valley of the dolls pill popping beauty nails manicure editorial shoot jewelry 7…

valley of the dolls pill popping beauty nails manicure editorial shoot jewelry 7…

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

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Make Money from Home Easy

Make Money from Home Easy http://www.fergalsimshow.com/WAforFREE source

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4 Tips for Managing Cash Flow in a Seasonal Business

Large swings in revenue leaves you open to mismanagement.

How To Earn Easy & Creative Way Make Money Students|Slogan Slingers | Freelancing | Bangla Tutorial

In This Video I have Try To Explain . How To Earn Money in Easy & Crative Way to Make Make Money Online For Students By |Slogan Slingers | Freelancing …

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Marketing to the Ultra-Wealthy: Leave the Generics Aisle for Your Luxury Brand

It may seem like an obvious statement: Effective marketing should not consist of a broad one-size-fits-all approach, since each brand has its own unique value proposition to current and prospective customers.  

However, with the advent of massive distribution and marketing scale through ad technology platforms like Facebook, Twitter and Google, many brands get lulled into marketing via the exact same methods and channels that virtually every other company does. Replicating only what has worked for others, without giving constant thought to your unique ability to engage and delight customers, causes a brand to miss many creative opportunities to reach new business customers and resonate with them outside of the commonplace channels.

For those working to reach the small but powerful luxury market, it becomes even more imperative to take a strategic approach to brand building and awareness, as consumers interested in very high-end products and experiences are not easy to find using traditional mass platforms. As the world’s population of ultrahigh net worth individuals (UHNWI) increases at significant year-over-year rates, there is more reason than ever for global luxury lifestyle brands to pursue a thoughtful and selective marketing strategy.

Ultra-wealthy purchasing power increasing

A recent World Wealth Report by Capgemini found that the number of UHNWI has increased significantly across the globe, with North America, Europe and the Asia-Pacific setting new UHNWI population and wealth records. In 2025, it is estimated that global UHNWI wealth will exceed $100 trillion, giving this niche market previously unseen purchasing power. Several nations in both developed and developing regions in Asia and Europe have booming wealth sectors that have grown 10 to 20 percent from last year.

While many ultra-wealthy individuals are still interested in the classic luxury purchases that we typically associate with affluence (fine art, jewelry, wine, sports vehicles, luxury travel, etc.), there is a growing market opportunity for a “new” luxury of artisanal and curated products that reinforce an individual’s meaning of an affluent and empowered lifestyle.

Supporting a new venture that has a clear positive societal impact is also an increasing practice among those with the most spending power. For that reason, many UHNWI are seeking to expand their global network, identifying new products and trends that more precisely match their lifestyle.

The importance of trust for UHNWI

As the brand or entrepreneur, you must first consider that the ultra-wealthy are often targets for businesses trying to solicit interest for products and services that have no benefit to their lifestyle or interests, simply because they have wealth. This is why trust is so crucial within the luxury market. Brand and business leaders must establish clean, sophisticated brand attributes and communication to attract the ultra-wealthy as a customer base.

One way to build this trust is by utilizing networking ventures focused on engagement and relationship building. There is no denying that LinkedIn, for example, is a critical networking tool, but only when used correctly. We all know how many daily requests we get from people trying to connect, only to disappear or spam us after we click that accept button. Affluent consumers are not looking to simply add as many contacts as possible; they require discretion and a high level of trust with businesses and individuals that understand and appreciate their niche interests.

For the affluent market, creating an exclusive and valued experience is also critical. The power of supplementing online interaction with in-person networking events is immense, especially if your product or service has an experiential component that can be shared. Those interested in a luxury lifestyle want to be able to see how your brand fits in their everyday life. Can they imagine their friends enjoying a weekend ride in this boat or vehicle? Does drinking this craft microbrew under the summer sun evoke tales of camaraderie and adventure? Do your member concierge services deliver exactly the things they are looking for in their busy lives?

