Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=fHOQ6mho2io&w=640&h=360]

Advertising on the Radio? Know These FCC Rules

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Digital radio stations are a prime avenue for advertising. According to a 2017 Nielsen report on media, “radio reaches more Americans each week than any other platform.” In fact, more than 90 percent of the population listens to the radio on a weekly basis, which beats out television, smartphones, personal computers, television-connected devices and tablets.

 

Editor’s note: Looking for a mobile advertising platform? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

If you plan to advertise on a successful HD radio program or otherwise enter the digital audio broadcasting space, you should be familiar with the FCC’s rules and guidelines on advertising. While there are also standards that govern the non-advertising content that is produced, this guide is exclusively about the unique standards that apply to paid advertisements, since compliance in that area is often highly scrutinized.

  1. Any station that broadcasts sponsored slots must disclose to listeners that the spot is sponsored and who it is sponsored by. The only exception to this rule is in a case where it is, as the FCC says, “clear that the mention of a product or service constitutes sponsorship identification.” In other words, a radio personality can work your advertisement into their show without switching to a commercial break, but they need to make it obvious to listeners that the product or service they’re plugging is a paid advertiser.
  2. Stations must be notified about new partnerships and planned sponsored content prior to the airing of such content. While this area of compliance falls primarily on the shoulders of the broadcaster and not the advertiser, it’s important to know. If you’re negotiating an advertising or sponsorship deal, ask about workflows and timelines for notifying up the chain of production and distribution, and when in doubt, start negotiations early (especially for seasonal or time-sensitive promotions).  
  3. The content laws for digital audio broadcasting are the same as those for television, and they extend to advertisements. Broadcast channels are prohibited from airing adverts for certain lotteries, cigarettes, cigarillos and other tobacco products, as well as for any fraudulent product or service. Advertisements that are deemed obscene, indecent or profane are not allowed during certain hours, and some types of content may not be allowed at all. This guide explains what constitutes obscene, indecent and profane. Note that satellite radio is exempt from these restraints, as it is a subscription service.
  4. All advertisements aired on an HD radio channel must maintain compliance not only with the FCC but also with the FTC and the FDA. General FTC guidelines, like being truthful (and not deceptive) in advertising, apply to all industries, while others, like those pertaining to health claims and testimonials, are more product-specific. It is best practice for advertising firms to employ a compliance specialist, either in-house or on a contract basis, to ensure that money isn’t wasted on noncompliant advertisements or sponsorships.

If you believe a broadcaster is acting unfairly or violating FCC protocol for advertising and sponsorship, you may report it here. Before you advertise on any broadcast channel, you should do your homework. Find out what other types of sponsorship and advertising relationships the broadcaster already has and what its process is for staying compliant with the FCC.

 

WordPress Website erstellen Theme Deutsch Flexithemes Affiliate Internet Marketing #WPSPEZIAL

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http://wpspezial.de * Flexithemes bieten aktuell über 1.500 verschiedene Themes, die wirklich keine Wünsche offen lassen. Meiner Meinung nach sind diese insbesondere auch für Internet-Marketing bzw. Affiliate-Marketing Projekte perfekt geeignet. Wie …

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BRAND NEW WAY TO MAKE MONEY ON AMAZON THAT NOBODY IS TALKING ABOUT

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10 Mistakes Small Businesses Make When Preparing for a Busy Season

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10 Small Business Holiday Season Mistakes to Avoid

The holidays aren’t too far away, but they also aren’t right there, staring us in the face. This is the perfect time, before the rush but not too soon, where you can really start working on those holiday promotion plans. But as a small business you have to make sure you do it the right way.

Some mistakes are incredibly common among smaller businesses that don’t have an entire team to plan out every step based on millions of dollars in consumer research. You might not have the resources of the big guys, but that doesn’t mean you don’t have your own ace up your sleeve.

Small Business Holiday Season Mistakes

Just avoid these 10 mistakes and you will have a great, successful holiday season this year (and every year).

1. Failing To Hire Extra Help

You don’t need to have anyone on hand if things get crazy, right? Extra help is for the big guys, the giant chains who will have swarms of people going to the store to wait at 5 a.m. for door busting Black Friday sales.

Actually, no … you need more help. Let’s say your customer count increases by 10 percent during the holidays. Will you have the time and energy needed to help them all? What if there are more than expected? When will you get your own shopping done — or holiday parties, or time with family?

