How to Attract Only the Best Job Candidates

How to Attract Only the Best Job Candidates

The right talent is the meat and bones of your business.

Advertising Age…

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How I Recruited 19 People In 30 Days Into My Business 🔥

[youtube https://www.youtube.com/watch?v=q3WbTKBOYto&w=640&h=360]

These 10 Community Tips Will Help You Meet Your Business Goals

The Importance of Clear Goals

What’s your goal for your small business in 2018? Do you want to improve conversion rates? Break into influencer marketing? Step up your social media game? No matter what you’re hoping to accomplish, members of the online small business community can help. Here are some useful community insights that can help you reach your new year goals.

Improve Conversions with These WordPress Plugins

Once you get people to your website, you have to find creative ways to convert those visitors into actual customers. If you’re looking to improve in that area, there are some WordPress plugins that can potentially help. Jason Corgiat of LeapGo lists some of them in this post.

Build a High Converting Small Business Website

Of course, you could also just keep conversions in mind when putting together your small business website in the first place. This DIY Marketers post by Sreeram Sreenivasan offers some tips for building a high converting website.

Check Out This Research on Influencer Marketing

Influencer marketing has been a growing trend that could make a major impact on small businesses. But before you jump into this new niche, check out some research on the subject that shows how to use it most effectively. This Social Media Examiner post by Michelle Krasniak includes some helpful insights.

Avoid Harming Your Brand with Non-Disclosure in Influencer Marketing

When dealing with influencer marketing, it’s also important that you’re very transparent with your customers. If you don’t disclose an influencer brand relationship, it could do some serious harm for your business. Jonathan Crossfield elaborates in a recent Content Marketing Institute post.

Successfully Market Through Social Media

Chances are your small business already has some kind of presence on social media. But how successful are your efforts there really? A recent CorpNet post by Rieva Lesonsky details some methods your business can use to market successfully through social media.

Use These Free Social Media Sharing Tools

You can also find some great tools to help give your social media marketing a boost. And you don’t have to spend a ton to access those tools. Check out some options in this post by Karen Banes of The Savvy Solopreneur. Then see what BizSugar members had to say here.

Step Up Your Email Marketing With Analytics

Email remains a great way for businesses to effectively communicate with and market to customers. But as with any marketing tactic, monitoring results is important. In this Juvlon post, Rashmi Malapur goes over some of the analytical data you should be looking for.

Focus on Repurposing and Re-engagement for Your End-of-Year Marketing

The end of the year can be a very busy time for small businesses. But your content marketing strategy doesn’t have to be time consuming. In this Marketing Land post, Andrea Lehr explains why your end-of-year marketing should involve repurposing content and re-engaging with customers.

Create a Weekly Tasks List

There’s no shortage of important tasks when it comes to running a small businesses. So you have to stay organized if you want to get things accomplished. In this Process Street post, Benjamin Brandall provides an overview of how you can create a weekly tasks list. And BizSugar members commented on the post here.

Get Help from an IT Consultant

Technology can be a huge asset to your business. But it can also get a bit confusing if you’re not an expert. An IT consultant can help you use information technology to its full potential, as Ivan Widjaya discusses in this Biz Epic post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

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This article, “These 10 Community Tips Will Help You Meet Your Business Goals” was first published on Small Business Trends

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Did You Give Up?? 😐😐

[youtube https://www.youtube.com/watch?v=QJPTX8rAVps&w=640&h=360]

Let Go to Grow: How Companies Smartly Manage a Distributed Workforce

Fourteen years ago we started our firm based on a distributed workforce. At the time, there was a huge stigma around organizations that allowed employees to telecommute or work primarily from home with the implication being that the company was not a “real company” or it was simply smoke and mirrors. Oh, how times have changed. Attitudes have shifted, and other factors – mobile technology, better communication tools, and a society focused on flexibility and quality work-life balance – have further empowered this work model.

Simply confining one’s candidate pool to a geographic location is drastically self-limiting and short sighted. Why not seek out the most talented and qualified individuals wherever they may be?

With that in mind, here are five essentials that are absolutely vital in making this model a success for a business.

  1. Instant messaging. Collaboration is key, and with a solid instant messaging program, you can connect and communicate quickly and effectively with co-workers. There are many options to choose from with varying features. 

