So, What's Your Story? 3 Ways Storytelling Can Help Boost Your Business.

So, What's Your Story? 3 Ways Storytelling Can Help Boost Your Business.

As entrepreneurs, we’re all in a perpetual “competitive admissions” game. Stories connect your customers to you.

Novak Djokovic: Becoming #1 in the World and Overcoming the Odds

“If you find your purpose, you’re going to give purpose to others.”

घर बैठे मोबाइल से कमाये रुपये |Earn money from home by Mobile|How to make money from mobile|

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The post घर बैठे मोबाइल से कमाये रुपये |Earn money from home by Mobile|How to make money from mobile| appeared first on Newline Marketing.

10 Ways to Step Up Your Small Business Growth Efforts

How to Increase Organic Social Media Growth

Once you’ve established a small business and gotten that first wave of customers, it can be easy to become complacent instead of seeking more opportunities for growth. But if you want to take that next step to keep your small business on the right track, members of the online small business community have some helpful insights. Here are some essential tips to help you take your small business to the next level.

Increase Engagement on Your Facebook Page

Facebook has become an invaluable tool for a lot of small business marketers over the past several years. And algorithm changes have made engagement increasingly important on the platform. In this post on the M&M blog, 13 experts, including Small Business Trends’ CEO Anita Campbell, share tips for increasing engagement on your Facebook page.

Get Your Brand Known Outside Your Local Business Base

If you want your business to actually grow, you need to eventually grow your customer base beyond your initial target of local customers. In this post on Getentrepreneurial.com, Hannah Whittenly shares some strategies you can use to get your brand known outside your local business base.

Unlock the Keys to Market Growth

To grow the market for your small business, you may need to change your entire thought process. Martin Zwilling of Startup Professionals Musings elaborates in this post. And you can also see commentary from the BizSugar community.

Become an Industry Leader by Improving in These Areas

Most businesses eventually want to become leaders in their respective industries. And if that’s your goal, you probably have some potential areas for improvement within your business. Susan Solovic outlines some of those areas in a recent post.

Combine SEO and Content for Bigger Wins

SEO and content creation can both be great marketing strategies. But if you want bigger wins for your small business, you should be using both in tandem. Loren Baker of Search Engine Journal explains more in a recent post.

Choose an Effective Planning Strategy for Your Startup

Planning is essential to any successful startup journey. And there are many different strategies you can use to plan for that success. In this CorpNet post, Rachel Honoway offers some insights you can use to choose the right planning strategy for your startup.

Keep an Eye on These North American Business Trends

Trends that shape the small business landscape are constantly changing. So it’s a good idea to monitor some of the most prominent trends that could impact your business. Chad Stewart lists some prominent business trends in North America in a recent Noobpreneur post.

Boost Your Social Media Impact with These Tools

Having a social media strategy is no longer optional for small businesses. And that means you need great tools at your disposal to make the most of those platforms. Jonathan Dyer of Dyer News shares some essential tools in this post. And BizSugar members comment on the post too.

Expand Your Definition of Advertising

Today’s ads look a bit different than the traditional ads of the past. So if you want to make the most of your advertising strategy, take a look at this Marketing Land post by David Rodnitzky, where he discusses the various types of ads that could make an impact for businesses.

Create Custom Instagram and Snapchat Visuals

Visuals have become increasingly important when it comes to social media marketing. Especially on platforms like Instagram and Snapchat, having custom visuals for your business can be a must. In this Social Media Examiner post, Mitt Ray shares four tools you can use to create those visuals.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Growth image via Shutterstock

This article, “10 Ways to Step Up Your Small Business Growth Efforts” was first published on Small Business Trends

Entrepreneurs: Here's What You Need to Know About Your Company's 'Net Promoter Score'

NPS is crucial to understanding the health of your business when you ask customers “the most important question of all.”

