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A credit score in the United States is a number representing the creditworthiness of a person, the likelihood that person will pay his or her debts.
Lenders, such as banks and credit card companies, use credit scores to evaluate the potential risk posed by lending money to consumers. Widespread use of credit scores has made credit more widely available and less expensive for many consumers.

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Digital marketing is the marketing of products using digital solutions, mainly on the web, but also including cell phones, screen advertising, and any digital medium.
Digital marketing’s development because the 1990s and 2000s has modified just how brands and businesses use technology for marketing. As digital programs are increasingly contained into marketing ideas and everyday living, and since people use digital devices rather than visiting physical retailers, digital marketing promotions are becoming more frequent and efficient.
Digital marketing techniques such as search engine marketing (SEO), search engine marketing techniques (SEM), content marketing, influencer marketing, content automation, plan marketing, data-driven marketing, e-commerce marketing, social media, social media marketing, e-mail immediate marketing, screen advertising, e-books, and optical disks and game titles are becoming more prevalent in our improving technology. Actually, digital marketing now reaches non-Internet channels offering digital press, such as cell phones (Text and MMS), callback, and on-hold mobile engagement ring tones.

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In mathematics and civil engineering, traffic flow is the study of interactions between travellers (including pedestrians, cyclists, drivers, and their vehicles) and infrastructure (including highways, signage, and traffic control devices), with the aim of understanding and developing an optimal transport network with efficient movement of traffic and minimal traffic congestion problems.

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“Coming Home” is a song by American rapper and producer Diddy and his group Dirty Money, from their debut album Last Train to Paris (2010). It was released on November 21, 2010, as the album’s fourth single. The contemporary hip-hop pop song was written by Jermaine Cole, Diddy, Jay-Z, Alex da Kid, and Skylar Grey. Kid and Jay-Z produced the song while Grey featured vocals on the song’s chorus. Jay-Z and Kid gifted the song to Diddy for Last Train to Paris. Autobiographically written, “Coming Home” is inspired by moments in Diddy’s life, the loss of his close friend, The Notorious B.I.G and references to classic songs by Dionne Warwick, McFadden & Whitehead, and Smokey Robinson & the Miracles.
Critics praised the redemptive ballad for the personal themes and lyrics which were a snapshot of Diddy’s life. Praise was also given for Grey’s soft vocals which complemented the warmth of the song. An accompanying music video, directed by Rich Lee, follows the trio wandering through the desert in search of home only to find burned belongings and the shell of a home. Singled out as one of the album’s highlights, “Coming Home” was promoted with live TV performances including at the American Music Awards on November 21, 2010, the WWE Tribute to the Troops concert, and the March 10, 2011 episode of American Idol which marked the first live performance of the song featuring Skylar Grey. The song is also one of the theme songs for WWE WrestleMania 29.
To date, “Coming Home” is Diddy-Dirty Money’s most successful single and the highest charting single from Last Train to Paris. Aside from amassing one million digital sales, it peaked at number eleven on the U.S. Billboard Hot 100 and number nine in Canada. Internationally, the single topped both Belgium Ultratip charts and the Swiss Singles Chart, as well as reaching top five in the UK. This comes in addition to breaking onto the A-playlists on British urban music radio and mainstream radio, and topping the UK R&B Singles chart for three consecutive weeks.

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Expected loss is the sum of the values of all possible losses, each multiplied by the probability of that loss occurring.
In bank lending (homes, autos, credit cards, commercial lending, etc.) the expected loss on a loan varies over time for a number of reasons. Most loans are repaid over time and therefore have a declining outstanding amount to be repaid. Additionally, loans are typically backed up by pledged collateral whose value changes differently over time vs. the outstanding loan value.
Three factors are relevant in analyzing expected loss:
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Exposure at default (EAD)
Loss given default (LGD)

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Internet affiliate marketing is a kind of performance-based marketing when a business rewards a number of affiliates for each and every visitor or customer helped bring by the affiliate’s own marketing initiatives.

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How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop?

For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you.

Continuous A/B testing will make your website more efficient.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates.

How A/B testing works

A/B testing isn’t difficult to understand. You start by creating a hypothesis about a certain element and then run a test to see if your theory was right.

To do this, you create two different versions of your website. Half of your site traffic will get sent to one version, and the other half will get directed to the variation.

Here’s a visual representation to give you a better understanding of what I’m talking about:

image3 3

Once you set up the test, you wait to see which variation has higher conversion rates. Then you draw conclusions and update your website with the version that converts the most.

What’s tricky about A/B testing is deciding for how long to run tests and choosing what elements to test.

