Kate Hudson's Fashion Line Settles with Ex-Employee in Lawsuit

Kate Hudson's Fashion Line Settles with Ex-Employee in Lawsuit

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Kate Hudson’s Athletic Co. Settles with Ex-Employee Let Bygones be Bygones 11/5/2017 12:40 AM PDT EXCLUSIVE Kate Hudson‘s online retailer just cleared one of its legal headaches by settling its lawsuit …

The post Kate Hudson's Fashion Line Settles with Ex-Employee in Lawsuit appeared first on Newline Marketing.

How I Recruited 19 People In 30 Days Into My Business 🔥

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=q3WbTKBOYto&w=640&h=360]

10 Tips for Any Immigrant Entrepreneur Coming to America

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10 Tips for Immigrant Entrepreneurs Coming to America

Starting a business in the U.S. as an immigrant entrepreneur can be both challenging and rewarding. To ensure success, it can help to gather perspective from someone who has done it successfully.

Ron Ben Zeev is the CEO of World Housing Solution, a Connecticut based company that provides expeditionary structures. A lifelong entrepreneur, Ben Zeev was born in Israel and spent his childhood in Africa. He then moved to Europe and started his first business in France at the age of 13.

Since then, Ben Zeev has started businesses on multiple continents and is well versed in what it takes to start a successful business as an immigrant entrepreneur. While he says starting a business as an immigrant in the U.S. poses a unique set of challenges, it also presents opportunities you can’t find anywhere else.

Tips for Immigrant Entrepreneurs

Ben Zeev shared his unique perspective in a recent email interview with Small Business Trends. See some top tips for immigrant entrepreneurs in the U.S. below.

Grasp Unique Opportunities

Starting a business in the U.S. means that entrepreneurs have different regulations and processes to consider. That can provide new opportunities for those who are used to the processes from other countries.

Ben Zeev says, “Early into my life as an entrepreneur, having lived in Europe, I realized very quickly the US offered opportunities that were hard, if not impossible, to come by in more staid and rigid environment. Things of course have changed since then but overall the US still remains, by and large, a place where you can succeed no matter where you came from.”

Keep Fundamentals in Mind

In general, starting a business in the U.S. requires the same type of innovation and problem solving as it would in any other country. You still need to create something that people want, research your market, create a business plan, and get the word out about your offering. Keeping those fundamentals in mind throughout the process can improve your chances of success.

Immerse Yourself in the Culture

You can learn a language from anywhere. But learning a culture can be more complicated. And that’s an important part of understanding the market for your product or service.

Ben Zeev explains, “Culture is a difficult thing to learn, you can only experience it. When I came to the US, I spoke English rather well, but I did not grasp the cultural nuances that flavor our day to day lives — that only comes from living here, reading, watching and socializing.”

Be Part of the Community

You can also learn about your potential customers and do some valuable networking by immersing yourself in the local community where you set up shop, especially if you have a local business like a store or restaurant. Attend local events. Partner with other businesses. Get involved with local causes and charitable groups.

Don’t Let Challenges Hold You Back

Immigrants in the U.S. do face challenges that others may not have to worry about. Ben Zeev acknowledges those cultural challenges, but says if you want to succeed in business you can’t let them hold you back.

He says, “The climate for immigrants has changed, that is an undeniable fact. However, wave after wave of immigrants in the past have faced their own challenges from the Irish to the Italians to the Germans and more recently immigrants from Asia and, of course, Central and South America. No one made it easy for them and yet they came. Today we are challenged by a more overtly xenophobic rhetoric than we have seen in the recent past, but it is nothing new.”

Solve a Problem

To start a successful business anywhere, you need to keep your customer in mind. Create something that can actually solve a problem for them in a way that no one else can.

Ben Zeev says, “Fundamentally, the secret of launching a successful venture, no matter where you come from, is to solve a problem that people care about in a way that separates you from the competition.”

Use Your Unique Perspective

Being an immigrant entrepreneur doesn’t just present challenges — it also presents opportunities. You have experiences that U.S. entrepreneurs don’t. So you can potentially use those experiences to shape a product or service that’s truly unique. For example, you might know of a solution in another country that hasn’t made it’s way to the U.S. yet. Or you might be aware of a trend that you think could resonate with U.S. consumers. Use that perspective to your advantage.

