The Do's and Don'ts of Working With Recruiters

The Do's and Don'ts of Working With Recruiters

In order to work effectively with a recruiter, you need to know how to communicate with them.

How Franchises Can Stand Out in a Sea of Sameness

What makes one franchise different from the others in its industry? Every landscape company mows grass. Every gym has treadmills.

To stand out and keep customers coming back, franchise owners must know their differentiators and then thoughtfully and strategically use that knowledge to market more effectively.

Obstacles to franchise marketing success

Franchises face marketing challenges other businesses do not.

Most franchises in service industries offer something similar. Every company prides itself on the quality of its work and the helpfulness of its customer service, but customers don’t see those factors until after they make a purchase. To stand out, franchises must identify what makes them unique – whether that’s a special way of doing things, a proprietary system or software, or something else – and push that differentiator to attract customers.

Jimmy John’s excels in this area. Despite tons of competition from other franchises and independent sub shops, Jimmy John’s continues to succeed because it emphasizes – and lives up to – its primary differentiator: “freaky fast.” Even as Subway’s “$5 footlong” campaign dominated the competition, Jimmy John’s gained market share through its delivery angle. People know that Jimmy John’s provides a consistent, speedy experience, so they continue to reward the company with their business.

 

Editor’s note: Looking for a business franchise? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

The best differentiators are the most memorable ones. With so much noise online, potential customers have a nearly infinite number of ads jockeying for their attention. To win more customers and keep them coming back, franchises must not only create interesting marketing, but also keep the message consistent to stay top of mind when consumers decide where to buy. According to Lucidpress, consistent brand presentation increases revenue by an average of 23 percent.

Accessibility contributes to this consistent presence. Customers want to buy from companies that are easy to find. Franchises must appear near the top when customers search for industry terms, and they need up-to-date business listings so people have access to the right phone number, address, hours and customer reviews.

Together, these factors lead to repeat business and more satisfied customers who spread their satisfaction through word-of-mouth marketing – which, according to a recent YA survey, is the most trusted form of marketing.

How franchises can win the marketing war

Franchises should take these three steps to overcome their marketing challenges and bring in more customers.

1. Create a list of differentiators.

Identify what makes your company unique. Consider factors such as company values (who you are), services (what you do) and customer demographics (whom you serve). Cone Communications reports that 87 percent of consumers will buy from a company that shares their personal values.

Think of potential differentiators as concentric circles, with the primary differentiator in the center. If your company offers the same services as others, that makes up the outer circle, because services in this case would be the least distinct. If half the industry is B2B and the other half is B2C, that creates the next circle – different but not unique.

The process of elimination would put “who you are” at the center, indicating your franchise should focus on personality, values or whatever motivates you to do what you do as the differentiator. Some companies, on the other hand, have unusual services or proprietary software and systems that set them apart. Build a short list of differentiators, then start crossing out the least impactful ones.

2. Eliminate all but the most important differentiator.

Don’t list 20 “unique” traits. The franchise probably isn’t unique in 20 areas, and even if it is, no one will remember 20 different things.

Instead, pick the differentiator that provides the answer to the customer question, “Why should I hire you?” That answer should be clear, concise and memorable – and it shouldn’t be the same as a competitor’s.

Unishippers, a franchise operating in a crowded shipping industry, found its niche by ignoring the biggest companies in favor of smaller customers. This franchise focuses on building relationships with smaller clients and staying updated on technology solutions to serve small and midsize businesses. By owning this niche, Unishippers wins more deals with its target audience, so its differentiator is its reputation as the go-to shipper for small companies.

3. Market that differentiator everywhere.

Use the differentiator to develop branding, marketing campaigns, sales collateral, internal documents and anything else that builds the brand story. Everyone within the company and the target customer demographic should know what sets the franchise apart.

If the tagline doesn’t point to the differentiator, get a new tagline. If the brochures your salespeople use look like everyone else’s brochures, make new ones. Take a stance by owning the differentiator. Some people might be turned off, but most will appreciate the authenticity and be more willing to buy.

