Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


internet marketing party

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”.
Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.
International marketing is the export, franchising, joint venture or full direct entry of an organization’s product or services into another country. This can be achieved by exporting a company’s product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required – international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company’s value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope.
A firm does not need to export or enter all world markets to be considered an international marketer. According to American Marketing Association (AMA) “International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisations goals”.

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internet marketing party

Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer. It is also the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmer, producer and the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro- and food processing, distribution, advertising and sale. Effectively, the term encompasses the entire range of supply chain operations. However, it’s key function is to help direct these services, by providing competent and able market information, thereby linking the other operations into an integrated service with targeted outcomes.

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The essential guide to writing click-worthy subject lines

Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject lines strong enough to stand out? Remove the guesswork with Subject Lines 101, our free white paper that explains how to create compelling subject lines every time.

This white paper is packed with best practices, ready-to-use tips and clear examples to help you cut through the clutter and command readers’ attention.

Tons of tips to get more clicks

You’ll find everything you need to know to write irresistible subject lines, including:

  • When and how to use emojis to boost open rates
  • 15 mistakes to avoid at all costs
  • The ideal length of a top-performing subject line
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  • Easy ways to revitalize tired subject lines with just a few tweaks
  • Ways to avoid spam filters
  • Creative ideas for seasonal subject lines
  • Tricks of the trade from email professionals

With all this information at your fingertips, you’ll be writing powerful subject lines in no time. Start your smart subject line strategies in Subject Lines 101 and watch your open rates soar. Download the free white paper today.

Join 140,000 small business owners

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© 2018, Bella Girardi. All rights reserved.

The post The essential guide to writing click-worthy subject lines appeared first on Vertical Response Blog.

Why Entrepreneurs Cannot Ignore Their Company’s Brand


“Our brand is strong”

“Brand equity”

“Our brand is admired around the world”

These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company.

But your brand may be the most valuable asset your company has. It’s also the most fragile.

Here’s why a brand is so important, what can happen when a brand is damaged, and how to create a great brand.

What is a Brand?

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

A company brand is an intangible asset because it is not a physical object. This is opposed to a tangible asset, such as your company office and company equipment.

And while it is not a physical asset that you can look at or hold onto or assign value to, it is perhaps the most valuable and fragile piece your company owns. One mistake or PR blunder and your brand, and thus your company, will be damaged.

Why is a Brand Important?

A brand is what people think of when they think about your company. If you’re in the airline business, you want your brand to be known for reliability and quality. You don’t want to have a customer service disaster like United Airlines had, which meant significant damage to their brand.

Brands are built overtime, but can be damaged very quickly and result in a significant loss of sales. Public companies routinely place maintaining their brand reputation as a risk factor in annual reports. This means that your company, no matter how small, cannot ignore your brand.

Brands are not built overnight. Instead, they are built up over years and can be destroyed in days.

What Happens When a Brand is Damaged?

To further understand the impacts that a brand has on a company, let’s look at what happens when a brand is damaged, using a few examples we all know.


If you asked a person in spring 2015 what they thought of Chipotle, they’d probably tell you they served delicious burritos. The food was quality and the prices were reasonable. And shortly after telling you that, they’d go to Chipotle and order one of those delicious burritos.

Ask that same person in 2016 and they’d tell you that it would be risky eating at Chipotle and there are probably some better Mexican food options nearby.

The difference?

The e coli and norovirus outbreak at Chipotle restaurants. This outbreak resulted in significant damage to the brand (could anyone say their food is quality?) and declining sales. Just look at what happened to the company’s value after this outbreak:

Chipotle stock price value leading up to the outbreak and the aftermath

This is what can happen if your brand is damaged. Your company value can be cut in half. And if you’re a startup, you could be put out of business if you lose customers and investors trust.

Today, Chipotle is still recovering from the damage their brand took from the food safety issues. As I stated, building a quality brand takes years, but can be damaged in days. That’s what happened to Chipotle, and they’re still working to restore their brand to what it once was. It will only take time and a long string of no food-borne issues.