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How I Recruited 19 People In 30 Days Into My Business 🔥

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How I Recruited 19 People In 30 Days Into My Business 🔥

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5 Ways Virtual Reality Will Impact Business in 2018

Virtual reality, finally, is a reality that businesses now have access to. Even on a consumer front, dipping rates of VR headsets have made VR a strong and growing market, with tremendous scope for platforms that can enable businesses to leverage VR for process improvement and advanced marketing.

The market size is estimated to be on track for expansion to $485 billion by 2025. Considering how various industries are quickly endorsing and embracing virtual reality, the estimate isn’t bloated by any means. In this guide, I will explore five ways VR will impact and empower businesses in 2018.

1. Product modeling, designing and prototyping

Whereas the time when people will be able to enjoy VR experiences from home and in stores for augmented shopping experiences is still far off, businesses have started using VR to implement futuristic product prototyping processes. Because it’s tremendously more cost-effective for a business to design a product or a complicated component of a large machine virtually than actually, the application of VR in this space is likely to surge quickly.

Ford is a driver of innovation in the manufacturing world. The company claims that its engineers are able to save about $8 million per year by using VR technologies to design parts and test elements of new cars before going ahead with full-blown production.

Lockheed Martin is another terrific example. With its Collaborative Human Immersive Laboratory program, the company designs spacecraft using VR technology before coming out with physical prototypes. Of course, the setup costs for advanced VR tech-powered prototyping labs are inhibitive, but they’re likely to dip pretty soon, enabling more businesses to start using them.

2. Immersive media experiences

It’s pretty obvious that virtual reality can transform the world of media. Particularly for businesses, it means that they can advertise in ways never imagined before. Check out these examples of VR-powered advertisements.

Clearly, this is one way brands can differentiate their promotional campaigns from others and convey a clear message of technological supremacy in the market. Interactive messaging is another crucial component of futuristic brands’ marketing campaigns.

The level of engagement and richness of the message that such advertisements can deliver is priceless. Immersive branding experiences can really make brands occupy the mind space of audiences like never before, and VR tech is powering this movement.

3. Novel business opportunities

Apart from enabling businesses to innovate in several aspects of their business processes, VR is also helping innovators create novel businesses with these technologies at the core. VR cafes, for instance, could soon be a hit. Just like traditional cafes, these social places will act as gateways for people looking for augmented and virtually enriched experiences. These cafes can offer options as varied virtual reality technologies themselves, including games, videos, social media experiences, team-building exercises, 3D book and content experiences, and virtually enhanced meditation.

VR gaming centers are another great opportunity for entrepreneurs. VR platforms such as Avatarico offer team-based VR entertainment franchising and licensing opportunities to businesspeople, who can just put their VR tech in place and start offering unique and inimitable entertainment in their cities, with tremendous ROIs.

4. Advancing the idea of working remotely

Ten years back, remote work was little more than a thought experiment that only corporations could afford. Today, technological infrastructures are so advanced that remote work is part and parcel of startups, SMBs and enterprises alike.

VR can take things to the next level. It can empower businesses to get the best outputs from remotely connected employees by delivering experiences to them. Whether it’s a plant or warehouse tour, a team meeting, a training session, or a rewards and recognition program, VR can make the experience of remotely connected employees more enriching, realistic and valuable.

5. Solving ecommerce’s biggest problem

The main thing that impacts ecommerce sales negatively is the fact that people are often unwilling to pay for stuff they haven’t tried. VR technologies can make product trials and demonstrations possible for several product categories, giving prospects more clarity on what their post-purchase experience will be.

In real estate markets, VR platforms allow home tours to people from anywhere across the globe. Audi R8 offers a VR-powered “test drive from your living room” experience. Along similar lines, Airbus lets airline executives take aircraft tours without actually visiting a facility.

No business can afford to sleep on VR, because the moment a competitor starts ramping up its VR game, your business will need to follow it up.