Honestly, there’s not one right answer to those questions. But I’ll give you some guidance to help you run these tests efficiently.

Test your CTA buttons

When you’re trying to get higher conversions, it’s best to start with the button that gets people to convert.

Obviously, these buttons are different for each company in every industry. It depends on your goal on a specific landing page as well. Some of you may be trying to drive a sale, while others may be trying to get site visitors to opt in to their email subscription lists.

The key here is picking one element to start. You don’t want to test two theories at once. Testing multiple hypotheses doesn’t give you conclusive results because you won’t know which variation impacted the results.

That’s why you should be running tests continuously to maximize the efficiency.

Start with something subtle and easy such as the size, color, or placement of your CTA button. For example, you could hypothesize that a larger CTA button will have higher conversions.

You can also test the actual text written on your CTA button. Try testing power words against action words.

Here are some of the power words that convert the most:

image2 3

Are any of these words used in your call to action?

Here are some more statistics about the conversion success of words that prompt an action:

image1 3

Based on the numbers in these graphics, you could hypothesize that a call to action that says “Sign up for free” will have higher conversion rates than one that says “Download now.”

But there’s only one way to find out. Test it.

After you test one of these and are satisfied with the results, move on to another test. If you started with the size of your CTA button, move on to the color. After that, you can test the text or placement of the button.

Test all the CTAs this way on each page of your website.

Fewer than half of websites have CTA buttons that can be spotted in less than 3 seconds. Testing your CTA will definitely give you an edge over your competitors.

Evaluate your headings

After you’re satisfied with your CTA button analysis, move on to other components of your website that stand out the most.

Your headlines and subheadings definitely jump off the page, so it makes sense to test those next.

If your headlines aren’t worded properly, visitors may not even read all the content on the page. While testing the CTA may seem more important, visitors could miss out on your entire value proposition if the headers don’t keep them engaged.

In addition to conversions, you should be looking at analytics that show for how long each visitor stays on the page.

If one headline produces significantly longer average page viewing time than the variation, it will positively impact conversion rates.

Here’s an example of an A/B test of a website’s headline:

image8 1

As you can see, the two pages are identical except for the headings. In the variation, the main heading and subheading have different wording.

The test yielded conclusive results. Website visitors who saw version A filled out the form at a 27.76% higher rate than the ones who saw version B.

If your tests are only within 5% or so of each other, you may not be able to say that one is definitely better. To find out for sure, you can run an A/A test before your A/B test to see what your standard deviation is between the same versions of a web page.

Improve your checkout process

For those of you with an ecommerce website, you need to find ways to minimize shopping cart abandonment.

Using A/B tests on the layout of your checkout process can really help you maximize conversions. You’ll be able to tell which elements are working and which ones can be tossed away.

I’ll give you some ideas for the elements you can start testing.

Are you accepting coupon codes? If you have an option for visitors to input a coupon code during the checkout process, it could send them searching for a code.

But if these codes aren’t always readily available and they’re just something you offer to a disgruntled customer, it shouldn’t be a primary element of your checkout process.

Test it out to see what kind of results you get.

You could also test a guest checkout vs. login to checkout conversion rates. I’m assuming you’re offering a secure checkout, so use A/B tests to see if the size and placement of your security badges have an impact on conversions.

Test every element on the page. Something small could make a huge difference.

Here’s a great example of something subtle that iHerb used when A/B testing their checkout process:

image7 3

Take a look at the left side of the screen. They have a shipping cost calculator. All the customer has to do is input their zip code to get an estimate on their shipping costs.

But the Heavy Duty Bag promotion draws attention away from the calculator.

Here’s another version of the page:

image6 3

As you can see, the image was removed, and the “Calculate” button was placed much closer to the “Proceed to Checkout” CTA.

OK. So technically they changed two elements on this page, which I said you shouldn’t do. But this was subtle enough to be effective.

I’m a big advocate for removing clutter from your pages, so I think it was a smart decision to get rid of the image in addition to moving the placement of the calculator.

Find out which images convert

You definitely want to use images to help you improve your website. It’s just a matter of deciding what images to use and where to place them.

If you’re on the fence about a decision, or you have some images already on your website, run A/B tests to see which ones have the highest conversion rates.

For example, you could test an image of a man vs. a woman to see if they yield different results. Or you could test an image of the same model but with different facial expressions, such as smiling vs. a serious face.

Is it better to have one big image as the background for your website? Or will a white background with the image in the foreground have higher conversions?

The only way to find out for sure is to test your theory.

You should also consider the size and position of your images in relation to other elements on your website.

Continuously run these tests to maximize your conversion rates.