When Jimmy John’s began competing with both Subway and local shops for sandwich franchise supremacy, the company ran commercials, online ads and social campaigns to promote its speedy delivery service. Today, even people who have never been to Jimmy John’s know which sandwich shop to call for “freaky fast” delivery.

By identifying differentiators and using those unique factors to stand out, franchises can attract more customers and establish themselves as the experts in their industries.

 

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The post दिन के 6000 कमाए Dhoop Cone | Dhoop Stick| Dhoop Batti Making Business | Home Based Business Ideas appeared first on Newline Marketing.

10 Ways to Branch Out with Your Marketing Strategy in the New Year

5 Startup Success Factors that Increase Your Chance of Survival
Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your own business in 2018.

Repurpose Blog Content into Short Form Social Media Updates

When you write a blog post, that doesn’t have to be the only time you use that particular content. In fact, there are plenty of different ways you can repurpose that content into shorter snippets that you share on your social media pages, as Brian Appleton explains in this Social Media Examiner post.

Use This 2018 Content Marketing Toolkit

If you want to up your content marketing game in 2018, you need the best resources at your disposal. This Content Marketing Institute post by Jodi Harris includes an entire toolkit of content marketing tips, templates and checklists you can use in 2018.

Consider These Simple Content Writing Tools

Content marketing is a proven method for getting the word out about your business. And there are plenty of tools out there to make the writing process easier, like the ones in this Buzz and Tips post by Steve Williams. You can also see what the BizSugar community is saying about the post.

Take These Marketing Lessons into 2018

If you want your marketing efforts to really resonate in the new year, then you need to learn some lessons from what you did in 2017. In a recent post on Juvlon, Apeksha Kshirsagar offers some marketing lessons for small businesses that you can take into 2018.

Power Up Your Sales with These Salesforce Apps

Salesforce has long been one of the most powerful tools for managing sales. And there are also plenty of apps you can use with the platform to improve your processes even more. Here, Benjamin Brandall of Process Street lists some of the top apps you can use to power up your sales.

Add More Than One Admin to Your Facebook Page

You might think that you can run a successful Facebook page on your own. But there are actually significant advantages to having more than one admin. Lisa Sicard of Inspire to Thrive shares why in a recent post. And BizSugar members discuss the post further too.

Follow These Digital Marketing Strategies for Solopreneurs

If you run a business completely on your own, then the marketing strategies that work for larger businesses aren’t likely to apply. Instead, take a look at some of the marketing strategies specifically for solopreneurs in a recent DIY Marketers post by Rhonda Burgess.

Consider Hiring a Marketer for Your Freelance Biz

Even freelancers could use some help marketing their services from time to time. There are many different ways a marketing expert can help freelance businesses. Ivan Widjaya of Biz Epic elaborates in a recent post.

Use Video to Increase Conversions on Your Landing Page

The landing page of your website should serve a specific purpose — converting visitors into customers. And video can play a major role in that, according to a recent Pagewiz post by Elna Cain. BizSugar members also share some thoughts on the post.

Check Out These Logo Design Trends for 2018

If one of your goals for the new year is to update your branding, then a new logo might be in order. If that’s the case, you need to look at some of the current design trends that might impact your process. Here are some things to consider from Katie Lundin of Crowdspring.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Shuttestock

This article, “10 Ways to Branch Out with Your Marketing Strategy in the New Year” was first published on Small Business Trends

10 Creative Ways You Can Improve Your Next Clearance Sale

10 Clearance Sale Tips for Success

The year 2017 is almost over. Are you still carrying unsold merchandise in your store?

As the post-holiday frenzy dies down, January is a slow month for most retail stores. On top of the holiday bill hangover consumers are experiencing, bad weather or resolutions to stop spending money will often keep shoppers away.

But if those unsold products are gathering dust on your shelves or taking up space in your stockroom, they’re not bringing in profits for your business. It’s time for a clearance sale!