The effort to bring together like-minded individuals as a network unto themselves also builds trust between the potential consumer and your brand. By hosting an event that provides high-end hospitality and the opportunity to meet fascinating new people, you provide your selective audience with long-lasting benefits and connections that will live far beyond that extraordinary bottle of wine.

Thought leadership in the right places

Affluent consumers are typically not searching on Facebook or scrolling through LinkedIn in hopes of finding a good product or service provider.  But such digital marketing outreach is still extremely worthwhile, which has led to the current complex ecosystem of social networks.

When searching for your ideal platform, try to share your business benefits and insights in a strategic and nuanced way. Use tailored outlets that affluent consumers trust and offer desirable connection experiences. Join social discovery networks and sites directly targeted to the ultra-wealthy or similar niche audiences, and work to get your message across in engaging and sophisticated ways that you know your potential clientele values.

Reaching the affluent where they feel most comfortable – among those who share their personal and professional goals – will make your brand stand out from the countless others trying to approach luxury lifestyle consumers by strolling down the generics aisle.

 

Did You Give Up?? 😐😐

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Debunking the Myths of Starting a Business Later in Life

According to The Kauffman Foundation’s 2017 State of Entrepreneurship Address, among the biggest megatrends reshaping entrepreneurship in America are new demographics. The report states that the population of the United States is increasingly older. By 2050, three out of every 10 U.S. adults will be past retirement age.

Well before 2050 arrives, entrepreneurs of a certain age are already on track to start a small business. Instead of staying in the corporate world or trying to get back in after a lengthy absence, middle-aged ‘treps and boomers that opt for entrepreneurship can pursue their dreams and be their own boss.

However, even the most experienced 50-something might feel nervous about the challenges of starting a business in today’s modern landscape. Keep calm and don’t be afraid to get started. Below I debunk the four biggest myths surrounding boomer entrepreneurs starting a small business later in life.

“I’m too old.”

Age is nothing but a number – remember that idiom? It still rings true in today’s entrepreneurial landscape. While it may feel like every successful entrepreneur is a twenty-something with an app, the truth is ‘treps starting businesses in their 40s and 50s (especially women) are a fast-growing group.

If you’re passionate about a product or have a great vision for a service, don’t let your age hold you back from getting started. You may not be able to pull all-nighters like you did when you were younger, but age has brought with it plenty of opportunities and wisdom. At this stage in the game, you have years of valuable experience in your field, contacts to network with and creativity to share backed with strategic plans to make the dream business a sustainable reality.

“It’s too risky to start a business.”

That one’s all truth and no myth – entrepreneurship requires putting in time, energy and hard work to reach your goals. And even then, there is no guarantee of success. Taking risks is what being an entrepreneur is all about, but the good news is that when you get started later in the game, you can afford to be more cautious with your approach.

If you think your startup may take time to catch on with your target audience, consider working a side hustle for extra income. You may also consider investing in a franchise in an industry you have plenty of experience in and run the business under an already established brand. If you’re confident about the future of the business you want to start, incorporate or form an LLC. This gives you liability protection to keep your personal and professional assets separate, ensuring you won’t risk losing your belongings if the business goes under.

“I don’t know where to find capital.”

Many older entrepreneurs face fewer financial obstacles funding a small business than young entrepreneurs. Established credit, a nest egg in savings and dipping into 401(k) plans may all serve as capital to help grow a business. However, not everyone is in the position to put their life savings on the line for a startup – and not knowing where to find money can stop the business before it gets started. Take care when investing in your new startup, survey all financial options available, and consider your personal finances too, as they ultimately factor into finding capital.

 

Editor’s Note: Looking for financing for your business? We can help. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

“I can’t handle it – this business is too much work.”

Feeling rusty when it comes to wearing lots of hats at once, especially ones you may be unfamiliar with like digital marketing or social media? That’s okay! Older entrepreneurs understand their strengths and weaknesses. If there are weak spots, hire a team that understands those areas backward and forward. One aspect of business that will never be a myth? Working alongside smart, talented people, from mentors to employees to partners who will help strengthen and grow your brand.

