Eminem - Beautiful

Eminem – Beautiful

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These 3 #Website Copywriting Mistakes Could Cost You #Sales

You built your company’s digital presence to be the “go to” workhorse for your company, and a few simple website copywriting mistakes could be interfering with that goal. Are you committing any of the below mistakes? It may be time to head back to …

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Synchro may refer to:

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italki is an online language learning website which connects language learners and teachers through video chat. The site allows students to find online teachers for 1-on-1 tutoring, and teachers to earn money as freelance tutors.

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auto credit ready

Grand Theft Auto (GTA) is an action-adventure video game series created by David Jones and Mike Dailly; the later titles of which were created by brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is primarily developed by Rockstar North (formerly DMA Design), and published by Rockstar Games. The name of the series references the term used in the US for motor vehicle theft.
Most games in the series are set in fictional locales modelled on cities, usually either Liberty City, Vice City or San Andreas, which are stand-ins for New York City, Miami and the state of California, respectively. The first game encompassed three fictional cities, while subsequent titles tend to emphasise a single setting. Gameplay focuses on an open world where the player can choose missions to progress an overall story, as well as engaging in side activities, all consisting of action-adventure, driving, third-person shooting, occasional role-playing, stealth and racing elements. The series focuses around many different protagonists who attempt to rise through the ranks of the criminal underworld, although their motives for doing so vary in each game. The series also has elements of the earlier beat ’em up games from the 16-bit era. The antagonists are commonly characters who have betrayed the protagonist or his organisation, or characters who have the most impact impeding the protagonist’s progress. Film and music veterans have voiced characters, including Ray Liotta, Burt Reynolds, Dennis Hopper, Samuel L. Jackson, James Woods, Debbie Harry, Phil Collins, Axl Rose and Peter Fonda. With its British origin, the series contains satire and humour.
British video game developer DMA Design began the series in 1997. As of 2014, it has eleven stand-alone games and four expansion packs. The third chronological title, Grand Theft Auto III, is considered a landmark title, as it brought the series to a 3D setting and more immersive experience. Subsequent titles would follow and build upon the concept established in Grand Theft Auto III, and receive significant acclaim. They subsequently influenced many other open world action games, and led to the label Grand Theft Auto clone on similar games.
The series has been critically acclaimed and commercially successful, having shipped more than 250 million units, making it the fourth-highest selling video game franchise of all time, behind Nintendo’s Mario and Pokémon franchises, and Tetris. In 2006, Grand Theft Auto featured in a list of British design icons in the Great British Design Quest organised by the BBC and the Design Museum. In 2013, The Telegraph ranked Grand Theft Auto among Britain’s most successful exports. However, the series has also been controversial for its adult nature and violent themes.

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internet marketing essentials

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

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Sigrid – Strangers (Official Video)

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7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and
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Jurassic World: Fallen Kingdom – Official Trailer #2 [HD]

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The Biggest Obstacles to AI Adoption for Fintech Startups

Every company out there wants a piece of artificial intelligence. From large tech companies like Google and Amazon to small businesses trying to survive in a highly competitive business world, the benefits – both real and perceived – are too enticing to ignore.

According to one report by Vanson Bourne, about 80 percent of companies are actively using one or more elements of AI, including machine learning and natural language processing. In the same report, a further 36 percent of senior decision-makers said they would be making more AI investments within the next three years, with at least 62 percent hoping to bring in an AI officer in future.

These figures are hardly a surprise. AI has been the main driving force behind most fintech disruptions, which makes it a game-changer for small businesses and startups that are coming up within this field.

Although businesses are taking steps to bring in AI into their companies, the AI playfield is fraught with obstacles that keep the best of AI away from most small businesses. From team members who are clueless about the technology to legacy systems that won’t support the tech, things can go south quickly for business owners who are not prepared.  

If you’re planning to bring in AI-assisted technologies for your business in any form, here are some of the major issues to keep in mind before jumping in.

