Did You Give Up?? 😐😐

Did You Give Up?? 😐😐

[youtube https://www.youtube.com/watch?v=QJPTX8rAVps&w=640&h=360]

How to Start a Blog for Your Business That Actually Makes Money

So you’ve decided that starting a blog is the best way to market your business moving forward. When we first started HighSpark and our blog on presenting and design, we quickly realized that it was not as easy as most make it seem. Over a few years, we’ve managed to grow our email list to about 11,000 people by being deliberate with how we run our blog.

If you’re new to the publishing space and want to get started on the right foot, here are some easy steps to ensure you build your blog properly from the beginning.

1. Identify why you’re starting the blog.

The ‘why’ I’m referring to here is tied more closely to your business goals. If you’re looking to get immediate sales through a blog from the get-go, look elsewhere. Blogging and content marketing, in general, is a long-term commitment. It can be powerful, but only if you commit to it consistently.

Be clear on which of these you’re starting a blog to do:

a) Build credibility as a subject matter expert

b) Engage with your audience to drive traffic

c) Boost your search profile on engines like Google

d) Garner sales for your company

e) Monetize viewership from ads or sponsors

f) Build a list

g) All of the above

What you decide on will affect the content you put out and how you decide to run it. For B2B companies, their blog typically sits at the top of their marketing funnel to drive qualified traffic to their website and build credibility for their company and offerings. It’s hardly ever a ‘build a blog and make money’ scenario.

Writing a blog without an intentional bottom line can be disastrous in the long term because of the time invested without a return. In our case, our blog is an avenue to build expert authority for our brand, collect information of prospects and boost our search profile on Google. We have managed the content we publish as such.

2. Select your niche.

Before you even register your domain name or host your blog, it’s critical to know exactly who you’re serving. Typically, your niche will be tied closely to your business and expertise. For our company, we write mainly to executives who want to develop better presentations in a different way. This profile has shaped the kind of content we create and how we reach out to our clients.

The type of audience you want and what you’d like them to do will affect the language you use, and these metrics help you as the webmaster to craft content that resonates with them.

An easy way to do this for your blog is to ask yourself these questions:

  • What are the hopes and dreams of my readers?

  • How can I help them achieve those dreams with content?

  • Does the content I put out help to build my blog’s brand as trustworthy to these readers?

  • What is the follow-up action I’d like them to take after reading my blog?

3. Decide on your domain name and hosting provider.

Selecting a domain name

Getting bogged down by this decision is the worst, but it’s not something to take lightly. Here are some tips:

  • Try to have a short domain name. Shorter URLs are easier to remember and type.

  • Use words that are easy to spell. This makes sharing your posts much easier.

  • Choose a name that implies the niche of your blog. This way, your readers can immediately guess what your blog is about, even if they’ve never heard of it before.

  • Don’t box yourself too much into one niche. If your domain name is too specific, this can stop you from expanding your niche later on.

Selecting a host

If you’re just starting out, there is no hard-and-fast rule or recommendation for picking a web host. Generally, there are some affordable options that work great for new blog owners, and more specialized and optimized options for blogs with more traffic.

Here are some key things to note:

  • If you intend to host your website on the WordPress CMS, ensure that your web host has a cPanel dashboard that lets you install WordPress in a single click.

  • Test the host’s support staff to ensure you can get help when you need it. There will be instances when you need technical help, so try speaking to the support staff to gauge responsiveness and competency before signing up.

  • Hosting that is cheap upfront tends to have more expensive renewal rates, so ensure that you keep tabs on how much you’re paying.

  • Try to get web hosts that also provide a free domain upfront when you first sign up so that you can save some money.

5. Set up a theme for your website.

WordPress offers thousands of free theme options by default that allow you to customize the visual design of your blog. For our website, we use the Divi theme from Elegant Themes – a drag-and-drop builder that allows non-programmers like us to make design changes really easily.

Starting a blog can potentially boost your business by helping you reach out to more potential customers and build authority. Don’t let the inertia of starting stop you – it’s a lot easier to get started than you think. Good luck!

 

How to Start a Blog for Your Business That Actually Makes Money

So you’ve decided that starting a blog is the best way to market your business moving forward. When we first started HighSpark and our blog on presenting and design, we quickly realized that it was not as easy as most make it seem. Over a few years, we’ve managed to grow our email list to about 11,000 people by being deliberate with how we run our blog.

If you’re new to the publishing space and want to get started on the right foot, here are some easy steps to ensure you build your blog properly from the beginning.

1. Identify why you’re starting the blog.

The ‘why’ I’m referring to here is tied more closely to your business goals. If you’re looking to get immediate sales through a blog from the get-go, look elsewhere. Blogging and content marketing, in general, is a long-term commitment. It can be powerful, but only if you commit to it consistently.

Be clear on which of these you’re starting a blog to do:

a) Build credibility as a subject matter expert

b) Engage with your audience to drive traffic

c) Boost your search profile on engines like Google

d) Garner sales for your company

e) Monetize viewership from ads or sponsors

f) Build a list

g) All of the above

What you decide on will affect the content you put out and how you decide to run it. For B2B companies, their blog typically sits at the top of their marketing funnel to drive qualified traffic to their website and build credibility for their company and offerings. It’s hardly ever a ‘build a blog and make money’ scenario.