Think Globally

Of course, today you don’t have to operate a business out of just one spot. You can use technology to reach customers all around the world. So use your global perspective to create offerings that might resonate with various consumers and use the internet to communicate with them.

Be Passionate About Your Offerings

Ben Zeev says that another important part of succeeding as an entrepreneur anywhere is to be personally invested in your business. You have to launch something that really matters to you and that you’re passionate about if you want to stay in it for the long haul.

Add a Social Element

He also says that it’s a bonus if your product or service is something that’s good for the planet in some way. Launching a sustainable product is one way to accomplish this. Or you could add a social or charitable element to your business to make it really stand out.

Statue of Liberty Photo via Shutterstock

This article, “10 Tips for Any Immigrant Entrepreneur Coming to America” was first published on Small Business Trends

Is Direct Mail Right for Your Construction Business?

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Successful construction businesses consistently generate new leads. With potential projects that are substantial enough to sustain a construction business for months to years, having a steady queue of available work is a must – and going dry at the end of a project can cause your high overhead to eat into profitability.

There are a number of marketing and advertising strategies you can try to generate more leads for your sales team, and among them is direct mail – a tactic seen as outdated by brands that prefer the higher-tech tactics of online marketing. But is direct mail still viable for construction companies, and if so, what’s the best way to go about it?

The advantages of direct mail

You can’t argue with results. Some construction companies have generated hundreds of thousands of dollars in new business by using a simple direct mail campaign. So what are the advantages that make it worth it?

    • Immediate brand recognition. When people see your material, they’ll immediately gain exposure to your brand. Even if they throw away the first or second postcard they get, you’ll earn the benefits of repeated brand exposure. Then, if that customer needs to find a construction partner for a specific project, your brand is likely to come to mind.

    • High targeting potential. Because you’ll be hand-picking each address that receives your ad (or using highly specific criteria to automatically sort potential recipients), direct mail is a highly targeted marketing strategy. That means the people who are exposed to your ad will be more likely to take action in response to it.

    • Information density. Direct mail affords you more information density than other forms of advertising. On a billboard, or in a magazine ad, you have a finite amount of space to work with. With a direct mail piece, you can include as much information as you’d like, such as a brochure with multiple pages.

    • Easy tracking. A marketing campaign is only successful if you can prove its effectiveness. Proving the value of a direct mail campaign is relatively easy. You can use a custom 800 number or even a personalized URL to track exactly how many of your direct mail leads you converted. You can therefore easily tell whether your investment was worth it and what changes you’ll need to make to your campaign in the future.

 

Editor’s Note: Looking for a direct mail service? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

The disadvantages of direct mail

There are some disadvantages to using direct mail. Some of the drawbacks include the following:

      • The need for reliable lists. If you don’t have a strong mailing list of recipients, your campaign isn’t going to be effective. You can purchase lists from a provider, but it will typically add hundreds to thousands of dollars to the overall cost of your campaign. Your audience needs to be highly targeted and relevant to your business and the type of construction you do.

      • High costs. Depending on what you’re printing, direct mail can be costly, especially when compared to digital marketing strategies that don’t require the production of tangible goods. Purchasing a list can cost anywhere from $0.01 to $1.00 per name, and the printing itself can cost up to several dollars per piece. On top of that, the cost for shipping is usually between $0.40 and $1.00 per piece (more for heavier pieces). Overall, that’s a cost of a few dollars for each name on your list.

      • Short-term returns. Direct mail isn’t a long-term strategy. The pieces you send out will either end up in the trash or in somebody’s Rolodex, and it’s unlikely that your finished pieces will earn you more than a one-time value.

      • Exhaustible resources. About 44 percent of direct mail pieces are thrown away without being opened or read. It’s unlikely that those people will ever give you a return on your investment, meaning the more you use a specific mailing list, the lower your return will eventually be.

Is direct mail a good fit for your brand?

In addition to the advantages and disadvantages listed above, you need to consider some factors unique to your business to determine if direct mail is a good fit. Some examples include:

      • Do you have a strong digital presence? If you’re relying on traditional advertising tactics, direct mail could be a good fit for your business.