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Don't Underestimate the Power Social Media Communication Has on Your Credibility

Communicating with consistency is key to earning and maintaining credibility. Whether you are an executive officer or individual contributor, how you communicate affects how others perceive you and determines whether or not they’ll act upon what you have to say.

Many professionals recognize face-to-face, virtual, phone and email communication skills are vital to their influence and credibility; however, many fail to acknowledge social media as having the same power to influence their reputation.

While social media is not a new concept, it has only been used as a source of mainstream communication for about a decade, leaving the rules of engagement loosely defined. Companies still struggle to define guidelines for employee engagement and use both in and out of the office. While many believe that social media creates a secondary identity, too often professionals find their reputation compromised after airing private details, opinions and experiences.

The question becomes how can professionals maintain a strong reputation, earn credibility and still participate in social media? The answer: Apply the same rules of face-to-face conversations to online communications.

1. Listen for intent.  

Before responding to an online call for engagement, understand first what the communicator is attempting to say. If you aren’t certain, don’t answer. Instead, ask for clarity or move the conversation into a private forum where clarification can be provided without causing further confusion. Since aspects of nonverbal communication are missing from online conversations, it’s essential to understand, without doubt, the words and purpose of a message.

2. Choose words wisely.

Because body language, tone, and vocal inflections are absent online, words are left vulnerable and open to interpretation. Too often, people post, only to find themselves the victim of an attack or backlash because the words they chose were misconstrued or misunderstood.

To be certain your message is one you want your readers to hear, draft your post and review it. Ensure the words you’ve chosen are kind and complimentary, positively acknowledging others or a situation. Avoid posts that are derogatory or insulting in nature. Even a lighthearted jest can be offensive when misinterpreted by an online audience. It’s best to remain professional and courteous in all posts and responses.

3. Be clear, concise and correct.

To avoid confusing your readers, ensure your message isn’t ambiguous but rather clear and concise. Avoid using industry jargon, acronyms, and language in your social media posts that aren’t easily understood by everyone you’re connected with. Each post should be relevant, interesting and/or educational.

Avoid vocabulary that can overshadow your message and confuse your audience. Ensure comments are factual, and don’t share information that can be questioned for accuracy. Statistics, polls and surveys can be easily misconstrued, so don’t leave them to chance. If you’re going to share support information, ensure it’s factual and easily corroborated.

4. Avoid drama and derailing topics.

Passive/aggressive posts, politics, controversial opinions, anger, and disagreements are certain to cause unnecessary drama and will sabotage your attempts to connect. Any type of criticism or commentary on a sensitive subject can possibly offend your reader. Not only are you likely to alienate a portion of your audience, you’ll unwittingly become the source of gossip, drama and unnecessary conjecture.

Save these types of conversations for face-to-face scenarios where nonverbal communication skills can aid in relaying the entire message. Before engaging in any type of conversation that can cause others to question your credibility, consider first if your comment will further the conversation or potentially derail its progress.

5. Leave nothing to chance.

The wrong meme, post, joke, caption or comment can offend those least expected, costing valuable relationships and calling to light the very credibility needed for success. Social media posts almost always lack the full story, leaving the reader to interpret posts and photos through their own personal filter.

Hashtags, a commonly used means of tagging posts to a trending topic, can be a cause for question. While you may have the most innocent of intentions, nothing can be left to chance. Know, without question, what your hashtag stands for, its common meaning and interpretation. Similar to using slang in a face-to-face conversation, it’ best to avoid unless it adds specific value.

6. Acknowledge and thank.

Just like acknowledging and thanking others for a job well done, it’s vital to do the same on social media. Sincerity is crucial to maintaining authenticity online. A quick “thanks” isn’t sufficient; rather, be specific in what you are thankful for. Acknowledge the efforts put forth by those you appreciate and share with the world how you benefited from their efforts. Call a person by name and use language that is easily understood. Recommend them to others to help establish their online credibility as well. By acknowledging the efforts of others, you create an online rapport and establish a trustworthy relationship. 