  2. Virtual phone system. With a distributed team, it’s difficult to maintain a traditional phone system, but with low-cost technology solutions, you can create a virtual phone tree and connect your entire workforce. This powerful tool can allow your company to quickly scale as you grow.

  3. Virtual meetings. As within any company, meetings are a necessity. Today, you can leverage technology platforms to deliver presentations, product demos and more without flying across the country. In-person meetings with clients and business partners are still essential to building relationships; however, leveraging technology in the right situation allows for quicker decision-making and more effective use of everyone’s time.

  4. Results-oriented management. If you can’t measure it, you can’t manage it. One of the most important things when managing a distributed workforce is to disengage from the need to monitor employees’ every move. With a mutual understanding of trust, you can focus your sights on performance. This results-oriented philosophy works when both the leadership and the employees have full buy-in on the company mission. 

  5. Self-motivated employees. The final and most important requirement in a distributed model is the right employees. Employees must be highly focused, not easily distracted and have the ability to work in an environment with little separation from work/home life. Not everyone excels in this setting, which is why it’s imperative that the employee has the right attitude and work ethic.

If you are a micromanager and enjoy controlling every aspect of your employees’ day, then the idea of a distributed workforce will make you apprehensive. If you are willing to step back, put the proper tools in place and embrace the future, you can build a team with higher morale, better performance, and increased loyalty.

Learn the Trends That Will Impact Your Future Business in This Upcoming Webinar


The new year is just around the corner. If you’re looking to grow your small business in 2018, you have to be aware of the most current trends in your industry.

An upcoming webinar can help you with this. On January 24, the webinar 5 Trends That Will Drive Your Profitability and Growth in 2018 will detail some of the most important issues and new technologies on the horizon and how they may have an impact on your business in the next year.

You can check out the Featured Events section below for more on the webinar and how to attend.

And that’s not the only small business event that could make a difference for your business in 2018. Check out even more opportunities to learn and grow your business in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

TNW New YorkTNW New York
December 12, 2017, New York, N.Y.

The fifth edition of TNW New York is designed for decision-makers looking to explore the digital technologies transforming the Tech, Communication and Media industries.
This year we’re keeping it cozy and curated by operating an invite-only policy. If you want to be one of a thousand industry leaders discovering, discussing and shaping what’s Now and Next in digital this December, then apply for your invitation now!


WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018
January 24, 2018, Online

Customer habits and perceptions are rapidly evolving as new technologies such as artificial intelligence and the Internet of Things go mainstream. New opportunities are opening up – but at the same time businesses of all sizes are under intense pressure to meet changing customer expectations. In this webinar on Wednesday, January 24, 2018 at 2:00 pm ET, you will learn five key trends that will drive profitability and growth in 2018, if businesses quickly leverage them and adapt to them, including: The Automation Revolution, Rise of Amazon, Expectations, The Instant Customer Service Trend, The DIY Dichotomy, Always-On Operations. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit. Register today!


LEAP HR: Retail Conference, Nashville 2018LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Photo via Shutterstock

This article, “Learn the Trends That Will Impact Your Future Business in This Upcoming Webinar” was first published on Small Business Trends

Learn the Trends That Will Impact Your Future Business in This Upcoming Webinar


The new year is just around the corner. If you’re looking to grow your small business in 2018, you have to be aware of the most current trends in your industry.

An upcoming webinar can help you with this. On January 24, the webinar 5 Trends That Will Drive Your Profitability and Growth in 2018 will detail some of the most important issues and new technologies on the horizon and how they may have an impact on your business in the next year.

You can check out the Featured Events section below for more on the webinar and how to attend.

And that’s not the only small business event that could make a difference for your business in 2018. Check out even more opportunities to learn and grow your business in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

TNW New YorkTNW New York
December 12, 2017, New York, N.Y.

The fifth edition of TNW New York is designed for decision-makers looking to explore the digital technologies transforming the Tech, Communication and Media industries.
This year we’re keeping it cozy and curated by operating an invite-only policy. If you want to be one of a thousand industry leaders discovering, discussing and shaping what’s Now and Next in digital this December, then apply for your invitation now!


WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018
January 24, 2018, Online

Customer habits and perceptions are rapidly evolving as new technologies such as artificial intelligence and the Internet of Things go mainstream. New opportunities are opening up – but at the same time businesses of all sizes are under intense pressure to meet changing customer expectations. In this webinar on Wednesday, January 24, 2018 at 2:00 pm ET, you will learn five key trends that will drive profitability and growth in 2018, if businesses quickly leverage them and adapt to them, including: The Automation Revolution, Rise of Amazon, Expectations, The Instant Customer Service Trend, The DIY Dichotomy, Always-On Operations. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit. Register today!


LEAP HR: Retail Conference, Nashville 2018LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Photo via Shutterstock

This article, “Learn the Trends That Will Impact Your Future Business in This Upcoming Webinar” was first published on Small Business Trends

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑

[youtube https://www.youtube.com/watch?v=fHOQ6mho2io&w=640&h=360]

Make Money from Home Easy

Make Money from Home Easy http://www.fergalsimshow.com/WAforFREE source

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4 Tips for Managing Cash Flow in a Seasonal Business

Large swings in revenue leaves you open to mismanagement.

How To Earn Easy & Creative Way Make Money Students|Slogan Slingers | Freelancing | Bangla Tutorial

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Marketing to the Ultra-Wealthy: Leave the Generics Aisle for Your Luxury Brand

It may seem like an obvious statement: Effective marketing should not consist of a broad one-size-fits-all approach, since each brand has its own unique value proposition to current and prospective customers.  

However, with the advent of massive distribution and marketing scale through ad technology platforms like Facebook, Twitter and Google, many brands get lulled into marketing via the exact same methods and channels that virtually every other company does. Replicating only what has worked for others, without giving constant thought to your unique ability to engage and delight customers, causes a brand to miss many creative opportunities to reach new business customers and resonate with them outside of the commonplace channels.

For those working to reach the small but powerful luxury market, it becomes even more imperative to take a strategic approach to brand building and awareness, as consumers interested in very high-end products and experiences are not easy to find using traditional mass platforms. As the world’s population of ultrahigh net worth individuals (UHNWI) increases at significant year-over-year rates, there is more reason than ever for global luxury lifestyle brands to pursue a thoughtful and selective marketing strategy.

Ultra-wealthy purchasing power increasing

A recent World Wealth Report by Capgemini found that the number of UHNWI has increased significantly across the globe, with North America, Europe and the Asia-Pacific setting new UHNWI population and wealth records. In 2025, it is estimated that global UHNWI wealth will exceed $100 trillion, giving this niche market previously unseen purchasing power. Several nations in both developed and developing regions in Asia and Europe have booming wealth sectors that have grown 10 to 20 percent from last year.

While many ultra-wealthy individuals are still interested in the classic luxury purchases that we typically associate with affluence (fine art, jewelry, wine, sports vehicles, luxury travel, etc.), there is a growing market opportunity for a “new” luxury of artisanal and curated products that reinforce an individual’s meaning of an affluent and empowered lifestyle.

Supporting a new venture that has a clear positive societal impact is also an increasing practice among those with the most spending power. For that reason, many UHNWI are seeking to expand their global network, identifying new products and trends that more precisely match their lifestyle.

The importance of trust for UHNWI

As the brand or entrepreneur, you must first consider that the ultra-wealthy are often targets for businesses trying to solicit interest for products and services that have no benefit to their lifestyle or interests, simply because they have wealth. This is why trust is so crucial within the luxury market. Brand and business leaders must establish clean, sophisticated brand attributes and communication to attract the ultra-wealthy as a customer base.

One way to build this trust is by utilizing networking ventures focused on engagement and relationship building. There is no denying that LinkedIn, for example, is a critical networking tool, but only when used correctly. We all know how many daily requests we get from people trying to connect, only to disappear or spam us after we click that accept button. Affluent consumers are not looking to simply add as many contacts as possible; they require discretion and a high level of trust with businesses and individuals that understand and appreciate their niche interests.

For the affluent market, creating an exclusive and valued experience is also critical. The power of supplementing online interaction with in-person networking events is immense, especially if your product or service has an experiential component that can be shared. Those interested in a luxury lifestyle want to be able to see how your brand fits in their everyday life. Can they imagine their friends enjoying a weekend ride in this boat or vehicle? Does drinking this craft microbrew under the summer sun evoke tales of camaraderie and adventure? Do your member concierge services deliver exactly the things they are looking for in their busy lives?

