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Did You Give Up?? 😐😐


#Sales and #Marketing remain Achilles' heel for technologist MSPs

Lauterbach says he still learning his way around marketing, including SEO and how to write blog and social media posts on the job. He tells Channelnomics the firm has had “mixed success” with consultants and that he learns mostly on his own via the web and …

Can People Change? DECIDE Who You Want To Be Right Now


Cardi B FINALLY Officially Reveals She's Pregnant on 'SNL'

Cardi B OK, Cat’s Outta the Bag … Baby Bump on Full Display on ‘SNL’ 4/8/2018 4:31 AM PDT Cardi B‘s well-hidden baby bump surfaced in all its glory during …

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


B.o.B – Nothin’ On You [feat. Bruno Mars] (Official Video)


Bring the Edge to the Center and the Center to the Edge

If you’ve known me for a while, maybe you’re wondering, “What’s Chris up to right now? Why is he talking about stuff like AI, blockchain, chatbots, and the IoT?” I know. It feels weird, because maybe you have me categorized wrong like lots of people do. Maybe you thought I was supposed to talk about tweets and emails forever, as if they were ever the goal and not just the delivery mechanism.

Not going to happen.

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Tiffany Haddish's Writing Intro to 'The Richard Pryor Diaries'

Tiffany Haddish&#one hundred sixty;will introduce a person who wants no introduction, however will get it anyway, as a result of he is the late, nice and legendary&#one hundred sixty;Richard Pryor. …

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


Nerf Blasters Battle | Dude Perfect


Binary Options $2,000 Live Trading (Hindi) | Best Way To make Money Online

IQ Option Hindi: – Binary Option $2,000 Live Trading in Expert Option check out this video and make money like us. Useful Links 1) Make New Account In Any Platform …

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Charlie Puth – Done For Me (feat. Kehlani) [Official Audio]


Apply Big Data to Create Irresistible Customer Experiences

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right.

Marketers who are delivering optimal customer experience know that data is king. To truly understand your customer requires collecting, analyzing, understanding and using customer data to help deliver that personalized experiences to win customer loyalty.

While big data and data analytics are a part of almost everything we as marketers do today, both are still overhyped and misunderstood. In our hyper-connected world, it’s amazing how disconnected our approaches to serving our customers has become. Many organizations have still not figured out how to create clean, powerful linked data assets.

But big data alone does not solve problems. Rather, you need to have a problem to solve first. That is why so much data goes unused. You can’t just pick up the phone and buy big data analytics. That’s just not how it works.

At Oracle, we’re leveraging big data technologies to enable marketers to use data more effectively to solve the challenges they have with improving the customer experience. We’ve leveraged the Hadoop ecosystem and built a platform specifically for the purposes of digital analytics and optimization. We call this marketing analytics platform Oracle Infinity™.

Our new eBook, “Irresistible Customer Experiences” digs into how Oracle Infinity™ helps digital marketers leverage data to optimize customer experience in terms of these six key areas:

  1. Real time, All the Time: To satisfy the agile needs of the business, all data must be available in real time by default.
  2. Unlimited Scale and Flexibility: An analytics solution must be built from the ground up with big data technologies to handle the inevitable scale that Internet of Things (IoT) will demand.
  3. Individual Level intelligence: Oracle Infinity provides a unified and intuitive user experience to support completely different tasks, roles and people – making it easy to learn and manage.
  4. Accuracy at Scale: Analytics data must advance beyond approximate trends to an accurate source of digital performance that is trusted by the business for decision making
  5. Cross-Channel Insights: Collect and connect all customer brand engagement regardless of any connected device.  The ability to collect and connect all customer engagement data is key in transforming your marketing from a series of independent interactions with a “visitor” to a single conversation with an “individual.”
  6. Data activation and Openness: Analytics data should be open and available for easy extraction and integration into your marketing ecosystem.

The eBook explains each of the above 6 areas in detail, providing relevant use cases for marketers and analysts, the current challenges with today’s technologies and how Oracle Infinity™ solves them. We’ve also outlined a set of questions that you may want to consider when researching digital analytics vendors.

Click here to download your copy of the eBook “Irresistible Customer Experiences.”

Want to learn more about how Oracle Infinity works?

Join us at Modern Customer Experience 2018. Hear from Steve Earl and other Oracle executives and thought leaders at ModernCX. Here are all the Infinity Breakout Sessions at ModernCX:

Register for Modern Customer Experience 2018 here.