      • Do you have access to prospective customer data? If you already have a strong mailing list, you can instantly increase the relevance of your campaign and cut the cost of buying names from a purchased list.

      • Will you be printing in high volumes? Generally, the costs of each piece decrease with the more pieces you print. Direct mail becomes more cost-effective on a per-piece basis when you print tens of thousands of pieces (or more).

Direct mail isn’t right for every construction company, but it can be effective if planned and executed properly. Spend time researching multiple marketing and advertising campaigns. If you pursue direct mail, make enough of an investment to make your investment and strategy count.

Retail Time Tracking Software Buying Guide

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Time tracking is essential for maintaining productivity. For freelancers, a simple tool can lead to greater efficiency. But in the retail business, time tracking software is a true must-have. Time tracking software options boast feature sets that include timeclocks, multiple varieties and methods of installation, and more. Learn about what to look for in retail time tracking software and some of the top solutions you should consider.

Features and considerations

Time and attendance systems offer a means to track your retail employees’ working hours. Users record arrivals and departures as well as break times. Look for features such as near-field communication (NFC), which enables two devices to speak to each other when in close proximity. This technology can make tracking employees even easier. For example, TimeTac offers NFC tag stickers that adhere to a smartphone. The employee just taps their phone on a terminal in the office to clock in or out.

 

Editor’s note: Looking for a time and attendance system? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

In retail, overtime and paid time off (PTO) are crucial elements of time tracking. Some time and attendance tracking systems, such as Stratustime, boast PTO and other scheduling tools, such as manager approvals. Similarly, shift-planning inclusions are in most attendance systems. You can even have automatic alerts tell you if an employee is approaching overtime.

Another important feature of retail time tracking software is reporting. You’ll want to look for a solution that offers data filtering to gather actionable intel on employee performance. Specifically, you want to check on data such as overtime hours worked, arrival time and break duration. For enhanced reporting, look for software that allows exporting, advanced filtration and additional data-sorting capabilities.

You’ll also want to think about traditional software qualities. For instance, you may wish to use a free trial before purchase. Additionally, where you plan to run attendance and time tracking software is a deciding factor. While some systems run on computers, others offer mobile, phone, web kiosk and even physical clock options.

Similarly, consider a solution’s payment options. Do you wish to pay per employee or a flat rate?

To recap, these are all important features to look for:

  • Time tracking
  • Connectivity
  • Data tracking
  • Reporting
  • Scheduling and PTO tools
  • Payment options
  • Software environment
  • Free trial

Options to consider

There are tons of options for retail time tracking software. Which one is best depends on the features you desire as well as the size of your store.

uAttend sports a low price and high functionality. Users can clock in and out via mobile apps, phones, computers and even physical clocks. The company charges $18 a month for up to eight users. This solution offers excellent shift planning. However, uAttend doesn’t offer a free trial.

Stratustime is an excellent choice for small businesses. With its price of $4 per employee each month, it’s affordable. Its software runs on a variety of devices, such as mobile websites, phones, computers, kiosks and physical timeclocks. You’ll also find an array of scheduling tools. Unfortunately, there’s no free trial.

TimeTac offers online software as well as physical devices. There’s advanced reporting, live recording with timesheets and more. The available physical timeclock features a fingerprint reader and NFC connectivity for its physical devices.

TSheets accommodates the growing trend of distributed teams. As the remote workforce continues its expansion, TSheets offers a solid time tracking tool for retail. 

TimeClock Plus, with its helpful service plans, is a solid choice for bigger operations. The Express tier is limited to businesses with fewer than 20 employees. The Standard and Professional tiers cater to larger organizations. As such, these tiers deliver lots of amenities, including mobile apps, scheduling and accruals.

Bottom line

Finding the right software to fit your needs is essential. With the proper retail time tracking system, you can glean clear business insights, achieve actionable data and streamline company operations. When selecting time tracking software, think about your company size and needs. Aspects that shape which tool is best for you include your number of employees and desired software deployment option.

 

Jimmy Fallon's Mother Dies in NYC Hospital

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Jimmy Fallon’s mom, Gloria, died Saturday at a hospital in NYC … in line with a household spokesperson. “The Tonight Show” host’s mother reportedly died at&#one hundred sixty;NYU Langone Medical …

The post Jimmy Fallon's Mother Dies in NYC Hospital appeared first on Newline Marketing.