Your reputation and credibility are yours to earn, protect and maintain. When you treat each online engagement as a high-stakes, face-to-face conversation, you demonstrate the consistency needed to positively influence others and build the trust necessary for success. Pause and consider how each post, response, and comment will affect how others perceive you. If you want to influence others to act upon what you have to say, treat social media communications with the same degree of importance as those that are face-to-face.

Do Uneeda Biscuit? This is an old advertising sign on the side of an old buildin…

Do Uneeda Biscuit? This is an old advertising sign on the side of an old building in downtown Clarksville Tennessee. Probably from the 1930’s or 40’s, I’m guessing. The old …

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How I Recruited 19 People In 30 Days Into My Business 🔥

[youtube https://www.youtube.com/watch?v=q3WbTKBOYto&w=640&h=360]

Smart Ecommerce Strategies for Competing on Amazon During the Holidays

If you’re an ecommerce retailer, the decision to sell on Amazon may seem like a no-brainer.

While Amazon may not release exact numbers, we do know that third-party sales on their ecommerce platform were “record-breaking” during last year’s holiday season and that Amazon captured 30.9 percent of U.S. online spending over Cyber Weekend alone.

Yet, as more ecommerce retailers see the allure of Amazon Marketplace, the more competitive it becomes. To capture more holiday sales this year, you may need to rethink your current ecommerce strategies.

Ready to boost holiday sales and thrive on Amazon Marketplace? Here are a few strategies to help you outperform the competition this season.

Understand Amazon’s sales model

To maximize your holiday sales on Amazon, you first need to understand its strategies. Amazon has dominated the marketplace for years, largely due to an effective selling model that is designed to outpace its competitors in the long term.

Let’s take a quick look at Amazon’s four Ps of marketing:

Product

Amazon originally started as an online bookseller and later expanded into other product categories, from pet supplies to consumer electronics. Today, you can find just about anything on Amazon, and the company has released its own share of products, such as the Kindle and Fire Phone.

Price

In the beginning, Amazon’s standout “P” was price. The online retail giant adjusts its prices to undercut the competition, making it the first site online shoppers visit to find the best deal.

Today, Amazon’s competitive prices still play an important role in its success. However, it has made the online shopping experience so fast and easy that many consumers are choosing to shop on Amazon more for its convenience than its low prices.

Promotions

In the early days, Amazon relied mostly on word of mouth to promote products. In recent years, the company has used television commercials and web-based marketing to run its promotions.

These promotions, like Prime Day, which set a new sales record for the company in 2017, have been hugely successful for the company. This year, the corporate giant launched its Black Friday “Deals of the Day” promotion on November 1, offering deep discounts across a variety of categories.

Placement

Amazon began online, and consumers around the globe can order products from the ecommerce giant. Thanks to strategic warehouse distribution centers, Amazon is able to maximize its distribution efficiency while keeping costs low.

Now that we’ve covered Amazon’s marketing strategy, let’s discuss some ecommerce initiatives that can give you an edge in Amazon’s marketplace.

Boost the visibility of your product listing with paid search ads

Amazon Sponsored Products (Amazon’s pay-per-click program) is a great way to capitalize on the increased holiday traffic and give your listings greater visibility. Recently, Amazon released Headline Search Ads, which appear above search results.

Leveraging Amazon’s paid search ads is key to putting your products in front of holiday shoppers this year. Just be sure to monitor ad campaign performance and adjust as necessary. Also, track and measure your return on ad spend (ROAS) to ensure that you are at least breaking even with your marketing ROI.

Leverage historical data to optimize your listings

When it comes to the holidays, data-driven insight is vital to driving more clicks and sales. This year, leverage your metrics to boost your ecommerce store’s performance and capture holiday revenue.