For example, let’s say you find out that a photo of a man converts higher than a photo of a woman. Now you’ve got to find the most optimal position of that photo on the page, so your tests will continue.

Test different color schemes

Colors can make a huge impact on how people see your website. That’s because different colors impact us differently.

We’re programmed to associate certain colors with certain events. For example, what color does everyone wear to a funeral (at least in the West)? I’m not trying to sound grim, but that’s one of the reasons why we automatically associate the color black with death.

Test colors for every component of your website, such as the color of the text, the menu icons, and CTA buttons.

Here’s an example that tests the colors of the call to action on this website:

image5 3

The pages are identical, including the text. The only thing that’s been changed is the color. Refer back to what I said earlier about our minds automatically associating certain colors with certain things or occasions.

Well, we’re programmed to go on green and stop on red. So a valid hypothesis for this A/B test would be that a green CTA button will have higher conversions than the red one. You’ll have to run a test to find out if that’s true for your website.

Use A/B tests to improve your emails

Everything we’ve discussed so far is related to your website. But that’s not the only platform you use to get conversions.

A/B testing is not limited to your website. You can also test factors within your email marketing campaigns.

Here too, you can focus on your CTA, colors, images, headings, and text.

But you can test other factors as well.

For example, use A/B testing on your email subject lines. The content of your message can be the same, but see if you have a significant difference in open rates and conversions based on the subject.

Test the word count of your marketing emails.

Recent studies suggest that emails between 50 and 125 words have the highest conversion rates.

image4 3

Think outside the box when you’re running these A/B tests.

Don’t assume you’re only allowed to test elements of your website. Email campaigns are another viable option.

Revisit your early tests

A/B tests don’t last just a day or two.

Typically, you’ll want to run each test for at least a few weeks to make sure you’ve got a large enough sample size to yield conclusive results.

Let’s say you run 4 or 5 different tests on your CTA button. That alone could take 3 months. Then you test your headlines, images, colors, and checkout process.

By the time you get through all these tests, a year or two could have passed since your initial test.

Well, don’t stop now. Go back and see if your CTA is still as efficient as possible.

Conclusion

A/B testing is one of the best ways to increase your conversion rates.

But you don’t run just one test and call it a day. This process needs to be a continuous part of your marketing strategy. Always strive to make improvements to your website.

Test things like your CTA buttons, headlines, and checkout process.

You can also test visual elements such as your images and color schemes on your pages.

A/B testing isn’t restricted to your website. You can apply this strategy to your email marketing campaigns as well.

Once you finish testing something, move on to the next element. After you’ve tested everything, start at the beginning.

What elements of your website are you testing first to improve your conversion rates?

The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.

This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

According to Statista, more than half of the global web traffic comes from mobile devices:

image2 11

As you can see from this graph, this number continues to grow each year. I expect this trend to continue in the years to come.

This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.

No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?

I’m here to explain the top principles of an effective mobile web design. If you can apply these concepts to your mobile site, you’ll benefit from an increase in traffic and more engaged users.

Ultimately, this will lead to higher conversion rates. Here are the top 10 tips you need to know.

1. Simplify your menus

Obviously, mobile screens are significantly smaller than laptop or desktop screens. Keep this in mind when designing your menu options.

The menu of your desktop site can be more extensive and have lots of options. But this complicates things on a smaller screen.

You don’t want visitors to have to scroll or zoom in and out to see all the navigation choices. Everything needs to be concise and fit on one screen.

Here’s a great example of this concept applied by Domino’s Pizza:

image7 10

Take a look at what their standard website looked like on a mobile device before it was optimized. Navigation was nearly impossible.

Users had to zoom in to see the menu to find out how to proceed. If your mobile site is the same, it will crush your conversions.

But look at how simple this menu is on a mobile-optimized site. Dominos was able to simplify its entire website into five menu options.

Each option fits on the screen and has a clear destination. Evaluate your current website, and try to simplify the menu options for mobile users.

2. Keep forms as short as possible

Think about all the different forms you have on your website. If you’re asking the visitor for a lot of information, it’s not an effective approach.

Instead, you should change the design to keep your forms short.

Again, if someone is filling out a form on their computer, it’s not as big of an issue because it’s easier to type and navigate on a larger screen. But this isn’t the case with smartphones and tablets.

Evaluate your forms, and ask yourself whether you need each line.

For example, if you’re trying to get users to subscribe to your email list, you don’t need their home addresses and phone numbers.

Forms designed for buying conversions shouldn’t ask the user what their favorite color is. Get their billing and shipping info, and end it.