Hiring another person or two as seasonal workers is worth the money and easy to do, with so many young people in particular needing a short term position to earn some extra money.

For smaller budgets, try hiring at least a virtual assistant who can take over smaller repetitive tasks (like social media sharing, phone calls, etc.) or even help you sort through your emails.

2. Keeping Their Ad Budget The Same

Hopefully you have seen steady growth since last season. But either way you should consider increasing your ad budget.

With social media ads being so affordable there really is no reason not to bulk it up a bit as the holidays draw near. Same with Google AdSense and other avenues where you can catch local searches

3. Ignoring The Promise of Landing Pages

Landing pages are one of the easiest ways you can boost your SEO clout, bring on more traffic and promote your site. Having one for the holiday season is an excellent idea that gives you a great platform.

Alternatively you can also do mini sites, which are holiday themed versions of your pages. For example, Hubspot did a holiday mini site a few years ago with great success. In this case, it is a holiday themed page that leads to products, services and content related to that time of year.

First Site Guide did a great roundup of Christmas plugins to help you optimize your site for Christmas, including creating a special landing page. Also, here’s a summary of holiday visual marketing tactics to bookmark.

4. Not Seeing The Value of Post-Holiday Hype

We all know that holiday sales are going to be your goal. But that shouldn’t be your only aim. In fact, the period after the holidays is one of the most important times of the entire year.

Think about it! People get gifts from your business, which puts you on their radar. Maybe they make a review that helps alert others to your brand.

You can make that happen by encouraging word of mouth or online reviews. Or ask them to sign up for your newsletter for special deals. A good call to action and a strategy to cultivate activity after the holidays is going to be priceless.

5. Not Going Paperless

What is this, 1990? Why do we still encourage payments via checks, or send out paper gift certificates or mail printed documents to sign? What is happening? It is 2017 and by now these should be digital.

Going paperless saves your time (pre-holiday post offices are swamped!), makes it easier for your customers to buy and send your gift cards, makes your business more secure and eco-friendly, and helps make your paper work easier to monitor, thanks to various platforms that will notify you of the status, and remind your customers to sign. It is also more affordable. Keep Solid Sign is the platform I am using to keep my digital paperwork organized. It’s currently free and makes the whole process smooth and secure.

6. Not Analyzing Your Own and Your Competitors’ Trends from Past Years

Look at what your competitors were doing last year. What content did they publish? What holiday campaigns did they launch and what worked for them? What worked for you and what didn’t?

Try searching Buzzsumo Facebook Analyzer to find Facebook business updates on your topic. Facebook Analyzer is a newer tool but it does go back as far as October 2016 giving you a solid archive for the last year’s holiday season.

Also make sure to record your own tactics and conclusions to refer to for the years to come.

A useful tool to start using now (if you haven’t done that yet) is Cyfe. It saves the archive of all Twitter mentions you are collecting enabling you to go years back to analyze. It will store your competitors’ mentions for this holiday season to give you loads of data to get inspired by for the next holiday season.

7. Starting Sales Too Late

Sure, you can make a sale go up three weeks before Christmas. But the closer you get to the holidays the less people are going to have to spend. They are also more likely to go to a big chain to get a last minute gift. Starting a bit earlier, say before Black Friday, means you are getting people when they have more time and money to spend.

Use Google Trends to research the trend and time your holiday marketing effectively. Search your specific topic because trends can vary. For example, “Christmas safety” trends start climbing up on November 6.

While “Christmas decorations” trends start happening as early as late October.

8. Starting Sales Too Steep

You might think offering insane discounts will bring people to you, but it is also going to eat into your profits. Yes, big chains can offer 40 percent off and more without batting an eye. You are smaller and don’t want to undercut yourself.

Besides, people are willing to spend more at small businesses because they see the quality as being higher. Work with that and keep your discounts and sales moderate.

9. Just Letting People Come To You

Engagement! It isn’t just something you do before you get married. You should be engaging with people on social media, on review sites, anywhere that allows you to get your brand name out there and cultivate an image.

As the holidays get closer, be sure to really ramp this up.

10. Not Making Holiday Specific Email Marketing Campaigns

Email marketing campaigns are one of those amazing, undying, unchanging forms of content that just always seems to work.

If you have a subscriber list, start sending out those holiday specific drip campaigns. Also use those landing pages and social media accounts to get more emails to add to the list.

