Why Are Microsoft's Business Product Names So Confusing?

Why Are Microsoft's Business Product Names So Confusing?

As far as I know I’ve never done anything to anger the Microsoft corporation, but it seems to insist on punishing me. It punishes all of us, really, with its skillfully obtuse and, what I can only assume are, intentionally confusing product names.  

Sometimes I imagine the lady or gent who is currently locked away on a Microsoft campus, slurping down a coffee drink while devising another sinister way to combine the words Microsoft, Office, 365, Business and Premium. Who are these unsung copywriting anti-heroes, and where did they come from?

It seems like it would be easier for Microsoft to consolidate some of their packages into a centralized, tiered system (or even offer a la carte features), so business shoppers could clearly see what each package includes rather than cull facts from different pages and figure it out themselves, but then, perhaps, I’d be out of a job. After all, if business people who don’t spend all their time reading spec sheets and testing products could easily discern between Microsoft 365 Business, Office 365 Business, Office 365 Business Essentials and Office 365 Business Premium, I might have to learn a trade, or worse, start selling terrible crafts on Etsy and then guilting family members into purchasing them. 

On a serious note, though, Microsoft isn’t doing itself or is clients any favors by piecemealing together multiple product bundles and then pushing them out at different times. In fact, Microsoft can’t even keep up with their own product lines. I have, multiple times, heard Microsoft reps get tongue-tied over the different product names, pause and then correct themselves. There are so many similar packages and products that this even happens on the Microsoft site.

I recently researched a new product called Microsoft Invoicing (part of the Microsoft Business Center), and I found this on the Microsoft website:

I knew this statement couldn’t be right because I’d heard about Microsoft Invoicing at an event for Microsoft 365 Business, and, sure enough, when I continued searching, I eventually found a side-by-side comparison of the two products (Office 365 Business Premium and Microsoft 365 Business), which confirmed that Invoicing comes with both. What’s even more puzzling about all this is that Microsoft doesn’t make the same mistakes with consumer products. The three consumer versions of Office 365 are Office 365 Home, Office 365 Personal and Office 365 Student. It’s easy to discern from these names that Home is for families/households, Personal is for individuals, and Student is, well, for students.

So, what is it that makes the business product names so annoying to navigate and so difficult to remember?

The root of the problem

As you can probably tell, I’ve spent a lot of time thinking about the root of this naming problem (I’m really fun at parties), and I’ve concluded that there are two main culprits. The first is that Microsoft creates dozens and dozens of products that do very similar things (I’m looking at you SharePoint, OneDrive and Near Share), and then call them different things and group them into different sets, rather than integrate them into existing products as new features. The second problem is the approach to differentiating names.

When Microsoft comes up with a new bundled plan or product line, they expect the world to completely forget every other Microsoft product name that came before it. I’m sure I’m not alone in remembering when the office suite was referred to as “Microsoft Office.” Then when the web version debuted, it was called “Microsoft Office 365,” but at some point, “Microsoft” was dropped and it became “Office 365.”

Despite this fact, when I read “Office 365,” my brain automatically thinks “Microsoft Office 365,” and when I read “Microsoft 365,” I instantly add an “Office” in the middle. Now, when I see a lone “365,” I think “Microsoft Office 365.” The irony is, of course, that there isn’t even a product called Office 365; that’s just the family of products under which there are business and non-business solutions (with six subscription options, each with its own name that also incorporates the term “Office 365”).

Basically, what is happening with Microsoft’s product names is a perfect microcosm of what will occur when we’re on the third generation of married couples who decide to hyphenate. I fear that at some point there will be a New York Times marriage announcement that reads: Mr. Davis-Xian-Ellis and Ms. Hopper-Gordon-Marquez will marry this June. The Davis-Xian-Ellis-Hopper-Gordon-Marquez family will continue living on the Upper West Side where Mr. Davis-Xian-Ellis works in sales for Microsoft Office 365 Business Premium Online with Teams and Ms. Hopper-Gordon-Marquez works as a developer for the Premium Business 365 Online Office Business Center division of Microsoft.

It’s going to be chaos.

Why Are Microsoft’s Business Product Names So Confusing?

As far as I know I’ve never done anything to anger the Microsoft corporation, but it seems to insist on punishing me. It punishes all of us, really, with its skillfully obtuse and, what I can only assume are, intentionally confusing product names.

Sometimes I imagine the lady or gent who is currently locked away on a Microsoft campus, slurping down a coffee drink while devising another sinister way to combine the words Microsoft, Office, 365, Business and Premium. Who are these unsung copywriting anti-heroes, and where did they come from?