In fact, a long and complicated checkout process is one of the top reasons for shopping cart abandonment:

image5 11

If you want to reduce shopping cart abandonment rates from mobile devices, you’ll need to change the design of your mobile website forms.

3. Clearly display your CTAs

Let’s continue talking about conversions. To have an effective mobile web design, your call-to-action buttons need to be obvious.

Since we’re dealing with a smaller screen here, you don’t want to overwhelm the user by trying to squeeze more than one CTA on the screen.

Think about your goal for each landing page. Are you trying to get downloads? New subscribers? Increase social media presence? Get visitors to buy something?

Your CTA needs to focus on that primary goal.

Focusing your attention on your CTA buttons will give you an edge over your competitors. That’s because 53% of websites have call-to-action buttons that take users more than three seconds to identify.

That’s far too long. Your CTA should be easy to spot in just one or maximum two seconds.

4. Include a search function

This design principle relates back to what I previously said about your menu options. Right now, some of you may have a menu with 20 or 30 different options.

It may seem impossible to try to simplify those options to fit on just one page. Well, it can be done, especially if you add a search bar to your mobile site.

Encouraging users to search for what they want reduces the need for you to rely on a large and complex menu. Too many options will confuse the visitor and kill your conversions.

This feature for sure needs to be incorporated into the web design of ecommerce sites. Let’s take a look at the home screen of an industry giant Amazon:

image1 11

Amazon sells over 12 million products. Take a minute to let that number sink in. I’m willing to bet your website doesn’t sell nearly as many products.

I’m not saying this to make you feel bad. But I want you to realize that if Amazon can use a search bar to help mobile users browse through millions of items, your company shouldn’t have any issues applying the same concept for hundreds or thousands of products.

Implement a search bar to simplify your design and make it easy for mobile users to find exactly what they’re looking for.

5. Make customer service easily accessible

No matter how much time and effort you put into simplifying your mobile web design, people will still have issues.

Don’t worry, it’s all part of running a successful business and website. But the key here is being able to quickly and effectively help your mobile site visitors work through their problems.

Make sure you’ve got obvious customer support information on your mobile site.

Provide your phone number, email address, and social media profiles. Display anything that gives the user an option to contact a representative from your company as fast as possible.

Put yourself in the shoes of a frustrated mobile user who has a question or problem. If they can’t get help from your customer service team, it’ll leave them with a bad impression of your company.

Adding obvious customer support information to your mobile web design is something that can’t go overlooked.

6. Size matters

Navigating a website from a desktop or laptop computer is simple. It’s easy to control a cursor from a mouse or keypad.

But browsing with your thumbs on a 4-inch screen isn’t as easy. Keep this in mind when laying out different elements of your mobile site.

Buttons need to be large enough to be tapped with a finger. Make sure you keep enough space between buttons so someone doesn’t accidentally click the wrong one.

Having to tap the same button several times to make it work will frustrate mobile users visiting your website.

You also need to keep in mind the placement of clickable items on the screen:

image4 11

Keep in mind 75% of smartphone users use their thumbs to tap on the screen.

This image shows you the best location on the screen to place buttons. Avoid the corners: it’s hard for a person to reach those places with their thumb while holding a mobile device.

The reach decreases further as the screen size becomes larger. It’s in your best interest to place the most important elements and clickable buttons toward the middle of the screen.

7. Eliminate pop-ups

Get rid of pop-ups on your mobile site. For the most part, people don’t like pop-ups as it is. They are annoying and hinder the user experience.

The problem with pop-ups on mobile devices is they become even more of a nuisance because they are so difficult to close.

Recall that people use their thumbs to tap on small screens. The small “X” button to close a pop-up will be so small on a mobile device that users won’t be able to close the window.

They might even accidentally click on the ad while trying to close it. They’ll get brought to a new landing page, which will ruin their experience.

Sometimes users will try to zoom in on the close button to make it easier to tap, but then the dimensions of the screen get messed up as well.

It’s best to remove these pop-ups altogether. Come up with other ways to promote whatever your pop-up is advertising.

8. Avoid large blocks of text

Reduce the amount of text on the screen of your mobile website. Obviously, you’ll need to use some words to communicate with your visitors, but keep sentences and paragraphs as short as possible.

Large blocks of text are overwhelming and difficult to read. Remember, if a paragraph is two lines long on your desktop site, it might be six lines long on a smartphone.

Take a look at how typography affects conversions:

image6 11

Keep these three elements in mind whenever you’re adding text to your mobile site.

Can the visitor comprehend your message? Where is their point of focus? What is the visual hierarchy?

Eliminating large blocks of text makes this possible.

9. Choose the right font

Let’s continue talking about the text on your mobile site. Picking the right font is a crucial design principle as well.