How I Recruited 19 People In 30 Days Into My Business 🔥

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=q3WbTKBOYto&w=640&h=360]

Hollywood Heads for The Hills … See the Hiking Hotties

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We’ve acquired attractive photographs that may get you off the sofa and able to hit the paths — trek via these footage and see which climbing hotties made it to …

The post Hollywood Heads for The Hills … See the Hiking Hotties appeared first on Newline Marketing.

MY LEAD SYSTEM PRO REVIEW – HOW I’VE GENERATED OVER 2,300 LEADS ONLINE

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=kJyjlRdAL34&w=640&h=360]

How To Make Money Online Fast And Easy 2018 Email Processing System 2018 Training

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How To Make Money Online Fast And Easy 2018 – Email Processing System 2018 Training Get Started & Full Details: http://www.yourwayforfreedom.com *******************************************************************Message Me On Facebook:http://www.facebook.com/yourwaytofreedom1 Instagram:http://www.instagram.com/kellybolton7 Email:yourwaytofreedom1@gmail.com*******************************************************************JOIN AT $50 OR …

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How To Get Your First 100 Subscribers On YouTube 2017

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=1vwTRlKNtDE&w=640&h=360]

Retail Time Tracking Software Buying Guide

My Monthly Templates

Time tracking is essential for maintaining productivity. For freelancers, a simple tool can lead to greater efficiency. But in the retail business, time tracking software is a true must-have. Time tracking software options boast feature sets that include timeclocks, multiple varieties and methods of installation, and more. Learn about what to look for in retail time tracking software and some of the top solutions you should consider.

Features and considerations

Time and attendance systems offer a means to track your retail employees’ working hours. Users record arrivals and departures as well as break times. Look for features such as near-field communication (NFC), which enables two devices to speak to each other when in close proximity. This technology can make tracking employees even easier. For example, TimeTac offers NFC tag stickers that adhere to a smartphone. The employee just taps their phone on a terminal in the office to clock in or out.

 

Editor’s note: Looking for a time and attendance system? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

In retail, overtime and paid time off (PTO) are crucial elements of time tracking. Some time and attendance tracking systems, such as Stratustime, boast PTO and other scheduling tools, such as manager approvals. Similarly, shift-planning inclusions are in most attendance systems. You can even have automatic alerts tell you if an employee is approaching overtime.

Another important feature of retail time tracking software is reporting. You’ll want to look for a solution that offers data filtering to gather actionable intel on employee performance. Specifically, you want to check on data such as overtime hours worked, arrival time and break duration. For enhanced reporting, look for software that allows exporting, advanced filtration and additional data-sorting capabilities.

You’ll also want to think about traditional software qualities. For instance, you may wish to use a free trial before purchase. Additionally, where you plan to run attendance and time tracking software is a deciding factor. While some systems run on computers, others offer mobile, phone, web kiosk and even physical clock options.

Similarly, consider a solution’s payment options. Do you wish to pay per employee or a flat rate?

To recap, these are all important features to look for:

  • Time tracking
  • Connectivity
  • Data tracking
  • Reporting
  • Scheduling and PTO tools
  • Payment options
  • Software environment
  • Free trial

Options to consider

There are tons of options for retail time tracking software. Which one is best depends on the features you desire as well as the size of your store.

uAttend sports a low price and high functionality. Users can clock in and out via mobile apps, phones, computers and even physical clocks. The company charges $18 a month for up to eight users. This solution offers excellent shift planning. However, uAttend doesn’t offer a free trial.

Stratustime is an excellent choice for small businesses. With its price of $4 per employee each month, it’s affordable. Its software runs on a variety of devices, such as mobile websites, phones, computers, kiosks and physical timeclocks. You’ll also find an array of scheduling tools. Unfortunately, there’s no free trial.

TimeTac offers online software as well as physical devices. There’s advanced reporting, live recording with timesheets and more. The available physical timeclock features a fingerprint reader and NFC connectivity for its physical devices.

TSheets accommodates the growing trend of distributed teams. As the remote workforce continues its expansion, TSheets offers a solid time tracking tool for retail. 