Have some other common mistakes to name? Let us know in the comments!

Broken Decoration Photo via Shutterstock

This article, “10 Mistakes Small Businesses Make When Preparing for a Busy Season” was first published on Small Business Trends

3 Ways Businesses and Entrepreneurs Leave Money on the Table

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When running your own business, whether it be online or offline, it’s always important to try and squeeze out as much money as possible. Every dollar not spent on wasted advertising or resources is potentially another dollar to count toward profit.

We all know the value of hitting profitability these days and keeping costs as minimal as possible. With all of this in mind, here are three different ways entrepreneurs and business owners can start saving more while profiting in the process.

1. Get money back on your taxes

Nobody likes to talk about taxes, let alone pay them; however, it’s something all of us need to do. The good thing about having your own business is that there are several ways you can write off your expenses and advertising. 

Entrepreneurs and business owners often pay more in taxes than they probably need to. If you’re currently doing your business’s taxes, and/or your personal taxes, talk with a certified public accountant. Ask them to review your returns before you file them. He or she can tell you if you’re overpaying and they can provide some recommendations. Should you be overpaying your taxes, you can get money back from the government even years after your taxes have been filed. 

2. Eliminate excess costs

It’s also important to not frivolously spend just because you are a business. With so many online marketing and finance management tools that are readily accessible on the internet today, you may find yourself with multiple subscriptions and monthly recurring costs.

Take the time to review your monthly expenses – not just how much you are spending but also where you are spending those dollars. More often than not, businesses spend thousands of dollars every month on excess tools, advertising and subscription-based services they simply forgot about and no longer use. 

3. Focus on existing customers and traffic sources

If you want to grow a successful business online, you need to focus on each of your customers and their value to your company. We all know it’s more costly to try and acquire a new customer than it is to generate new sales from an existing customer.

With this in mind, more companies and brands should focus on increasing lifetime value from their existing customers while also using advertising methods like remarketing to bring existing users back to your site time and time again.

At the same time though, it’s also about building trust and loyalty. Some of the best brands in the world today have loyalty programs in place that entice customers to spend and come back to their website or business. The more a customer spends, the more rewards they receive, much like we see with many credit cards.

These are just a few ways entrepreneurs and business owners can eliminate costs and increase profits. Be sure to evaluate your business and see where you might be able to squeeze some extra money out of your business while leaving less on the table.

10 Warning Signs Your Enterprise Cloud Company May Be in Trouble

My Monthly Templates

At Emergence Capital, where I serve as operating partner, we’ve worked with some of the most successful enterprise cloud companies, including Salesforce, Veeva Systems, Box, SuccessFactors, Yammer and Zoom. Over the years we’ve learned a thing or two about why some companies succeed, and we have insight into some of the challenges they’ve faced along the way.

In this article, I want to share some of the early indicators that should serve as warning signs to CEOs as they look at the fundamentals of their business. It’s important to pay attention to these early red flags so you can fix them before a problem starts.

1.  Beware of the “bloated pipeline.” You should be worried if pipeline velocity is slowing and getting bloated in the middle. A slowing pipeline velocity kills sales force productivity, especially if the funnel gets clogged as efforts get diluted.

2. Watch out for “disappearing deals.” Start to panic if month-end sales – deals expected to close – are getting pushed out or, worse yet, disappear altogether. Objections like “We just aren’t ready to buy,” may be a sign your product isn’t generating enough urgency to close the deal. Or worse yet, market need is waning.

3. Sales team productivity is dropping. Be nervous if productivity in your sales team suddenly decreases. It’s time to start asking the tough questions, such as:

  • How high is sales rep turnover? Is it trending up?
  • What percentage of reps are hitting their quota? (A good rule of thumb: ~60 percent make their quota; 40 percent miss it).
  • Are annual contract values (ACVs) shrinking over time? Do you have a high-touch sales model? If so, make sure ACVs can support costs.
  • How heavily are reps discounting (particularly when selling into a single vertical)?

4.  The dreaded MQL (marketing qualified lead) definition. Be worried if your sales and marketing teams are not in complete, 100 percent alignment around the definition of an MQL. Is a demo request an automatic MQL? What about a free trial? For those focusing on a freemium strategy, at what point should sales engage to try and convert? MQL definition clarity builds trust between sales and marketing, ultimately empowering both teams to better serve prospects and customers.