Writing a blog without an intentional bottom line can be disastrous in the long term because of the time invested without a return. In our case, our blog is an avenue to build expert authority for our brand, collect information of prospects and boost our search profile on Google. We have managed the content we publish as such.

2. Select your niche.

Before you even register your domain name or host your blog, it’s critical to know exactly who you’re serving. Typically, your niche will be tied closely to your business and expertise. For our company, we write mainly to executives who want to develop better presentations in a different way. This profile has shaped the kind of content we create and how we reach out to our clients.

The type of audience you want and what you’d like them to do will affect the language you use, and these metrics help you as the webmaster to craft content that resonates with them.

An easy way to do this for your blog is to ask yourself these questions:

  • What are the hopes and dreams of my readers?

  • How can I help them achieve those dreams with content?

  • Does the content I put out help to build my blog’s brand as trustworthy to these readers?

  • What is the follow-up action I’d like them to take after reading my blog?

3. Decide on your domain name and hosting provider.

Selecting a domain name

Getting bogged down by this decision is the worst, but it’s not something to take lightly. Here are some tips:

  • Try to have a short domain name. Shorter URLs are easier to remember and type.

  • Use words that are easy to spell. This makes sharing your posts much easier.

  • Choose a name that implies the niche of your blog. This way, your readers can immediately guess what your blog is about, even if they’ve never heard of it before.

  • Don’t box yourself too much into one niche. If your domain name is too specific, this can stop you from expanding your niche later on.

Selecting a host

If you’re just starting out, there is no hard-and-fast rule or recommendation for picking a web host. Generally, there are some affordable options that work great for new blog owners, and more specialized and optimized options for blogs with more traffic.

Here are some key things to note:

  • If you intend to host your website on the WordPress CMS, ensure that your web host has a cPanel dashboard that lets you install WordPress in a single click.

  • Test the host’s support staff to ensure you can get help when you need it. There will be instances when you need technical help, so try speaking to the support staff to gauge responsiveness and competency before signing up.

  • Hosting that is cheap upfront tends to have more expensive renewal rates, so ensure that you keep tabs on how much you’re paying.

  • Try to get web hosts that also provide a free domain upfront when you first sign up so that you can save some money.

5. Set up a theme for your website.

WordPress offers thousands of free theme options by default that allow you to customize the visual design of your blog. For our website, we use the Divi theme from Elegant Themes – a drag-and-drop builder that allows non-programmers like us to make design changes really easily.

Starting a blog can potentially boost your business by helping you reach out to more potential customers and build authority. Don’t let the inertia of starting stop you – it’s a lot easier to get started than you think. Good luck!

 

Marcus Lemonis: The Profit Isn’t About Small Business, It’s About How People Are Transformed By Opportunity

One of the highlights of last week’s Xerocon event, put on by cloud accounting platform Xero, was meeting Marcus Lemonis – businessman, investor and star of CNBC’s The Profit. And before he took the stage for his conference ending keynote, I had the pleasure of sitting down with him for a great conversation. Marcus shares how the impetus for the show was more social experiment than small business, how vulnerability is key to business success and fixing people, and how he won’t do business with someone, even as a customer, unless he knows that they understand their business.

Below is an edited transcript of our conversation. To hear the full interview click on the video or embedded SoundCloud player below.

* * * * *

Brent Leary talks with the star of The Profit on CNBC, Marcus Lemonis, on how vulnerability is key to business success and making the most of opportunity.Small Business Trends: I know there’s probably a lot of people out there who already know who you are, but maybe we can get just an overview of your personal background.

Marcus Lemonis: Well, just kind of going with that question or that comment alone, I always tell people in business that even if you think that people know who you are, it’s always good to introduce yourself again. Because there’s new players and so if you think about yourself as a business owner, you want to always be reintroducing yourself to somebody that may have forgotten, that may have been mad at you.

So I’m Marcus Lemonis and I am a … I don’t even know how I would describe myself. I would say I’m just a normal guy like everybody else that decided that small business was the most important thing in my life. And when we’re all growing up, our mothers will ask us, “What are you going to make of yourself? What are you going to do with yourself?” And I struggled for years to answer that question. And as I got a little bit older and I started to understand who I was, I realized that my purpose in life was to stick up for the little guy, and that was sort of me when I was younger.

I spend really the bulk of my time investing in small business. It is my hobby, it is my passion, it is the thing I love to do more than anything else. Yeah.

Small Business Trends: When did you decide that you wanted to go into the small business and help them out?

Marcus Lemonis: You know what? It really came right outside of the 2008, 2009 market collapse. We were all watching the news and it was … Fortune 100 companies and their stock is down, and the banks are closing. And I felt the news was very one-sided as it related to big business. And then nobody was talking about mainstream, and nobody was talking about small town businesses. And over 90% of this country is involved in small business, one way or the other, and I didn’t think anybody was talking about it. And I think it was in that moment where I said, “Somebody’s got to actually be a champion for this in a different way.”