TimeClock Plus, with its helpful service plans, is a solid choice for bigger operations. The Express tier is limited to businesses with fewer than 20 employees. The Standard and Professional tiers cater to larger organizations. As such, these tiers deliver lots of amenities, including mobile apps, scheduling and accruals.

Bottom line

Finding the right software to fit your needs is essential. With the proper retail time tracking system, you can glean clear business insights, achieve actionable data and streamline company operations. When selecting time tracking software, think about your company size and needs. Aspects that shape which tool is best for you include your number of employees and desired software deployment option.

 

Le crocodile : ami ou ennemi ?…

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Le crocodile : ami ou ennemi ? Source by Sibada Sponsor AdsAzonAuthority – Trial License Profit Builder is the Ultimate LIVE Builder and Profit Generator for WordPress, giving users an …

The post Le crocodile : ami ou ennemi ?… appeared first on Newline Marketing.

10 Tips for Updating Your Business with AI, Sustainability and Other Trends

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Keeping up with the latest trends can be an essential part of running a small business. Some current trends like AI and sustainability can be especially relevant to today’s businesses. See some tips for making the most of those trends from members of the online small business community in the list below.

Make AI Work for You

Artificial intelligence has many potential benefits for businesses. And since the technology is still evolving, people are still coming up with new ways to use it. This Jobscience post by Jeff Paquette goes over some of the ways AI can help when it comes to recruiting for your business.

Use These Product Design Strategies for a Sustainable Future

Sustainability is a major factor for today’s businesses. And product design can make a big difference for the carbon footprint of your small business. In this Crowdspring post, Katie Lundin outlines some product design strategies you can use to make your business more sustainable.

Improve Your Online Business Reputation

There are so many factors that go into building a great business reputation online. But maintaining that reputation can make a huge difference. In this CorpNet post, Maggie Aland provides five different ways you can improve your online business reputation.

Remember That the Customer Isn’t Always Right

For years, it’s been said that the customer is always right. But that old school way of thinking could get some businesses in trouble. Rachel Strella of Strella Social Media elaborates in a recent post. And members of the BizSugar community comment on the post here.

Optimize Your Content for Voice Search

Voice search is becoming a more prominent activity as more smartphone and home assistant devices integrate the technology. That means your business needs to optimize its content for that type of search if you want it to get found. Kevin Cotch shares some tips for doing so in this TopRank Marketing post.

Keep Your Office Chat Productive

Live chat programs can help your small business team stay in constant contact and be productive. But if you let your team get off track, it can have the opposite effect. In this DIY Marketers post, Paul Comaroto offers four tips you can use to keep your office chat productive.

Monetize YouTube Video Content

YouTube is becoming an increasingly viable platform for starting a business. And there are actually a number of different ways you can monetize YouTube content. Dorothy Cheng lists five of those methods in this Social Media Examiner post.

Build Your Own Community with WordPress Forum Plugins

Building an online community can help you create a truly engaged customer base. And there are plenty of WordPress plugins out there that can help you accomplish that goal. You can read about some of them in this LoudTechie post by Alok Rana. You can also see what BizSugar members had to say about the post here.

Lead Radical Change in Your Organization

As technology and trends evolve, it sometimes becomes necessary to make radical changes. In this Right Mix Marketing post, Anthony Bergs outlines some methods you can use to lead that type of radical change within your organization.

Find the Best Virtual Office Location

Since so many modern businesses are location independent, virtual offices that give you flexibility while also offering important amenities can be beneficial. This Noobpreneur post by Ivan Widjaya includes eight of the best virtual office locations around the world for you to consider.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

AI image via Shutterstock

This article, “10 Tips for Updating Your Business with AI, Sustainability and Other Trends” was first published on Small Business Trends

Advertising on the Radio? Know These FCC Rules

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Digital radio stations are a prime avenue for advertising. According to a 2017 Nielsen report on media, “radio reaches more Americans each week than any other platform.” In fact, more than 90 percent of the population listens to the radio on a weekly basis, which beats out television, smartphones, personal computers, television-connected devices and tablets.