For instance, if you have already dabbled in Amazon’s advertising solutions, then you already have access to Amazon search query data. Take advantage of this by noting which keywords customers are looking for and which ads are most effective. By analyzing this data early, you can adjust your ads in time for the biggest spending days of the year.

Use real-time insights to manage orders and inventory

Inventory can run out fast during the holidays, and the last thing you want is to accept an order that you can’t fulfill. This will increase your order defect rate (ODR) and hurt your chances of winning Amazon’s Buy Box. For the uninitiated, the buy box appears to the right of the product listing, and it is your best asset for winning sales in the platform. Amazon awards sellers the buy box based on complicated algorithms, so you’ll want to be in prime position to meet Amazon’s eligibility requirements.

An easy way to ensure you maintain a plentiful inventory is to connect your ecommerce store with Amazon to keep inventories in sync and always up to date. That way, you won’t have frustrated holiday shoppers due to poor inventory management.

Present an omnichannel experience

Amazon may dominate online sales, but with only a handful of physical stores, its omnichannel strategy isn’t as strong as it could be. If you own a brick-and-mortar store, this is your opportunity to differentiate yourself from the competition by giving holiday shoppers an omnichannel experience.

Of course, this isn’t easy for many retailers. It requires leveraging your marketing data to create a seamless shopping experience that is personalized and unique to each customer.

Still, it’s worth the effort. A customer who sees your Amazon product listing can visit your physical store and be delighted with in-store personalized customer service. By meeting your customers however they shop, you offer unbeatable convenience, which is one of the four Ps in Amazon’s marketing mix.

Set your brand apart

When it comes to distinguishing your brand from the competition, the smallest details matter the most. To capture more sales on Amazon, here are three strategies that can help your brand stand out this holiday season:

  • Coupon codes. If you’re in a highly competitive market, coupon codes are effective for growing sales and winning over holiday shoppers searching for the best deal.

  • Enhanced brand content. This is the top echelon for detail pages available to Amazon third-party branded sellers. It allows your business to add additional information, like descriptive text and extra images, which can drive conversions.

  • Use branded packaging. This tactic strengthens your brand identity and makes the purchase more memorable, which can increase your chances of repeat business after the holidays are over.

Amazon has become a formidable force in the ecommerce market and is poised to dominate the holiday season. If you aren’t selling on Amazon during the holidays, you could be missing a big opportunity to get more visitors to your online store. With these effective strategies, you can capitalize on the urgent holiday mindset and drive more holiday sales for your ecommerce store.

Don't Underestimate the Power Social Media Communication Has on Your Credibility

Communicating with consistency is key to earning and maintaining credibility. Whether you are an executive officer or individual contributor, how you communicate affects how others perceive you and determines whether or not they’ll act upon what you have to say.

Many professionals recognize face-to-face, virtual, phone and email communication skills are vital to their influence and credibility; however, many fail to acknowledge social media as having the same power to influence their reputation.

While social media is not a new concept, it has only been used as a source of mainstream communication for about a decade, leaving the rules of engagement loosely defined. Companies still struggle to define guidelines for employee engagement and use both in and out of the office. While many believe that social media creates a secondary identity, too often professionals find their reputation compromised after airing private details, opinions and experiences.

The question becomes how can professionals maintain a strong reputation, earn credibility and still participate in social media? The answer: Apply the same rules of face-to-face conversations to online communications.

1. Listen for intent.  

Before responding to an online call for engagement, understand first what the communicator is attempting to say. If you aren’t certain, don’t answer. Instead, ask for clarity or move the conversation into a private forum where clarification can be provided without causing further confusion. Since aspects of nonverbal communication are missing from online conversations, it’s essential to understand, without doubt, the words and purpose of a message.

2. Choose words wisely.

Because body language, tone, and vocal inflections are absent online, words are left vulnerable and open to interpretation. Too often, people post, only to find themselves the victim of an attack or backlash because the words they chose were misconstrued or misunderstood.