Similar to Chipotle, Equifax had another safety issues. Except this time it wasn’t about food safety, it was about information safety.

Because of poor security measures, Equifax was hacked and left the extremely private information of hundreds of millions of US customers vulnerable to cybercriminals.

After the hack was announced, there were more bad headlines about how poor the security measures were at Equifax:

Equifax has taken steps to restore public trust and rebuild their brand, but they’ll have a long way to go before anyone can trust them again.

Today, would you use Equifax for any of their services? Probably not, as you couldn’t trust that they’d do a good job or keep your data safe.


Remember Yahoo? Some of you may still use it. Personally I haven’t used Yahoo in a number a years because their competitors offer a better product.

Yahoo used to have a strong brand. The classic shade of purple, the yodel, the beautiful design, and the array of features that came with the Yahoo brand.

But that was early to mid 2000s. Over the last few years, Yahoo has suffered a decline. The board hired Google executive Marissa Mayer, and while she gave a valiant effort to rebuild the empire, she ultimately came in too late for it to be saved.

Yahoo was acquired by Verizon and while it is still around today, it’s nowhere near its peak.

So what happened?

Hacking, malware attacks, privacy concerns, increasing criticism, and a product that didn’t keep up with competitors or the times has led to Yahoo’s downfall.

And while Yahoo is still one of the most visited websites, their brand has been damaged and will likely never recover.


Travis Kalanick created an innovative new service that changed the world. Uber made it possible for anyone in an urban area with a smartphone to be picked up with the touch a button. It took over, growing to billions of dollars in annual revenue in only a few years.

Then came a PR nightmare.

He was caught on camera telling a driver to take responsibility and boasts that a tough culture is needed to win.

Then the influential New York Times did a feature piece that didn’t shed the best light on him. And another piece was published that reported that Kalanick had knowledge of Uber’s sexual harassment problem but didn’t do anything about it.

Apple CEO reportedly threatened to kick Uber off the App Store because it violated Apple’s privacy standards.

Kalanick wasn’t always well behaved, but he was a tremendously talented entrepreneur. But by the time he grew Uber and the brand, the Board decided it was time for Kalanick to go and Kalanick submitted his resignation.

Today, Uber has a new CEO. He’s got a big job to do in rebuilding trust in the brand, but has a strong company behind it.

KISSmetrics Lawsuit

I’ve experience one of my companies brand’s being damaged. The company I cofounded, KISSmetrics, took a hit to our brand when we were sued. It resulted in significant damage to our brand at the time, and it still lingers today.

The lesson here is that your brand is the most valuable asset. It needs to be built up and protected. A good brand can take your company a long way.

Now, let’s look at companies with strong brands and what we can learn from them.

Creating a Brand

Brand building is an important step in starting a business. People that are looking at your new business need to know what your company stands for.

Know What You Stand For

This is the most important step. Great companies have brands that stand for something. Here are some examples:

  • Zappos stands for customer service
  • Virgin Airlines stood for an airline experience that was fun, not stressful
  • Whole Foods stands for healthy, organically grown food
  • Patagonia stands for environmentally friendly outdoor clothing
  • Firefox stands for being the privacy browser.

You have to know what your brand will stand for. “Selling quality food” isn’t a stance. Any company can say they sell quality food.

“Selling the highest-quality organic and natural food” is a stance because you know what you’re getting when you go that store. You can’t buy Skittles and Coke when you visit this store. You can buy organic food there. People now know what you stand for, and will visit your store when they’re seeking those items.

A lot of companies will say they build world-class products. Many of those companies also have dozens of products. The simple reality is that you can’t be world-class at 12 different things. You need to know what you’re willing to be bad at.

In this video, Scott Belsky discusses why companies have to be willing to be bad at certain things in order to exceed in others. I’d recommend setting some time aside to watch this.

[vimeo 92560627 w=100 h=100]

There will have to be tradeoffs. If you have great customer service, you may have to have higher prices to maintain your margins.