Fonts need to be clear and easy to read. But you can also use fonts to set two lines of text apart.

You don’t want the text of one line to run into the text of another.

For example, you could use all capital letters and bold font for the headline of a section. Then use regular capitalization rules and non-bold font for the line underneath to show a clear separation.

You’ve got a small space to work with, so you can’t rely on a page break or image every time you want to separate text.

10. Prioritize speed

No matter what changes you implement on your mobile website, you need to keep its speed in mind.

Research shows that 53% of people will abandon a mobile website that takes more than three seconds to load. Take a look at how these bounce rates increase with increasing page loading times:

image3 11

The best way to keep your page loading time as low as possible is by simplifying your design.

Fortunately, if you follow all the other principles I’ve outlined so far, this shouldn’t be an issue.

Eliminate unnecessary heavy images and flashing lights. Simple websites load faster and have higher conversion rates.

Conclusion

Your website needs to be optimized for mobile users. To do this effectively, you need to understand some important design principles.

Simplify your menu choices, and keep forms short. Make sure your CTAs are clearly displayed, and stick to one CTA per page.

Add a search bar to help improve navigation while clearing up space on the screen. You should make it easy for mobile users to contact your customer service team.

Realize that people are using their thumbs to tap on the screen, so buttons need to be sized accordingly. Get rid of pop-ups as well.

Carefully select an appropriate font that’s easy to read. Eliminate large blocks of text on the screen.

No matter what, make sure your mobile site loads as fast as possible.

Follow these top 10 mobile design principles to maximize conversions on your mobile website.

What design elements need to be changed on your mobile website?

How to Use Facebook Messenger to Sell More E-Commerce Products

Facebook Messenger currently has more than 1.3 billion monthly active users.

Not only that, but 2 billion messages are sent back and forth between end users and businesses every month.

This is a huge opportunity to move consumers through the sales funnel and to boost your sales.

Now that Facebook Messenger has introduced the ability to purchase products directly through the app, the opportunity is even larger than before.

Unfortunately, many businesses seem to be struggling with successfully tapping into this huge market.

47% of customers surveys say that they didn’t have a positive live chat experience in the last month.

Not only that, but 56% of consumers can’t recall any exceptional live chat experience.

This means Facebook Messenger is a great opportunity to set your brand and your company apart in the eyes of the consumer, if you can do it well.

I’m going to show you how to wow your customers with Facebook Messenger.

I’ll help you figure out how to do this so well it won’t just improve your customer experience, it will also boost your sales.

First, let’s look at the main functionality of Facebook Messenger and why you should be adopting it as part of your business strategy.

Facebook Messenger is no longer just a messaging app

Facebook Messenger originally began in 2011 as a messaging app for Facebook users.

Messenger has since grown into so much more.

facebook messenger texting and so much more

Now consumers can watch videos, play games, connect with companies, make payments, send money, and more, all without ever leaving the Messenger app.

64% of Facebook users are on Messenger.

Not only that, but 50% of American teens use Messenger every day.

There is a large and growing target market sitting here for businesses to immediately access.

Businesses are clearly recognizing the potential as there are already 60 million of them signed up on Messenger.

You might see that number and assume it means the market is saturated.

Unfortunately, it seems like most businesses are struggling to provide the services and options that consumers expect.

A survey conducted by Kayoko found that while consumers love real-time support, they hate the typical live chat experience.

There is a noticeable lack of faith in businesses ability to handle live chat well.

starting a live chat conversation

This is important to remedy. Live chat isn’t just for customer support, it also impacts sales.

businesses realize live chat can grow their businesses

Live chat isn’t the only way to use Facebook Messenger to sell.

The chatbots can be used different ways to boost sales and build customer loyalty.

Not only that, Chatbots could save insurance, financial services, sales, and customer service departments $174 billion.

chatbots could save 174 billion

Combined with the Buy Now feature, Facebook Messenger is one of the top free Shopify apps to boost e-commerce sales.

First, I’ll walk you through how to set up a chatbot and the Buy Now feature of Facebook Messenger.

Then I’ll show you some of the best ways you can use Messenger to sell more products.

How to build your chatbot

The first step to using Facebook Messenger is to set up your chatbot.