The word “clearance” is overused these days when many retail chains seem to offer weekly clearance deals. However, when clearance is done sparingly, it can be a highly effective marketing strategy. Clearance can attract not only your regular customers, but bargain-hunters who might not otherwise stop into your store. For instance, many people who don’t normally shop at Nordstrom Rack hit the discount store regularly for its seasonal clearance sales.

Clearance Sale Tips

Here’s how to make your clearance sale a success.

1. Time it right. Quarterly seasonal clearance makes sense for most retail businesses. You want to sell products at the tail end of the season, while they’re more attractive to customers. (For example, it’s easier to move parkas in January than April.) If your products aren’t particularly seasonal, a clearance every six months may work. Just don’t let too much unsold stock build up.

2. Choose your wares. Using your point-of-sale/inventory management system, identify the products that are least profitable and slowest moving so you can pull them for clearance.

3. Create your clearance display. Don’t hide your clearance in the back of the store. You can often tempt shoppers to come into your store by putting clearance items relatively close to the door. Limit the total space you devote to clearance. It’s OK if the products are a little crowded. You don’t want so much clearance that your retailer looks like a thrift store or as if you’re going out of business. Try putting some small clearance items near the checkout line. You’d be surprised how many people can’t resist this.

4. Price it right. Using actual prices rather than percentage-off signs typically attracts more bargain hunters. No math is required to see that “$10 each” is a good deal. Try sectioning products by price — a $10 display, a $20 display, a $5 and under display, etc.

5. Kick it off with a bang. Ever been to a “clearance” sale that offers 15 percent off? (Eye roll.) That’s not nearly enough to tempt true bargain hunters. Start with 50 percent off — possibly even deeper discounts depending on your industry, your competition and what types of discounts you’ve offered throughout the year.

6. Market online and off. Market your clearance through email, online advertising, social media, on your website and/or direct mail. Greet customers at your entrance and let them know about your clearance specials. Point out the sale racks or shelves and maybe even suggest an item. Giving shoppers a bag or basket to shop with can entice them to buy more, too.

7. Sweeten the deal. If your product doesn’t sell on 50 percent clearance, don’t hang on to it. Your primary goal is to move the items out of inventory, so increase the discount every day of the clearance — 50 percent the first day, 60 percent the second day, etc. — to motivate buyers.

8. Let it go. What if at the end of your clearance, you’ve still got stuff left? Don’t try to sell it next season. One shoe store I shop at has an annual clearance sale where at least half the inventory is shoes that didn’t sell at the last sale! Know when to cut your losses.

9. Act quickly. If a product doesn’t sell, have a plan for disposing of it at the end of the sale. You can try liquidators, remarketers or donating the items to charity for a tax write-off.

10. Connect with new customers. Make a special effort to get new customers on your mailing list. Ask them to sign up for your email newsletters or loyalty reward program. For those who are bargain oriented, asking, “Would you like to know about our next clearance sale in advance so you can get a better selection?” is generally all it takes to get them to sign up.

Happy selling!

Photo via Shutterstock

This article, “10 Creative Ways You Can Improve Your Next Clearance Sale” was first published on Small Business Trends

5 Creative Ways Influencer Marketing Can Boost Your Brand in 2018

During 2017, companies spent more than $1 billion dollars on influencer marketing. It is safe to say that these investments will increase in 2018 as well.

Businesses should no longer ignore influencer marketing; it’s not just another social media marketing infatuation. Influencer marketing is currently considered the best way for generating a high return on investment (ROI) through digital marketing. Forbes claims that influencer marketing is the most effective way of advertising.

The term “influencer marketing” has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns. To grow your brand in 2018, below are five influencer marketing approaches you should try.

1.  Work with micro, macro, and mega influencers.

Marketing campaigns with influencers can boost the SEO of any business. The key is to find the correct type of influencers for your campaign. Generally, influencers are classified into three categories: megainfluencers (celebs), macroinfluencers and microinfluencers.

Microinfluencers were in demand throughout 2017, but 2018 will witness the unification of influencers. Brands will use a combination of the different types of influencers. Each type of influencer targets certain audiences, which helps brands expand their reach.

