers solve a problem, educate them, or entertain them.

Publish longer posts, but publish less frequently. Rather than three or four so-so posts a week, write and post one detailed, quality post that’s 1,500 to 3,000 words in length.

In its annual blogger survey, Orbit Media discovered that there was a direct correlation between longer posts and bloggers reporting “strong results.”

bloggers with strong results

So, take the time to do the research and put out blogs that are chock-full of useful and compelling information.

By publishing only when you have something substantial to say, you’re like the person who never raises their voice: When they finally do yell, everyone notices.

Just make sure that your blogs are attractive, reader-friendly, and have lots of images. Users love visual content like pictures, graphics, and videos.

Be sure to include recent (and accurate!) data to support your topic.

And, for goodness sake, make sure your spelling and grammar are spot-on. You don’t want to lose a reader for good because of poor mechanics and sloppy writing.

Try guest blogging

It may sound counter-intuitive, but spending your precious time writing a blog for another site – and for free – really can pay off.

The biggest benefit is that you can include links on a guest blog and drive traffic to your website.

And if you can drive traffic to a specific landing page where you gather valuable email information from visitors, then you can capture leads and add them to your subscriber base.

Then, you can use good, old-fashioned email marketing to drive more business.

If you do it right, guest blogging can be a powerful way to position you as an expert and earn your site valuable backlinks.

You should only guest blog on quality sites, and you should make sure that your guest posts are detailed, actionable, and engaging.

Don’t guest blog just for the sake of guest blogging.

Be strategic about who you associate yourself with. You’re aiming for authority and reputation, not volume.

And it’s not a matter of asking every blogger you find if you can write a guest post for them. You need to look for guest blogging opportunities, which can take some time.

Keep in mind that it’s easier to get other bloggers to accept a post from you if you provide them a little taste up front.

guest blogging email templates

So find the best opportunities, focus on the right topics, and write amazing copy that provides value for readers.

Readers aren’t going to follow a link to your site – and ultimately part with their email information – unless you give them something they like or need.

And that means providing long-form, helpful, valuable content.

Just because you’re writing for someone else, that doesn’t mean that you shouldn’t take as much care with what you write as you would on your own site.

Play nice with others, and they’ll play nice with you.

Offer a webinar to drive traffic

Too often, business people forget that they have something other people don’t have: knowledge about their own industry or niche.

You might take it for granted, but other people don’t.

Consider holding a webinar. You can help others out by sharing some of your knowledge while driving more traffic to your website.

Webinars drive web traffic in several ways.

First, by promoting the webinar, you’ll draw people to your website even if they don’t sign up.

You’ll draw people back to your website – and attract some new viewers – when you post the webinar recording to your website and promote it on social media.

You can turn the webinar into a SlideShare presentation and get even more traffic from people who go to your site after viewing the SlideShare.

And, if you’ve done a good job, attendees will tell other people about their experience, and you’ll get more traffic from word of mouth.

According to ConvertKit, the numbers are compelling.

convertkit webinar stats

Let’s look at that by the numbers:

webinar sales funnel

That’s not bad for an hour of your time.

If you have the right topic and target the right people, your product will provide the solution to a problem they have.

Why not give them what they need while driving traffic to your site and making money at the same time?

Of course, webinars aren’t seat-of-your-pants, off-the-cuff affairs.

Webinars require planning, practice, and lots of promotion.

You’ll have to promote your webinar like crazy. It’s harder to do without paid ads, but there are ways to do it.

You can tell your subscribers about it with an email blast. But be sure to include personalization, and be warm and friendly so the recipient feels like it’s a private invitation.

Post to Facebook, Twitter, LinkedIn, and other appropriate networks you use and include a link that goes to a sign-up page.

kissmetrics webinar ad on facebook

Let any groups you belong to know about it if it’s relevant to them and if you’ve already built relationships. But don’t go in cold.

Yes, it will take a lot of time and effort. But the time and effort are well worth it when you consider the possibility of new business, visibility, and, of course, web traffic.

Want more tips from me? I give 7 of them in this video:



There’s no doubt that Google is a big player when it comes to generating web traffic and that AdWords can help you get where you want to go – fast.

But not everyone who is just starting out can afford to go all in on AdWords.

Algorithm changes sometimes have effects on website traffic that should prevent you from spending all of your time and resources chasing Google rankings.

I’ve given you more than ten tactics that will help you drive traffic to your new website without relying on Google. And the best thing is that all of the tactics I’ve shared with you are completely free.

Follow them, and your website visits will steadily increase. You’ll be well on the way to making your brand visible and attracting leads.

What other ways have you found to generate web traffic without Google?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.

IVY #Marketing and Monarch Landing to Present at LeadingAge Expo

Identifying content marketing as the creation and sharing of online and print material that is focused on consumers’ needs as opposed to a company’s, Sheridan will stress the value of a responsive, content-rich website that encourages consumer interaction …

How to Attract Customers and Keep Them Forever

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joey Coleman
Podcast Transcript

Joey Coleman

My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part of their customer journey and the 6 tools you can use during that journey to create remarkable experiences for your customers.

Coleman helps companies keep their customers. As a keynote speaker, workshop leader, and consultant, he helps businesses design creative ways to engage customers – especially in the crucial First 100 Days® of the customer lifecycle.

He has an eclectic background that has seen him defend “alleged” criminals, sell custom research to Fortune 500 executives, race along the Great Wall, juggle in front of the Taj Mahal, emcee charity auctions, work in the White House, sing a solo at the Kennedy Center, and travel to 48 countries (and counting).

Questions I ask Joey Coleman:

  • What is the difference between customer service and customer experience?
  • Where does the customer experience role fit into an organization?
  • What can a bad customer experience cost a company?

What you’ll learn if you give a listen:

  • Why the first 100 days of the customer relationship are so important
  • How to approach the customer experience if you’re just getting started
  • Where automation and optimization fit into the customer experience

Key takeaways from the episode and more about Joey Coleman:

Like this show? Click on over and give us a review on iTunes, please!

Calvin Harris – Summer


How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]

Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner? Read the full article at MarketingProfs