It seems like it would be easier for Microsoft to consolidate some of their packages into a centralized, tiered system (or even offer a la carte features), so business shoppers could clearly see what each package includes rather than cull facts from different pages and figure it out themselves, but then, perhaps, I’d be out of a job. After all, if business people who don’t spend all their time reading spec sheets and testing products could easily discern between Microsoft 365 Business, Office 365 Business, Office 365 Business Essentials and Office 365 Business Premium, I might have to learn a trade, or worse, start selling terrible crafts on Etsy and then guilting family members into purchasing them.

On a serious note, though, Microsoft isn’t doing itself or is clients any favors by piecemealing together multiple product bundles and then pushing them out at different times. In fact, Microsoft can’t even keep up with their own product lines. I have, multiple times, heard Microsoft reps get tongue-tied over the different product names, pause and then correct themselves. There are so many similar packages and products that this even happens on the Microsoft site.

I recently researched a new product called Microsoft Invoicing (part of the Microsoft Business Center), and I found this on the Microsoft website:

I knew this statement couldn’t be right because I’d heard about Microsoft Invoicing at an event for Microsoft 365 Business, and, sure enough, when I continued searching, I eventually found a side-by-side comparison of the two products (Office 365 Business Premium and Microsoft 365 Business), which confirmed that Invoicing comes with both. What’s even more puzzling about all this is that Microsoft doesn’t make the same mistakes with consumer products. The three consumer versions of Office 365 are Office 365 Home, Office 365 Personal and Office 365 Student. It’s easy to discern from these names that Home is for families/households, Personal is for individuals, and Student is, well, for students.

So, what is it that makes the business product names so annoying to navigate and so difficult to remember?

The root of the problem

As you can probably tell, I’ve spent a lot of time thinking about the root of this naming problem (I’m really fun at parties), and I’ve concluded that there are two main culprits. The first is that Microsoft creates dozens and dozens of products that do very similar things (I’m looking at you SharePoint, OneDrive and Near Share), and then call them different things and group them into different sets, rather than integrate them into existing products as new features. The second problem is the approach to differentiating names.

When Microsoft comes up with a new bundled plan or product line, they expect the world to completely forget every other Microsoft product name that came before it. I’m sure I’m not alone in remembering when the office suite was referred to as “Microsoft Office.” Then when the web version debuted, it was called “Microsoft Office 365,” but at some point, “Microsoft” was dropped and it became “Office 365.”

Despite this fact, when I read “Office 365,” my brain automatically thinks “Microsoft Office 365,” and when I read “Microsoft 365,” I instantly add an “Office” in the middle. Now, when I see a lone “365,” I think “Microsoft Office 365.” The irony is, of course, that there isn’t even a product called Office 365; that’s just the family of products under which there are business and non-business solutions (with six subscription options, each with its own name that also incorporates the term “Office 365”).

Basically, what is happening with Microsoft’s product names is a perfect microcosm of what will occur when we’re on the third generation of married couples who decide to hyphenate. I fear that at some point there will be a New York Times marriage announcement that reads: Mr. Davis-Xian-Ellis and Ms. Hopper-Gordon-Marquez will marry this June. The Davis-Xian-Ellis-Hopper-Gordon-Marquez family will continue living on the Upper West Side where Mr. Davis-Xian-Ellis works in sales for Microsoft Office 365 Business Premium Online with Teams and Ms. Hopper-Gordon-Marquez works as a developer for the Premium Business 365 Online Office Business Center division of Microsoft.

It’s going to be chaos.

 

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Chris Keyz Wedding In New-Jersey What Went Down

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5 Signs it’s Time for an Email Marketing Makeover

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want.

And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of the world. It just means that you should take a step back and consider making some changes to your approach.

The thing is, you know your email marketing isn’t working as well as it could. The results you’re getting are tepid at best and engagement levels are plateauing, or worse, falling. You’re just not sure what to do to fix it.

The good news is, you’re about to learn. And even better, it’s easy to implement these changes and start seeing a measurable increase in all the email engagement metrics that matter — opens, clicks and conversions.

1. The Sign: Your Email List Isn’t Growing as Fast as it Once Did

Much like a doctor diagnoses your symptoms to determine the best course of action to make you better, you’ve got a sick email campaign (and I don’t mean that in a good way!) and you’ve got to find a remedy.

One of the key signs of a floundering email campaign is that the list just isn’t growing. People may subscribe, but they also leave just as quickly — if they even subscribe at all. The rate of growth for your list has slowed, plateaued, or worse, reversed.

The Fix: Create a New Offer

Take a look at what you’re offering your prospects in order to get them to join your list in the first place. Oftentimes this is an eBook or a video. But how old is it? Is the information you’re sharing outdated or no longer applicable?

Try creating a new offer — a new ebook, a new video, or something completely different. Things like templates that your prospects can just “fill in the blanks” with or roadmaps that outline different strategies in a step-by-step way are always popular no matter what industry you’re in.

2. The Sign: Prospects Simply Don’t Engage With Your Message

Maybe you’ve got a sizeable email list, but the open rate barely registers as a blip on the email marketing radar. And the click-through rate is even more abysmal.