If you plan to advertise on a successful HD radio program or otherwise enter the digital audio broadcasting space, you should be familiar with the FCC’s rules and guidelines on advertising. While there are also standards that govern the non-advertising content that is produced, this guide is exclusively about the unique standards that apply to paid advertisements, since compliance in that area is often highly scrutinized.

  1. Any station that broadcasts sponsored slots must disclose to listeners that the spot is sponsored and who it is sponsored by. The only exception to this rule is in a case where it is, as the FCC says, “clear that the mention of a product or service constitutes sponsorship identification.” In other words, a radio personality can work your advertisement into their show without switching to a commercial break, but they need to make it obvious to listeners that the product or service they’re plugging is a paid advertiser.
  2. Stations must be notified about new partnerships and planned sponsored content prior to the airing of such content. While this area of compliance falls primarily on the shoulders of the broadcaster and not the advertiser, it’s important to know. If you’re negotiating an advertising or sponsorship deal, ask about workflows and timelines for notifying up the chain of production and distribution, and when in doubt, start negotiations early (especially for seasonal or time-sensitive promotions).  
  3. The content laws for digital audio broadcasting are the same as those for television, and they extend to advertisements. Broadcast channels are prohibited from airing adverts for certain lotteries, cigarettes, cigarillos and other tobacco products, as well as for any fraudulent product or service. Advertisements that are deemed obscene, indecent or profane are not allowed during certain hours, and some types of content may not be allowed at all. This guide explains what constitutes obscene, indecent and profane. Note that satellite radio is exempt from these restraints, as it is a subscription service.
  4. All advertisements aired on an HD radio channel must maintain compliance not only with the FCC but also with the FTC and the FDA. General FTC guidelines, like being truthful (and not deceptive) in advertising, apply to all industries, while others, like those pertaining to health claims and testimonials, are more product-specific. It is best practice for advertising firms to employ a compliance specialist, either in-house or on a contract basis, to ensure that money isn’t wasted on noncompliant advertisements or sponsorships.

If you believe a broadcaster is acting unfairly or violating FCC protocol for advertising and sponsorship, you may report it here. Before you advertise on any broadcast channel, you should do your homework. Find out what other types of sponsorship and advertising relationships the broadcaster already has and what its process is for staying compliant with the FCC.

 

TNW New York Can Help You Make Sense of Tech Trends

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How Will the NYC Freelance Law Impact Your Small Business?
Digital tech is making a huge mark on a number of industries. But with so many products and trends out there, finding the best options for your business can be a challenge.

That’s where TNW New York comes in. The upcoming event is slated for December 12 and will feature decision makers from the tech, media and communications industries.

This year’s event is invitation only. So if you’re interested in attending, you can apply for an invitation now. Learn more about the event and how to apply in the Featured Events section.

And that’s just one of the upcoming events that could benefit your small business. See more options in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


2017 Women Entrepreneurs Conference2017 Women Entrepreneurs Conference
November 18, 2017, Detroit, Mich.

Held during Global Entrepreneurship Week and honoring Women’s Entrepreneurship Day, the 2017 Women Entrepreneurs Conference is a full-day business conference that brings together female entrepreneurs, business experts, media, investors, and community and government leaders to support and celebrate women in business. This year’s theme is Connect, Cultivate & Celebrate! The event will also feature an interactive panel discussion, the “Female Entrepreneur of the Year” award presentation, and the opportunity to meet and network with inspiring women leaders and entrepreneurs from across the state. Register today!


TNW New YorkTNW New York
December 12, 2017, New York, N.Y.

The fifth edition of TNW New York is designed for decision-makers looking to explore the digital technologies transforming the Tech, Communication and Media industries.
This year we’re keeping it cozy and curated by operating an invite-only policy. If you want to be one of a thousand industry leaders discovering, discussing and shaping what’s Now and Next in digital this December, then apply for your invitation now!


LEAP HR: Retail Conference, Nashville 2018LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

NYC image via Shutterstock

This article, “TNW New York Can Help You Make Sense of Tech Trends” was first published on Small Business Trends

4 Tips for Re-Engaging Past Clients

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While you probably have a few clients that are repeat customers – returning over and over again to purchase your products – it’s also highly probable that you have past clients who did business with you and then walked away. Can you find a way to re-engage this valuable group of customers?