Just look at a company like Apple. Consumers know that Apple products are quality. There aren’t a lot of bugs, it’s well-built, and their products generally last for years. Any bad news about their product quality is going to significantly affect their brand. That’s why they go a long way to protect it.

So when the issue came out about the battery usage on older iPhones, Apple had to go to great lengths to win consumer trust back. They wrote a message to customers and offered a battery replacement for only $29, a $50 reduction in price. This means that Apple will make less money, but consumers ran to Apple stores to get their batteries replaced.

The takeaway here is simple – if you screwed up, admit it to customers (even if it was a misunderstanding). Then offer a discount or something else to win their trust back. For 8/10 customers, this will work great. The other 2/10 will never be pleased.

Make your brand something memorable that stands out in a crowded market.

So when you know what you stand for, you can then effectively message this to consumers.

Messaging Your Brand

You know what you stand for, now it’s time to make sure customers know.

Remember this viral video?


Believe it or not, this is actually a video promoting a brand.

The video features Trent Kimball from Texas Armoring, a company that builds armored vehicles. If you were looking for an armored vehicle (chances are you aren’t, but stay with me) then it would be difficult to not buy something from this company. It’s the owner of the company literally standing behind his protect while three gunshots are fired.

This is Kimball doing his best to message his company’s brand. While you don’t have to go to similar lengths, you should do all you can to make your brand message stand out and be memorable for people.

Let’s look at a couple other examples of how companies message their brand.


Spotify’s message is simple. They can message the “Music for everyone” because their music catalog has something for everyone. No matter who you are, you know that Spotify will have music for you to enjoy.


Lifelock wants you to connect two terms – data breach and Lifelock. When you hear about a data breach, think of Lifelock. They are the protection against any breach on your data.

Where to Message Your Brand

Many B2C companies message their brand through their website and advertisements. It’s also common to use social media to message your brand to followers.

Just look at the social media followings of companies like Skittles, Wendy’s, GoPro, Denny’s, and many more. In many cases, most people wouldn’t even know much about these brands if they didn’t follow them on social media. These companies aren’t just tweeting and sharing promotions, they’re showing their brand personality.

Taco Bell is perhaps the one we all know about. When you think of Taco Bell, you think of a fun place to grab a quick bite to eat. And their social media supports this brand message.

Now, let’s get into the last step of brand building. This is perhaps the most important step because if you ignore it, you’ll lose public trust and your company will have big hurdles to overcome.

Create the Products and Services That Build Your Brand

Some entrepreneurs will tell you that a brand is overrated. Just create your product and customers will create your brand.

You are what they say you are and there’s nothing you can do about it but change your business. Once you change your message, then eventually customers will change what they say about you.

This is all true to some extent. The issue I have is that it’s a passive mentality. It means that you’re not doing all you can to message your brand.

You need to message your brand and build the products and services that support that brand message. Think of Whole Foods. We all know them as an organic grocer. Can you imagine if you went into one of their stores and saw Pepsi and Mike and Ikes for sale? The brand would be tarnished for you. Their loyal customers would be furious.

This is why your business must support your brand. Once you do that, and message your brand effectively, your brand will become a fixture for consumers. They’ll know what your company is about. Warren Buffett says it best:

“Your premium brand had better be delivering something special, or it’s not going to get the business.”

In this video, I’ll go deeper into explaining not just why you need to build a brand, but also how to measure your brand using a simple tool from Google.



Entrepreneurs and managers frequently think of branding as unnecessary and a waste of time.

But when you have a company, you’ll have a brand attached to that company. It’s what consumers will think of when they think of your brand.

Brands are fragile. One minor slip up can damage your brand, which is why good PR skills are necessary. The good news is that a good brand will last forever.