Legacy IT Infrastructure

In the Vanson Bourne report, close to half of the respondents identified the lack of an IT infrastructure as the biggest obstacle to AI adoption. Keep in mind that the respondents were top-level managers in companies with $50M-plus in revenue annually.

AI systems, even the most basic ones, run on resource-intensive algorithms that require a decent combination of hardware and software capabilities, something that isn’t usually available in your typical office setup from a decade ago. At its basic level, an AI-ready infrastructure should be capable of efficient data management, have enough processing power, be agile, flexible and scalable, and have the capacity to accommodate different types and volumes of data.

Naturally, it would be more challenging for fintech startups and small businesses to assemble the necessary hardware and software elements to support AI. Still, with proper planning and subtle changes to your legacy systems, you can make AI part of your strategic future. Instead of bringing in new servers with powerful processors, for instance, start with a cloud-based service and move on from there.

Problems with Big Data

Data is the driving force behind all intelligent systems. And with the amount of data crossing the 20 zettabytes threshold last year, quality data, and not smart machines, has become the most important prerequisite for developing AI systems.

For fintech startups, two issues present the biggest obstacles to creating or adopting data-driven AI solutions. First, there’s a large amount of unstructured data on the web – up to 90 percent of internet data according to some reports. Unstructured data is any pool of poor-quality data that cannot be understood by an intelligent system, which greatly limits what an AI system can do.

Secondly, there’s always the sensitive issue of data privacy and security. In a social experiment highlighted by mSpy, the research team intentionally lost smartphones to help them gauge public reaction to lost phones. Over 50 percent of those who picked up these “lost” phones tried to access the personal data and information on them, illustrating just how tricky data security is in the real world.

More recently, the Facebook data scandal that happened a few weeks ago served as the perfect reminder of just how fluid privacy issues are when it comes to handling data.

The Future of AI for Fintech

What do these issues mean for fintech startups? For one, as regulators become stricter with how businesses handle data, they introduce additional overheads for small businesses that must scrutinize every byte of data.

Businesses can’t simply harvest data from the internet or CRM databases for their AI solutions, but will have to spend time and resources going through each data set to make sure it’s AI-digestible and doesn’t violate any regulations. Thus, in addition to the lack of talent and managerial skills required for setting up AI systems, startups might have to take up the services of professionals like data scientists, something that’s often out of reach for startups.  

In the end, however, there’s always hope for businesses that want to put in the effort to bring in AI. Understanding the challenges ahead is an important first step for enterprises with a focus on the future.

Easiest Way To Make Money Online in 2017 – LEGIT & Fastest Way To Make Money -MONEY Using On Youtube

Easiest Way To Make Money Online in 2017 – LEGIT & Fastest Way To Make Money -MONEY Using On Youtube. SUBSCRUBE NOW FOR MORE VIDEO. How to make easy money …

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Online #Marketing Plan: 7 Steps To Create A Truly Effective One

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The online marketing plan is one of the most important tools for any company that wants to stand out on the internet. Competing in a world of constant change is very …

traffic software for advertising agency

Traffic shaping is a bandwidth management technique used on computer networks which delays some or all datagrams to bring them into compliance with a desired traffic profile. Traffic shaping is used to optimize or guarantee performance, improve latency, or increase usable bandwidth for some kinds of packets by delaying other kinds. It is often confused with traffic policing, the distinct but related practice of packet dropping and packet marking.
The most common type of traffic shaping is application-based traffic shaping. In application-based traffic shaping, fingerprinting tools are first used to identify applications of interest, which are then subject to shaping policies. Some controversial cases of application-based traffic shaping include bandwidth throttling of peer-to-peer file sharing traffic. Many application protocols use encryption to circumvent application-based traffic shaping.
Another type of traffic shaping is route-based traffic shaping. Route-based traffic shaping is conducted based on previous-hop or next-hop information.

