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Post Malone – Psycho ft. Ty Dolla $ign


3 Keys to Develop a Powerful Tone of Voice in Content #Marketing [Info#Graphic]

In the web, we are speaking to users who are our target audience … Do not use memes, slang or colloquialisms, along with an ocean of information for the visitors in the marketing business.

10 #Websites to Earn #Money Online

Almost everyone finds themselves in this financial position at some point – you want a way to earn some extra money but are at a loss as to how to bring that revenue in. You just know that you want to make some money, fast. Or you want to find a regular …

Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]

Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team’s analysis of 350,000 webinars. Read the full article at MarketingProfs

What is Influencer Marketing and How Does it Drive Sales?

In the fast-moving world of social media marketing trends, one of the few strategies receiving repeated buzz is influencer marketing. The structure of influencer marketing has been fluid over the years, but the rise of social networks has given it a new and powerful form.

Influencer marketing has been disregarded by some as a fad, but considering word of mouth is the most successful marketing strategy, having an extension of that for the social media age seems like a natural and beneficial evolution.

To harness the potential of influencer marketing, brands must first understand what it means, who’s doing it, and what kind of strategy might work for them. Because each influencer has a distinct following and expertise, there is no one-size-fits-all strategy. However, this is exactly what makes influencer marketing so effective. The sky’s the limit for brands looking to capitalize on the hottest new marketing trend.  

What is Influencer Marketing?

Influencer marketing is a sophisticated, personalized marketing strategy that is considered the social media equivalent of “word of mouth.” An influencer — typically a celebrity, thought leader or popular blogger — has a large social reach and will get paid to advertise and endorse brands and products.

Because of their large following, an influencer gives a brand increased reach and awareness amongst a new pool of consumers while broadcasting advertisements with a human feel. The promotion can take a variety of forms, such as Twitter endorsements or staged Instagram shots, but the biggest market share is found via influencer’s own blogs.

There are guidelines in place requiring influencers to disclose when a post is part of a paid promotion, but as long as the disclaimer is featured, brands encourage influencers to use their own words to maintain an organic and conversational approach.

Editor’s Note: Need to revamp your approach to social media management? Fill out the below questionnaire to be connected with vendors that can help.


Micro versus Macro Influencers

Macro-influencing is not a new practice. Radio personalities, celebrities and athletes have been endorsing products in public forums since the start of media. Though the concept has remained the same, social networks have altered the way macro-influencers communicate with their large fan base. Macro-influencers have typically become famous through traditional channels, which gives them the benefit of higher follower counts and household name recognition. However, this popularity also spurs a level of disconnect from their audience, meaning the fan base is less engaged overall.

Social media allows for almost anyone to grow their platform, and its unique niche in the world has given rise to a new kind of influencer: the micro-influencer.

The micro-influencer is typically someone who wouldn’t be considered famous in a traditional sense, but has invested in their online presence and personal brand to build a dedicated Internet following. A micro-influencer will typically have a lower overall follower count (usually in the thousands), but with that comes the benefit of a highly-targeted audience who places a high value on what they have to say. In fact, compared with influencers that have 100,000-plus Instagram followers, micro-influencers receive between 2 and 5 times more organic engagement per post.

How Does Influencer Marketing Lead to Sales?

The essential question when adopting any new marketing strategy is, “how can this help the brand grow and increase conversions?” The most important step in an effective influencer strategy is choosing the right person to partner with. In a recent survey, 44 percent of women who considered themselves “social media savvy” reported that a buying decision was influenced by a trusted blogger. This means that if a brand chooses to work with the right candidate, the potential for growth is huge.

While a macro-influencer will bring big-name appeal, choosing a micro-influencer that’s highly specialized in a demographic will reach more qualified sales leads that are more likely to become conversions. A small business seeking an increase in local engagement might look for influencers based in their area with a strong regional following, while a national brand might seek out a national celebrity.

A brand new to influencer marketing might consider working with several micro-influencers that specialize in different platforms in order to learn how blogs, photos, or newsletters resonate differently with their target audience. Every brand is unique, and every influencer is too, meaning there’s a bounty of opportunity for every kind of marketing objective. However, properly vetting influencers before working with them should not be underestimated. The number of fake influencer accounts is on the rise and presents a growing hurdle for brands new to influencer marketing.

Tools such Social Audit Pro can reveal an influencer’s account history and detect whether or not an influencer has a high level of fake followers, but it’s also important to research if influencers’ audiences seem genuinely engaged with their content. An influencer’s volume of posts or follower count can be important, but genuine brand alignment will be a more significant factor in determining whether or not your campaign will be a success.