As an entrepreneur, how have you been building your brand?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.

internet marketing video presentation software

Content-control software is software made to limit or control this content a audience is authorised to gain access to, specially when utilised to limit material delivered online via the net, e-mail, or other means. Content-control software can determine what content will be accessible or be clogged.
Such limitations can be employed at various levels: a administration can try to apply them countrywide (see Internet censorship), or they can, for example, be employed by an ISP to its clients, by an company to its employees, by a university to its students, by the catalogue to its guests, by a father or mother to a child’s computer, or by a person user to his / her own computer.
The purpose is often to avoid usage of content that your computer’s owner(s) or other regulators may consider objectionable. When enforced with no consent of an individual, content control can be characterised as a kind of internet censorship. Some content-control software includes time control functions that empowers parents to create the quantity of time that child may spend being able to access the web or doing offers or other computer activities.
In a few countries, such software is ubiquitous. In Cuba, if the computer customer at a government-controlled Internet cafe types certain words, the term processor or web browser is automatically sealed, and a “state security” caution is given.

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internet marketing statistics

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.

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internet marketing statistics

Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.
A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation.

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In-N-Out managers make $160,000 per year, reports show

When thinking of six-figure salaries, flipping burgers may not come to mind. But In-N-Out, the cult favorite fast food chain, sees its store managers earning over $160,000 on average, the company told the California Sun. “In-N-Out is just eons above …

Why Your Friend with a Creative Job Isn’t the Village Idiot

It happened again. You were out to dinner with your Writer Friend, and the waiter came over to see if you needed anything. This led to a short, friendly conversation with him, and as he walked away your meal companion apologized for reaching into her purse to get her phone. She opened her Notes application
Read More…

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5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.

Please visit Marketing Land for the full article.

Your mobile website optimization guide (or, how to stop frustrating your mobile users)

One lazy Sunday evening, I decided to order Thai delivery for dinner. It was a Green-Curry-and-Crispy-Wonton kind of night. A…Read blog postabout:Your mobile website optimization guide (or, how to stop frustrating your mobile users)

The post Your mobile website optimization guide (or, how to stop frustrating your mobile users) appeared first on WiderFunnel Conversion Optimization.

Tried and tested #Marketing strategies to help you use your current customers to gain new ones

But how can you leverage your existing customers to win new fans online and in the real world … to inform and inspire start-ups and small businesses on funding and marketing. They explain how, with the right approach, and a solid understanding of …

Prince Estate Declares Victory in Battle Over Unreleased Music

Prince Estate We Win War Over Unreleased Tunes … Boxill’s Gone Ghost 1/29/2018 9:45 AM PST EXCLUSIVE Prince‘s estate says it’s won a legal battle with the producer who’s fighting …

The post Prince Estate Declares Victory in Battle Over Unreleased Music appeared first on Newline Marketing.

The Ultimate Guide to Generation Z Marketing

Businesses need to look toward the future to survive and thrive.

I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers.

But it’s time to shift your focus to a younger generation.

The term Generation Z describes people born after Millennials.

They may also be referred to as:

  • Post-Millennials
  • Homeland Generation
  • iGeneration

Although there isn’t an exact date range, it typically refers to anyone born after the mid to late 1990s.

That means the oldest members of this generation are in college or just graduating.

The reason why this information is so important is because they are starting to enter the workforce.

With a steady annual salary, Gen Z will now have more buying power.

Extra money in their pockets means marketing experts need to target this group.

There’s a big opportunity here for increased and sustainable growth for your company, regardless of the industry.

That’s why Generation Z marketing made my list of the top marketing trends for 2018.

If you’ve never targeted Gen Z before and you’re not sure how to get started, I can help you out.

I’ve used research-backed data to identify some of the top characteristics and habits of this generation.

I’ll also explain in detail how you can use this information to your advantage as a marketer.

Here’s what you need to know.

Understand the key differences between Generation Z and Millennials

First, you need to be able to distinguish the difference between Gen Z and Millennials.

While on the surface these two groups may have some similarities, they needed to be targeted differently from a marketing perspective.

For example, look at how much younger an average Gen Z person was when they got their first smartphone compared to Millennials:

image3 2

It’s no secret that our world is trending in a mobile direction. Marketers need to accommodate the needs of mobile users.