If you only send emails out when you want to sell something, and you don’t take the time to get to know your prospects and their goals as they relate to what you’re selling, no matter how great your sale is, it will find itself squarely in the recipient’s trashcan.

The Fix: Start an Email Marketing Calendar

The best email newsletters don’t just sell — they go much further. They share stories of the people behind the company. They ask subscribers to share their own stories. They go behind the scenes and share insights about their product — where it comes from, who makes it, why people love it.

And they don’t do this once or twice, but consistently. They establish rapport with their subscribers so that the subscribers actively look forward to receiving the company’s messages.

One of the easiest ways to start building an email strategy like this is through the use of an email marketing calendar. Just as you schedule out sales emails now, look for ways to fit in emails about other things your customers value.

Are there any new laws that are going to change your industry? Any big developments on the horizon that customers should know about? Any interesting stories about where their product comes from or how it got started? Schedule these into the calendar as well. It’s a different type of marketing — one that fosters open communication and mutual respect between subscriber and sender.

3. The Sign: You’re Sending Out a Blanket Message to All Your Subscribers – And Getting Little in Terms of Interaction

If you’re sending out the same message to everyone, don’t be surprised if your open and click-through rates are low. This happens because not everyone is at the same stage in the customer journey or the sales cycle.

Some users are simply looking for more information, while others are ready to buy. Still others may be somewhere in between. By sending the same message to all of them, you’re mistakenly assuming that they’re all starting at the same place. As a result, readers will find that your sales announcement or any other message you send them isn’t really tailored to their needs — and that your product may not be, either.

The Fix: Start Segmenting Your List

Most modern email marketing platforms allow you to segment your list, and it doesn’t cost you anything except a little time to make it happen. The great thing about segmentation is that you can segment by nearly any criteria. Want to segment your users by demographic? By product purchased? By whether or not they even bought in the first place? Provided you have that information, you can do that.

And if you’re looking to convert people from prospect to customer, you can put together a drip campaign that overtime builds prospects interest to eventually getting them to convert.

And if you don’t have that information, it may be time to upgrade to a platform that collects it for you, like Kissmetrics.

https://fast.wistia.com/embed/medias/z946e3jlgn.jsonphttps://fast.wistia.com/assets/external/E-v1.js

4. The Sign: Everyone’s Getting the Same Message So You’re Not Sure What’s Causing Opens and Clicks to Rise or Fall

If you haven’t segmented your list yet, but you’ve just sent out a campaign and are seeing a surprisingly high response — that’s great!

What caused it?

Was it the subject line? The design? The offer?

Not sure?

Wouldn’t it be great if you could find out? You can.

The Fix: Start A/B Testing Your Emails

Just like with ab/b testing your landing pages and other areas of your site, so too should you be a/b testing your emails. This works even better when paired with list segmentation since you can determine what, precisely, encouraged customers to click or convert.

What resonates with one group of people (for example, customers just looking for information) may not necessarily “click” with people who are ready to buy. By segmenting and a/b testing your emails, you’ll see exactly what energizes each segment of your list and propels them to convert.

5. The Sign: People Open Your Message or Click, But Don’t Purchase

It could be that your open rate or click-through rate is good, but you’re not getting that all-important conversion. People just aren’t buying. And while the reason could lie in your site itself — that’s a topic for another post.

For the purpose of this article, we’ll assume that your site is also converting at a steady clip, but conversions from emails directly aren’t getting the results you’d hoped for.

The Fix: Start Retargeting Campaigns

Most prospects come to a site, look around, and leave. You’ve worked hard and spent money getting them this far. Are you just going to let them go so easily?

No! Which is why it’s a good idea to get started with retargeting campaigns. Retargeting can show your customer a relevant ad for your site across a wide range of other web properties — even those you don’t own. What if they could be reminded of a product they looked at yesterday while browsing the morning’s news or weather?

This is just one example of what a retargeting campaign can do. Done correctly, it serves to not only remind customers of your product or service, but also capture their attention again — essentially giving you a second chance to make that connection.

A Makeover Doesn’t Just Mean a Fresh, New Design

As you can see, an email marketing makeover doesn’t mean slapping up a fresh coat of paint on your existing email design. It means digging below the surface to find out why users aren’t acting when they receive your message.

You want every email you send to be something a user looks forward to receiving – and when that happens, you’ll discover that it wasn’t so much a makeover, but a rebirth — of email that’s more relevant, more social, and more compelling than before.

About the Authors: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!

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7 Strategies to Make Your AdWords Campaign a Success

Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific keywords related to your business.

What are Google ads?

Google offers businesses the opportunity to advertise on their search pages. This is Google’s exclusive advertising platform where advertisers bid on specific keywords in order for their ads to appear in the search results when people type them in.