In 2018, campaigns won’t be limited to brand promotion. Instead, they will create an experience and establish emotional connections between the brand and their target audience. There are a number of service providers you can connect with that specialize in influencer marketing.

2. Try video influencer marketing.

Video marketing is a trend that’s been hard to ignore in 2017; it presently accounts for nearly three-quarters of internet traffic. According to The Next Web, videos are more effective and impactful at increasing sales compared to text-based content. Video marketing will the next biggest trend in the coming year.

Audiences are bored with seeing the same kinds of posts again and again. The pictures are processed, and everything looks perfect, which is far from reality. Audiences are looking for something original, and videos make that possible. Videos are more engaging and have less scope for manipulation. Plus, videos are fun to watch and are more genuine, which is why influencers often use videos for marketing. Video marketing is flexible – you can post them on many different social media platforms, including YouTube, Facebook, Snapchat and Instagram.

Not sure what videos to create for your business? Videos can be in the form of a product unveiling, reviews or tutorials – these are just few ideas. 

3. Track your ROI and KPIs.

According to Linqia, measuring ROI in influence marketing is the biggest challenge (report 78 percent of marketers). To simplify this task, your performance indicators should be aligned with the campaign’s goal and objectives, and your KPIs should be specific and measurable.

According to The Next Web, new software and influencer marketing platforms will continue to be developed. These tools can help simplify the process of calculating KPI results and ROI.

4.  Invest in Instagram stories.

In 2017, Instagram proved to be the most popular platform for influencer marketing campaigns. In September 2017, Instagram reached a milestone of 800 million users using the app on a monthly basis. In the coming year, the use of Instagram as a marketing platform will increase even more.

Currently, influencer marketing is worth $1 billion on Instagram, according to Mediakix. And it is predicted that it might cross $2 billion by 2019. Instagram is a win-win opportunity for brands as well as influencers. A visually beautiful and relevant post will grab the attention of more potential customers, and it can increase the number of followers.

5.  Build a strong influencer relationship.

As influencer marketing grows, so, too, does the demand for influencers. More brands are incorporating influencers into their campaigns and marketing strategies. However, along with increased demand, the costs and value of their services are increasing as well. Previously, sending influencers free samples of products or free trials of services would sometimes suffice as compensation. In the coming year, however, businesses will have to put in more effort.

For influencers, it is not all about the money. In 2018, many will want to be more careful and selective about the brands they work with, preferring to only work with brands that want to forge a long-term partnership with the influencer.

Final thoughts

Have you already tried influencer marketing in 2017? If not, try any or all of the above-mentioned creative approaches to influencer marketing. These approaches can help your company and brand reach more people and increase revenue in 2018.

How Franchises Can Stand Out in a Sea of Sameness

What makes one franchise different from the others in its industry? Every landscape company mows grass. Every gym has treadmills.

To stand out and keep customers coming back, franchise owners must know their differentiators and then thoughtfully and strategically use that knowledge to market more effectively.

Obstacles to franchise marketing success

Franchises face marketing challenges other businesses do not.

Most franchises in service industries offer something similar. Every company prides itself on the quality of its work and the helpfulness of its customer service, but customers don’t see those factors until after they make a purchase. To stand out, franchises must identify what makes them unique – whether that’s a special way of doing things, a proprietary system or software, or something else – and push that differentiator to attract customers.

Jimmy John’s excels in this area. Despite tons of competition from other franchises and independent sub shops, Jimmy John’s continues to succeed because it emphasizes – and lives up to – its primary differentiator: “freaky fast.” Even as Subway’s “$5 footlong” campaign dominated the competition, Jimmy John’s gained market share through its delivery angle. People know that Jimmy John’s provides a consistent, speedy experience, so they continue to reward the company with their business.

 

Editor’s note: Looking for a business franchise? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

 

The best differentiators are the most memorable ones. With so much noise online, potential customers have a nearly infinite number of ads jockeying for their attention. To win more customers and keep them coming back, franchises must not only create interesting marketing, but also keep the message consistent to stay top of mind when consumers decide where to buy. According to Lucidpress, consistent brand presentation increases revenue by an average of 23 percent.