But Gen Z are the first group to have a smartphone throughout their entire teenage years.

This means they are reliant on these devices more than anyone else, including Millennials.

Generation Z are impatient, and their attention span reflects this.

The average attention span of a Millennial is 12 seconds, but it’s only 8 seconds for Gen Z.

That’s why they use more digital platforms simultaneously.

Millennials typically use three screens at the same time, while generation Z bounces between five screens at the same time.

Gen Z also doesn’t care about customer loyalty programs the same way Millennials do.

I’ll go into greater detail about this concept later on.

Generation Z also embraces influencer marketing more than Millennials do:

image1 2

Their engagement with YouTube creators shows how much they value the opinions of regular people as opposed to celebrities.

Your company may want to consider working with more micro-influencers on social media to promote your brand.

Learn how to market your business on Snapchat

If you want to target Gen Z, you can’t afford to ignore Snapchat anymore.

About 71% of Gen Z use Snapchat on a daily basis.

Furthermore, 51% of this group use it about 11 times per day.

Take a look at some of the top companies that promote sponsored content on Snapchat’s discover page:

image6 2

I’m sure you recognize these logos.

The fact that these major companies have already identified and adapted to this trend should show you how the market has shifted to this platform.

You can use Snapchat for brand exposure.

As we saw earlier, Gen Z don’t have a long attention span.

Just seeing your company’s logo could be enough to remind them of your brand.

In addition to using sponsored ads, your company should also have an account.

Add pictures and videos to your story on a daily basis.

Here’s an example.

Sour Patch Kids came up with a Snapchat campaign after partnering with Logan Paul, a YouTube personality.

The campaign delivered:

  • 120,000 new followers
  • 26,000 screenshots
  • 583,000 impressions on the first day
  • 6.8 million impressions for the last story of the week

Once you gain those initial followers, continue to promote your brand using Snapchat as a platform.

Use Instagram stories

One of the reasons why Instagram stories are so popular is because of their similarity to Snapchat.

Instagram realized how successful the idea of “disappearing content” was and added it to their platform.

You can add photos and videos to your Instagram story, and they will disappear after 24 hours.

In less than two years, Instagram stories have blown Snapchat out of the water:

image7 2

Use your Instagram story to share exclusive content with your followers.

Even if you’re not posting a picture or video on your Instagram profile each day, you should at least be utilizing your story.

As I said earlier, Gen Z love micro-influencers.

Try to get those influencers to take over your account.

Alternatively, you can ask them to promote your brand on their personal stories.

Take your followers behind the scenes of your daily operations.

Showcase your production facilities, and introduce your staff.

This connects with people and shows them the human side of your company.

The marketing opportunities are endless with Instagram stories.

You just need to get creative and think outside the box to gain exposure.

Encourage entrepreneurship

Part of being a great marketer means you need to understand how your target audience thinks.

Generation Z have an entrepreneurial spirit.

In fact, 72% of teens in the United States say they want to start their own business one day.

If this group follows through with their goals, it will drastically change the future of our country’s workforce.

That’s because 61% of this group want to start a business directly out of college.

But Gen Z don’t value education as much as other generations do.

Only 64% of Generation Z plan to pursue a college degree compared to 71% of Millennials—a seven-percent difference.

It’s possible they don’t think they need college education to be successful.

This might be based on the rising cost of college tuition.

image10 1

These numbers are rising higher than the country’s inflation rate.

The high costs could have an impact on Gen Z’s attitude towards higher education.

But with so many resources available on the Internet, Gen Z feel like they don’t need college to be successful or start their own business.

What does this mean for your company?

Try to come up with clever ways to engage those entrepreneurial minds.

Consider partnering with successful entrepreneurs who didn’t go to college as brand ambassadors for your company.

You could also try to create a value proposition that speaks to young entrepreneurs.

Generation Z has an influence on purchases their parents make

Market products and services to Generation Z even if they are not consumed by teens.