The cost savings of re-engaging

Hanging on to existing customers is always going to be cheaper than chasing down new customers, but by how much? The most commonly cited statistic says it’s six to 7 times more expensive to acquire a new customer than it is to keep an existing one. This makes sense when you consider:

  • Repeat customers have already purchased from you in the past, which means they know how to find you and are aware of what you sell.
  • You already have the customer’s information, which makes it easier for you to reach them with targeted marketing and advertising.
  • The average customer is more comfortable purchasing from a company or brand that they’re familiar with than a brand new one.

But it’s possible that the previous statistic is on the conservative side. According to research gathered by Amy Gallo for Harvard Business Review, studies show that acquiring a new customer can cost as much as 25 times more than retaining an existing one. Even more illuminating is the fact that increasing customer retention rates by just 5 percent has been shown to inflate profits anywhere from 25 to 95 percent for the average business.

If you aren’t currently doing it, it’s important that your business seeks to better understand what’s happening in this area of the company. Specifically, you need to know what your churn rate is.

According to the research in the Harvard Business Review, the churn rate refers to the percentage of customers that no longer engage with a business within a specified period. Most churn rates are measured in years, quarters, or as short as months.

The formula for getting the churn rate is simple. Based on the time period you are measuring, simply take the number of customers who stopped engaging in your business and divide it by the total number of customers in the beginning.

Once you understand this number, you can work on ways to actively reduce the churn rate and drive repeat business (which significantly increases profitability).

4 practical ways to re-engage past customers

Every customer is unique on a singular basis. However, you’ll also find that groups of consumers tend to exhibit the same behaviors and respond to similar stimuli. As you deal with your customer base – particularly those who have done business with you in the past and moved on – you’ll discover that there are some general steps you can take to move them to action. Let’s check out a few of them.

1. Identify the candidates

The first thing you have to do is identify which past customers are candidates for re-engaging. Just because someone did business with you in the past, doesn’t mean they’re worth pursuing again.

Generally speaking, look for customers who show signs of being good candidates. For example, it makes more sense to go after people who have opened your emails multiple times over the past six months than people who haven’t. You’ll also have better results targeting customers who made multiple purchases in the past versus those who’ve only been involved in a single transaction or deal.

2. Reach out on special occasions

You don’t want to overdo communication with past clients or make them feel like you’re invading their privacy by contacting them too much. Having said that, you should always be looking for good excuses to put your brand in front of them.

One piece of advice is to reach out on special occasions, such as holidays, big industry events, anniversaries and seasonal events. Using a tool like Smilebox, it’s easy to plug your logo and content into predesigned email templates and then distribute to your customers.

3. Start a drip email campaign

In order to have a good chance of re-engaging past customers, you need to stay on their minds. The more familiar they are with you, the more likely it is they’ll think of you when they experience a need or want.

One of the best techniques is to run a simple email drip campaign. A drip campaign is simply a series of emails that you send over a period of time – typically many months – with the goal of slowly building trust and moving the recipient to action.

Using a tool like Yesware, you can send strategically timed emails to past clients so that you’re constantly on their mind. While every business is different, one or two emails per month is a good starting point. You can then increase this number as you study analytics and identify trends in open and read rates.

4. Give customers a reason to return

At the end of the day, you have to give customers a reason to come back. The onus is on you – not the customer – to prove value. This can be done in any number of ways, but most businesses like to initiate some sort of deal for repeat customers.

This article has some examples of effective email re-engagement campaigns. Consider modeling a campaign of your own after one of these.

 

Editor’s Note: Looking for email marketing software? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

What will you do?

While there’s no secret formula for re-engaging past customers, there’s ample data to support that past customers are much more profitable than new customers. If you want to lower expenses and increase your margins, it would benefit you to prioritize re-engagement moving forward.

In this article, you’ve been supplied with a number of specific and practical ways to re-engage past clients. Identify a couple that you believe are most applicable in your situation and act on them. You’ll be pleasantly surprised with the results.

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Being an entrepreneur is hard work, but it shouldn’t make you feel like a human dumpling. Twenty-eight percent of Americans are inactive, but you can make sure you’re not among their ranks with some office-friendly moves.