Since advertisers pay for these clicks, Google makes money from these campaigns – known as pay-per-click (PPC) campaigns. Depending on the relevancy of the keywords to conversions for your business (and the competitiveness of the keywords), this type of campaign may need to be tweaked to suit your specific needs, ensuring that you don’t spend money on the wrong content and keywords.

How do Google ads appear?

Google ads typically appear once an auction is completely focused on specific keywords. How do Google ads appear?

  • Advertisers choose a list of words and phrases relevant to their business based on the terms people are most likely to use when searching for related products and services.
  • Advertisers then bid on these keywords covering how much they are willing to pay for users to click on their ads.
  • Google combines a quality score along with the bid to determine which ads appear on the search engine.
  • Once the user clicks on your ad, you will need to pay a specific cost based on Google’s cost per click for that particular ad.

AdWords typically work on an auction system. This system takes place during every keyword search undertaken by users.

What affects a quality score on Google?

In order to win AdWords on Google and have your ad appear in relation to specific keywords, you’ll need to ensure that your quality score is high. A higher score and good bid amount will put you in a better position to get your ad placed on a Google SERP. The following factors make a difference to your quality score:

  • Relevance of the search query to your Google ad and ad group
  • Relevance of your ad to your landing page
  • Historical data covering the click-through rate for the ad and ad group
  • Historical account performance

What are the benefits of a higher quality score on Google?

Apart from getting your ad placed for certain keywords, there are additional benefits for your business if you have a higher quality score, such as:

  • Lower costs. Google tends to reward advertisers who have high quality scores in the form of lower costs per click, which ultimately helps enhance their return on investment.
  • Greater exposure. With higher quality scores, you will notice your ads displaying more often in the search engine and in more prominent positions than others, which enables you to get more conversions and clicks without having to change your bid.

Businesses looking to build successful ad campaigns on Google should always try to get a higher quality score for their long-term benefits.

How to make your Google Ad campaign successful

Certain actions will help make your Google ad campaign more successful, so make sure you follow them in your quest to build the online reputation of your business.

Keep track of customer demand

One of the key ingredients of a successful Google ad campaign is customer demand. If people aren’t searching for relevant products and services, then your efforts in Google are hardly going to work. Before starting any online campaign, check the following:

  • Ensure adequate search volume to target the market you’re going after
  • Research what consumers are looking for and tailor your ad solutions accordingly
  • Create products and services that are in demand.

Once you’re able to keep track of customer demand, you’ll be in a better position to deliver a successful Google ad campaign.

Always have a clear goal in mind

Any SEM campaign must have a goal and the desired outcome in mind in order to be successful. You will likely run an AdWords campaign in your quest to grow sales or win followers for your business, in addition to creating more brand awareness. Consider the following:

  • What is the outcome you’re looking to achieve from your ad campaign?
  • Who are you looking to target?
  • What kind of keywords are being searched for that may be relevant to your business?
  • How can you make your ad relevant to the keywords typed into the search engine?
  • What action do you want to drive for readers?

You must always be aware of the specific call to action you are trying to get your targets to perform so that you can create a clear ad campaign that directly reflects your goals. Never go live with any campaign until you’ve identified your goals clearly and know what you need to measure results.

Write for your target customer

Any ad you write must be relevant to your specific target audience, so your tone, language and call to action must be adjusted accordingly. What do your ads need to do for your target?

  • Attract attention with the right tone and context
  • Raise customer interest
  • Convince customers to perform your desired call to action
  • Lead customers into taking that action

When you write ads that resonate with your target audience, your ad campaign will have stronger results.

Be clear with your keyword targeting

When you implement an ad campaign, you should have all types of keyword targeting included in your overall strategy for the best results. Your keyword targeting strategy should include:

  • Broad match. Google shows your ad when a similar phrase or keyword is used but has a higher chance of irrelevant traffic being driven to your website. You should ideally bid lowest for broad match keywords.
  • Phrase match. Google displays your ad when a user types in the specific phrase your ad is optimized for, giving you more control over who sees your ad. Bid a higher amount than broad match keywords.
  • Exact match. Google will only display your ad when the user types in the exact keyword or keyword phrase, which is why this gives you the most control over who sees your ad and has the least bounce rate. If possible, bid the highest for exact match keywords.

Keep your ad groups separate according to keyword type in order to ensure the campaign remains well organized.

Create a strong selling proposition

Having a clear and unique selling proposition is key when you’re looking to cut through the clutter and come up on top with your Google AdWords campaign. Customers should be well aware of why they are choosing you over your competition, which is why you need to have a strong unique selling proposition. Here are some benefits to creating a strong selling proposition:

  • A strong USP generates more traffic while keeping away unwanted leads – ensuring more quality leads to your website.
  • It boosts conversion rates.
  • It can reduce the time customers spend on price comparisons, especially if you’re offering something unique.