To be certain your message is one you want your readers to hear, draft your post and review it. Ensure the words you’ve chosen are kind and complimentary, positively acknowledging others or a situation. Avoid posts that are derogatory or insulting in nature. Even a lighthearted jest can be offensive when misinterpreted by an online audience. It’s best to remain professional and courteous in all posts and responses.

3. Be clear, concise and correct.

To avoid confusing your readers, ensure your message isn’t ambiguous but rather clear and concise. Avoid using industry jargon, acronyms, and language in your social media posts that aren’t easily understood by everyone you’re connected with. Each post should be relevant, interesting and/or educational.

Avoid vocabulary that can overshadow your message and confuse your audience. Ensure comments are factual, and don’t share information that can be questioned for accuracy. Statistics, polls and surveys can be easily misconstrued, so don’t leave them to chance. If you’re going to share support information, ensure it’s factual and easily corroborated.

4. Avoid drama and derailing topics.

Passive/aggressive posts, politics, controversial opinions, anger, and disagreements are certain to cause unnecessary drama and will sabotage your attempts to connect. Any type of criticism or commentary on a sensitive subject can possibly offend your reader. Not only are you likely to alienate a portion of your audience, you’ll unwittingly become the source of gossip, drama and unnecessary conjecture.

Save these types of conversations for face-to-face scenarios where nonverbal communication skills can aid in relaying the entire message. Before engaging in any type of conversation that can cause others to question your credibility, consider first if your comment will further the conversation or potentially derail its progress.

5. Leave nothing to chance.

The wrong meme, post, joke, caption or comment can offend those least expected, costing valuable relationships and calling to light the very credibility needed for success. Social media posts almost always lack the full story, leaving the reader to interpret posts and photos through their own personal filter.

Hashtags, a commonly used means of tagging posts to a trending topic, can be a cause for question. While you may have the most innocent of intentions, nothing can be left to chance. Know, without question, what your hashtag stands for, its common meaning and interpretation. Similar to using slang in a face-to-face conversation, it’ best to avoid unless it adds specific value.

6. Acknowledge and thank.

Just like acknowledging and thanking others for a job well done, it’s vital to do the same on social media. Sincerity is crucial to maintaining authenticity online. A quick “thanks” isn’t sufficient; rather, be specific in what you are thankful for. Acknowledge the efforts put forth by those you appreciate and share with the world how you benefited from their efforts. Call a person by name and use language that is easily understood. Recommend them to others to help establish their online credibility as well. By acknowledging the efforts of others, you create an online rapport and establish a trustworthy relationship. 

Your reputation and credibility are yours to earn, protect and maintain. When you treat each online engagement as a high-stakes, face-to-face conversation, you demonstrate the consistency needed to positively influence others and build the trust necessary for success. Pause and consider how each post, response, and comment will affect how others perceive you. If you want to influence others to act upon what you have to say, treat social media communications with the same degree of importance as those that are face-to-face.

How to Boost Sales by Accomodating the Needs of Mobile Users

You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue.

All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales.

Don’t get me wrong. I’m definitely an advocate for running promotional campaigns.

It’s just not always necessary if you’re trying to boost ecommerce sales.

Instead, take a look at your channels for content distribution and sales platforms.

Are they optimized for mobile devices?

If you’re not sure, the answer is probably no.

That’s a big problem.

You have to understand how people consume content, browse, and ultimately make purchases.

In the last six months, over 60% of smartphone users purchased something online with their mobile devices.

Furthermore, 80% of consumers use their mobile devices while shopping at physical store locations.

Why would they do this?

  • Compare prices
  • Find other store locations
  • Research product reviews

If your business doesn’t have a strong mobile presence, you’re neglecting a huge share of potential sales.

Accommodating the needs of mobile users could end up being the cash injection your company is looking for.

I’ve got plenty of experience with this, so I can help steer you in the right direction if you don’t know how to get started.

Here’s what you need to do.

Optimize your website for mobile devices

How does your website look when it’s loaded on mobile devices?

Take a look at this example from the Medical Web Experts website:

image2 11

The left image is what their standard website looks like.