While you’re setting it up, keep the following in mind:

  1. Use Simple, Clear Language and Instructions – Avoid technical jargon, complicated instructions, and overly complex responses.
  2. Use Guided Responses – Use prompts with response options. Open-ended questions can be difficult to properly program. It creates too many potential consumer responses to try to plan for.
  3. Don’t Be Pushy – Users can also easily block your bot if it’s annoying them. Slowly introduce promotions or selling opportunities. Monitor customers’ reaction to make sure you’re not annoying your audience.
  4. Have a Plan – Who are you’re building this bot for? Know who your audience is and what problem you’re trying to solve for them. Build a chatbot to solve those problems.
  5. Offer a Way to Speak with a Real Person – Make sure you don’t leave your customer frustrated with an unresolved issue. Offer a preset option like “Contact Support” in case their questions remain unanswered.
  6. Optimize and Update Your Bot – Continue testing and improving. Watch what your customers struggle with and how they respond to new ideas.

There are many services out there that will help you set up Facebook Messenger Chatbots, such as Mobile Monkey.

mobile monkey

For a simple do-it-yourself guide, Social Media Examiner has a great post.

Start by selecting a single goal for your bot such as handling order confirmations.

Refine it based on user feedback.

Then slowly add additional features that will start driving new sales.

If you don’t feel comfortable coding bots from scratch, you can hire a developer to build them for you.

Link Messenger to your e-commerce store

Once you have a Messenger bot, you need to sync it to your website.

After all, if Messenger isn’t linked to your site, it can’t reflect product updates, price changes and other information you need it to have.

There are three ways you can integrate the use of Messenger with your e-commerce website:

  1. Add the Messenger sales channel to your store site.
  2. Add Facebook Live Chat to your e-commerce store
  3. Add the Buy Now button to your Messenger bot.

The Messenger Sales Channel

The Messenger Sales Channel allows customers to view your product catalogs within the Messenger app.

When they find something they want to buy, it will take them to your e-commerce checkout page.

You can also use the Messenger sales channel to respond to customers’ questions and provide automated notifications about their orders.

It’s easy for customers to contact you. They can either click Message Us from your online store or click Message on your business’s Facebook page.

Shopify walks you through a few simple steps to add the Messenger channel if your e-commerce site is through them:

add the messenger sales channel

Facebook Live Chat

Facebook Live Chat is one of the Best Shopify Apps for Customer Service in 2018.

zotabox facebook messenger

The Facebook Live Chat Shopify app allows you to provide chat on your Shopify website, whether they’re on mobile or not.

zotabox facebook live chat

You can install it on your site by clicking the “Get” button and following the links.

Set up options include the following:

  1. Display on Certain Pages Only
  2. Time on Site
  3. Scroll Down Page
  4. Minimum Screen Size
  5. Mobile Friendly (for some tools)
  6. Exit Intent (for some tools)

zotabox facebook live chat reviews

The Buy Now button

Unlike the sales channel, which brings customers out of Messenger to your site checkout, the “Buy Now” button allows for purchases without ever leaving the app.

All a customer will have to do is tap the button and go through a simple checkout process within the app.

buy now button in facebook messenger

Customers contact, shipping, and payment info will be pulled automatically from their Messenger profile if they’ve set it up.

To complete the purchase, they can tap “pay.” They will then receive an order confirmation, including the option to see a receipt.

You will receive payments from these purchases through a PayPal or Stripe account.

Use targeted chatbots to boost conversions and sales

Now you’ve set up a basic chatbot, and you’ve synced Messenger to your e-commerce site.

The next step is to start building in the more advanced chatbot options to drive more traffic, conversions, and sales.

Provide customers with entertainment.

Consider designing your chatbot for entertainment, assuming it fits with your brand.

You can send fun facts, games, and entertaining content.

The Trivia Blast chatbot is a good example of this.

trivia blast facebook messenger

The chatbot will send regular messages with game suggestions and calls to action to play them.

Users can sort the trivia games by topic, and some games offer the option to “challenge a friend,” inviting more users to sign up.

Consider these points when building a chatbot for entertainment:

  • Always ask users to opt into receiving new content.
  • Make sure all of your content is mobile-friendly.
  • Use lots of videos and images to keep your messages engaging.

Offer customers free stuff.

Everyone loves free stuff when there is no commitment required.

They get something without any effort.

According to Dan Ariely from Duke, the word free “gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”

You can use this “free effect” with your chatbots to generate leads.

Here’s a chatbot that offers tips for de-stressing.

distressing facebook messenger

Why offer something free?

It helps build a meaningful relationship and engagement with your customers.

Your willingness to give away something for free before a customer buys anything builds trust.

This will help increase your conversion rate.

Build engagement with empathy.

Empathy is a powerful tactic in your marketing arsenal.

Empathy is showing another person you understand how they feel and what they’re going through.

When people believe you understand them, they are more likely to buy from you.

Empathy from a chatbot is more difficult than with human interaction, but it’s still possible.

Build your bot to mimic empathetic questions and responses. Make the language emotional and understanding.