The best way to create a strong USP is to understand your customers more intimately, so you solve problems and give them what want. When you pay attention to their shopping behavior and patterns, you’re in a better position to create something that adds value to their needs.

Optimize your Google AdWords campaign

You can never create the perfect AdWords campaign from the start. So you will need to optimize it midway to ensure that you’re getting the best results. Consider the following:

  • Keyword bids. From the time you start generating clicks to your website, you should consider optimizing your keyword bids. You can raise the bid for keywords bringing in good sales. If the keywords are not generating the results you want, lower the bids or switch to other keywords.
  • Landing page conversion rates. Landing pages should always offer what is being promised in the ad or else you run the risk of the customer bouncing off. Landing pages that stick to the ad content usually result in higher conversion rates and greater profit for the brand.
  • Click-through rates. Any quality score for a website is determined directly by the click-through rate of a particular Google ad. Test different campaigns simultaneously, if possible, to see which ones get you the most number of clicks.

Once you’re able to optimize your Google AdWords campaign, you’ll start to see greater traction for your desired call to action – which, in turn, is beneficial for your business in the long haul.

Be aware of what your competition is up to

Knowledge of what your competition is up to will help you make more informed decisions about your specific Google Adwords campaign. Here’s what you need to know:

  • Use keywords your direct competition is optimizing for
  • Create call to actions that generate the best results from your target audience
  • Thoroughly examine the look and feel of landing pages

Once you have knowledge of these factors, you can optimize your Adwords campaign effectively to ensure that it is structured and well organized.

Effective Google Adwords campaigns can help you boost the profitability of your business, but you must build them around powerful concepts in order to be successful. Consider working with online marketing experts who can help you take your business to the next level.

Editor’s Note: Looking for an online marketing service? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

Kinh Doanh Online – Những Cách Marketing Online Miễn Phí – #4

– Khóa học “Làm Web Kinh Doanh Trong 5 Ngày – Không Cần Biết Lập Trình”: http://www.web5ngay.com – Xem các bài giảng “Hướng Dẫn Kinh Doanh Online Khác”: https://www.youtube.com/playlist?list=PL5C_By0E2kUFHWNoji1cTeTaOIbfUzxNL – …

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50 High Tech Business Ideas You Can Start Small

50 High Tech Business Ideas You Can Start Small

When you think of high tech businesses, big names like Google and Facebook probably come to mind. But you don’t have to think that big when you’re just starting out. In fact, many of the tech giants that are successful today started out relatively small. If you’re interested in following in those footsteps, here are 50 ideas for high tech businesses that you can start small.

High Tech Business Ideas

Smartphone Repair

With so many consumers owning smartphones, there’s a definite need for repair services. You can start a business where you have people bring in or send you their devices so you can fix various issues.

Smartphone Accessory Manufacturing

You can also manufacture different accessories to go with smartphones, like charging cords, speakers and lenses.

Refurbished Device Sales

Manufacturing actual computers and smartphones can be a larger scale operation. But you can still have a business where you sell those devices by refurbishing older models with new and improved parts.

Computer Parts Manufacturing

You might also consider manufacturing different computer parts, especially if you can narrow down a specific niche.

Social Networking Site

There are a few big name social networking platforms already. But you never know when the next major one might emerge.

Social Media Consulting

You can also use your expertise in social media to start a consulting business where you help brands create strategies and content for various platforms.

SEO Specialist

SEO specialists help businesses and online publishers optimize their online content for search engines.

Online Advertising Platform

Online advertising is another high tech area of online marketing. You can create your own platform where you connect businesses looking to advertise online with website owners who want to earn ad revenue.

Digital Marketing Consulting

You can also focus more generally on online marketing for business clients, helping them with everything from advertising to content marketing.

Online Dating Site

Another type of website or app that you can earn a revenue from, create a dating platform that helps connect people with similar interests.

Web Design Service

You can also use your tech savvy, along with design skills, to design and develop websites for businesses and other clients.

Software Development Service

Or you could become a freelance software developer to create programs for specific clients.

App Development Service

Mobile apps are also becoming increasingly important for businesses. You can work with clients who want to have their own apps on a freelance basis.

Mobile App Sales

Or you could develop your own mobile apps instead of working with clients. Then you can make money by charging for the apps or offering in-app purchases.

Info Tech Shop

If you’re interested in starting a sort of retail business, you could open up a one-stop-shop where people can purchase tech items or bring in their gadgets for repairs.

Cloud Based Phone Service

To help your clients communicate more effectively, you could start a phone service that’s based online using cloud technology.

IT Equipment Service

You could also work with businesses by offering to repair or maintain various types of IT equipment like servers.

IT Equipment Sales

Or you could actually sell that equipment to businesses and others who need it.

Internet Cafe

Cafes are becoming more popular for freelancers and others looking for a comfortable place to use wifi. You can set up a small coffee shop or coworking space where you offer internet access and other tech amenities.