Here’s a graph to show you what I mean:

image4 2

Most marketers wouldn’t think to pitch a family vacation, cell phone, or car to an 11-year-old.

But research shows that Generation Z has an influence on household purchases.

This generation is resourceful.

They may be more likely to research products and read reviews than their parents.

Just because they may not have the personal funds or resources to buy home furnishings or a plane ticket doesn’t mean your company can’t target these kids.

Their opinions may be the deciding factor between a purchase from your company or your competitor.

Facebook shouldn’t be your top priority

Facebook always tends to be the king in terms of social media marketing platforms.

But Generation Z don’t feel the same way about Facebook as other generations.

In fact, Facebook lost over 25% of users between the ages of 13 and 17 on their platform over a three-year stretch.

image9 1

Don’t get me wrong.

I’m not saying you need to abandon your Facebook marketing strategy.

As you can see from this graph, the growth rate is rising for every other age group.

There’s still a ton of users out there for you.

But with that said, this shouldn’t be your primary strategy if you’re targeting just Generation Z.

Campaigns solely designed for Gen Z should be used on other social media platforms such as Snapchat, Instagram, and YouTube.

Generation Z want to make a positive impact on the world

Your company needs to be conscious of the environment, planet, and society.

According to a recent study, 60% of Gen Z want to positively change the future of our world.

Only 39% of Millennials feel the same way.

Furthermore, about 25% of teens today are already involved in volunteer work.

This is great news for the future of our world.

It seems like every time you turn on the TV or read the paper, all you hear is negative stories.

But Gen Z want to make a difference:

image5 2

Take a look at these numbers.

To stay engaged with this group, your company needs to do its part as well.

Talk about any positive impact you are making in the community.

Are you working with charities?

Do your employees volunteer?

Come up with a mission that contributes to the greater good of the society.

Embrace it.

TOMS Shoes is a great example of this marketing strategy.

For every pair of shoes bought on their website, TOMS donates a pair of shoes to a child in need.

It’s a powerful campaign that speaks to generations who care about the future of our world.

Quality is more important than brand loyalty

Does this sound like your current marketing strategy?

Acquire new customers for as cheap as possible and retain them through customer loyalty programs.

It’s not a bad idea, and it’s probably been working for a while.

Once a customer becomes loyal to your brand, they’ll continue to support you for years to come.

They may start buying different product lines within your company, spend more money with each purchase, and even be willing to pay for more expensive products.

But you may not have as much luck with this strategy if you’re targeting Generation Z.

Look at how Gen Z view brand loyalty compared to Millennials:

image2 2

This means you may have to put more effort into your current retention strategies for Gen Z.

Find ways to make them loyal.

There’s another way to interpret this information.

You could save your marketing dollars and not dump money on loyalty reward programs for Gen Z.

This decision is totally up to you.

It depends on your current retention and acquisition rates.

One of the best ways to retain Gen Z customers is through meaningful interactions.

A recent study showed that 44% of Gen Z are interested in contributing ideas to products and designs for their favorite brands.

Take advantage of this.

Use surveys, interviews, and focus groups with your customers to come up with new ideas.

If your customers contributed to the design, they are more likely to feel a connection with your brand and stay loyal.

Another statistic of interest is that 61% of Generation Z consumers are drawn to new brands.

Startup companies need to start targeting this generation right away in an effort to build brand loyalty.

Upload content to your YouTube channel

Generation Z love YouTube.

I discussed this earlier when I talked about micro-influencers.

I also showed you the success that Sour Patch Kids had using a YouTube creator in one of their marketing campaigns.

On average, Gen Z watch two to four hours of YouTube content each day.

They enjoy this much more than cable TV, which only accounts for about 30 minutes of their daily video consumption.

So if you’re relying on TV commercials to reach Gen Z, you’re wasting your money.

Instead, you need to increase your YouTube presence.

I love using YouTube as a promotional channel because it’s so easy to repurpose those videos.