The secret behind what I do today, and it’s something that I don’t talk about a lot, is that the reason I decided to do the show was one giant social experiment. It really isn’t about small business, it is about people and how business can transform, good or bad, people. And the social experiment … And I said when I got to 100 episodes I would talk about it a little more, I’m at 78. The social experiment really is how do people deal with opportunity. And how do they deal with their past and how does opportunity and their past sort of intersect.

You go into businesses today and they’ll all tell you, “I can’t get a loan and I can’t do this, and I can’t do that.” And it’s a little bit of … I don’t want to call it a sob story but I’ll call it a excuse. Right? And I buy off on these excuses because I make them the same way. And so what I wanted to do is really understand how people function. And if you’ve ever seen the show “The Profit”, it really is about people more than it’s about business.

Small Business Trends: Some of the really interesting episodes always have the family dynamic. So when you have business … It’s tough enough when you try to go into business, stay in a business, but how does the family dynamic play a role in the success? And how difficult is it to get the family dynamic back on track once it’s kind of gotten off track?

Marcus Lemonis: I’ve long told people that the reason that small businesses are largely family businesses, because there’s this weird kind of combination, is that when you and I or anybody else starts a small business, we don’t have any money. We can’t hire any employees so we’re asking our mom, our dad, our aunt, our uncle, our sister, our kids, “Hey. I need you to pitch in. You handle marketing. Your handle the inventory.” And by definition, it sort of becomes a family business, even if it’s a part-time job for most of the people that work there. And I think what ends up happening is … Families are interesting because whether anybody wants to admit it or not, there is still a pecking order in a family. Right? At least in my family, my mom’s in charge, there’s no question about it. There’s not any confusion about it-

Small Business Trends: Not up for debate or anything.

Marcus Lemonis: … But then you start getting brother-in-laws, sister-in-laws, kids, son, and you have your life on the line on this business and not everybody’s necessarily performing. It’s very difficult to tell your son, your daughter or your wife, or your husband, “Hey. I think you need to go.”

Small Business Trends: But that’s the job that you kind of help them do.

Marcus Lemonis: That’s why I think people call me. I was laughing the other day, I said, “Do people call me because they want me to do the dirty work?” It’s like, “I really want my wife to be fired but I don’t want to do it, so you do it.” It’s like, “No. I’m not doing it.”

Small Business Trends: Well think about the joy of having them succeed after all the things they go through? How does that make you feel? I know it’s got to make them feel good, but how does it help make you feel?

Marcus Lemonis: Success for me in my journey is really about people’s personal transformation. And if they have personal transformation, the business usually will succeed. Most people, when they watch a television show about business investing, it’s like, “Okay. How much did you invest? How much money did we make? What was the return? What are the percentages?” And yeah, there’s a moment where that’s relevant, but the real moment is how do you take somebody who doesn’t have confidence in themselves, who doesn’t have a process in place, who doesn’t clearly see where they want to go but they have good ideas and get them to just discover themselves. In more cases than not, I’m not telling people what to do, I’m telling them how I want them to think differently. And then what they do with that is up to them, but it’s satisfying for me.

[youtube https://www.youtube.com/watch?v=L9pz-W6rkOE?rel=0]

Small Business Trends: Are you surprised when you … They know your track record, they know you have this level of success. When you suggest things and recommend things and then they kind of fight you?

Marcus Lemonis: I’m not surprised and I’ll tell you why. If any of us had some guy come into their business after we’ve been in business for 15 years and tell us how wrong we were, that we’re doing something wrong, we wouldn’t be that crazy about it either, right? And so it’s very easy for all of us to sit and watch people who have taken a huge risk by making themselves vulnerable, putting themselves on television, having the error of their ways or the error of their character be exposed. And that’s why I’m usually a lot nicer about it, at least early on. Because I think to myself, if that was me I wouldn’t want somebody telling me how dumb I was.

And it’s funny because I love to compare our show to other shows where people invest in small businesses, and point out that you don’t have to tell somebody how dumb they are to get the point across. You don’t have to tell somebody that it’s the stupidest idea you’ve ever seen. You’re better off telling people, “Okay. Why did you have this idea? And why’d you think it was going to work? Ma’am I just have to tell you they’re not going to work. But I understand. But tell me why you did it?” And you’ve got to get inside their head to understand what their logic was. “Well, I really like music.” Okay, let’s keep going. And so for me, I think the key is how do you get people to actually think differently. That’s the key for me.

Small Business Trends: Let’s talk a little bit about technology and businesses, particularly small business. We’re at a small business technology conference. Do you see small businesses leveraging technology as well as they can?

Marcus Lemonis: I think that … I’ll include myself in this answer. I think that technology is an intimidating thing, and I think that in order for companies to be successful in selling their technology, they have to make the user friendliness of it and the humanity of it seem real.