Online School

If you’re looking for ways to spread knowledge on a particular topic, you could set up a website or online education platform where you offer course material directly to students.

E-Library

You can also set up a site or platform where people can access or rent various digital educational materials like PDFs and ebooks.

Online Book Store

Or you could actually sell ebooks on your own website, either your own titles or ebooks that you license from other authors.

Ebook Writing

You might also consider writing your own ebooks and then offering those for sale on platforms like Amazon.

Digital Product Sales

You can also sell other digital products online, like printables, access to membership sites or even online videos.

Ecommerce Platform

To help other entrepreneurs make a living online, you can create a platform where sellers can upload products to list for sales.

Shopping App

Or you could create a mobile shopping platform that lets customers browse products and shop right from their smartphones.

Tech Blog

If you’re interested in writing about technology, you can start your own blog about the subject and make money through ads or sponsored content.

Tech Podcast

Similarly, you could start a podcast where you talk about the new gadgets or innovations in the tech industry.

Tech Video Channel

Or you could opt for creating video content about technology, using a platform like YouTube to earn revenue.

Livestreaming Influencer

Livestreaming has become a popular way for people to communicate online. You can build up a following on platforms like Facebook Live and Periscope, then earn an income as an influencer.

Livestreaming Service

You could even start your very own livestreaming service that other people can use to share their thoughts and connect with followers.

Online Video Platform

Similarly, you can start a website or app where people can share video content related to a particular topic or niche.

Online Podcasting Platform

Or you could start an audio platform where people can upload their podcasting content to easily share with potential listeners.

Music Streaming Service

Another audio platform idea, you could develop a site or app that people can use to stream a specific type of music, especially if it’s not available on the most popular streaming services.

Video Content Streaming Service

Similarly, you could start a streaming service for a particular type of video content, like holiday films or educational content.

Tech Gadget Rentals

If you have the ability to purchase tech gadgets that people might want to rent for specific situations, like projectors for presentations or cameras for photo shoots, you could start a business where you let customers rent those items.

Sharing Economy Platform

Or you could create a site or app that lets users share those items or other products or services with other consumers.

Tech Consultant

If you want to provide general tech advice to business clients, you could start a consulting business where you help them make decisions about new device purchases and software implementation.

Remote IT Service

You could also start a business from your home where you provide insights and answer questions for people having IT issues.

Computer Setup Service

To help individuals who don’t want to go through the lengthy computer setup process on their own, you could charge a small fee to handle that task for them.

Computer Training Service

Or you could teach others how to get the most out of their new devices by offering workshops or one-on-one training sessions.

Online Research Service

If you’re skilled with online researching tools, you could use your expertise to perform research for businesses and clients that need specific insights.

Live Chat Service

Live chat is becoming more prevalent for businesses and website owners that need a way to communicate with customers in real time. So you could offer a plugin or platform to offer to those entities.

Chatbot Creator

You could also build a chatbot that uses AI to communicate with people and then offer it to business clients.

AI Platform

There are plenty of other potential uses for AI that you can explore as a tech savvy entrepreneur. You could invent a voice activated device or app that uses the technology to answer questions or perform other tasks.

Analytics Service

You could also create an online platform that allows businesses or website owners to gather analytical data about website performance, customer interactions or other online functions.

Influencer Marketing Platform

Influencer marketing is becoming a huge part of online marketing for a lot of businesses. So you could use your tech savvy to create a platform that connects influencers with relevant brands to work with.

3D Printing Manufacturing

3D printing is another major tech trend. If you can design small parts or other products that can be 3D printed, you can start a small manufacturing operation.

Robotics Manufacturing

If you want to get even more in-depth with your manufactured offerings, you could create parts that go together to create robotics products.

UX Service

You could also provide an essential service to website owners or app developers by testing their features to make sure they’re offering a good user experience.

Drone Programming Photo via Shutterstock

This article, “50 High Tech Business Ideas You Can Start Small” was first published on Small Business Trends

Jamie Foxx Perfected His Jay-Z Impersonation!!!

Jamie Foxx Perfected His Jay-Z Voice!!! 11/14/2017 7:28 AM PST EXCLUSIVE First, Jamie Foxx nailed the laugh … now he’s got the voice. Close your eyes and tell us you don’t …

The post Jamie Foxx Perfected His Jay-Z Impersonation!!! appeared first on Newline Marketing.

Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

[youtube https://www.youtube.com/watch?v=fHOQ6mho2io&w=640&h=360]

Internet Marketing: Video Profits Unleashed Course Video #13

Video Profits Unleashed Course Additional Notes- https://drive.google.com/drive/folders/1-9-HNueZFm-92eVcVgls1gkyBw7LblCo?usp=sharing Masters of Money, LLC., was founded by Michael “MJ The Terrible” Johnson, to create and sell how to information, to people looking for …

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Internet Marketing: Video Profits Unleashed Course Video #14

Video Profits Unleashed Course Additional Notes- https://drive.google.com/drive/folders/1-9-HNueZFm-92eVcVgls1gkyBw7LblCo?usp=sharing Masters of Money, LLC., was founded by Michael “MJ The Terrible” Johnson, to create and sell how to information, to people looking for …

The post Internet Marketing: Video Profits Unleashed Course Video #14 appeared first on Newline Marketing.

How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a
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How to Build A Successful Affiliate Marketing Business Online That Lasts

[youtube https://www.youtube.com/watch?v=D73xCsB6w8g&w=640&h=360]

97% of Customers Read Online Reviews, Survey Says

BrightLocal’s 2017 Local Consumer Review Survey - The Growing Importance of Local Online Reviews -- And the Dangers of Fake Reviews

Would you reconsider your attitude on consumer reviews if 97 percent of customers said they had read reviews for local businesses in 2017? Well, that is one of the findings of BrightLocal’s 2017 Local Consumer Review Survey.

For small businesses, the gain or loss of customers has a bigger impact than for a large company. Being able to gain an insight into what your customers think about your business can go a long way toward retaining them for the long run. And online reviews are one of the best ways of gauging how you are doing.

BrightLocal’s 2017 Local Consumer Review Survey

BrightLocal’s Local Consumer Review Survey was conducted in the US in October 2017 among 1,031 consumers. The survey, which is carried out annually, is designed to capture the attitude and behaviors of consumers when they are looking at an online review for local businesses. 

So, how important are online reviews?

Myles Anderson, founder and CEO at BrightLocal, said in a press release, “Every year we see even more consumers looking at online reviews when choosing a local business. And the bar is rising with half of consumers only considering businesses that have a rating of 4 or 5 stars.”

Of the 97 percent of consumers that read reviews for local businesses, 12 percent said they were looking daily. But the survey also revealed another important stat. It takes a customer an average of seven reviews before trusting a local business. And when it comes to trust, 85 percent indicated they trusted reviews as much as personal recommendations.

With reviews playing such an important role, the dangers of fake reviews become even more relevant.

According to the survey, 79 percent of consumers read fake reviews in 2017, 54 percent said they had read at least one, and 25 percent said they had read a lot of fake reviews in the last year. However, 84 percent said they couldn’t always spot the fake reviews.

Takeaway from the Survey

As small businesses compete for customers online and in the physical world, they must have a strategy in place to handle reviews.

As Anderson explains, “It’s no longer enough to expect reviews to come to you. Every business needs a strategy in place to encourage happy customers to feedback, monitor across the different review sites, and respond to both positive and negative reviews quickly and professionally. And remember — if you don’t ask, you won’t get.”

You can go through all of the valuable data in the survey here.

Image: Bright Local

This article, “97% of Customers Read Online Reviews, Survey Says” was first published on Small Business Trends

Should You Go Global?

Expanding internationally in today’s globally interconnected world is far easier than it used to be, but it’s not a fit for every organization. There are many obvious things to consider (market analysis, regulatory issues) and many obscure considerations (the political climate of the new country) to keep in mind. But planned correctly, your business can find international success.

Here are some of the challenges and questions your company and its leadership should prepare for before going global.

Pick your markets carefully. If you are newer to the global game, look for markets that are similar to yours. Those that differ least from the U.S. will be the easiest to export to and do business with. Prioritize lower trade barriers, proximity, currency and cultural similarities. Canada ticks many of these boxes. Beyond that, the complexities start to increase. A more experienced company can tackle markets that are higher on the degree of difficulty curve as that curve bends upward from “developed” to “developing” to “emerging” to “frontier” markets. 

Look before you leap. Do careful market and regulatory due diligence to answer these questions:

  • Will your product sell to local customers? Investing in focus groups and a market segment analysis will narrow the risk of getting it wrong.
  • Is your product price-competitive? Look not only at locally produced competition but at imports from China and elsewhere.
  • Do you have brand recognition or must you build it? If brand recognition is important to your product’s sales, it will take money and time to build it, and that should be factored into your cost budget and sales growth forecasts.
  • Are the regulatory hurdles manageable? Ensure that you comply with applicable government- and industry-specific regulations, and get the necessary approvals, certifications, and licenses. Some level of localization should be expected, to include labeling and language adaptation for your brand, packaging, and advertising.
  • Are your tax and banking affairs in order? Planning a tax-efficient structure and local operation includes complying with local tax codes and applicable double-tax treaties with the U.S. and any intermediate overseas entities that are part of a tax-optimized structure. Be aware that many foreign banks are reluctant to deal with many U.S.-owned or -connected companies because of the high cost of complying with U.S.-dictated reporting rules (e.g., FATCA). In any case, the know-your-client rules can mean months to open an account.