The image on the right is the same website after it’s been optimized for mobile devices.

Notice the differences?

It’s much harder for users to navigate on their phones if the site isn’t optimized.

The font is smaller and harder to read, which forces users to zoom in to find what they’re looking for.

Scrolling can be an issue too.

That’s because the website was designed for laptop and desktop screens.

The page will load, but ultimately it has too many problems.

Once it’s optimized, the page will fit much better on a smaller screen.

Now users will just have to scroll up and down to navigate, as opposed to zooming and needing to scroll left and right as well to see all your content.

This makes it easier for the site visitor to find what they’re looking for in just a click or two.

Ease of use will keep the consumer happy, which can ultimately lead to higher conversion rates.

These are some other added benefits of a mobile friendly website:

image13 2

I would definitely recommend adding a search bar to your mobile site at the top of the screen.

That makes it even easier for the user to get where they need to be as fast as possible.

Check out these examples from Patagonia, Amazon, and The New Yorker:

image4 11

All three of these popular websites simplify the search and navigation process for people using their phones and tablets.

Once you modify the design of your mobile site to accommodate mobile users, it’s time to put it to the test.

Enter your site URL on the Google mobile friendly test to see the results.

image9 10

These are my results when I run the test for Quick Sprout:

image11 4

As you can see, my mobile site is friendly for users.

In fact, you might even be reading this blog on your mobile device right now.

Speed matters

Having your website designed for mobile devices is only half the battle.

The site needs to load fast too.

You can use the Google mobile speed test to check how fast your page loads on mobile devices.

It all goes back to accommodating the user.

People are busy.

More importantly, they are impatient.

This is a major problem for you if your mobile site takes too long to load.

It doesn’t matter what kind of device they are using.

According to recent studies, users expect mobile pages to load as fast or faster than the pages on their desktop and laptop computers.

image3 11

Mobile sites that take more than three seconds to load will see a 40% abandonment rate.

Just take a moment to let that sink in.

Four out of every ten users will leave your website if it doesn’t load fast enough.

Fixing a slow loading time can drastically improve your sales because your abandonment rates won’t be as high.

Look at the other statistics on the graphic above as well.

Over 70% of Internet traffic today comes from mobile devices.

The majority of people who search for your site are probably doing so from their phones and tablets.

If you’re not making it as easy as possible for these people to navigate, you are hurting your bottom line.

This is true regardless of what kind of site you’re running.

For ecommerce sites, obviously, the goal of your business is to get users to buy what you’re selling.

But if they can’t locate your items and the pages don’t load fast, you won’t get sales.

Even if you’re not selling a physical product online, you still need to optimize your site for mobile devices.

How do you make money?

Let’s say you run a blog.

You may rely on advertisements to make ends meet.

But if users aren’t spending time on your site or they are abandoning it, you won’t get as many impressions, and your click-through rates will suffer.

image7 11

Look at the direct correlation between load times and abandonment.

Your website simply can’t survive if your rates are this high.

Recognize how many people are using mobile devices

Part of operating a business and running a website is keeping up with the trends.

You would be surprised how many business owners don’t have a clue about what’s going on, even in their own industries.

It’s mind blowing.

But for argument’s sake, let’s pretend you’re an expert in your industry, which you very well may be.

That’s not enough.

If you have a website, you need to understand how people consume information.

That goes for small businesses too.

Take a look at how searches on various devices resulted in purchases from a local business.

image12 3

More searches resulted in purchases from mobile phones and tablets than from computers and laptops.

Remember what I said earlier?

People search for items online while they are shopping inside of a physical store.

Obviously, for convenience and practicality purposes, they don’t whip out a computer to do this.

But they can easily reach into their pockets for their  phones.

Let’s continue analyzing the trends.

image1 11

In 2017, laptops and desktops are trending down.

On the flip side, mobile phones are trending up.

This holds true on a global scale as well.

Over 66% of the population owns a mobile device.