We just had a brief conversation about this [Mevo] camera. I’m fascinated by it, I’m intimidated by it. I think when you’re talking about systems, and process, and technology, and accounting, you have to really make it seem simpler than it is. And more importantly, more affordable. So most small businesses do not venture into technology because they think I either A, can’t afford the initial investment or B, I can’t afford the recurring investment. And I think as entrepreneurs, all of us included, we have to make the technology, and the process of accounting, and systems seem manageable and affordable. And I think that’s why conferences like this do that is they’re trying to communicate to people that isn’t have to be … It isn’t all Dell, it isn’t all Oracle and it isn’t all Salesforce, which all usually equate to big capital expenditures, big monthly fees. There are systems and solutions for small businesses and if they want to become a big business, they better get after it.

Small Business Trends: You’re about to go on stage and speak to hundreds of small business advisors, accounting advisors, what do you plan to tell these folks?

Marcus Lemonis: Well I think the biggest advice that I would give small business advisors and accounting advisors is understand their audience, and get to know their clients better, and understand why their clients do what they do, and build a relationship with them. And we’ll talk about it during my presentation, but vulnerability for me is the absolute Holy Grail, key to fixing people. And if you’re selling a product or service and you’re really just selling the product or service, then I think your penetration success is going to be low. But if we can connect on a human level about our lives, about our hardships, about things that have happened to us … Just about anything.

What you’re essentially building is you’re building trust. And then once you build that trust, you’re saying, “Look man. I’m sorry to have to tell you this but you kind of don’t know your numbers, and there’s no system in place, and you have no strategy. And I really want you to be successful and I’m in this weird spot because we have a relationship and I have this product. So you tell me how you want this relationship to go. If you want me to just be your friend and that’s it, I’m open to that. If you want me to try to help you improve your business as your friend, I’m open to that as well.” And I think that that vulnerability, and that full disclosure, and that transparency would make me open up.

If you said to me, “I can help make your businesses better.” I’d be like, “All right. I don’t know everything.”

I think the last piece of advice that I would give people is small business owners don’t want to feel like they’re dumb, and they don’t want to feel insecure, and they don’t want to feel like they’ve made a bunch of mistakes. And so you have to go on this journey with them where they understand that every decision they made had a plus and a minus, and we’re going to celebrate the pluses and we’re going to learn from the minuses, and we’re not going to point out your frailties. If you can get on the level with them, then it changes. If you go in there like, “You don’t know what you’re doing. You don’t have this right and you don’t have that right.” It’s like, “Look. I don’t need to know that I’m in trouble, I knew I was in trouble before you came.” And so that’s I think the key. And that’s what I would tell anybody.

Small Business Trends: So what big companies that are doing things successfully in your mind are companies that small businesses should really look at, emulate and take lessons from?

Marcus Lemonis: Rather than picking a specific business, I’ll pick companies that understand two fundamental things. One, the importance of customer data, and how to accumulate it, and how to mine it, and how to use it, and how to understand it to improve your ROI on marketing, to improve the retention of those customers. But before any of that happens, you have to understand your business.

So many businesses fail to put their numbers, and their cash flow, and their balance sheet into systems where they truly have this dashboard. For me, financial statements are a necessary evil. You don’t go to the doctor without all sorts of information, and your doctor doesn’t give you a diagnosis without running a bunch of tests. And he doesn’t’ give you a new diet or a new regiment without having all the information. And I apply that to business. You can’t understand where to go in your business, who to hire, who to fire, what to do, how to change things, what to improve, how to change your prices, what products to drop, what products to launch. You don’t understand any of that if you don’t have the footprint of what your business is live. And so, I know people hate accounting, I really do. I know they hate it, but then you shouldn’t be in business. It really is one of those things where you’re just like, “I don’t like broccoli, but my mummy is making me eat it.” It’ll make you smarter. And if you own your company 100%, you’re obligated to yourself. If you have other investors, it’s a mandate. I won’t do business with people, not even as a customer. If I have a big retail business and there’s small businesses that sell products. Unless I know that they understand their business and they have the accounting systems in place. Because if I start doing business with you and I buy your product and I put it on my shelves, and then all of a sudden, you don’t have your act together and you go out of business, I’m in trouble.

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This article, “Marcus Lemonis: The Profit Isn’t About Small Business, It’s About How People Are Transformed By Opportunity” was first published on Small Business Trends

5 Overlooked Real Estate Marketing Techniques in 2017

Is your real estate marketing delivering results? Have you revised your marketing plan to keep pace with the rapidly changing face of the real estate industry? Perhaps you’re using the tried, tested and trusted approach to engage prospective homeowners, but still not getting the success you hoped for. Ever wonder why?

Simply put, even if you’re on the right track, you can’t just rely on the same old tricks anymore. Chances are you’re failing to implement the latest techniques and wondering what really works right now.

Given the incredible amount of competition in today’s real estate marketing world, only those willing to improvise, follow the latest trends and think out of the box succeed.

Plenty of current marketing techniques are simply useless. The faster you understand this, the more chances you’ll stand to thrive beyond your wildest dreams. If you simply hate wasting money and time experimenting with different campaigns and combinations of modern marketing techniques with little success, following certain lesser-known but proven marketing techniques seems to be the only way to make it in the real estate industry.