5. Inbound is overleveraged. You should be on edge if 80 percent or more of all leads come from your inbound engine. Inbound is great, but it’s not the only solution for long-term, sustained growth. Generally, inbound leads tend to slow – and get more expensive – over time. Instead, play the long game: Build out a strong outbound engine to supplement your inbound strategy. 

6. Fear the “feature wars.” You’ve lost the deal if your conversation begins with “Do you have X feature?” Instead, spend time and energy understanding core differentiators and determining if the market has changed. Worried your competition has copied your core positioning? Dig deep into won (and lost) deals and change the messaging accordingly. Avoid building pitch decks based on features. Instead focus more on winning deals based on the value delivered.

7. Time spent on site is too short. Get scared if high website traffic numbers coincide with a high bounce rate. This may be an indicator of poor messaging – content that isn’t resonating with target prospects. Additionally, you could be attracting the wrong target audience to the site.

8. Infrequent customer contact. You’re preparing for that renewal conversation, but you realize your customer hasn’t logged into the product for a few months and is effectively on life support. Do you have a plan in place for automated check-ins? Don’t wait until renewal time to touch base with customers.

9. Key customers becoming your main focus. Be concerned if big customers are starting to suck your resources dry with requests for customizations and other special needs. Everyone loves a big deal, but don’t let a handful of customers change your focus and vision.

10. Slow new customer onboarding. After signing several big deals, you’re starting to see momentum build. But it’s taking much longer to deploy these customers than you hoped because your customer success team is too small or overburdened with product issues. The longer a customer has to wait to use your product, the less valuable it becomes.

Any one of these warning signs could spell trouble. Constant vigilance is required – not simply when you start to sense trouble.

7 AWESOME Google Search Tricks You Should Be Using For Market Research

My Monthly Templates

[youtube https://www.youtube.com/watch?v=eQI_igxWEMY&w=640&h=360]

5 Things That Will Keep Your Team Satisfied Without Paying Them More

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Money isn’t the only motivator.

Get Your Website Firing on All Cylinders (Visually and Verbally)

We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get
Read More…

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Why Learning to Deal With Pressure Could Literally Save Your Life

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Don’t let the grind of life and business wear you down.

4 Steps to Building a Successful Team

eTrafficLane Social Marketing

Your team isn’t just the people who work directly for you.

10 Warning Signs Your Enterprise Cloud Company May Be in Trouble

eTrafficLane Social Marketing

At Emergence Capital, where I serve as operating partner, we’ve worked with some of the most successful enterprise cloud companies, including Salesforce, Veeva Systems, Box, SuccessFactors, Yammer and Zoom. Over the years we’ve learned a thing or two about why some companies succeed, and we have insight into some of the challenges they’ve faced along the way.

In this article, I want to share some of the early indicators that should serve as warning signs to CEOs as they look at the fundamentals of their business. It’s important to pay attention to these early red flags so you can fix them before a problem starts.

1.  Beware of the “bloated pipeline.” You should be worried if pipeline velocity is slowing and getting bloated in the middle. A slowing pipeline velocity kills sales force productivity, especially if the funnel gets clogged as efforts get diluted.

2. Watch out for “disappearing deals.” Start to panic if month-end sales – deals expected to close – are getting pushed out or, worse yet, disappear altogether. Objections like “We just aren’t ready to buy,” may be a sign your product isn’t generating enough urgency to close the deal. Or worse yet, market need is waning.

3. Sales team productivity is dropping. Be nervous if productivity in your sales team suddenly decreases. It’s time to start asking the tough questions, such as:

  • How high is sales rep turnover? Is it trending up?
  • What percentage of reps are hitting their quota? (A good rule of thumb: ~60 percent make their quota; 40 percent miss it).
  • Are annual contract values (ACVs) shrinking over time? Do you have a high-touch sales model? If so, make sure ACVs can support costs.
  • How heavily are reps discounting (particularly when selling into a single vertical)?

4.  The dreaded MQL (marketing qualified lead) definition. Be worried if your sales and marketing teams are not in complete, 100 percent alignment around the definition of an MQL. Is a demo request an automatic MQL? What about a free trial? For those focusing on a freemium strategy, at what point should sales engage to try and convert? MQL definition clarity builds trust between sales and marketing, ultimately empowering both teams to better serve prospects and customers.