Before you go too far, take a look in the mirror. Is your organization ready?

  • Is the company ready to adapt to the cultural differences in a new country environment? Legal, commercial, and HR policies and procedures should be adapted for differences in language, business practices, social customs, and regulations.
  • Does the company have the communication skills required for a company competing in a globally interconnected economy? The world’s move from an industrial to digital era means it is easier now for smaller companies to become multinational. It also means a different way of communicating, a different way of giving signals and a different way of meeting with a remotely dispersed team. While a company gains from the communication advantages of digital connectivity, it sacrifices some of the coordination and interconnectedness that comes from being face to face.

Check the readiness of your overseas team.

  • Most companies groom their new-country managers at home and move them abroad to lead and manage. This is especially true of younger companies because they trust and are comfortable with their own. But do they have the ability to adapt to and be effective leaders in a different culture? Training is a must. Also, consider attracting external talent to help lead or complement the beachhead team.
  • Find a strong local partner. Whether your business model is distribution, JV, franchise, or manufacturing, your local partner will make or break your success. Don’t rush. Vet thoroughly and pay close attention to IP protection.

Is your leadership team fit for purpose? Successful international companies have boards and senior executive teams that match the markets and customers they will serve. They have most or all of these traits in common:

  • They recognize that there are wide cultural differences between American organizations and, say, a Chinese organization, an Indian organization, a Brazilian organization, a German organization, and a Russian organization.
  • They have or recruit talent that knows how to make the smart decisions on strategy and direction.
  • They develop global leaders to match; meaning those who can adjust and adapt across cultural boundaries to get the best out of their team’s skill sets, the energy they bring to work and in creating an environment that will optimize their people’s success.
  • They develop their bench. Junior folks have to be more seasoned and experienced than before. The CEO charts the path, but mid-level management has to execute the strategy.

Planning for the unexpected. Boards and senior management must be able to adjust their country strategies and business models to respond to ever-shifting geopolitical and regulatory environments. Best practices include:

  • Install a monitoring process. The process begins with monitoring local and global legislative, regulatory, and market developments through publicly available media and customized reports. On-ground GR resources must be enlisted – using either in-house hires and consultants, or industry associations and advocacy groups.
  • Respond proactively. The process continues with responses that intelligently adapt to the changed circumstances in a timely and nimble fashion. For fast-changing markets, scenario planning should be used for formulating a response and contingency plans. Local political and regulatory changes can present opportunities to exploit or dangers to avoid and manage around.
  • Be clear-eyed about country risk. At its extreme, your company may find itself the object of discrimination or of confiscation of assets. These may be either directed at your company or at a targeted industry (e.g., those considered strategic or vital to national security, such as energy or telecommunications), as retaliation against companies from certain countries (e.g., against U.S. companies in response to American policy), or nationalization (e.g., as in Venezuela with oil, cement, steel, and glass manufacturing companies). Strategies to anticipate and limit the effect of these risks must be incorporated into the monitoring and response processes above.
  • Pay attention to political events at home. Policy changes at home can present opportunities to well-prepared, nimble movers and blindside those who aren’t prepared. The same advice about monitoring and scenario planning applies. Even for companies with fewer GR resources, having a globally attuned mindset will pay dividends or help avoid expensive moves. Consider the finally announced, unsurprising pullout from the Paris Agreement on climate change. Smaller companies in the solar, wind, and other energy-efficient industries have had plenty of time to adjust their growth, investment, and employment expectations. Similarly, the long broadcast NAFTA renegotiations should have triggered contingency planning for all companies dependent on the treaty’s favorable tariff and labor advantages.

The goal is to narrow the number of truly “unknown unknowns.” At one extreme, Russia’s invasion of Crimea clearly caught the world outside the Kremlin by surprise. Few companies had predicted and prepared for the effects of U.S. and European sanctions on Russia and then Russia’s responsive food importation embargo. In combination, these were immediately disruptive to the financial services industry and painful for American food exporters.

At the other extreme, few companies doing business in Cuba should have been surprised by the recent reinstatement of trade and travel restrictions. Southwest Airlines would certainly have put contingency plans in place in anticipation of diminished route volumes. After the hack that led to the release of the Panama Papers, it was only a matter of time before it repeated, as with the recently released Paradise Papers. Certainly, a savvy tech company like Apple would have had a communications strategy at the ready to explain its move from Ireland to Jersey when those details ultimately were revealed.  

The waters of global business can be tricky indeed. If well navigated, with the right resources, planning, and mindset, the rewards to your company will be many.

VC Funding Doesn't Always Equal Success — Here Are the 4 Things That Do

Notching a win means staying scrappy and savvy beyond betting on what those investors’ coffers might yield.

Why Starting a Podcast Intrigues Forward-Thinking Content Marketers

You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Have
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