Real estate marketing is neither a rocket science nor a novelty. However, the following marketing techniques are known for being overlooked by even the smartest of marketers.

1. Real estate microtargeting

Today’s marketers rely heavily on microtargeting techniques to effectively handpick potential customers. For instance, you can target certain behavioral patterns through online classified ads, such as the individuals who’ve recently searched for property on sale in a specific location or used a mortgage calculator. 

That’s where microtargeting comes into play, as advertisers can then target a specific list of people: customers, former customers, friends and relatives, neighbors, and more. You can microtarget almost anyone if you’ve got the right contact details.

Here’s how you can put microtargeting to use for your real estate marketing vision:

  • Sponsor local shows and events.
  • Take advantage of press releases and other PR tools.
  • Invite follow-ups from your contacts.
  • Make the most of your referral network.
  • Remember vendor targeting holds the aces.

2. Architectural photos

While spending on a professional photographer might not seem like the right measure when it comes to low-cost listings, getting assistance from a professional architectural photographer actually can bring you plenty of benefits.  

First, your listing sketches or pictures are meant to induce what we call the first impression. An architectural photographer can easily make smaller spaces appear bigger and capture the house in a way that shows its most favorable (USP) features.

No matter how trends are changing, a picture will always paint a thousand words. By using high-definition stills of the property, you are certain to cast a spell on your potential customers. Prospects also tend to do a heavy load of comparisons. Professional, high-quality pictures will make a win-loss difference when compared to what other realtors have to offer.

Comprehensive research carried out by Point2 Homes to see how online prospects search for listings across websites syndicated or hosted by Point2 revealed that, to achieve the most favorable outcomes from your digital marketing efforts, you must post at least 20 pictures.

Not many real estate agents take the time or money to make this happen, so to reap the most from your marketing efforts, consider showing the best face of what you have.

3. Automation marketing

Shouting your message far and wide won’t necessarily bring you online success. Rather than that, outstanding results will come to life when you complement your strategic and smart decision-making with the right automation tools.  

For example, you can use an IDX landing-page builder for creating squeeze pages to capture leads through Facebook ads. Also, a drip automated messaging system can facilitate behavioral automation for sending emails, initiating phone calls and setting up different tasks in relation to lead behavior.

4. Know what works and what doesn’t

Placing a consistent and ingenious marketing campaign for all the listings is a failsafe way for a real estate marketer to generate new listings, along with advertising and selling the property they have been hired to sell. 

According to a recent economic review of real estate trends in Montreal, which includes the latest Q3 report released by the Quebec Federation of Real Estate Boards, there’s a significant surge in transactions at the real estate’s higher end: a hike of over 30 percent for properties pegged at over $500,000 and a 40 percent surge in properties worth over $700,000.

Marketing each property with the same insightfulness, regardless of its cost, is an essential part of the modern real estate marketing world. It also has more than one benefit:

  • It will inspire other agents to showcase the property to their customers.
  • It will engage more customers to your property.
  • The quality of advertising and marketing showcased will inspire potential customers to hire a realtor.

Knowing what works always comes handy. At the same time, you must be careful and identify practices that tend to fail in today’s real estate market.

What works

  • Professional rendering and property sketches in newspapers
  • Professional photography 
  • Property-specific websites
  • Print marketing
  • A greater focus on your existing clients than the leads you want
  • Internet marketing

What to avoid

  • Trying to cash in on the family of recently deceased people
  • Reaching out to canceled or expired listings prematurely
  • Disaster marketing, such as trying to prospect business in the event of a tornado, wildfire or hurricane

5. Feeding your prospects

A little pampering never goes unnoticed. Organize a small get-together, such as a Halloween bash, or take your prospects out for dinner to get to know them better and build organic relationships with them. Remember, sweet words go a long way, and it can turn out to be a cost-efficient form of marketing.

Whether you are at a conventional open house or a private one where you can invite the friends of your sellers, you can indulge in serving fine beverages and food. It will surely increase the odds of a great number of heads turning up.

 

GOODYEAR – Kilometros de historias on Behance…

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Did You Give Up?? 😐😐

[youtube https://www.youtube.com/watch?v=QJPTX8rAVps&w=640&h=360]

5 Overlooked Real Estate Marketing Techniques in 2017

Is your real estate marketing delivering results? Have you revised your marketing plan to keep pace with the rapidly changing face of the real estate industry? Perhaps you’re using the tried, tested and trusted approach to engage prospective homeowners, but still not getting the success you hoped for. Ever wonder why?

Simply put, even if you’re on the right track, you can’t just rely on the same old tricks anymore. Chances are you’re failing to implement the latest techniques and wondering what really works right now.

Given the incredible amount of competition in today’s real estate marketing world, only those willing to improvise, follow the latest trends and think out of the box succeed.

Plenty of current marketing techniques are simply useless. The faster you understand this, the more chances you’ll stand to thrive beyond your wildest dreams. If you simply hate wasting money and time experimenting with different campaigns and combinations of modern marketing techniques with little success, following certain lesser-known but proven marketing techniques seems to be the only way to make it in the real estate industry.