It’s easy to add YouTube videos to your website or emails and incorporate them into your overall content marketing strategy.

Focus on their love of video games

Sixty-six percent of kids between the ages of 6 and 11 say that gaming is their primary source of entertainment.

Furthermore, Gen Z own more video game systems than every other generation.

image8 1

But your company doesn’t make video games.

You may not even be in the technology or entertainment industry.

What does this mean for you?

Get creative.

That’s the fun part of marketing.

Come up with clever ways to use this information to your advantage.

For example, you could try to use product placement in video games.

You could also partner with specific games or gaming systems.

Sponsor an event or release of a new game.

If you sell certain electronics, advertise them for video game usage.

Things like microphones, headsets, routers, Wi-Fi extenders are all important to young gamers.


Right now, Generation Z are still an untapped market.

While companies have started targeting this group, there is still a huge opportunity for your brand to get a piece of the action.

You just need to understand how this new generation behaves, thinks, and consumes.

Don’t approach them the same way you have Millennials. As we saw, these two groups are different.

Use Snapchat and Instagram story to promote your brand.

Recognize that Generation Z value entrepreneurship and want to have a positive impact on the world.

They even have an influence over purchases made by their parents.

Gen Z are less active on Facebook, and they care about the quality of interactions with companies more than brand loyalty.

They love watching content on YouTube and playing video games.

If you follow this guide, your company can benefit from a new income stream.

What marketing platforms are you using to target Generation Z?

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Call tracking software records information about incoming telephone calls, and in some regions even the conversation. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.
Call tracking may record:
The digital marketing source of the call (Pay per click, Organic search, referral traffic etc)
What number has called
The geographical location of a caller, if available
The time distribution of incoming calls
Recording of the phone call
This information can be used to generate reports such as, amongst others:
Caller names and addresses (if a database relating numbers to names and addresses is available)
Postal code summary

Missed calls
Call summaries (e.g., hourly, daily)
Details of repeat and unique callers
Analysis of frequency of calls by city and area code, if available
An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after.
Call tracking is available for all types of incoming PSTN and VoIP telephone lines.

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Babylon 5’s use of the Internet began in 1991 with the creator of the series, J. Michael Straczynski, who participated in a number of Internet venues to discuss elements of his work with his fans, including the Usenet newsgroup, where he continued to communicate as late as March 2007. This flow of information and feedback had a substantial impact on Babylon 5, as well as Straczynski’s other shows and his fan base. This interaction pre-dated the coining of the term “blog”, but is functionally similar.

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internet marketing agency dallas

Online advertising, also known as online marketing or Advertising on the internet or web advertising, is a kind of advertising which uses the web to provide promotional marketing text messages to consumers. Consumers view internet marketing as an unwanted distraction with few benefits and also have increasingly considered advertisement blocking for a number of reasons.
It includes e-mail marketing, search engine marketing techniques (SEM), social media, various kinds of screen advertising (including web banner advertising), and mobile advertising. Like other advertising marketing, internet marketing frequently requires both a publisher, who combines adverts into its online content, and an marketer, who supplies the advertising to be exhibited on the publisher’s content. Other potential individuals include advertising businesses who help make and place the advertisement copy, an advertising server which technologically gives the advertising and tracks figures, and advertising affiliate marketers who do self-employed promotional work with the advertiser.
In 2011, Advertising on the internet revenues in america surpassed those of cable television tv and practically exceeded those of broadcast television set. In 2013, Advertising on the internet revenues in america totaled $42.8 billion, a 17% increase above the $36.57 billion in income in 2012. U.S. internet advertising income strike a historic most of $20.1 billion for the first 1 / 2 of 2013, up 18% in the same period in 2012. Internet marketing is trusted across almost all industry industries.
Many common internet marketing practices are questionable and increasingly at the mercy of regulation. Online advertisement revenues may well not effectively replace other web publishers’ income channels. Declining ad earnings has led some web publishers to cover up their content behind paywalls.

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Perrier Vintage Advertising Poster…

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