Accessibility contributes to this consistent presence. Customers want to buy from companies that are easy to find. Franchises must appear near the top when customers search for industry terms, and they need up-to-date business listings so people have access to the right phone number, address, hours and customer reviews.

Together, these factors lead to repeat business and more satisfied customers who spread their satisfaction through word-of-mouth marketing – which, according to a recent YA survey, is the most trusted form of marketing.

How franchises can win the marketing war

Franchises should take these three steps to overcome their marketing challenges and bring in more customers.

1. Create a list of differentiators.

Identify what makes your company unique. Consider factors such as company values (who you are), services (what you do) and customer demographics (whom you serve). Cone Communications reports that 87 percent of consumers will buy from a company that shares their personal values.

Think of potential differentiators as concentric circles, with the primary differentiator in the center. If your company offers the same services as others, that makes up the outer circle, because services in this case would be the least distinct. If half the industry is B2B and the other half is B2C, that creates the next circle – different but not unique.

The process of elimination would put “who you are” at the center, indicating your franchise should focus on personality, values or whatever motivates you to do what you do as the differentiator. Some companies, on the other hand, have unusual services or proprietary software and systems that set them apart. Build a short list of differentiators, then start crossing out the least impactful ones.

2. Eliminate all but the most important differentiator.

Don’t list 20 “unique” traits. The franchise probably isn’t unique in 20 areas, and even if it is, no one will remember 20 different things.

Instead, pick the differentiator that provides the answer to the customer question, “Why should I hire you?” That answer should be clear, concise and memorable – and it shouldn’t be the same as a competitor’s.

Unishippers, a franchise operating in a crowded shipping industry, found its niche by ignoring the biggest companies in favor of smaller customers. This franchise focuses on building relationships with smaller clients and staying updated on technology solutions to serve small and midsize businesses. By owning this niche, Unishippers wins more deals with its target audience, so its differentiator is its reputation as the go-to shipper for small companies.

3. Market that differentiator everywhere.

Use the differentiator to develop branding, marketing campaigns, sales collateral, internal documents and anything else that builds the brand story. Everyone within the company and the target customer demographic should know what sets the franchise apart.

If the tagline doesn’t point to the differentiator, get a new tagline. If the brochures your salespeople use look like everyone else’s brochures, make new ones. Take a stance by owning the differentiator. Some people might be turned off, but most will appreciate the authenticity and be more willing to buy.

When Jimmy John’s began competing with both Subway and local shops for sandwich franchise supremacy, the company ran commercials, online ads and social campaigns to promote its speedy delivery service. Today, even people who have never been to Jimmy John’s know which sandwich shop to call for “freaky fast” delivery.

By identifying differentiators and using those unique factors to stand out, franchises can attract more customers and establish themselves as the experts in their industries.

 

Veteran

After an international auto theft sting, a dimwitted detective Do-chul is treated at a nightclub where he meets Tae-oh, the tyrannical heir to a mega-corporation, whose rude behavior rubs him …

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

[youtube https://www.youtube.com/watch?v=fHOQ6mho2io&w=640&h=360]

Should You Forgo College to Start a Business?

Over 62 percent of millennials have considered starting their own business, and 72 percent feel that startups and entrepreneurs are a necessary economic force for creating jobs and driving innovation, according to Forbes.

Yet, the idea of choosing entrepreneurship over a university education is seen as a risky option that most young people shy away from.

When we launched our company, I was 19 and had a spot waiting for me in a university’s communication design program. My parents were constantly urging me to pursue a university education for “a better future,” but I ultimately decided to forgo that to run a business.

Naturally, the thought of forgoing a well-trodden path for one of uncertainty can feel daunting to most, especially when all of your peers are heading in the opposite direction. That said, I have zero regrets about my choice, because I’ve learned and gained more as an entrepreneur than as a college student.

