B2B #Marketing: How a startup technology services firm quadrupled pipeline to $42 million

B2B #Marketing: How a startup technology services firm quadrupled pipeline to $42 million

the team focused on getting more traffic to the website, adopting an inbound marketing approach to pull people into the funnel. “Cadence is critical for inbound,” said Lockwood. The team increased its webinar schedule from “intermittent” to once …

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