Check out this chatbot from Sebastian Kull.

sebastian kull chatbot

By asking, “What is your biggest business struggle right now?” the chatbot is trying to project empathy and concern.

Consider these ways of using empathy in chatbots:

  • Offer free advice for a problem.
  • Use language that empathizes.
  • Give away exclusive, valuable content.

Empathy is great for building trust with prospects and generating leads.

Encourage sharing and referrals.

Not much in marketing is more powerful than word of mouth.

People trust their friends far more than they trust a salesperson or paid advertisement.

That’s why people click paid search results far less on Google than organic results.

web visit channel distribution

It’s also why reviews and other social proof increase conversion rates.

People trust other people. And they trust their friends even more.

Companies with consistent referral programs experience a 69% faster close, 59% higher lifetime customer value, and 71% higher conversion rates.

percentage of companies with referral programs

How can you use word of mouth in your chatbot?

The easiest way is to ask for a referral after they’ve bought a product and are happy with it.

You can include a “share” button that allows people to share the chatbot with their friends.

share button on chatbot

If you target people with this when they’re most satisfied, you’ll gain new customers by leveraging your existing ones.

It’s a very effective marketing technique, with a high conversion rate.

Encourage lead nurturing through chatbots

Most people don’t just visit your website once and then buy.

The average person will visit your website and see your product multiple times before ever purchasing.

That’s why lead nurturing is so important.

Before AI, lead nurturing was done through automated email messages, email segmentation, and manual prospecting.

59% of Americans are willing to receive coupons or special offers through a chatbot.

americans willing to receive offers or coupons through chatbots

People are increasingly more comfortable with receiving offers from chatbots. This means there is no need to fear that using them will make your business suffer.

In fact, chatbots seem to be outperforming apps.

The average retention with the bots after just one month of use was 40-60%. The apps? 20-40%.

retention rates of bots

Chatbots respond quickly, and they don’t forget to send a message.

They are the perfect, cost-effective option for nurturing leads.

Provide guided sales advice.

If you had the choice between searching a website solo or having a salesperson guide you, which would you choose?

I’m willing to bet that you’d prefer to browse on your own.

That’s what I’d choose.

Consumers like to be left alone to shop.

consumers prefer chatbots

The great thing about chatbots is that consumers feel like they still have the comfort of shopping alone.

There is no anxiety of interacting with a “pushy salesperson” since everyone knows chatbots aren’t real people.

You can use your chatbot to interact with customers in a non-invasive, low-pressure way.

Here’s a great example of this:

shop spring chatbot

Chatbots can ask customers questions and then only show products they’re interested in.

spring chatbot product discussion

Make sure you build your chatbot to ask questions about price, type of product, and style.

Then, set it to only show users the items they’re actually interested in.

Provide gift buying support.

84% of consumers experience gift buying stress.

Luckily chatbots can help ease this stress
.
Chatbots can make gift recommendations.

GiftGuru does this in a way that’s fun.

giftguru chatbot

During the holiday season, people are going to buy gifts.

You can make this easier for your customers and boost your sales with chatbots.

They are less expensive for your business and less anxiety-inducing for your customers.

Use chatbots for data mining.

Data is as valuable as gold.

Validated tests with meaningful data show us right from wrong in our campaign attempts.

A/B testing is more possible than ever before with the rise of artificial intelligence and chatbots.

Bots can have an enormous amount of conversations in a short period of time. Every time they do this, they are gathering new, relevant data.

Consider the shopping bot, Celebstyle, as an example.

It allows you to steal your favorite celebrity style.

celebstyle chatbot

Then it offers suggestions of clothes based on that celebrity.

celebstyle chatbot where to get this look

Every time a consumer chooses a celebrity or buys clothing, it provides new data.

This can then feed into your analytics tools and reports to help you improve the targeting and layout of your ad campaigns.

Improve your customer support service.

Customer support has traditionally been a challenge for businesses.

Chatbots can make a significant difference here.

In the healthcare and banking industries, a bot answering questions saved an average of 4 minutes when compared to an in-person inquiry.

chatbot time saving

On top of that, more than 50% of customers expect businesses and their support center to be open around the clock.

50% of consumers expect a business to be open 24/7

This is a lot easier, and cheaper, to do with chatbots.

The hardest part of salesmanship is responding promptly and being available all the time.

Chatbots can do this better than humans.

The average company takes 10 hours to respond to a consumer’s message.

10 hours average time for company to respond

A bot can respond immediately.

Check out this conversation with a shopping bot named Magic.

magic chatbot

The customer instantly gets what they want, when they want it, no matter what time it is.