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A get-rich-quick scheme is a plan to obtain high rates of return for a small investment. The term “get rich quick” has been used to describe shady investments since at least the early 1900s.
Most schemes create an impression that participants can obtain this high rate of return with little risk, and with little skill, effort, or time. Get rich quick schemes often assert that wealth can be obtained by working at home. Legal and quasi-legal get-rich-quick schemes are frequently advertised on infomercials and in magazines and newspapers. Illegal schemes or scams are often advertised through spam or cold calling. Some forms of advertising for these schemes market books or compact discs about getting rich quick rather than asking participants to invest directly in a concrete scheme.
It is clearly possible to get rich quickly if one is prepared to accept very high levels of risk – this is the premise of the gambling industry. However, gambling offers the near-certainty of completely losing the original stake over the long term, even if it offers regular wins along the way. Economic theory states that risk-free opportunities for profit are unstable because they will quickly be exploited by arbitrageurs.

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auto credit inc

Credit Acceptance Corporation is an auto finance company providing automobile loans and other related financial products. The company operates this financial program through a national network of dealer-partners, the automobile dealers participating in the programs. The company operates two programs: the “Portfolio Program” and the “Purchase Program”. Through these programs, the company can advances money to automobile dealers in exchange for the right to service the underlying consumer loans and can buy the consumer loans from automobile dealers. By the end of 2013, the company made an annual revenue of $175,300,000.

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Marketing is the analysis and management of exchange romantic relationships. Marketing is employed to make, keep and meet the client. With the client as the concentration of its activities, it could be figured Marketing is one of the leading the different parts of Business Management – the other being Invention.

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How to Leverage Influencer Marketing for Improved SEO #Pubcon Florida

How to Leverage Influencer Marketing for Improved SEO

This session on influencer marketing and SEO is the first up for me on day one of Pubcon Florida, which has grown from a one day to a two day event. It’s easy to see why: The speaker line up is chock full of current smart search marketing advice from a great collection of expert practitioners.

With moderation duties handled by Susan Wenograd @SusanEDub the speakers for this session included the dynamic duo of:
Marcela De Vivo @marceladevivo from SEMRush
Dixon Jones @Dixon_Jones from Majestic

First up is birthday woman Marcela De Vivo. Happy Birthday Marcela!

Influencer Marketing is hot right now for a variety of reasons: consumers increased use of ad blocking, increased competition and working with the right influencers can make your marketing more effective, especially with SEO.

But working with influencers and getting them to pay attention to your brand can be hard.

There are many examples of big brands leveraging influencer marketing including Pedigree, Hulu and Bob’s Red Mill. But there are also small brands like YogaClub that have had great results too. “Working with influencers revolutionized our brand.”

Impressions are nice, but how do you get influencers to truly impact your ROI?

One of the best ways to get ROI out of influencer marketing is to bring it into your SEO strategy.

To do that, understanding the top SEO ranking factors will help you understand opportunities to incorporate influence with SEO.

  1. Site traffic – Number of direct visits for high volume keywords. Influencers can be a great source for direct traffic. Influencers can generate demand for your brand which also creates visits to your site.
  2. User engagement signals – Visitors coming to your website from search – pages viewed per session and bounce rate. Influencers that have a trusted niche of followers that trust them to recommend sites to visit. That trust should result in an audience that delivers stronger user engagement signals.
  3. Links – Total backlinks to a domain, referring IPs, and total follow backlinks. With influencers you get links they share to your site but ideally, their followers may also link to you. One way to work with influencers this way is through giveaways where content is part of the contest.
  4. Natural organic content – Longer content tends to perform better than shorter content. Things like keywords in the title and H1 tags. Influencers can contribute content to your site that your brand owns. Then you can encourage influencers to share that content that they created hosted on your site. You can also use Facebook ads to promote that content. Alternatively, you can sponsor the influencer to create content on their own site and encourage them to promote.