Real estate marketing is neither a rocket science nor a novelty. However, the following marketing techniques are known for being overlooked by even the smartest of marketers.

1. Real estate microtargeting

Today’s marketers rely heavily on microtargeting techniques to effectively handpick potential customers. For instance, you can target certain behavioral patterns through online classified ads, such as the individuals who’ve recently searched for property on sale in a specific location or used a mortgage calculator. 

That’s where microtargeting comes into play, as advertisers can then target a specific list of people: customers, former customers, friends and relatives, neighbors, and more. You can microtarget almost anyone if you’ve got the right contact details.

Here’s how you can put microtargeting to use for your real estate marketing vision:

  • Sponsor local shows and events.
  • Take advantage of press releases and other PR tools.
  • Invite follow-ups from your contacts.
  • Make the most of your referral network.
  • Remember vendor targeting holds the aces.

2. Architectural photos

While spending on a professional photographer might not seem like the right measure when it comes to low-cost listings, getting assistance from a professional architectural photographer actually can bring you plenty of benefits.  

First, your listing sketches or pictures are meant to induce what we call the first impression. An architectural photographer can easily make smaller spaces appear bigger and capture the house in a way that shows its most favorable (USP) features.

No matter how trends are changing, a picture will always paint a thousand words. By using high-definition stills of the property, you are certain to cast a spell on your potential customers. Prospects also tend to do a heavy load of comparisons. Professional, high-quality pictures will make a win-loss difference when compared to what other realtors have to offer.

Comprehensive research carried out by Point2 Homes to see how online prospects search for listings across websites syndicated or hosted by Point2 revealed that, to achieve the most favorable outcomes from your digital marketing efforts, you must post at least 20 pictures.

Not many real estate agents take the time or money to make this happen, so to reap the most from your marketing efforts, consider showing the best face of what you have.

3. Automation marketing

Shouting your message far and wide won’t necessarily bring you online success. Rather than that, outstanding results will come to life when you complement your strategic and smart decision-making with the right automation tools.  

For example, you can use an IDX landing-page builder for creating squeeze pages to capture leads through Facebook ads. Also, a drip automated messaging system can facilitate behavioral automation for sending emails, initiating phone calls and setting up different tasks in relation to lead behavior.

4. Know what works and what doesn’t

Placing a consistent and ingenious marketing campaign for all the listings is a failsafe way for a real estate marketer to generate new listings, along with advertising and selling the property they have been hired to sell. 

According to a recent economic review of real estate trends in Montreal, which includes the latest Q3 report released by the Quebec Federation of Real Estate Boards, there’s a significant surge in transactions at the real estate’s higher end: a hike of over 30 percent for properties pegged at over $500,000 and a 40 percent surge in properties worth over $700,000.

Marketing each property with the same insightfulness, regardless of its cost, is an essential part of the modern real estate marketing world. It also has more than one benefit:

  • It will inspire other agents to showcase the property to their customers.
  • It will engage more customers to your property.
  • The quality of advertising and marketing showcased will inspire potential customers to hire a realtor.

Knowing what works always comes handy. At the same time, you must be careful and identify practices that tend to fail in today’s real estate market.

What works

  • Professional rendering and property sketches in newspapers
  • Professional photography 
  • Property-specific websites
  • Print marketing
  • A greater focus on your existing clients than the leads you want
  • Internet marketing

What to avoid

  • Trying to cash in on the family of recently deceased people
  • Reaching out to canceled or expired listings prematurely
  • Disaster marketing, such as trying to prospect business in the event of a tornado, wildfire or hurricane

5. Feeding your prospects

A little pampering never goes unnoticed. Organize a small get-together, such as a Halloween bash, or take your prospects out for dinner to get to know them better and build organic relationships with them. Remember, sweet words go a long way, and it can turn out to be a cost-efficient form of marketing.

Whether you are at a conventional open house or a private one where you can invite the friends of your sellers, you can indulge in serving fine beverages and food. It will surely increase the odds of a great number of heads turning up.

 

YouTube, Vine Making Headlines for Small Businesses

50 YouTube Ideas for Beginners

Video has become a very powerful marketing avenue for businesses. And YouTube is at the forefront of that. So when the platform adds community features like it announced recently, it could provide a major boon for marketers.

And YouTube isn’t the only video platform out there for marketers. Vine was once a popular outlet for short video clips. And the once-defunct platform could be making a comeback according to a recent announcement.

You can read about these headlines and more in this week’s Small Business Trends news and information roundup.

Social Media

YouTube  Expands Community Features Allowing Businesses Greater Customer Engagement

YouTube recently announced that its “Community” feature will be available to creators with more than 10,000 subscribers. About a year ago, YouTube launched a “Community” feature that allowed the invited creators to connect with their audience in-between uploads with GIFs, text, pictures, polls and more.