This is a great way to boost sales in a world that is becoming increasingly busier.

Narrow down your target marketing.

Can you imagine if bots were able to learn about and send them customized messages that catered to their specific location in the sales funnel?

It’s already happening today with email segmentation.

Low-commitment prospects are sent low-pressure emails. High-commitment customers are upsold on the newest product.

MailChimp sees a 14% higher open rate and a 100% higher click-through rate with segmented campaigns.

segmented emails outperform

If it works for email, it will work for bots too.

Segmentation will eventually become fully automated.

H&M’s bot already does this on a small scale.

hm chatbot

The bot asks users which outfit is their favorite. Then it automatically creates a user profile for each person based on their answer.

This means the bot (and the business) is becoming better and better at showing outfits that will resonate with their target customer.

The robots are learning, and this helps your company better target ads and boost sales.

Help customers comparison shop.

Everyone loves to find a good deal.

How do you know when something is a good deal?

You need to be able to compare prices of identical and similar products.

In the past this may have meant opening several browser tabs or calling different companies.

Now, chatbots can do it all for you. This allows your ideal customers to easily comparison shop.

5Gifts4Her is a shopping bot that allows users to easily compare potential gifts across similar product and price ranges.

5gifts4her chatbot

Chatbots can even be programmed to compare local prices based on the location of a user.

price comparisons chatbot

Thanks to this new technology, comparison shopping has never been easier.

You can use this technology to boost consumer trust and ultimately sales, assuming you’re competitively priced.

Share locations & tracking with customers.

Do you offer in-store pickup for your products?

If so, instantly sharing your location with a customer can save time and effort for both of you.

Location-sharing makes it easier for customers to find you and plan how to reach your shop.

send location in chatbot

If you ship directly to home, it can work the other way around as well.

Customers can instantly provide you with their address via Messenger instead of having to type it in.

These simple chatbots can tell your customers important information about their order after a purchase has been made.

They can send an order confirmation and shipping notification.

Shopify has several Messenger chatbots that can provide order updates. They typically start at only a few bucks per month.

An order confirmation looks like this:

zennkai salon chatbot

When the order ships, the customer receives another notification.

zennkai order tracking

Customers can also click “Track shipment.” This will take them directly to the shipping carrier’s website where they can see up-to-date information on the location of their package.

Your customer can also choose to click “View order,” or “Continue shopping.”

Either of these options directs them back to your website to encourage more shopping.

Use Messenger chatbots for abandoned cart recovery.

More than 60% of consumers abandon their shopping carts before completing the purchase.

ecommerce cart abandonment rates by category

In Finance and Non-profit that rate is as high as 83%!

That means 2 out of 5, or less, survive all the way through your checkout process.

Chatbots can help you with this.

Since you’ve already connected Facebook Messenger with your website, you can use it to automate an abandoned cart follow-up sequence.

Pura Vida Bracelets already does this well.

pura vida bracelets chatbot

They didn’t stop with a simple reminder.

They also offered a 20% off discount in a great attempt to close the deal.

beachlife bracelets coupon

Adding a discount to your offer incentivizes people to finish their purchase.

The two main reasons people abandon their shopping cart is that the final price is too high.

ecommerce cart abandonment reasons in united states

Adding a discount to your abandoned cart follow-up leverages this and may capture consumers who abandoned due to the price.

Here’s another great example:

commerce bot chatbot

Why are chatbots such a great place to recapture cart abandoners?

People often have their email notifications turned off, but they rarely turn off their Messenger notifications.

This means you’re more likely to reach them immediately.

The faster you reach people who hesitate to buy, the higher the chance that they’ll finish their purchase.

faster is better in sales

Conclusion

Messenger apps are a huge marketing opportunity.

More consumers and businesses are adopting the use of mobile and messaging social apps every year.

To use Messenger to boost sales, you need to make sure customers enjoy interacting with your brand.

The last thing I want to do is push away consumers with poorly programmed chat bots.

That’s why it’s so important to use Messenger and chatbots right.

Start with setting up your bot for basic interactions. Then sync it with your e-commerce site and add the “Buy Now” functionality.

Once this is done, start programming your Messenger chatbots for interactions that will increase your sales.
These include offering entertainment, free stuff, advice, and support through Messenger bots.

Additional options are lead nurturing and engagement interactions.

I recommend you use Messenger to test your bot programs as well as your other ads, to data mine, improve targeting and boost your sales.

Program these interaction sequences in with simple language, guided responses, and the ability to speak to a real human whenever needed.

This will have you outshining the competition and increasing your sales in no time.

How do you use Facebook Messenger to sell?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.