Below are four advantages one experiences when choosing entrepreneurship over a university education.

Learn and grow by doing.

Entrepreneurship can be scary, but it can also be wildly enriching.

The bad news: There is no lesson plan and hardly ever a fallback. The good news: You’ll benefit from the independence. Not to mention, you can save heaps on the increasingly hefty costs that come bundled with the college experience.

Billionaire and Napster founder Sean Parker even goes as far as to suggest you “Skip college and Google your education.”

To get your first customers, you’ll need to step out of your comfort zone to reach potential customers you might not be familiar with. Further, as an entrepreneur, you’ll often have to wear many hats in the early days. You’ll need to manage different aspects of your business, including HR, marketing, sales, just to name a few, all in a single role. You’ll have to upskill yourself in various areas that might not have been your strengths in school.

In my case, one of the most difficult lessons revolved around working directly with executives who were much older than me. Learning to successfully negotiate and sell our company’s services to intimidating prospects is something I learned in the field and not in a classroom.

There are some things a college education can do for you, but it simply can’t prepare you for every scenario you’ll face in your career. The lessons you learn in practice and execution beat theories anytime. Even starting out as a freelancer can be a good step in getting your feet wet and picking up some of the necessary skills to run a business.

You failed? No problem.

The great thing about launching a business when you’re young is that you have a lot less to lose. If you’re not supporting dependents or ailing family members, failure is not something that should discourage you.

You lost some money, so what? Chinese ecommerce giant Jack Ma, founder of Alibaba, has stated that the company wasn’t profitable the first three years. In the beginning, it expanded too fast and nearly went bankrupt when the dot-com bubble burst. At one point, Alibaba was just 18 months away from bankruptcy. Today, it’s the biggest ecommerce company in the world.

Roughly 20 percent of new businesses survive past their first year of operation. Don’t be discouraged if you hit a roadblock early on in your journey, you’re in good company. The best thing is that as a young entrepreneur, you can afford to fail, because it’s likely you don’t have kids or a mortgage holding you back.

You’ll need to grow up, fast.

Having no bosses or teachers breathing down your neck may sound attractive, but that also means that there’s no one telling you what to do next.

You’ll think twice about spending $8 on that latte from Starbucks and feel a tinge of guilt when you take a day off. You will realize that whether your business succeeds or not depends on the decisions you make right now.

The Dollar Shave Club made a killing after its video marketing went viral, netting 12,000 sales in a single day. Founder Michael Dublin didn’t spend a lot of money on his witty online advertisement – just $4,500. But when there’s a lot riding on your habits, you have no choice but tweak your lifestyle and mindset for the better if you want to succeed.

Look forward to an income without a ceiling.

One of the limitations of working for an organization, like most college students do when they graduate, is that unless you’re in a profession like sales where your income scales proportionately to your effort, there will always be a ceiling on how much you can earn.

As an entrepreneur, once your business has a sustainable pipeline of deals and works, you can expect your income to increase based on how hard you choose to work.

In addition, not having a student loan to tie you down financially puts you ahead of many of your peers. Coupled with the potential income you stand to gain from your business if you succeed, you can look forward to a financial and career headstart while your peers are studying for finals.

A college degree is no longer absolutely necessary for a young person to succeed in his or her career. With the availability of quality, free, online educational courses in today’s age, starting a business, coupled with self-study on the internet, can be just as enriching and possibly even more financially practical as obtaining a degree from a university. And if things don’t work out, universities are here to stay. You can always go back to school if your business idea doesn’t work out.

As for whether you should start a business instead of finish college first, that’s up to you to decide. If you consider yourself a self-starter with the discipline to manage your time and self-education, starting a business might bear more fruit.

If you’re more comfortable with a structured learning environment and are averse to risk, getting your college degree might be the better option in the short term. You could always explore entrepreneurship at a later time.

Twitter as a Customer Support Channel

Most customer service channels consist of telephone or email, and often the experience, especially over the phone, is not particularly user friendly. Reflecting on your past personal experiences with other companies’ customer service departments, chances are that you have had to wait on hold for ages to be connected to the correct person or wait for days for an email response. With the proliferation of Twitter though, customer service is experiencing a revolution.