5. Inbound is overleveraged. You should be on edge if 80 percent or more of all leads come from your inbound engine. Inbound is great, but it’s not the only solution for long-term, sustained growth. Generally, inbound leads tend to slow – and get more expensive – over time. Instead, play the long game: Build out a strong outbound engine to supplement your inbound strategy. 

6. Fear the “feature wars.” You’ve lost the deal if your conversation begins with “Do you have X feature?” Instead, spend time and energy understanding core differentiators and determining if the market has changed. Worried your competition has copied your core positioning? Dig deep into won (and lost) deals and change the messaging accordingly. Avoid building pitch decks based on features. Instead focus more on winning deals based on the value delivered.

7. Time spent on site is too short. Get scared if high website traffic numbers coincide with a high bounce rate. This may be an indicator of poor messaging – content that isn’t resonating with target prospects. Additionally, you could be attracting the wrong target audience to the site.

8. Infrequent customer contact. You’re preparing for that renewal conversation, but you realize your customer hasn’t logged into the product for a few months and is effectively on life support. Do you have a plan in place for automated check-ins? Don’t wait until renewal time to touch base with customers.

9. Key customers becoming your main focus. Be concerned if big customers are starting to suck your resources dry with requests for customizations and other special needs. Everyone loves a big deal, but don’t let a handful of customers change your focus and vision.

10. Slow new customer onboarding. After signing several big deals, you’re starting to see momentum build. But it’s taking much longer to deploy these customers than you hoped because your customer success team is too small or overburdened with product issues. The longer a customer has to wait to use your product, the less valuable it becomes.

Any one of these warning signs could spell trouble. Constant vigilance is required – not simply when you start to sense trouble.

Employees at This Company Believed It Was Stuck at No. 3 in the Industry, but This Business Leader Showed Them How to Think Bigger

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Steve Collis, CEO of AmeriSourceBergen, shares how he developed “intellectual confidence” in his company.

Cheap Action Camera Gimbal — Yi Gimbal 3-Axis Handheld Stabilizer Review

eTrafficLane Social Marketing

[youtube https://www.youtube.com/watch?v=geA7C4TRPoI&w=640&h=360]

SOCIAL MEDIA – Linkedin small business snapshot #infographic….

Video Profits Unleashed

SOCIAL MEDIA – Linkedin small business snapshot #infographic. Source by desireeprimus Sponsor AdsProThemes Add On Membership – VideoMakerFX Add On Package Of More Then 100+ Scenes For VideoMakerFX That You …

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

Video Profits Unleashed

[youtube https://www.youtube.com/watch?v=fHOQ6mho2io&w=640&h=360]

How To Make Money Online With Network – Fast Way To Earn Money From Home 2018

Video Profits Unleashed

How To Make Money Online With Network – Fast Way To Earn Money From Home 2018 START: http://linkus.biz The best way to make money online fast from home is trading, …

The post How To Make Money Online With Network – Fast Way To Earn Money From Home 2018 appeared first on Newline Marketing.

WEEK IN LOTTO/MAKE MONEY FROM HOME (LOTTERY NUMBERS )ARIES LEO SAG/ OCT31-OCT NOV62017

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The post WEEK IN LOTTO/MAKE MONEY FROM HOME (LOTTERY NUMBERS )ARIES LEO SAG/ OCT31-OCT NOV62017 appeared first on Newline Marketing.

Timely and Relevant Is The Only Message That Matters

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat:

Image Source

Sure, he may have gotten some funny looks, but it didn’t seem like a big deal.

That is, until a certain fast food chain seized the opportunity to craft a clever tweet:

https://platform.twitter.com/widgets.js

This was a spectacular feat on several levels. Many brands had been unsuccessfully trying to capitalize on the Grammys, but Arby’s nailed it.

It was also a great use of Arby’s social media persona. The restaurant even gained a funny response from Pharrell himself:

https://platform.twitter.com/widgets.js

Those two Tweets gave Arby’s a colossal amount of publicity, gaining tens of thousands of retweets in a couple of days.

And they did it all with just eight words and a related hashtag.

Why did it work so well?

This smart marketing move had two important characteristics. It was timely, and it was relevant.

The most successful marketing is timely and relevant, and as I’m about to explain, that’s all that matters.

It doesn’t matter if you have millions of social media followers. It doesn’t matter if tons of influencers are promoting your product.

If your marketing isn’t timely and relevant, it won’t succeed.