Steps to build an effective influencer marketing campaign:

  1. Start by picking the social media channels you want to target.
  2. Create a list of potential influencers using Google, social networks or specialty tools / networks of influencers.
  3. Shortlist your influencers.
  4. Contact the influencers via email, phone and/or social media. Get creative.
  5. Get pricing information from the influencer.
  6. Negotiate a detailed agreement with deliverables. Focus on long term partnerships.
  7. Send the influencer a descriptive campaign brief.
  8. Track, monitor and amplify their posts.
  9. Measure performance.

Hacks for working with influencers:

Measure influencers against each other with an assessment tool. Gather all the data about influencer activity and estimate the CPM value. Include data like: followers, blog traffic, demographic data, engagement per post.

Calculate total relevant audience. Then figure out the engagement to audience ratio. Add total cost and divide by total relevant audience divided by 1000. With this data you can identify which influencers are the best to work with.

Combine Facebook live videos with influencer amplification. Live videos often have good organic reach. Run ads against the influencers own audience. Be sure to use the same post ID when you promote content to build social proof.

After the live video on Facebook, upload them to YouTube, creata a bog post with them, get the influencer to share your video blog post and use Facebook ads to amplify the posts.

Following these guidelines will result in links, traffic and engagement – all signals that are good for SEO.

Next up is Dixon Jones who is retiring after 20 years in the industry at the end of this year. Congratulations Dixon!

Dixon asks, to leverage influencer marketing to improve SEO what are we trying to do? Get them to write about you and to get them to like and share your content.

Likes and shares are nice, but they’re just not as impactful to SEO as links.

BuzzSumo did some research on why people share and link to content which is useful when planning how to get influencers to link to your content.

Why might influencers link to your content?

  1. Original insights research
  2. As reference to support an article
  3. To share authoritative content including research and facts
  4. To cite dynamic data that changes

But do links still matter? “Yes” says Andrey Lipattsev from Google. Also Google’s Gary Illes, “Ranking without links is really, really hard. Not impossible, but very hard.”

Takeaway – An influencer can amplify a link for you very effectively.

How many links is enough? Dixon says “one” if they’re from the right source. It’s not about the quantity, it’s about the quality. That means being careful about which influencers you work with.

Steps to engaging influencers:

  1. Identify the right influencers. Use Majestic’s search engine to find relevant content with desirable inbound co-linking ratios. Also, BuzzSumo’s tool for finding top content and authors for a keyword. Review where they publish. Use whatever communication tool that the influencer prefers – not what is most convenient to you.
  2. Engage the influencers. Doing this right is hard. Networking is priceless. It’s your chemistry not the tools that matter. Use tools like Influsionsoft, Sendible, Outlook, Rapportive. Build trust, be honest and be sincere. Ultimately, its about the beer (for Dixon). Build genuine relationships that can be leveraged when you have something valuable to share with them.
  3. Define the digital asset. Content isn’t necessarily king. The best thing might be an idea, a produce, or a process. It doesn’t have to be a URL.
  4. Prepare the launch. When you have something good to say and great relationships with relevant influencers, send them a preview of what you’re going to announce. Tell them the link URL and the exact time of launch. Then remind them it is live.
  5. Monitor results. Choose a KPI and stick to it, Is it a digital asset? Traffic from the influencer’s content? Search traffic? Citation flow or Trust flow? Just be sure to look at impact over time, not just in the short term. Compare similar campaign metrics with each other vs. mis-matched metrics.

Finally, Dixon asks and answers: How can you get influencers’ attention? By sharing something new, authoritative, referenceable, or unique.

And that’s a wrap. Great job Marcela and Dixon!

If you’re interested in influencer marketing tools to use or other content about influencer marketing, be sure to check out our past posts on the topic.

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How to Leverage Influencer Marketing for Improved SEO #Pubcon Florida | http://www.toprankblog.com

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How To Create LinkedIn Showcase Pages for Your Business…

 How To Create LinkedIn Showcase Pages for Your Business… « $60 Miracle Money Maker Copyrights @2017 eTrafficlane.com …

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