The ‘UNTIL’ Syndrome? How To Handle These Sales Objections Fast!


Why Your Digital Transformation Project Should Start With Content

Digital ecosystems are similar to fingerprints – no two are exactly alike. Therefore, the reason behind digital transformation and investing in a holistic digital platform is unique to each company. Are you trying to increase efficiency of your teams? Retire legacy technology to save costs? While the catalyst for change might be different, the end game of digital technology is usually similar – more efficient communication and collaboration, better relevancy within your industry, and defragmentation of a too siloed company are typically the expected end results. 

What isn’t unique to individual companies is the mechanism used to propel a company: content. Content can be a strategic differentiator for many companies so it should stay at the center of the conversation all the way through the technological procurement process. 

From the sales cycle, to marketing automation, to training material, to standard operating procedure (SOP) documents, almost every step of a business requires a multitude of content creation. In today’s business climate, promotional content of all multimedia types, whether it be images, videos, articles, brochures, or sales collateral, are created on a daily basis. The accuracy of the content is of utmost importance if it is prospect-facing and could have severe business and even legal implications if it is not compliant. The accessibility of the content needs to be as easy, quick, and accurate as anything people search for online. 

Being able to manage the flow of content easily, ensuring that documents are not only up to date, but also that the most up-to-date content is in circulation, should be basic functionality of a digital infrastructure. Not only will employees not fully utilize a system that they find too onerous but the time wasted while people search for accurate content has a dollar value associated with it. [Looking for a content management system? Check out our recommendations on our best picks page.]

Content Publishing Is Everyone’s Industry   

Regardless of the industry you are in, publishing is a secondary business within many companies because of the constant creation and dissemination of content. For example, just because Random House or the New York Times isn’t printing it doesn’t mean that it’s not just as relevant on your site, in your SOP manual, or across your social media feeds. Once the realization sets in that every piece of content needs a home and someone within your organization needs to be responsible for finding its proper place, then the idea of centralized digital management system becomes clear.

The first business of any company is, of course, industry-specific. There are strict processes in place to make sure that items are routed properly and sold, that customer service is impeccable, or that money is managed correctly. Whatever the case might be, the supply chains that act within an industry come second nature and going rogue on tasks for the case of simplification of a particular process without going through proper channels would be unheard of.  

With content being more pertinent than ever to companies, why is it still common to put content in forgotten folders? Or use email for approval processes? Or have no clear delineation of processes? 

It’s simply because content, like data, becomes cumbersome when a certain amount is amassed. Consider the fact that different departments have different uses for content and have different content managers who have a multitude of cheap storage options that are merely Band-Aid solutions that only cause more fragmentation within an organization and you have a publishing house with no possibility of success.

The DAM Solution

Digital asset management (DAM) is a hot topic right now, because companies are seeing the light on the value of content. DAM is technology that allows content to be the center of your digital strategy, but is only part of the digital ecosystem that will allow your content to flourish.

While DAM is the engine that fires your strategy, to actually implement it, the right solution becomes quite personal, which is why digital transformation is truly unique to each company and what makes the procurement process so challenging. It encompasses much more than one solution. A DAM is as powerful as everything it can manage beyond content as well, and will have to be integrated with any number of solutions along your specific supply chain.

A digital transformation isn’t something that comes together overnight, but without a starting point it will never come together. Focusing on the universal business of content publishing will allow you to begin your transformation with software that will assure that you remain competitive. 

Build a Rock-Solid Content Foundation: A New Class from Copyblogger

This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has all kinds of complex new tools that seem like you need an MBA to use them. The giant, VC-backed players
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Weekend Favs April 7

Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Never Lose a Customer Again – Joey Coleman’s new book offers a step-by-step guide to help you turn your customers into lifelong fans, including what to do and what to say for all 8 phases of the customer journey.
  • Flowmagic – The simple way for freelancers to track & manage their work and payments in a single page.
  • 1Password Business – The most secure password manager for your business.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How You Can Make Extra Cash Online

However, if you need to or want to earn some extra money from home, the following online jobs and tasks might be right for you. Go On Trial The prospect of going on jury duty makes a lot of people dust off their storytelling skills. But if you need extra …

6 Ways You Can Make Money Without Leaving Your Home | Quicken Loans

Catherine Alford gives advice for how women can make money while working from home. “Her Wallet” is a series on the Quicken Loans Zing Blog dedicated to finance and career …

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The Weeknd – Call Out My Name (Official Audio)