It’s getting tougher and tougher to do marketing right. People are pickier about what they consume, and they’ll ignore anything that rubs them the wrong way.

If you throw salesy terms at your customers and pressure them to buy, you’re not going to get a lot of conversions.

But if you can build a connection with your customers, they just might turn into lifetime brand advocates.

You need to reach your customers where they are. That’s why timely, relevant messages are crucial for your brand.

What exactly does timely and relevant mean?

First, let’s define these terms.

“Timely” and “relevant” aren’t just buzzwords. They have real implications for your business, and as it turns out, they’re fairly complex.

Let’s tackle timeliness.

Many marketing campaigns are timely but not relevant. Often, these campaigns fail.

Make no mistake––timeliness is crucial. But you can still fail if you send a message at the perfect time.

Consider the Race Together campaign that Starbucks put out in 2015.

The campaign definitely came at the right time. The coffee giant launched it in response to the deaths of Michael Brown and Eric Garner, which had just happened the previous year.

The cases were still in the news, and Starbucks decided to create a dialogue about race. It should have been a match made in heaven, but it wasn’t.

Image Source

The campaign flopped quite badly.

The initiative itself was inherently flawed. It didn’t matter that it came at the right time because it just wasn’t the right marketing approach.

The race issue is definitely of intense importance, but the way it was approached was solidly off.

So timeliness is definitely important, but your marketing can’t be just timely. It also has to be relevant.

To be relevant, you have to think about your audience’s current needs, wants, and opinions.

You can’t base your ideas of relevancy off of old trends or data. You have to stay up to date and figure out what your customers want and like right now.

You have to think about what your customers want, where you can reach them, and how you can benefit them.

Image Source

If your audience isn’t interested in what you have to offer, they’re not going to listen to you.

If your audience isn’t hanging out in the same places you’re marketing, they’re not going to hear you.

If your audience doesn’t derive any value from your marketing, they’re not going to pay attention to you.

Last but not least, if you want to be relevant, your marketing has to fall in line with your audience’s values.

If you launch an initiative that your customers fundamentally disagree with, you won’t see much success. The same thing will happen if your marketing is insensitive or poorly done.

To sum it all up, relevancy means catering to your customers in as many ways as you can.

When you combine timeliness with relevancy, you get a one-two punch that almost never fails to convert.

The danger of the wrong message

To understand why timely and relevant matters so much, let’s consider some marketing efforts that failed miserably.

One of the biggest marketing fails in recent years has to be Pepsi’s controversial ad that was called “tone-deaf” by almost every media outlet in the world, from the New York Times to USA Today.

The 2017 ad involved TV personality Kendall Jenner taking part in protests and eventually offering a can of Pepsi to police.

Pepsi said the ad was meant to “project a global message of unity, peace, and understanding,” but it fell flat because the ad painted an unrealistic portrait of protests and the interactions between police and protesters.

[youtube https://www.youtube.com/watch?v=dA5Yq1DLSmQ?wmode=transparent&modestbranding=1&autohide=1&showinfo=0&rel=0]

Like Starbucks’s Race Together campaign, Pepsi put this out at the right time, in the wake of police protests that seemed to divide America, and the company’s intentions were positive.

However, the ad wasn’t relevant. It was far too staged and the situation far too impossible to relate to viewers.

To put it bluntly, the public thought the ad was a ton of crap and spoke out against it. (Pepsi removed the video from their channel, but the re-uploaded version received over 150,000 dislikes!)

The flak that Pepsi received for the ad was more than negative publicity. Pepsi learned the hard way that the wrong message at the right time won’t work, and that was a wake-up call for businesses around the world.

You don’t have to be Pepsi or Starbucks to send the wrong message and alienate your audiences––it can happen to a business of any size.

SaleCycle found that out when its content strategy failed.

The B2B company wanted to produce more content and provide more value to its readers. So far, so good.

SaleCycle started publishing 2-3 pieces of content per week, and their overall content output soared.

However, they focused more on quantity and less on quality.

Even though they had 100 blog posts, just 10 of those posts made up half of their total blog traffic.

Image Source

The reason? They were publishing lots of content that their audience wasn’t interested in.

While it may have been timely, it wasn’t relevant whatsoever.

These examples prove that you need both timely and relevant marketing. You can’t just have one or the other.

Being timely but not relevant (or vice versa) is an awkward imbalance. It makes it seem like you’re kind of paying attention to your audience, but not really.