Vine 2 Launch May Give New Opportunities for Marketing Your Business with Video

If you are still mourning the demise of Vine, the recent tweets from co-founder Dom Hofmann might put a smile on your face. His tweets are indicating he may be in the process of resurrecting the six second video platform — or a version of it. On November 30, Hofmann tweeted: i’m going to work on a follow-up to vine.

How Does Following Hashtags on Instragram Change Your Social Media Strategy?

You can now follow hashtags on Instagram. What exactly does that mean for the way you engage with your customers and track your social media marketing? Being able to follow hashtags is going to make it easier to identify and discover brands, images, videos, people and businesses on Instagram.

Economy

Small Businesses Add 50,000 Jobs in November

Small businesses are doing their part to contribute to record lows in unemployment and job creation. November 2017 ADP Small Business Report According to the latest ADP (NASDAQ:ADP) Employment Report for November, small businesses added 50,000 new jobs to the U.S. economy.

Only 47% of Small Business Owners Believe Tax Reform Will Help Them

Maybe it’s because lawmakers in Washington DC don’t know what will be in the final tax reform bill but only 47 percent of small business owners believe it’s going to benefit them. Paychex recently surveyed a group of small business owners to see how they feel about federal attempts to pass major tax reform legislation.

Ecommerce Sales to China Will Exceed $100 Billion by Close of 2017

Cross-border ecommerce sales into China are expected to reach more than $100 billion by the end of 2017, according to data from eMarketer. That’s a significant increase from the $78.5 billion in sales from 2016. These latest figures are part of a growing trend of importing to China, which could lead to plenty of potential opportunities for U.S. small businesses.

Employment

Tyto Care Brings  Medical Visit to You Without Taking Time Away from Your Business

A flu outbreak can bring your small business productivity to a standstill during a really important time of year. But new technology could provide ways for individuals and businesses to quickly identify illnesses and potentially avoid the spread of serious diseases.

63% of IT Pros Say They’re Underpaid, Are Your Employees Among Them?

Your small business’s IT pros probably think they’re underpaid, according to a recent study. And that could lead to them looking for other opportunities in the coming year. The 2018 IT Career Outlook report from IT network Spiceworks found that 63 percent of IT professionals believe they’re currently underpaid.

The  Pence Rule Will Not Protect Your Small Business, and Could Cause More Trouble

The rash of sexual harassment accusations across the country is raising a lot of questions. Claims are made and in a lot of cases, employers move swiftly with knee-jerk responses. Fire first, ask questions later. These claims are not limited to high-profile cases like Harvey Weinstein, Matt Lauer, Judge Roy Moore and Sen. Al Franken. Small business may face this issue as well.

This Company Went Low-Tech to Fill a Hi-Tech Job

Technology has had a major impact on the recruiting and hiring process. But one tech company is bucking the trend and going low-tech with its hiring efforts — by using a simple sandwich board. Betabrand is an online crowdfunding platform that focuses on clothing designs. Clearly, it has the resources and tech knowledge to create a job posting.

Finance

Butcher Shop Startup Discovers Crowdfunding Magic Via Intuit

What startup entrepreneur hasn’t dreamed of borrowing Cinderella’s fairy godmother or Aladdin’s genie to make their every wish come true? While they weren’t necessarily wishing for it, that’s exactly what happened to Will and Erica Messmer of Jersey City, New Jersey. Before the couple got married earlier this year, they decided to pursue their dream of entrepreneurship.

Small Business Loan Application Approvals Up Across the Board

The Biz2Credit Small Business Index for November 2017 revealed an across-the-board increase in the business loan approval rates for bank and non-bank lenders. According to the study, there were record highs with every category of lenders, showing improvements for the month.

2018 Standard Mileage Rate Goes Up, IRS Announces

The IRS has released the 2018 standard mileage rate, and it reflects a slight increase over 2017’s rate.  The Internal Revenue Service also set the standard mileage rate for medical and moving purposes. Beginning January 1, 2018, the IRS standard mileage rate for cars, vans, pickups or panel trucks will be: 54.5 cents per mile driven for business, up 1 cent from 2017.

Green Business

12 Ways to Save on Electricity During the Holiday Season

With office parties to organize and gifts to send out to employees, clients and customers, things can get hectic for businesses during the holidays, as well as expensive. With a little bit of effort and know-how, one expense businesses can cut down and make savings on is electricity.

Local Marketing

ZipSprout Connects Small Businesses to Local Sponsorship Opportunities

Marketing and SEO matchmaking platform ZipSprout is introducing a new tool in 2018. The Sprout Seeker Tool aims to help local businesses automatically find the sponsorship opportunities in their area and most relevant to their target customers.

The A to Z of Attracting Last Minute Shoppers

Are you one of those people who had your holiday shopping done in September? Good for you, but most Americans are more like me: still scrambling for those final few gifts. In 2016, last-minute holiday shoppers pushed spending to new heights, and there’s no reason to think it won’t happen again this year.

89% Percent of Women, 79% of Men Will Shop In-Store This Year, Study Says

The news about the “Retail Apocalypse” is not encouraging, but Fundera has released a new infographic that should give retailers hope. Titled “Retail’s Not Dead,” the report on which the infographic is based says 89 percent of women and 79 percent of men intend to shop in-store for their holiday gifts.