4 Tips for Re-Engaging Past Clients

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While you probably have a few clients that are repeat customers – returning over and over again to purchase your products – it’s also highly probable that you have past clients who did business with you and then walked away. Can you find a way to re-engage this valuable group of customers?

The cost savings of re-engaging

Hanging on to existing customers is always going to be cheaper than chasing down new customers, but by how much? The most commonly cited statistic says it’s six to 7 times more expensive to acquire a new customer than it is to keep an existing one. This makes sense when you consider:

  • Repeat customers have already purchased from you in the past, which means they know how to find you and are aware of what you sell.
  • You already have the customer’s information, which makes it easier for you to reach them with targeted marketing and advertising.
  • The average customer is more comfortable purchasing from a company or brand that they’re familiar with than a brand new one.

But it’s possible that the previous statistic is on the conservative side. According to research gathered by Amy Gallo for Harvard Business Review, studies show that acquiring a new customer can cost as much as 25 times more than retaining an existing one. Even more illuminating is the fact that increasing customer retention rates by just 5 percent has been shown to inflate profits anywhere from 25 to 95 percent for the average business.

If you aren’t currently doing it, it’s important that your business seeks to better understand what’s happening in this area of the company. Specifically, you need to know what your churn rate is.

According to the research in the Harvard Business Review, the churn rate refers to the percentage of customers that no longer engage with a business within a specified period. Most churn rates are measured in years, quarters, or as short as months.

The formula for getting the churn rate is simple. Based on the time period you are measuring, simply take the number of customers who stopped engaging in your business and divide it by the total number of customers in the beginning.

Once you understand this number, you can work on ways to actively reduce the churn rate and drive repeat business (which significantly increases profitability).

4 practical ways to re-engage past customers

Every customer is unique on a singular basis. However, you’ll also find that groups of consumers tend to exhibit the same behaviors and respond to similar stimuli. As you deal with your customer base – particularly those who have done business with you in the past and moved on – you’ll discover that there are some general steps you can take to move them to action. Let’s check out a few of them.

1. Identify the candidates

The first thing you have to do is identify which past customers are candidates for re-engaging. Just because someone did business with you in the past, doesn’t mean they’re worth pursuing again.

Generally speaking, look for customers who show signs of being good candidates. For example, it makes more sense to go after people who have opened your emails multiple times over the past six months than people who haven’t. You’ll also have better results targeting customers who made multiple purchases in the past versus those who’ve only been involved in a single transaction or deal.

2. Reach out on special occasions

You don’t want to overdo communication with past clients or make them feel like you’re invading their privacy by contacting them too much. Having said that, you should always be looking for good excuses to put your brand in front of them.

One piece of advice is to reach out on special occasions, such as holidays, big industry events, anniversaries and seasonal events. Using a tool like Smilebox, it’s easy to plug your logo and content into predesigned email templates and then distribute to your customers.

3. Start a drip email campaign

In order to have a good chance of re-engaging past customers, you need to stay on their minds. The more familiar they are with you, the more likely it is they’ll think of you when they experience a need or want.

One of the best techniques is to run a simple email drip campaign. A drip campaign is simply a series of emails that you send over a period of time – typically many months – with the goal of slowly building trust and moving the recipient to action.

Using a tool like Yesware, you can send strategically timed emails to past clients so that you’re constantly on their mind. While every business is different, one or two emails per month is a good starting point. You can then increase this number as you study analytics and identify trends in open and read rates.

4. Give customers a reason to return

At the end of the day, you have to give customers a reason to come back. The onus is on you – not the customer – to prove value. This can be done in any number of ways, but most businesses like to initiate some sort of deal for repeat customers.

This article has some examples of effective email re-engagement campaigns. Consider modeling a campaign of your own after one of these.

 

Editor’s Note: Looking for email marketing software? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

What will you do?

While there’s no secret formula for re-engaging past customers, there’s ample data to support that past customers are much more profitable than new customers. If you want to lower expenses and increase your margins, it would benefit you to prioritize re-engagement moving forward.

In this article, you’ve been supplied with a number of specific and practical ways to re-engage past clients. Identify a couple that you believe are most applicable in your situation and act on them. You’ll be pleasantly surprised with the results.

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