As a business owner who operates a website, you’ve got to stay on top of these kinds of numbers.

Analyze your target market.

Age impacts how people browse and shop online as well.

image5 11

As you can see from the graphic above, people over the age of 55 use their devices much less than younger generations.

So if you’re selling a product or service that targets senior citizens, you might be getting away with not having a mobile friendly site at the moment.

But you’re still missing out on sales.

Think about all the younger people who may want to buy a gift for their parents or grandparents.

They would browse and shop on their mobile devices.

Plus, this isn’t a sustainable business plan.

Those younger generations are only going to get older, so it’s safe to say these trends will shift and even out over time.

Mobile devices impact buyer behavior

Continuing with our last point, the devices that people browse on impact how they shop.

The reason behind this statement is due to a combination of everything we’ve discussed so far.

Consumers are more likely to buy something if you have a mobile friendly website.

image10 8

It’s that simple.

Here’s a hypothetical situation.

Let’s say a consumer is shopping in your competitor’s brick and mortar location, which is within a walking distance from your storefront.

The customer is interested in an item, but they want to make sure they’re getting the best price.

They run a quick Google search to see if anyone else sells this particular item at a more reasonable cost.

You offer the same exact item for 20% less than your competitor.

But when the consumer clicks on your website, it takes too long to load, and it’s not mobile friendly.

Now what?

The customer didn’t want to take the time to figure out scrolling and zooming through your complicated website because it wasn’t compatible with their mobile device.

You just missed out on the sale.

They bought from your competitor instead.

If this pattern continues, it will put you on the fast track to going out of business.

A/B test different versions of your mobile site

Once your mobile site is up and running, you have to keep working on it.

Sure, it’s better than it was before, but that doesn’t mean there isn’t room for improvement.

Just like you do with your website and email campaigns, you need to A/B test your mobile website as well.

This will help ensure you get the highest conversion rates possible.

That way you know it’s performing to its full potential.

Approach this test the same way you would any other A/B test.

Just change one component.

For example, you could change the wording, colors, size, or placement of the CTA button.

Here’s a basic example to illustrate what I mean:

image8 11

I’d recommend testing the performance of different site variations often.

That’s the best way to ensure you’re accommodating the needs of any mobile user who visits your website.

Build an app

For those of you who want to take mobile optimization a step further, it may be in your best interest to build an app for your company.

Apps can help enhance the user experience even more.

It’s not for every business, but I definitely recommend looking into it.

Mobile app development is expensive and takes time.

Even after your app is finished, it’s still going to cost you money to keep it running.

But if you think you have the funds to pull it off, it can definitely be worth your time and financial investment.

The majority of the time that gets spent on mobile devices is through app usage.

image6 11

It’s a great way to increase the chances that customers spend more time engaging with your company.

I recommend building an app for your business if you have an ecommerce website.

Here’s why.

Your mobile site may be better for the users to browse on when they’re looking up information in a store, but apps make it easier for them to purchase.

The checkout process on your mobile site is long and tedious.

Users have to enter all their personal information, shipping address, and payment method.

This takes a long time, especially on a mobile phone.

There is just too much room for error, and you could see a high number of abandoned shopping carts.

But if you have an app, users, once they download it, can create a profile.

This profile saves all their information.

So when it’s time to check out, your customers can add items to their carts and pay with just a couple of clicks.

This simplified process will increase sales for your ecommerce store.

Conclusion

If the sales for your business are stagnant or declining, it may be because you’re ignoring mobile users.

The trends are changing toward more mobile usage each year.

Optimizing your website to accommodate the needs of these users will help you make more money.

You just have to make sure your mobile site loads fast in addition to being optimized.

Otherwise, you’ll see high abandonment rates.

A/B test different versions of your mobile website to get the highest number of conversions possible.

It may also be in your best interest to build a mobile app for your company, especially if you’re selling something.

Follow these tips, and your website will start making more money from people using mobile devices.

How long does it take your mobile website to load?

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Did You Give Up?? 😐😐

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