Both the Pepsi ad and SaleCycle’s content strategy were timely, but they weren’t relevant. In both cases, customers felt distanced from the business.

Ultimately, it’s your customers who decide whether or not your message is timely and relevant. That’s why you have to prioritize them.

You have to know your customers

Being both timely and relevant requires you to listen to your customers, get to know them better, and produce content that they want to see.

That sounds simple enough, but how does it play out in real life?

Basically, you have to continually track certain elements of your audience and use customer feedback to improve.

Okay, that still sounds simple. But trust me––there’s a lot to it.

Many businesses think that they can just glance at online reviews or social media posts to create timely, relevant messages.

But here’s the thing – customers want you to know them super well.

But the customer-business relationship is a two-way street. If you’re not doing your part, why should your customers?

So put in the extra effort to build personas, get to know what your audience wants, and cater to them.

Make “timely and relevant” your motto

I hope you’re convinced that timely and relevant are truly the only message that matters.

That doesn’t mean you’re done.

Understanding is only the first step. You have to implement it.

As corny as it sounds, being timely and relevant has to be something you are and not just something you do. (I told you it sounded corny.)

You might tell yourself that you’re being timely and relevant, but if your customers still aren’t happy, then you’re not doing so well.

Pepsi is a perfect example. When it created the disastrous TV ad, it wasn’t trying to deliver irrelevant content to their customers, but they misunderstood the kind of content their customers would connect with.

There’s no doubt that Pepsi thought it was delivering a message that was both timely and relevant.

Just like you probably think you’re delivering the right messages to your customers.

For all I know, you are. But the point is that you can’t ever assume you’re doing the right thing and turn a blind eye to your customers.

If you want to create the most timely and relevant messages, that concept has to be a focus throughout your company.

Everyone on your team should be thinking “timely and relevant.”

Think of Amazon’s mission statement. It’s easy to remember and permeates every level of the company.

Our vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Every Amazon employee knows that this is the goal. In the same way, your entire team should live and breathe “timely and relevant.”

That concept has to guide everything you do.

Your social media team should be thinking “timely and relevant.” Your product manager should be thinking it. Everyone from the interns to the CEO should be thinking it.

If everyone isn’t on the same page, then one person’s efforts could get completely lost in translation.

Conclusion

You care about your customers, right?

Obviously that’s a rhetorical question because you do care about your customers.

But be brutally honest with yourself: When you put out your content, run your shiny new marketing campaign, or release a new product, does that attention to your customers still come across?

The Pepsi and Starbucks fiascos proved that intentions don’t always translate into actions. What begins as a good-natured marketing plan may end up taking a nosedive.

As much as it might hurt to admit, you might be ignoring your customers.

And you might be sending your customers the entirely wrong message, which is directly caused by ignoring your customers.

At the heart of the matter, being timely and relevant is all about taking care of your audience.

If you listen to what your customers have to say and understand what they want, you’ll almost never send the wrong message.

You’ll understand your audience’s wants, needs, interests, and dislikes.

You’ll be able to see what kind of content is both timely and relevant.

To make it even easier on yourself, you can take advantage of Kissmetrics Campaigns.

https://fast.wistia.com/embed/medias/z946e3jlgn.jsonphttps://fast.wistia.com/assets/external/E-v1.js

 

Campaigns was developed with the goal of delivering the right message at the right time. You’re able to send emails based on your users’ behaviors. Essentially, Campaigns is a behavior-based email engine. You find a segment of your audience that needs a nudge, and you create and send your emails in Campaigns.

The engine runs on the fuel of behavioral analytics and segments. Behavior-based emails mean that your emails are much more likely to be timely and relevant to your users.

And instead of relying on basic metrics like opens and clicks, Campaigns digs deep and looks at behavioral analytics.

Is your marketing and content timely and relevant? Have you had issues delivering the right message for your customers?

About the Author: Daniel Threlfall is an Internet entrepreneur and content marketing strategist. As a writer and marketing strategist, Daniel has helped brands including Merck, Fiji Water, Little Tikes, and MGA Entertainment. Daniel is co-founding Your Success Rocket, a resource for Internet entrepreneurs. He and his wife Keren have four children, and occasionally enjoy adventures in remote corners of the globe (kids included). You can follow Daniel on Twitter or see pictures of his adventures on Instagram.