With the rise of social followings, the potential for a brand to benefit from influencer marketing has become more lucrative. Whether researching a small business or a national corporation, consumers seek out and act on recommendations they trust. From talking to a friend or seeing an ad from a trusted celebrity, it’s natural for people to want to share reviews, experiences, and opinions about where they’re spending their dollars. Influencer marketing allows a brand to lead that conversation.

Westworld Season 2 | Official Trailer | HBO


How to Use Webinars to Build Good Customer Relationships

Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees. Read the full article at MarketingProfs

Ellen Looks for the Mystery Celebrity Hiding in Her Audience


What’s working now in #Sales and #Marketing?

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.

LinkedIn tips for professionals for profile optimization and creating engagement…

LinkedIn tips for professionals for profile optimization and creating engagement with professionals on LinkedIn. Source by ashvinivyas Source link

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


How to Win — and Why You Fail

There’s a big difference between ‘surviving’ and ‘thriving.’

Transforming and Scaling Your #Business with Artificial Intelligence in B2B #Sales and #Marketing

website visits and purchases. When it comes to insights in the form of customer mindset, demographics and their behavior from heaps of data — enterprises need to consider incorporating Artificial Intelligence in Marketing and Sales strategies.

LinkedIn To Buy Online Education Site For $1.5 Billion | TechCrunch…

 LinkedIn To Buy Online Education Site For $1.5 Billion | TechCrunch… « $60 Miracle Money Maker Copyrights @2017 …

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Nicky Jam x J. Balvin – X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon


3 Reasons Your Company Should Hire Risk-Takers

Does taking risks scare you? To an extent, maybe it should – fear is a built-in mechanism warning our bodies that something may not be right. On the other hand, what if this mechanism was just another obstacle to hurdle on the path to success?

In recent years, companies have been gravitating away from the head-down, direction takers and instead moving towards those willing to take matters into their own hands. While it may cause CEOs and leaders to step out of their comfort zones, here are three reasons why your company should be embracing the “risktakers” these days: 

Out of The Box Thinking

“Companies need fire starters – the people willing to ignite a different kind of conversation,” an executive with S&P 500 company recently said to me. To his point, it’s the employees willing to avoid the normal courses of action to arrive at a new way of thinking and success. Those confined to standard methods will hardly see the same growth as those willing to think and operate outside the box.

Untapped Creativity

The risktakers within a company offer another advantage necessary for growth and continued success: creativity. With the rush of millennial employees to the workforce, creativity is being expressed through non-traditional techniques as the most tech-savvy generation paves the way. The surge of tech savvy and skilled team members is helping to tap into a new outlet for those in various company departments, such as marketing and design. 

High-Achieving Team Players

For those that associate an adventurous employee with poor decision making and an inability to work as a team, you may be pleasantly surprised; the freedom created from that type of culture helps people to be either team players or mavericks- and both are beneficial for the company. Sometimes the employees break into inspire teams working towards a common goal, while sometimes it’s a singular effort on the part of an employee that has a vision and runs with it.

Even the leadership teams take their cues at times from the risk-takers in the company, understanding that “there are times to support from above and times to follow from behind.” It’s an often-overlooked quality of management to truly recognize the momentum of an employee and allow the space to let what is happening evolve. After all these employees were hired for a reason, so micromanaging would be a disservice to all involved.

For every risk-taker hired, inevitably there will be others who do not share that adventurous spirit – and that’s exactly as it should be. Ultimately, it’s about creating a culture rich with balance and acceptance for employees who bring their own individual skillsets and strengths to the table – and the results that come from each of them.

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

a/b testing with ConversionLab

Pictured above: Rolf Inge Holden (Finge), founder of ConversionLab.

Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night, sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets.

This want to split test is real for many Unbounce customers, including Norway-based digital agency ConversionLab, who works with client Campaign Monitor.

Typically this agency’s founder, Rolf Inge Holden (Finge), delivers awesome results with high-performing landing pages and popups for major brands. But recently his agency tried an experiment we wanted to share because of the potential it could have for your paid search campaigns, too.

The Test Hypothesis

If you haven’t already heard of San-Francisco based Campaign Monitor, they make it easy to create, send, and optimize email marketing campaigns. Tasked with running especially effective PPC landing pages for the brand, Finge had a hypothesis:

If we match copy on a landing page dynamically with the exact verb used as a keyword in someone’s original search query, we imagine we’ll achieve higher perceived relevance for a visitor and (thereby) a greater chance of conversion.