Twitter provides a new dimension to customer service; it allows companies to reduce customer wait times and also the expensive costs associated with a call center. At the same time, it helps businesses build a reputable brand image (if it’s used correctly).

Why Twitter shines as a support tool

Unlike traditional channels, i.e., telephone, Twitter users don’t expect an immediate reply. A delay of a couple of hours is acceptable. That’s not to say, however, that you can’t send immediate support responses as soon as you receive them.

Another benefit of using Twitter as a customer service channel is that any support you give is in the public domain, which can have a positive effect on your company’s public perception – especially if you do a good job.

Solve customer problems quickly

Try to be as prompt as possible when responding to customers. Our guidance to the support staff in our company is to first inform the customer that our team has received the message and we are looking into it (if it’s not possible to respond with the correct answer immediately).

If the answer cannot be provided on Twitter as it is too complex, then we give the customer details on how to contact us on or direct them to a support document on our website.

Save on costs

Having your customer service reps use Twitter to respond to customer inquiries is less expensive than hiring a call center. Using Twitter’s response function is a smart idea, because all exchanges are public and thus are indexed. Customers seeking information might find the answer to their question on your Twitter profile page and therefore might not need to contact you at all.

Another benefit is that you increase your efficiency in responding to customer questions. Because Twitter limits tweets to 140 characters, customers need to be concise and precise in their demands. More precise information, in turn, can help you meet demand more quickly.

Track conversations and improve customer support

To provide impeccable customer service on Twitter, track all of the conversations you have with customers as well as other mentions about your brand. Keep information such as the customer’s name, username, product name and comments so you get an idea of what people think of your business and can monitor any trends.

Monitoring tools exist to help you with this task, and most alert you by email when information about your business or products is published online. By tracking trends, you can refine your customer support by fine-tuning it to increase overall customer satisfaction.

Be available to answer queries

If you decide to utilize Twitter for customer support, make sure your team is available to respond to customer tweets. Availability is a key element on Twitter. If you set up an account and then don’t use it, then the public perception will definitely be a negative one.

Use Twitter to build brand reputation

In addition to providing a powerful platform for customer support, Twitter allows you to build your online reputation. It can shorten your response time, resolve issues intelligently, build a more personal relationship with your followers and reach more potential customers.

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 4129Grey, Istanbul has created this print ad for Gillette…. - $60 Miracle Money Maker 4129Grey, Istanbul has created this print ad for Gillette. Source …

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Quitting Your Job to Work From Home (3 tips)

[youtube https://www.youtube.com/watch?v=po4ybBRkVq4&w=640&h=360]

Club Colombia- Enjoy With The Best on Behance…

Club Colombia- Enjoy With The Best on Behance Source by phuonghoangnhi Sponsor AdsProfit Builder – Professional Licence Profit Builder is the Ultimate LIVE Builder and Profit Generator for WordPress, giving …

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How I Recruited 19 People In 30 Days Into My Business 🔥

[youtube https://www.youtube.com/watch?v=q3WbTKBOYto&w=640&h=360]

How to get found on social media #Content Colleen colleen mccormick metzger nash…

How to get found on social media #Content Colleen colleen mccormick metzger nashville tn social media content managment Source by travelingalyssa Like this: Like Loading… Related Tags: how to, nashville, …

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Did You Give Up?? 😐😐

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Age Discrimination in the Workplace: What Your Business Needs to Know

Age discrimination against older employees is illegal in the U.S. – and legislation is in place to protect employees (and prospective employees) over the age of 40 who might otherwise be disadvantaged simply because of their age.

However, despite the clear and unambiguous legal safeguards in place to protect employees from age discrimination in the workplace, many workers over the age of 40 still face ageism at work, which can potentially cost your business money in lost productivity and performance, as well as exposing you to the very real risk of a legal challenge.