The effort to bring together like-minded individuals as a network unto themselves also builds trust between the potential consumer and your brand. By hosting an event that provides high-end hospitality and the opportunity to meet fascinating new people, you provide your selective audience with long-lasting benefits and connections that will live far beyond that extraordinary bottle of wine.

Thought leadership in the right places

Affluent consumers are typically not searching on Facebook or scrolling through LinkedIn in hopes of finding a good product or service provider.  But such digital marketing outreach is still extremely worthwhile, which has led to the current complex ecosystem of social networks.

When searching for your ideal platform, try to share your business benefits and insights in a strategic and nuanced way. Use tailored outlets that affluent consumers trust and offer desirable connection experiences. Join social discovery networks and sites directly targeted to the ultra-wealthy or similar niche audiences, and work to get your message across in engaging and sophisticated ways that you know your potential clientele values.

Reaching the affluent where they feel most comfortable – among those who share their personal and professional goals – will make your brand stand out from the countless others trying to approach luxury lifestyle consumers by strolling down the generics aisle.

 

Did You Give Up?? 😐😐

[youtube https://www.youtube.com/watch?v=QJPTX8rAVps&w=640&h=360]

Debunking the Myths of Starting a Business Later in Life

According to The Kauffman Foundation’s 2017 State of Entrepreneurship Address, among the biggest megatrends reshaping entrepreneurship in America are new demographics. The report states that the population of the United States is increasingly older. By 2050, three out of every 10 U.S. adults will be past retirement age.

Well before 2050 arrives, entrepreneurs of a certain age are already on track to start a small business. Instead of staying in the corporate world or trying to get back in after a lengthy absence, middle-aged ‘treps and boomers that opt for entrepreneurship can pursue their dreams and be their own boss.

However, even the most experienced 50-something might feel nervous about the challenges of starting a business in today’s modern landscape. Keep calm and don’t be afraid to get started. Below I debunk the four biggest myths surrounding boomer entrepreneurs starting a small business later in life.

“I’m too old.”

Age is nothing but a number – remember that idiom? It still rings true in today’s entrepreneurial landscape. While it may feel like every successful entrepreneur is a twenty-something with an app, the truth is ‘treps starting businesses in their 40s and 50s (especially women) are a fast-growing group.

If you’re passionate about a product or have a great vision for a service, don’t let your age hold you back from getting started. You may not be able to pull all-nighters like you did when you were younger, but age has brought with it plenty of opportunities and wisdom. At this stage in the game, you have years of valuable experience in your field, contacts to network with and creativity to share backed with strategic plans to make the dream business a sustainable reality.

“It’s too risky to start a business.”

That one’s all truth and no myth – entrepreneurship requires putting in time, energy and hard work to reach your goals. And even then, there is no guarantee of success. Taking risks is what being an entrepreneur is all about, but the good news is that when you get started later in the game, you can afford to be more cautious with your approach.

If you think your startup may take time to catch on with your target audience, consider working a side hustle for extra income. You may also consider investing in a franchise in an industry you have plenty of experience in and run the business under an already established brand. If you’re confident about the future of the business you want to start, incorporate or form an LLC. This gives you liability protection to keep your personal and professional assets separate, ensuring you won’t risk losing your belongings if the business goes under.

“I don’t know where to find capital.”

Many older entrepreneurs face fewer financial obstacles funding a small business than young entrepreneurs. Established credit, a nest egg in savings and dipping into 401(k) plans may all serve as capital to help grow a business. However, not everyone is in the position to put their life savings on the line for a startup – and not knowing where to find money can stop the business before it gets started. Take care when investing in your new startup, survey all financial options available, and consider your personal finances too, as they ultimately factor into finding capital.

 

Editor’s Note: Looking for financing for your business? We can help. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

 

“I can’t handle it – this business is too much work.”

Feeling rusty when it comes to wearing lots of hats at once, especially ones you may be unfamiliar with like digital marketing or social media? That’s okay! Older entrepreneurs understand their strengths and weaknesses. If there are weak spots, hire a team that understands those areas backward and forward. One aspect of business that will never be a myth? Working alongside smart, talented people, from mentors to employees to partners who will help strengthen and grow your brand.