In other words, the agency wondered whether the precise verb someone uses in their Google search has an effect on how they perceive doing something with a product, and—if they were to see this exact same verb on the landing page— whether this would increase conversions.

In the case of email marketing, for example, if a prospect typed: “design on-brand emails” into Google, ‘design’ is the exact verb they’d see in the headline and CTAs on the resulting landing page (vs. ‘build’ or ‘create’, or another alternative). The agency wanted to carry through the exact verb no matter what the prospect typed into the search bar for relevance, but outside the verb the rest of the headline would stay the same.

The question is, would a dynamic copy swap actually increase conversions?

Setting up a valid test

To run this test properly, ConversionLab had to consider a few table-stakes factors. Namely, the required sample size and duration (to understand if the results they’d achieve were significant).

In terms of sample size, the agency confirmed the brand could get the traffic needed to the landing page variations to ensure a meaningful test. Combined traffic to variant A and B was 1,274 visitors total and—in terms of duration—they would run the variants for a full 77 days for the data to properly cook.

To determine the amount of traffic and duration you need for your own tests to be statistically significant, check out this A/B test duration calculator.

Next, it was time to determine how the experiment would play out on the landing page. To accomplish the dynamic aspect of the idea, the agency used Unbounce’s Dynamic Text Replacement feature on Campaign Monitor’s landing page. DTR helps you swap out the text on your landing page with whatever keyword a prospect actually used in their search.

Below you can see a few samples of what the variants could have looked like once the keywords from search were pulled in (“create” was the default verb if a parameter wasn’t able to be pulled in):

A/B test variation 1
A/B test sample variation

What were the results?

When the test concluded at 77 days (Oct 31, 2017 —Jan 16, 2018), Campaign Monitor saw a 31.4% lift in conversions using the variant in which the verb changed dynamically. In this case, a conversion was a signup for a trial of their software, and the test achieved 100% statistical significance with more than 100 conversions per variant.

The variant that made use of DTR to send prospects through to signup helped lift conversions to trial by 31.4%

What these A/B test results mean

In the case of this campaign, the landing page variations (samples shown above) prompt visitors to click through to a second page where someone starts their trial of Campaign Monitor. The tracked conversion goal in this case (measured outside of Unbounce reporting) was increases to signups on this page after clicking through from the landing page prior.

This experiment ultimately helped Campaign Monitor understand the verb someone uses in search can indeed help increase signups.

The result of this test tell us that when a brand mirrors an initial search query as precisely as possible from ad to landing page, we can infer the visitor understands the page is relevant to their needs and are thereby more primed to click through onto the next phase of the journey and ultimately, convert.

Message match for the win!

Here’s Finge on the impact the test had on the future of their agency’s approach:

“Our hypothesis was that a verb defines HOW you solve a challenge; i.e. do you design an email campaign or do you create it? And if we could meet the visitor’s definition of solving their problem we would have a greater chance of converting a visit to a signup. The uplift was higher than we had anticipated! When you consider that this relevance also improves Quality Score in AdWords due to closer message match, it’s fair to say that we will be using DTR in every possible way forwards.”

Interested in A/B testing your own campaigns?

Whether you work in a SaaS company like Campaign Monitor, or have a product for which there are multiple verbs someone could use to make queries about your business, swapping out copy in your headlines could be an A/B test you want to try for yourself.

Using the same type of hypothesis format we shared above, and the help of the A/B testing calculator (for determining your duration and sample size), you can set up some variants of your landing pages to pair with your ads to see whether you can convert more.

ConversionLab’s test isn’t a catch all or best practice to be applied blindly to your campaigns across the board, but it could inspire you to try out Dynamic Text Replacement on your landing pages to see if carrying through search terms and intent could make a difference for you.

Evian-life campaign #advertisement #kreative #werbung…

 Evian-life campaign #advertisement #kreative #werbung… « $60 Miracle Money Maker Copyrights @2017 …

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Should You make $300,000 with E commerce or Affiliate Marketing Info Product 🔑🔑


#Infographic: When to post to LinkedIn, Instagram and Pinterest #SocialMedia…

 #Infographic: When to post to LinkedIn, Instagram and Pinterest #SocialMedia… « $60 Miracle Money Maker #Infographic: When to post to LinkedIn, Instagram and …

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