 

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Digital Receipts: Why Retailers Are Embracing Them

Most of us give little thought to the decidedly unglamorous and often maligned sales receipt. In the early 2000s, before the explosive growth in retail mobile apps and before the benefits of email address capture became known, the Apple Store and a few startups pushed digital receipts as part of the growing sustainability movement. 

The environmental benefits of eliminating paper receipts are widely known. But now, those “green” receipts have gone mainstream. The biggest reason? Digital receipts bring significant business benefits, no matter the retailer’s size or type. More than that, digital receipts are transforming retail marketing.

How it works

At the most basic level, this is how digital receipts work at point of purchase:

1. Upon checkout, the cashier asks if the customer would like a print receipt, a digital receipt or both.

2. If the customer chooses a digital receipt, then the cashier simply enters the shopper’s email address and the system delivers the receipt to the customer’s email inbox.

3. Data from the transaction (including the shopper’s email address) is captured in the digital receipt system, and all of that data can be used for current and future marketing programs.

Benefits

Thermal paper receipts cost the retail industry billions of dollars annually. Because no printing is involved, digital receipts are far less expensive and reduce overhead operating costs.

The latest digital receipt technology enables retailers to include marketing messaging – sometimes personalized to the individual customer – on the receipt. Digital receipts give retailers an easy way to build email lists and gather customer data at the transaction level.

Want a more effective marketing program focused on customer retention? With the data gathered through digital receipts, retailers can identify not only the best customers, but also the type of merchandise they’re most likely to buy again and again. 

Customers like digital receipts because, unlike thermal paper receipts, they can’t be lost, won’t fade and are convenient to store. Retailers like that digital receipts speed up the checkout process and that customers can’t counterfeit or alter them, reducing the cost of potential fraudulent returns.

Dynamic content within the digital receipt program allows retailers to deliver unique content that is relevant to each individual customer. For example, the receipt could include items that would go with the item just purchased or showcase related items that are available online only.

Digital receipts enable retailers to boost online store traffic and help them build social media communities. They can drive future interaction when links to your website and social media and loyalty programs are embedded in your receipts. Special announcements, like upcoming events, can also be added to the receipts. 

From the transactional data captured by a digital receipt system, retailers get to know customers and their individual needs with greater clarity and accuracy, and that leads to improved customer satisfaction, loyalty and referrals.

Where to begin

An online search for digital receipts will return hundreds of possible vendors. Many best fit enterprise operations, but many others are specifically designed for small businesses, even solo organizations. Unlike legacy systems, the latest digital receipt systems are extremely affordable and don’t require a big integration project.

New technology is being developed that allows shoppers to use their digital wallet apps to check out by simply waving their smartphones at a checkout device. Some companies are advocating for an even more seamless customer experience that integrates with mobile banking applications, allowing receipts to be stored within their bank account records.

All that said, here are a few technology companies to check out as you start the journey of digitizing your receipts, or upgrading a system you already own.

  • Celerant Technology offers an omnichannel solution with POS, ecommerce, CRM, inventory management, fulfillment processing, marketing automation and analytics.
  • iZettle enables small companies and even pop-up marketers to set up digital receipts that open up marketing opportunities for small businesses.
  • FlexReceipts offers enriched receipts that build customer loyalty and drive sales, and the company’s patented software allows retailers to add social media links, videos and customized offers to their digital receipts.
  • Star Micronics subsidiary Star Cloud Services is a cloud-based, internet of things (IoT) company that offers a portfolio of products and services to help retailers build customer relationships, including digitized receipts for retailers who own Star Micronics POS printers.

 

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Leap HR Event Can Help You Make Sense of the Retail Industry

Wondering how to increase retail sales? Rather than product selection, customer service or pricing, the answer may lie in your business’s online presence.
What’s next for the retail industry?

As the new year approaches, many retail business owners are likely pondering this question. And an upcoming conference can help make sense of the trends and opportunities within the industry.