Management

LinkedIn and Spotify Team Up On a Holiday Office Party Playlist With Plenty of Bublé

You can’t have a great party without an accompanying playlist. Putting one together is an art form in some circles. And it’s likely you’ll be attending or hosting at least one holiday party in the coming weeks. Most employees are actually starting to feel something short of dread when it comes to going to these parties anymore.

Small Biz Spotlight

Spotlight: Major-Morris Law Helps Businesses Protect Intellectual Property

Businesses that have intellectual property need to prioritize protecting those items. Having an attorney that specializes in trademark and copyright issues can be a major benefit. Kimra Major-Morris, Esq. is the lawyer behind Major-Morris Law, LLC, a law firm that works with businesses on those issues.

Small Business Operations

Department of Labor Wants to Reverse Rule on Tip Sharing for Restaurant Servers

The Department of Labor recently proposed a reversal of part of its current tip regulations from the Fair Labor Standards Act. Currently, employees who make at least the federal minimum wage in regular hourly pay are ineligible to receive tips through a tip pooling system without a special tip credit.

Intuit Will Acquire Employee Time Tracking Software Tsheets for $340 million

Intuit Inc. (Nasdaq: INTU), parent company of accounting software QuickBooks and TurboTax, has signed an agreement to acquire the time tracking and employee scheduling software company Tsheets for $340 million. The acquisition will reportedly make manual time tracking a thing of the past for small businesses, the self-employed, accountants and gig workers.

New  Dialpad Free Claims to Kill the Desk Phone But May Kill Your Business Phone Bill Too

Do you have a small business with five employees or less? Well, if you do, Dialpad has released a new service called Dialpad Free which will get rid of your phone bill. The company’s slogan says “Kill the Desk Phone,” but with this new service, it is striving to do the same with the phone bill.

1 in 4 Small Businesses Believe Their Payment System Can’t Handle a Holiday Rush

The holiday rush, while full of opportunities, also comes with plenty of challenges for businesses. Processing payments can be one of those challenges if you don’t have a reliable system in place to maximize all of that extra business. This is actually a pretty big problem for small businesses.

Startup

81% of  Millennials Say Business Success Means Having a Purpose, Even if it Costs Them Money

Millennials prioritize different things than past generations have when it comes to business success. In fact, 81 percent of them think that a business needs a genuine purpose that resonates with people in order to be successful, according to a recent survey from American Express and Kantar Futures.

Technology Trends

Can Microsoft’s Whiteboard App for Windows 10 Devices Help Your Team Collaborate?

Earlier this week, Microsoft (NASDAQ: MSFT) released a preview of the new Whiteboard app that basically allows you, together with your team, to collaborate on a “digital canvas that displays drawings, images as well as hand-written notes.

Wix Code Introduces Dynamic Web Design for Business – No Tech Knowledge Required

Website building platform Wix.com Ltd. (NASDAQ: WIX) has launched Wix Code, a web development solution that allows you to extend substantially the functionality of your Wix website. With Wix Code, you can enrich your website or web application with hundreds of design and website components without needing technical knowledge or coding — all from the visual elements of the Wix Editor.

Cortana Partners with Insteon on Smart Building Tech for the Home Office

Until recently, Microsoft’s voice assistant Cortana has been limited to functions on your computer. The main rivals in the voice assistant arena can do a lot more than that, especially in your home office. Alexa can order supplies. Google can give you travel information. Microsoft (NASDAQ: MSFT) may be trying to catch up though.

Photo via Shutterstock

This article, “YouTube, Vine Making Headlines for Small Businesses” was first published on Small Business Trends

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(POLL) Is Your Company Hosting a Holiday Party This Year?

Is the office party really a thing of Christmas past?

Employees don’t look forward to the holiday office party the way they once may have. In fact, data from Randstad US found that just one-third of all employees look forward to an office party the most this time of year.

Instead, they want time away from work entirely, not to spend down time with their co-workers. You can certainly understand the need to be away from people at work for a while. You know how certain people get at the office Christmas party.

With more companies relying on remote workers, a traditional office holiday party may seem a bit foreign now. For some companies that lean heavily on remote workers, it’s next to impossible to host such a party.

However, there are some signs that the office party isn’t going away entirely. Recently, Spotify and LinkedIn combined forces to promote a Christmas music playlist to keep the parties that are happening … well, happening. And Slack just launched a Secret Santa app to put a fun spin on a classic game that many people loathe.

This week, we want to know if your company is following in this bah-humbug trend and forgoing an office holiday party. Are these surveys just capturing a bunch of Scrooges?

Let us know by answering the question below on whether or not your company is hosting a holiday party this year. Share more thoughts on this topic in the comments section below, too.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Photo via Shutterstock

This article, “(POLL) Is Your Company Hosting a Holiday Party This Year?” was first published on Small Business Trends

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The post Internet Marketing Jobs Canada appeared first on Newline Marketing.

10 Habits Of Millionaires | Success Habits That Will Make You Rich

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