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Don't Underestimate the Power Social Media Communication Has on Your Credibility

Communicating with consistency is key to earning and maintaining credibility. Whether you are an executive officer or individual contributor, how you communicate affects how others perceive you and determines whether or not they’ll act upon what you have to say.

Many professionals recognize face-to-face, virtual, phone and email communication skills are vital to their influence and credibility; however, many fail to acknowledge social media as having the same power to influence their reputation.

While social media is not a new concept, it has only been used as a source of mainstream communication for about a decade, leaving the rules of engagement loosely defined. Companies still struggle to define guidelines for employee engagement and use both in and out of the office. While many believe that social media creates a secondary identity, too often professionals find their reputation compromised after airing private details, opinions and experiences.

The question becomes how can professionals maintain a strong reputation, earn credibility and still participate in social media? The answer: Apply the same rules of face-to-face conversations to online communications.

1. Listen for intent.  

Before responding to an online call for engagement, understand first what the communicator is attempting to say. If you aren’t certain, don’t answer. Instead, ask for clarity or move the conversation into a private forum where clarification can be provided without causing further confusion. Since aspects of nonverbal communication are missing from online conversations, it’s essential to understand, without doubt, the words and purpose of a message.

2. Choose words wisely.

Because body language, tone, and vocal inflections are absent online, words are left vulnerable and open to interpretation. Too often, people post, only to find themselves the victim of an attack or backlash because the words they chose were misconstrued or misunderstood.

To be certain your message is one you want your readers to hear, draft your post and review it. Ensure the words you’ve chosen are kind and complimentary, positively acknowledging others or a situation. Avoid posts that are derogatory or insulting in nature. Even a lighthearted jest can be offensive when misinterpreted by an online audience. It’s best to remain professional and courteous in all posts and responses.

3. Be clear, concise and correct.

To avoid confusing your readers, ensure your message isn’t ambiguous but rather clear and concise. Avoid using industry jargon, acronyms, and language in your social media posts that aren’t easily understood by everyone you’re connected with. Each post should be relevant, interesting and/or educational.

Avoid vocabulary that can overshadow your message and confuse your audience. Ensure comments are factual, and don’t share information that can be questioned for accuracy. Statistics, polls and surveys can be easily misconstrued, so don’t leave them to chance. If you’re going to share support information, ensure it’s factual and easily corroborated.

4. Avoid drama and derailing topics.

Passive/aggressive posts, politics, controversial opinions, anger, and disagreements are certain to cause unnecessary drama and will sabotage your attempts to connect. Any type of criticism or commentary on a sensitive subject can possibly offend your reader. Not only are you likely to alienate a portion of your audience, you’ll unwittingly become the source of gossip, drama and unnecessary conjecture.

Save these types of conversations for face-to-face scenarios where nonverbal communication skills can aid in relaying the entire message. Before engaging in any type of conversation that can cause others to question your credibility, consider first if your comment will further the conversation or potentially derail its progress.

5. Leave nothing to chance.

The wrong meme, post, joke, caption or comment can offend those least expected, costing valuable relationships and calling to light the very credibility needed for success. Social media posts almost always lack the full story, leaving the reader to interpret posts and photos through their own personal filter.

Hashtags, a commonly used means of tagging posts to a trending topic, can be a cause for question. While you may have the most innocent of intentions, nothing can be left to chance. Know, without question, what your hashtag stands for, its common meaning and interpretation. Similar to using slang in a face-to-face conversation, it’ best to avoid unless it adds specific value.

6. Acknowledge and thank.

Just like acknowledging and thanking others for a job well done, it’s vital to do the same on social media. Sincerity is crucial to maintaining authenticity online. A quick “thanks” isn’t sufficient; rather, be specific in what you are thankful for. Acknowledge the efforts put forth by those you appreciate and share with the world how you benefited from their efforts. Call a person by name and use language that is easily understood. Recommend them to others to help establish their online credibility as well. By acknowledging the efforts of others, you create an online rapport and establish a trustworthy relationship. 

Your reputation and credibility are yours to earn, protect and maintain. When you treat each online engagement as a high-stakes, face-to-face conversation, you demonstrate the consistency needed to positively influence others and build the trust necessary for success. Pause and consider how each post, response, and comment will affect how others perceive you. If you want to influence others to act upon what you have to say, treat social media communications with the same degree of importance as those that are face-to-face.