Leap HR: Retail 2018 is scheduled for February 27 in Nashville. The event includes speakers, case studies and educational sessions all aimed at helping retail entrepreneurs get a better feel for the industry in the new year.

You can learn more about the conference and other upcoming evens in the Featured Events section. Then check out the list below for even more opportunities.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

TWITTER CHAT: Build Culture, Win Talent: Driving Small Business Success #MetLifeSmallBizTWITTER CHAT: Build Culture, Win Talent: Driving Small Business Success #MetLifeSmallBiz
November 29, 2017, Online, Twitter

MetLife will host a #MetLifeSmallBiz Twitter chat conversation among small business owners about how to build and maintain the kind of culture that attracts and keeps top talent. MetLife will be joined by Small Business experts Anita Campbell of Small Business Trends, Rieva Lesonsky of Small Biz Daily and a member of Susan Solovic’s team. These experts will share tips based on their personal experiences building winning business cultures, and expand upon small business insights from the latest Employee Benefit Trends Study and the MetLife & US Chamber of Commerce Small Business Index. Join us 3 p.m. to 4 p.m. ET on Twitter under the hashtag: #MetLifeSmallBiz


TNW New YorkTNW New York
December 12, 2017, New York, N.Y.

The fifth edition of TNW New York is designed for decision-makers looking to explore the digital technologies transforming the Tech, Communication and Media industries.
This year we’re keeping it cozy and curated by operating an invite-only policy. If you want to be one of a thousand industry leaders discovering, discussing and shaping what’s Now and Next in digital this December, then apply for your invitation now!


LEAP HR: Retail Conference, Nashville 2018LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Retail image via Shutterstock

This article, “Leap HR Event Can Help You Make Sense of the Retail Industry” was first published on Small Business Trends

Leap HR Event Can Help You Make Sense of the Retail Industry

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Wondering how to increase retail sales? Rather than product selection, customer service or pricing, the answer may lie in your business’s online presence.
What’s next for the retail industry?

As the new year approaches, many retail business owners are likely pondering this question. And an upcoming conference can help make sense of the trends and opportunities within the industry.

Leap HR: Retail 2018 is scheduled for February 27 in Nashville. The event includes speakers, case studies and educational sessions all aimed at helping retail entrepreneurs get a better feel for the industry in the new year.

You can learn more about the conference and other upcoming evens in the Featured Events section. Then check out the list below for even more opportunities.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

TWITTER CHAT: Build Culture, Win Talent: Driving Small Business Success #MetLifeSmallBizTWITTER CHAT: Build Culture, Win Talent: Driving Small Business Success #MetLifeSmallBiz
November 29, 2017, Online, Twitter

MetLife will host a #MetLifeSmallBiz Twitter chat conversation among small business owners about how to build and maintain the kind of culture that attracts and keeps top talent. MetLife will be joined by Small Business experts Anita Campbell of Small Business Trends, Rieva Lesonsky of Small Biz Daily and a member of Susan Solovic’s team. These experts will share tips based on their personal experiences building winning business cultures, and expand upon small business insights from the latest Employee Benefit Trends Study and the MetLife & US Chamber of Commerce Small Business Index. Join us 3 p.m. to 4 p.m. ET on Twitter under the hashtag: #MetLifeSmallBiz


TNW New YorkTNW New York
December 12, 2017, New York, N.Y.

The fifth edition of TNW New York is designed for decision-makers looking to explore the digital technologies transforming the Tech, Communication and Media industries.
This year we’re keeping it cozy and curated by operating an invite-only policy. If you want to be one of a thousand industry leaders discovering, discussing and shaping what’s Now and Next in digital this December, then apply for your invitation now!


LEAP HR: Retail Conference, Nashville 2018LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Retail image via Shutterstock

This article, “Leap HR Event Can Help You Make Sense of the Retail Industry” was first published on Small Business Trends