In this article, we’ll review age discrimination in the workplace, share some facts and figures on the scope of the problem, and highlight five things that every business needs to know about age discrimination – and how to prevent it.

What is age discrimination in the workplace?

Age discrimination in the workplace is the negative or disadvantageous treatment of employees based on their age rather than performance or merit. While any employee can be targeted by age discrimination – including younger employees – protection from age discrimination is mandated in law only for employees over the age of 40, which is the main target group for age-based discrimination in the workplace.

The law pertaining to the prevention of age discrimination applies to every stage of the employment process, including recruitment and job advertising, hiring and interviewing practices, job assignments, performance reviews, benefits, career advancement, and termination.

Legal protection against age discrimination in the workplace is provided under the remit of the Age Discrimination in Employment Act (1967), or ADEA, and failure to protect and preserve the rights of older workers is a type of employment discrimination.

Age discrimination facts and figures in the workplace

To give you a feel for the scope of age discrimination in the U.S., here are some facts and figures that outline how widespread the problem really is:

  • 1 in 5 workers across the U.S. as a whole are 55 years old or over.
  • 64 percent of workers aged 45 or older have experienced or witnessed workplace discrimination, according to research by AARP.
  • 59 percent of the sample group indicated that, in their experience, age discrimination is “very common.”
  • Age discrimination in the U.S. is becoming even more common – the EEOC saw nearly 21,000 age discrimination complaints filed in 2016, compared to 15,000 in 1997.
  • Age discrimination complaints or complaints that contain an element of age discrimination make up 23 percent, or almost a quarter, of all EEOC complaints received across the board.

5 things your business needs to know about age discrimination

All businesses are keen to avoid potentially costly litigation on the basis of age discrimination in the workplace, but the threat of litigation isn’t the only reason why companies and organizations should take a proactive approach to preventing age discrimination at work.

Here are five important pieces of information about age discrimination in the workplace.

1. ADEA legislation to protect workers against age discrimination applies to all local governmental, state and federal employers regardless of their number of employees, as well as to private employers with 20 or more employees. The regulations also apply to labor cooperatives and organizations, including employment agencies.

2. Failing to recognize the value of your older employees and invest in their training, professional development and advancement in favor of younger workers not only has an impact on your older workers themselves, but also has implications for your business’s productivity, performance and future success.

3. According to an AARP study, workers 50 and older have lower rates of employment turnover, and are also among the most committed and engaged workers.

4. There is a correlation between ageism and other types of employee discrimination, particularly gender-based discrimination – 72 percent of female study participants ages 45-74 cite experience of or familiarity with age discrimination, compared to just 57 percent of men within the same age category.

5. Age discrimination in the workplace can be subtle as well as overt. Even within forward-looking companies that set and maintain policies to actively prevent age discrimination, not all managers and team leaders are fully conversant with the scope and remit of age discrimination and how to prevent it, which can leave your company open to litigation. 

3 quick tips to prevent an age discrimination case

Defending your business against an age discrimination case can be both expensive and time-consuming. The time and financial impact that such complaints can have on your company, not to mention the lost productivity and wasted employer resources, is a huge burden.

These three simple tips will help your business mitigate the risk of an age discrimination lawsuit.

1. Provide discrimination and diversity training.

If you want to protect your business against age discrimination claims, it’s important to provide proper training to all employees. Training will help everyone understand what’s illegal under ADEA and provide a strong foundation for proper policy.

2. Put age-related policies in place and enforce them.

While most people would agree that discrimination of any kind is wrong, that doesn’t mean it won’t happen. Aside from training, it’s important to clearly define policies and set expectations for what will occur if a violation happens.

3. Implement best practices during the interview and hiring process.

When your business is ready to hire for a new position, it’s important to implement best practices from the very beginning of this process. When creating your job posting, be sure to avoid phrases that discriminate based on age such as “new grads” or “young.” Also, always avoid age-related interview questions.

If you need help with age discrimination workplace policies and procedures, or if you have questions about age discrimination that you’d like to discuss, contact an employment law attorney for support and guidance.